Verizon Communications Inc. · NYSE:VZ
Verizon Communications — Verizon Small Business Webinar Series (2020)
29 slides from Verizon Communications's conference presentation, 2020
Slide 1: Affordable ways to find new customers now
Affordable ways to find new customers now. Julie Hyman: Yahoo Finance anchor and host of On The Move with Adam Shapiro Steve Strauss: Author and senior USA Today small business columnist verizon’ Small Business Webinar Series Julie Hyman Steve Strauss
Slide 2: Agenda
Agenda 1. Introduction – Verizon 2. Finding New Customers 3. Getting New Customers to Find You! 4. Q&A 5. Closing comments © 2020 Verizon 2
Slide 3: The problem: the need for new customers
1 The problem: the need for new customers © © 2020 2020 Verizon Verizon 3
Slide 4: 2020 Verizon Verizon
© ©2020 Verizon 2020 Verizon 4
Slide 5: The Solution
The Solution www.TheSelfEmployed.com | © 2020 Verizon 5
Slide 6: Two ways to get new clients and customers
Two ways to get new clients and customers You find them They find you OR © 2020 Verizon 6
Slide 7: What is your value proposition?
What is your value proposition? Why hire you? • How can you help them? • How can you solve a problem they have? • How do you save them time and/or money? © 2020 Verizon 7
Slide 8: How to find clients and customers on a shoestring
2 How to find clients and customers on a shoestring © © 2020 2020 Verizon Verizon 8
Slide 9: 3 great ways to find new clients
3 great ways to find new clients Prospecting Supplier diversity programs Social media © 2020 Verizon 9
Slide 10: Prospecting: Step 1
Prospecting: Step 1 Create a list of targets Obvious contenders, companies using your products/services, who patronize your competitors, location Think big, be outrageous - remember Disney*! Research – Google, industry news & publications, annual reports, the competition *As referenced in Los Angele
Slide 11: Prospecting: Step 2
Prospecting: Step 2 How to find key decision-makers Company websites Twitter Google searches Your network LinkedIn Ask www.TheSelfEmployed.com | © 2020 Verizon 11
Slide 12: Prospecting: Step 2
Prospecting: Step 2 The viable titles. Who has the budget to hire you? VP/Senior Manager Purchasing Sales Sales Procurement HR of your division Manager Director Rep Manager www.TheSelfEmployed.com | © 2020 Verizon 12
Slide 13: Prospecting: Step 3
Prospecting: Step 3 How to write a great pitch email • It’s not about you, it’s about them • I am pitched 10x a day • What works, what doesn’t www.TheSelfEmployed.com | © 2020 Verizon 13
Slide 14: Prospecting: Step 3
Prospecting: Step 3 How to present a pitch proposal Written PowerPoint In-person RFPs www.TheSelfEmployed.com | © 2020 Verizon 14
Slide 15: Prospecting: Step 4
Prospecting: Step 4 The big pitch • Introduce yourself and your company • Forge a connect and create a conversation • Find out what their needs are • Get them invested and excited • Create a champion for you inside the company www.TheSelfEmployed.com | © 2020 Verizon 15
Slide 16: Supplier diversity programs
Supplier diversity programs • Supplier diversity programs are proactive business programs which may encourage the use of the following as suppliers: Minority-owned Veteran-owned Service disable veteran-owned Women-owned LGBT-owned Historically underutilized business Small Business Administration (SB
Slide 17: Social Media
Social Media • It’s social • LinkedIn research • Twitter hashtags • Facebook groups and company pages www.TheSelfEmployed.com | © 2020 Verizon 17
Slide 18: Social Media
Social Media Example 1: Example 2: Amra and Elma Beganovich Gini Dietrich www.TheSelfEmployed.com | © 2020 Verizon 18
Slide 19: How to get clients and customers to find you
3 How to get clients and customers to find you © 2020 Verizon 1 19
Slide 20: Methods
Methods 1 2 3 4 Become a thought leader Advertising SEO Content marketing © 2020 Verizon 20
Slide 21: Method 1: Become a thought leader
Method 1: Become a thought leader Speak Get on podcasts PR: Pitch a story Create a social media following Create a social media following Create a social media following © 2020 Verizon 21
Slide 22: Method 2: Advertising
Method 2: Advertising 1 Google Bing Facebook 2 Keyword planning tool 3 Industry publications and websites © 2020 Verizon 22
Slide 23: Method 3: SEO tips and tricks
Method 3: SEO tips and tricks Create specific pages for keyword and phrases Articles: “The greatest flip flop in the world!” Blogs: start blogs on flip flops Video content: upload videos about flip flops Links: link out to flip flop sites Add-ons: Get an SEO plugin © 2020 Verizon 23
Slide 24: Method 4: Steps to content marketing
Method 4: Steps to content marketing 1 2 3 4 5 The power Pick Create great Add links Get it of social your sites content out there! media today (i.e. blogs, videos, podcasts, etc.) © 2020 Verizon 24
Slide 25: © 2020 Verizon
q ALL SPECIES ARE VENOMOUS, THE AMAZING | ED | 15 THE MAXIMUM NUMBER OF ECGS THAT Is THE ONIY ONE DANGEROUS TO HUMANS, RESPONSIBLE FOR | A FEMALE OCTOPUS GAN LAY, BUT THE AT LEAST TWO DEATHS. | AVERAGE LI a ‘THE GIANT PACIFIC | OCTOPUS CAN WEIGH | THE PLURALIN ENOLISH IS “OcTOPUSES,” BUT THE OREEK P
Slide 26: Bonus tip
Bonus tip Sell on a marketplace • Upwork.com • Etsy • eBay • Amazon (see my column on 4.15.2020) • Who looks at Craigslist? © 2020 Verizon 26
Slide 27: Elements of a great pitch/proposal
Elements of a great pitch/proposal 1 What makes you unique, different, better 2 Why, what you offer solves their problem 3 4 Who else believes in you Word, PowerPoint, In-person? © 2020 Verizon 27
Slide 28: Q&A
Q&A verizon” Small Business Webinar Series SMALL BUSINESS BIBLE @uUsaTopDAY THESELF@ MPLOYED: © 2020 Ve erizon 28
Slide 29: Thank you.
Thank you. Steve Strauss Thank You Author and senior USA Today small business columnist sstrauss@MrAllBiz.com @SteveStrauss on Twitter TheSelfEmployed.com 2 © 2020 Verizon 29
Verizon Communications — Verizon Small Business Webinar Series (2020) on 6ix