Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 1
Slide 2: Summary of key developments
Summary of key developments • Business development slowed down. Partially explained by the exceptionally strong growth in the corona lockdown of 30.3% in H1 2021. In addition, macroeconomic developments in the first half of 2022, in particular high inflation exacerbated by the war in Ukraine, had a
Slide 3: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in H1 2022 3 Financials H1 2022 4 Outlook 3
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars • Videoshopping • • • Digital Transformation € € € € € • Integrated value chain • • 4
Slide 5: Nine consecutive profitable quarters
Nine consecutive profitable quarters Stock price and Revenues (m€) Adjusted EBITDA (m€) Q1-20 Q2-20 Q3-20 Q4-20 2020 Q1-21 Q2-21 Q3-21 Q4-21 2021 Q1-22 Q2-22 Warburg 5
Slide 6: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in H1 2022 3 Financials H1 2022 4 Outlook 6
Slide 7: In Q2, GfK consumer index fell to its lowest level ever measured
MARKET In Q2, GfK consumer index fell to its lowest level ever measured GfK consumer sentiment index for Germany July 2021 to June 2022 21/07 21/08 21/09 21/10 21/11 21/12 22/01 22/02 22/03 22/04 22/05 22/06 0.4% 1.0% -0.3% -0.4% -1.1% -1.8% -6.8% -6.7% -8.5% -15.7% -26.6% -26.2% 7
Slide 8: elumeo LIVE business clearly outperformed the market and stopped revenue decline
elumeo LIVE business clearly outperformed the market and stopped revenue decline in LIVE 2nd half of Q2 Revenue of German Revenue of our LIVE Demand Revenue of our LIVE Teleshopping segment Business in H1 business in June in m EUR in k EUR In k EUR, both years before returns (Bundesverband E-Commerc
Slide 9: Fast supply chain allowed quick reaction to customer preferences and launch of 4 new brands
Our fast supply chain allowed us to quickly react to customer preferences and LIVE successfully launch 4 new higher priced brands Profit-per-show-minute New brands with ppm above average in EUR ▪ +30% ▪ ▪ 90 69 New brands All other In H1 2022 brands 9
Slide 10: Revenue of Elumeo Webshop clearly above pre-pandemic level
WEB Revenue of Elumeo Webshop clearly above pre-pandemic level Webshop Revenues in H1 2014-2022 Best Juwelo birthday ever in k EUR Revenue in k EUR of first 2 weeks in June, before returns 8,000 1,127 € 1,051 € 743 € 7,000 379 € 6,000 5,000 2019 2020 2021 2022 4,000 ▪ 3,000 ▪ 2,000 ▪ 1,000 - ▪ H1 in
Slide 11: Good international scalability of channels and users
In Q2 Jooli improved the scalability of channels and users further Good international scalability of channels and users Cost Cost perper newnew channel: channel: Merchant Merchant acquisition acquisition cost cost defined defined as as cumulative cumulative total total cost cost of of B2BB2B marketi
Slide 12: Progress in three main areas
Progress in three main areas • Launch of jooli in the USA • • Improvements of AI-Algorithm • • Headless platform • • 12
Slide 13: Way forward: examples of sales performance improvements
Way forward: 3 examples of sales performance improvements % SALES EVENT LOYALTY PROGRAM BLACK FRIDAY CROSS PROMOTION jooli & Juwelo 13
Slide 14: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in H1 2022 3 Financials H1 2022 4 Outlook 14
Slide 15: Q2 2022 vs. Q2 2021 performance – Overview
Q2 2022 vs. Q2 2021 performance – Overview Revenues (m€) Gross profit (m€) and margin Q2 2021 Q2 2022 Q2 2021 Q2 2022 Adjusted EBITDA (m€) ▪ Q2 2021 Q2 2022 Source: Q2 2022, unaudited 15
Slide 16: H1 2022 vs. H1 2021 performance – Overview
H1 2022 vs. H1 2021 performance – Overview Revenues (m€) Gross profit (m€) and margin H1 2021 H1 2022 H1 2021 H2 2022 Adjusted EBITDA (m€) ▪ ▪ ▪ H1 2021 H1 2022 Source: Q2 2022, unaudited 16
Slide 17: The cost cutting measures initiated in Q1 start showing results
The cost cutting measures initiated in Q1 start showing results Decrease in reach costs thanks to Stable personnel costs despite high optimized TV business Italy investments in jooli Reach costs (m€) Personnel costs (m€) H1 2021 H1 2022 H1 2021 H2 2022 Source: Q2 2022, unaudited 17
Slide 18: Key performance indicators (I)
Key performance indicators (I) 18
Slide 19: Key performance indicators (II)
Key performance indicators (II) 19
Slide 20: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments H1 2022 3 Financials H1 2022 4 Outlook 20
Slide 21: Outlook 2022 – single-digit decrease
Outlook 2022 – single-digit decrease Adjusted EBITDA low single-digit million • • 21
Slide 22: Outlook 2022 – single-digit decrease
Outlook 2022 – single-digit decrease Adjusted EBITDA low single-digit million • • • • 22
Slide 23: Points of contact
Points of contact Executive Board Investor Relations 23