Koei Tecmo Holdings Co., Ltd. · TSE:3635
Koei Tecmo — Tecmo Koei Holdings — H1 FY2011 Earnings Presentation
24 slides from Koei Tecmo's earnings presentation, Nov 26, 2010
Slide 1: TECMO KOEI Holdings Fiscal Year Ending March 2011 1st Half Financial Results
TECMO KOEI HOLDINGS CO., LTD. Fiscal Year Ending March 2011 1st Half Financial Results 1
Slide 2: Financial Summary (FY 2010 1st half)
Financial Summary (FY 2010 1st half) （Units: Millions of Yen） Term ended Sep.09 Term ended Sep.10 YoY Change Amount Ratio Amount Ratio Amount Ratio Sales 15,264 100.0 % 11,069 100.0 % -4,195 -27.5 % Operating -641 -4.2% -1,656 -15.0 % -1,015 ― Profit Ordinary -349 -2.3 % -1,097 -9.9 % -748 ― Profit
Slide 3: Major Titles and Events (FY 2010 1st half)
Major Titles and Events (FY 2010 1st half) 3
Slide 4: Sales and Operating Profit by Business Segment (FY 2010 1st half)
Sales and Operating Profit by Business Segment (FY 2010 1st half) Term ended Sep.10 （Units: Millions of Yen ） Game Online Media Pachislot Amusement Corporate Consolidated & & & Other Total & Software Mobile Rights Pachinko Facilities Elimination Total Sales 6,330 1,803 742 707 1,573 150 11,308 (238)
Slide 5: Net Sales and Units by Region (FY 2010 1st half)
Net Sales and Units by Region (FY 2010 1st half) Sales by Region (Millions of Yen) Units by Region (Thousands of Units) Term ended Sep.10 Term ended Sep.10 Area Amount Ratio Area Units Ratio Japan 9,468 85.5 % Japan 1,020 42.0 % Overseas 1,601 14.5 % Overseas 1,410 58.0 % North North 1,146 10.4 % 96
Slide 6: Major Expenses, Capital Expenditure and Depreciation Expenses (FY2010 1st half)
Major Expenses, Capital Expenditure and Depreciation Expenses (FY2010 1st half) （M illions of Yen） Major Expenses Capital Expenditure and （ Millions of Yen ） 4,500 25% 1,000 Depreciation Expenses Advertising & Promotion Depreciation Expenses 4,000 900 (excluding goodwill amortization) Amount Paid to
Slide 7: Consolidated Plan (Fiscal Year Ending March 31, 2011)
TECMO KOEI HOLDINGS CO., LTD. Consolidated Plan (Fiscal Year Ending March 31, 2011) 7
Slide 8: Financial Summary (Plan FY 2010)
Financial Summary (Plan FY 2010) （Units: Millions of Yen ） FY 2009 FY 2010 (Plan) YoY Change Amount Ratio Amount Ratio Amount Ratio Sales 34,502 100.0 % 34,500 100.0 % -2 -0.0 % Operating 641 1.9 % 4,000 11.6 % 3,559 523.9 % Profit Ordinary 3,023 8.8 % 4,500 13.0 % 1,477 48.9 % Profit Net Income 2,6
Slide 9: Sales and Operating Profit by Business Segment (FY 2010)
Sales and Operating Profit by Business Segment (FY 2010) FY 2010 (Plan) （Units: Millions of Yen） Game Online Media Pachislot Amusement Corporate Consolidated & & & Other Total & Software Mobile Rights Pachinko Facilities Elimination Total Sales 22,700 4,320 1,900 1,950 3,300 330 34,500 ― 34,500 Oper
Slide 10: Net Sales by Region (Plan FY 2010)
Net Sales by Region (Plan FY 2010) （Units: Millions of Yen） FY 2009 FY 2010 (Plan) YoY Change Area Amount Ratio Amount Ratio Amount Ratio Japan 29,068 84.2 % 28,260 81.9 % -808 -2.3 % Overseas 5,434 15.8 % 6,240 18.1 % 806 14.8 % North America 3,046 8.9 % 3,835 11.1 % 789 25.9 % Europe 1,515 4.4 % 1
Slide 11: Sales Units by Region (Plan FY 2010)
Sales Units by Region (Plan FY 2010) （Thousands of Units） FY 2009 FY 2010 (Plan) YoY Change Area Units Ratio Units Ratio Units Ratio Japan 3,631 62.9 % 3,340 57.5 % -291 -8.0 % Overseas 2,142 37.1 % 2,470 42.5 % 328 15.3 % North America 1,260 21.8 % 1,520 26.2 % 260 20.6 % Europe 608 10.5 % 830 14.3
Slide 12: Major Expenses, Capital Expenditure and Depreciation Expenses (FY 2010)
Major Expenses, Capital Expenditure and Depreciation Expenses (FY 2010) Capital Expenditure and （ Millions of Yen ） Major Expenses (Millions of Yen） 9,000 Depreciation Expenses Advertising and Promotion Expenses 2,000 Amount Paid to Subcontractors 20% Depreciation Expenses Ratio to Net Sales (exclud
Slide 13: Management Policies for 2nd Half of Fiscal Year 2010
Management Policies for 2nd Half of Fiscal Year 2010 13
Slide 14: 2nd Half Management Policies
2nd Half Management Policies １．Achieve plan of FY2010. ２．Further development of sequel and collaboration titles. ３．Initiate full-fledged development of social games. ４．Strengthen marketing in overseas markets. ５．Thorough reduction of costs. 14
Slide 15: Social Game Development
Social Game Development 15
Slide 16: What we aim for by entering Social Game market
What we aim for by entering Social Game market Participation in a rapidly growing market. Advantages Tecmo Koei has for succeeding in such a competitive market: ・ Wide market appeal of own IPs. ・ Effective use of sales and development knowledge gained through game development and online game operati
Slide 17: Establishment of a Social Game Focused department
Establishment of a Social Game Focused department ● Realize rapid development speed for this dynamic market. ● Continuous release of new contents targeted to casual users. ● Realize integration of sales and development knowledge. 17
Slide 18: Nobunaga's Ambition for Everyone
Nobunaga’s Ambition for Everyone ・ Formal service started on August 26, 2010 on “Mobile Game Town”. ・ Over a million registered users. ・ Monthly Popularity Ranking - ５th（※） （※）data between Oct 11 to Nov 7 18 （C）KOEI Co., Ltd. All rights reserved.
Slide 19: Key Success Factor of "Nobunaga's Ambition for Everyone"
Key Success Factor of “Nobunaga’s Ambition for Everyone” ・ Bringing the fun of historical simulations to social games! ・ Simple and intuitive game play. ・ Rapid progress of fast, high tempo games. Succeed in creating games that contain high quality content as well as appealing to a wide variety of a
Slide 20: "Romance of The Three Kingdoms for Everyone" Launched!
“Romance of The Three Kingdoms for Everyone” Launched! ・Formally launched on “GREE” - October 25th ・Additional officers and various events are in the works. ・2nd place on “GREE” game rankings! (※） （※）Data as of Nov 10 20 (C)2010 TECMO KOEI GAMES CO., LTD. All rights reserved.
Slide 21: Future Developments
Future Developments • Social games using Tecmo Koei’s popular IPs are in development. -Even more titles are scheduled to be launched this term. • Development and expansion of mobile and PC services. - “Nobunaga’s Ambition for Everyone” planned for launch on “Yahoo! mobile games” this winter. • Imple
Slide 22: Improving Marketing for Overseas Titles
Improving Marketing for Overseas Titles 22
Slide 23: Purpose of Global Marketing Dept. Establishment
Purpose of Global Marketing Dept. Establishment • Strengthen our group’s marketing and PR ability in overseas market, with much deep and strategic way. -Make the ability effective both locally and globally. Deliver more attractive information of titles to each territories with best timely manner, ma
Slide 24: This document contains statements regarding future objectives, beliefs and current expectations of TECMO KOEI
This document contains statements regarding future objectives, beliefs and current expectations of TECMO KOEI HOLDINGS CO., LTD. with respect to its financial results. Such statements imply risks and uncertainties and are no guarantee of future performance. 24
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