Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Shareholder Meeting (August 2021)
22 slides from Celsius's shareholder meeting presentation, Aug 23, 2021
Slide 1: Celsius Holdings, Inc. 2021 Annual Shareholders' Meeting
oe Nosucar+N* CEL?’ CELSIUS. CELSIUS HOLDINGS, INC. 2021 ANNUAL SHAREHOLDERS’ MEETING
Slide 2: Management Presentation
° Management Presentation oe
Slide 3: Safe Harbor Statement
SAFE HARBOR STATEMENT fe] pe CELSIUS. LIVE FIT This presentation may contain statements that are not historical facts and are considered forward- looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward- looking statements contain projections of Celsius Holdi
Slide 4: 2021 Economic Highlights
° 2021 Economic Highlights: CELSIUS. id 6 MONTHS ENDED JUNE 30, 2021 canlnall= FINANCIAL HIGHLIGHTS: = * — Record revenue of $115.1 million, Up 98% from $58.2 million for the six months ended June 30, 2020 * Domestic revenue increased 130% to $92.6 million, up from $40.2 million in the year ago peri
Slide 5: 2021 YTD Returns
2021 YTD Returns: CELH Daily = NASDAG 8/13/21 +702, +607 +502 +407, +302 +202 +10% +07 -102 Millions CELSIUS. » ¢ 2021 YTD share price increased 47% (8.13.21) «5 Research analysts now cover CELH: * Credit Suisse B. Riley FBR Maxim Group Ladenburg Roth Capital
Slide 6: Functional Energy
Slide 7: Trends: The Big Picture Overview
TRENDS THE BIG PICTURE OVERVIEW = CELSIUS beverage and products have emerged fastest-growing category in the beverage industry - a now firmly ‘ablished trend Busier life: and a focus on health and welln driving the need for ent alternatives that give sumers a way to manage their well-being while the
Slide 8: Evolution of Energy Drinks
=EVOLUTIONbRinks”” Energy drink sales will Strong traction with G row 85% many key demographics; Demographic between 2016-2025 eg. Males 18-35 ee i ra fonrelet and Hispanics with deep driving 84.8 Billion tye vORpOrtUnitleet USD with Heatthy Millenials over opportunities Functional Energy indexing t
Slide 9: Celsius Brand Performance
CELSIUS BRAND PERFORMANCE CATEGORY The most recent reported Nielsen scan data as of 7.03.21, showing y/y for 2- wks and +195% for 12-wks, with a 1.6% share of the energy category Celsius sales up over the last 4-wks* CELSIUS. OUTPACING GROWTH 10X US door count exceeds 100,000 locations nationally, g
Slide 10: Nielsen Tracked Scan Data
Nielsen Tracked Scan Data CELSIUS ed CELH Total Company Volume, Pricing & S Sales Growth* CELH S$ Share in the Energy Drink Category*
Slide 11: Celsius Products - Position
Cc’ PRODUCTS - POSITION bar “PLACEMENT peo tton v\
Slide 12: Route to Market - Strong Customer Base
Route to Market — Strong Customer Base Increasing Penetration Across Major Distribution Channels to ~100k retail locations a al wp CELSIUS. LIVE FIT NATURAL CHANNEL CONVENIENCE SHE: QuikIrip FRESH MARKET | GROCERY Publix ii Neighborhood Food & Pharmacy FOOD LION SAFEWAY ( StopsShop’ MARIANOS Prmess
Slide 13: Route to Market - Distribution
ROUTE TO MARKET - DISTRIBUTION / pies LTS WHOLESALE NETWORK FOUNDATION j Le, 189 Premier DSD Partners . 100,000+ Retail Locations ~= | in | (= EAGLE united natural foods B \ DIG GEYSER Inc. @ POLA L&., . A MUSCLE FooDS pepsi usA=| Eby-Brown K.. KEE © MillerCoors
Slide 14: Growing Global Expansion
GROWING GLOBAL EXPANSION Globally defined territories which currently provide marketing and sales support within their respective territory (gr < cEtsius. ASIA DISTRIBUTION PARTNERS Hong Kong launched through AS. Watson Water distributors in 2017 China market transitioned to recently closed nationwi
Slide 15: Growth Short-Term Strategy
GROWTH | SHORT-TERM STRATEGY 'NNOVATION PIPELINE BUILD THE CORE Build upon the current product lines with new flavor launches. EXPANSION Expansion of products into adjacent categories. DISRUPT THE MARKET _ !"troduce new products to the marketplace. » Build Brand Equity - Increase Portfolio Breath »
Slide 16: Celsius Financials
CELSIU FINANCIA CELSIUS. CELSIUS. Yad CELSIUS. HEAT.
Slide 17: Celsius Financial Performance
° Celsius Financial Performance is CELSIUS. Financial Profile Revenue YoY (Unaudited) Growth Trends in Revenue By Quarter (Unaudited) $140 $120 $100 $80 $60 $17 — $3.1 BB $40 dus Sida 9168 9474 $20 Q1'19 Q2'19-03'19Q4'19Q1'20 Q2'20 -Q3'20 Q4'20 Ql'21 aQ2'21 $o International Domestic Full Company m20
Slide 18: Celsius Financial Performance (cont'd)
LIVE FIT Celsius Financial Performance (cont’d) Cc CELSIUS. Strong gross margin profile and highly scalable business model Gross Margin Profile Gross Margin “Normalization” by Year + Q2 2021 saw GM% impacted to can shortage expenses and associated increase freight cost 43.4%, 51.8% w/o freight 60.0%
Slide 19: Q2 2021 Financial Snapshot
Q2 2021 Financial Snapshot * CELSIUS. LIVE FIT Flash Financials % Change 6MFY 2021 |6MFY2020 |% Change $(000)'s en | - - Gross Margin % 43.4% 10 BPS -230 BPS (GM ex. Freight) (51.8%) (50.5%) (130 BPS) (50.8%) (51.9%) (-110 BPS) EBITDA* $7.9 $2.6 204% $12.9 $5.4 139% reome $4.0 $1.6 150% $4.5 $2.1 11
Slide 20: Financial Snapshot - Additional Metrics
. . at . r~ Financial Snapshot-Additional Metrics « CELSIUS. LIVE FIT Cash $83.8m - No Debt Cashflow from Operations used ~$30.3m -Inventories increased by ~$45.5m -Excluding inventory investment=>~$15.1m DSO at ~45 Days DOH at ~156 Days-” Looking back” DPO at ~31 Days Total Net Working Capital $151
Slide 21: Proven, Proprietary, Disruptive
NASDAQ:CELH PROVEN | PROPRIETARY 4 . DISRUPTIVE . CELSIUS HOLDINGS, INC.
Slide 22: Company Contacts
°] CELSIUS LIVE FIT COMPANY CONTACTS Meeting Adjourned Thank You @® John Fieldly, CEO (0) Celsius Holdings, Inc. q 561.276.2239 4 jfieldly@celsius.com @® Edwin Negron, CFO © Celsius Holdings, Inc. &B 561.900.2351 4 enegron@celsius.com INVESTOR RELATIONS @ 9 & Cameron Donahue Celsius Holdings, Inc. 6