Slide 1: PWRcell Can Now Be AC Coupled
PWRcell Can Now Be AC Coupled Wesley Williams & Kate Winkler CONFIDENTIAL 1
Slide 2: Agenda
Agenda Product Update Overview What this means for you & your customers Messaging by Channel Launch Timeline Launch Materials Q&A CONFIDENTIAL 2
Slide 3: Investment in Energy Technology
Investment in Energy Technology • Headquartered in Denver, CO • Open protocol VPP Software platform CONFIDENTIAL 3
Slide 4: Integrated Energy Ecosystem
ESS Integrated Energy Ecosystem PWRcell Solar + Battery Storage Stores solar power and provides emergency backup EV Charging To be determined Solar * PWRmicro Micro Inverters * PV Link String Inverters * AC Coupling Retrofit > smart a | J Thermostat — G00 hy Unlocks battery performance PWRmanager PW
Slide 5: State of Solar Industry
State of Solar Industry • Large majority (~70%) of solar installations are ‘solar only’ • Panels collect DC power which is converted via third party inverters to AC power • Newly converted AC power goes directly to the home • Customers with these installs are restricted to AC Coupled Storage systems
Slide 6: Traditional PWRcell
Traditional PWRcell DC Coupled PWRzone • PWRcell was founded as a DC coupled system • Solar & battery connects to the inverter on the DC side PWRcell ATS • Allows PV to be used directly for PWRcell PWRcell Battery Inverter battery charging without power inversion taking place • Traditionally, PWRcel
Slide 7: Today that changes.
Today that changes. CONFIDENTIAL 7
Slide 8: PWRcell can be AC Coupled
PWRcell can be AC Coupled to existing solar arrays. CONFIDENTIAL 8
Slide 9: Tap Into the 70% Solar-Only Market with PWRcell
Tap Into the 70% Solar-Only Market with PWRcell CONFIDENTIAL 9
Slide 10: PWRcell AC Coupled PV
PWRcell AC Coupled PV Product Overview • Firmware update to PWRcell will allow the PWRcell to accept up to 7.6kW of AC power generated by third party PV inverters • Allows PWRcell to be retrofitted to existing solar-only installations as the storage component System Requirements: • Single phase PWRc
Slide 11: PWRcell AC Coupled PV
PWRcell AC Coupled PV Product Overview • 1 – AC power from third party inverter will first be used to power home loads • 2 – If home load PWRcell ATS management is completely PWRcell Battery met w/ACcPV, PWRcell inverter may use excess PWRcell Inverter power to recharge PWRcell battery Third- • 3 –
Slide 12: Frequency Modulations for Compatibility
Frequency Modulations for Compatibility Condition Frequency AC PV OFF (trip) 65.1 Hz Pulse AC PV OFF (hold-off) 60 Hz avg., 58.7-64.1 Hz Modulation AC PV ON 60 Hz with 59.8 Hz pulse • PWRcell equipment configured for AC PV is designed to modulate frequency to prompt third party inverters OFF when: •
Slide 13: How to Add PWRcell to an Existing Array
How to Add PWRcell to an Existing Array • Get into Clean Energy without going on the roof! 1) Ensure the third-party solar inverter is responsive to PWRcell’s frequency-based control scheme. 2) Connect the PWRcell ESS to the home using a breaker in the main load center OR a line-side tap. 3) Configu
Slide 14: AC Coupling Launch: One Firmware Update – Two New Features
AC Coupling Launch One Firmware Update – TWO New Features 1 AC PV Coupling 2 AC Generator (Gen) Integration CONFIDENTIAL 14
Slide 15: Traditional Generator Install
Traditional Generator Install CONFIDENTIAL 15
Slide 16: Traditional PWRcell Install
Traditional PWRcell Install CONFIDENTIAL 16
Slide 17: PWRcell with AC Generator Integration
PWRcell with AC Generator Integration CONFIDENTIAL 17
Slide 18: AC Coupled Generator Customers
AC Coupled Generator Customers Potential Customer Drivers Customers who already own a generator will be drawn to the added functionality that a PWRcell system can offer outside of a grid outage (peak shaving, self- Existing Generator Owners, supply, sell mode), while supplementing HSB power during w
Slide 19: Which Generator Makes Sense for my Customer?
Which Generator Makes Sense for my Customer? PWRgenerator vs. AC Gen Integration AC Generator Use Case PWRgenerator Integration I already own a Generac Guardian HSB and want to add a PWRcell ESS. ✓ I want full backup power for my whole home with minimal to no load management. ✓ I want to be able to
Slide 20: AC Generator Integration
AC Generator Integration Product Overview Three Options for Generator Control • “Single Transfer” – • Prioritize battery power to backup essential loads during an outage. • Automatically switch to the Generator to provide whole-home backup power and charge the battery during longer outages. • “Sourc
Slide 21: AC Gen Integration – Requirements
AC Gen Integration – Requirements Requirements/Compatibility: • PWRcell Automatic Transfer Switch with updated controller • PWRcell single phase inverters (with or without PV) • M6 PWRcell Battery • Generac air cooled single phase 9kW- 26kW standby generators with Generac Evo I and Evo II controller
Slide 22: How Do I Know I Have the Right Transfer Switch?
How Do I Know I Have the Right Transfer Switch? Not Compatible with Generator Integration COMPATIBLE with Generator Integration Blue PCB indicates compatible hardware V1 V2 V3 V3 Part #: A0000520273 Part #: A0001243729 Part #: A0002059820 Part #: A0002532225 Used in Existing PWRcell Used in New PWRc
Slide 23: PWRcell ATS – Field Upgrade Kit
PWRcell ATS – Field Upgrade Kit A PWRcell ATS Controller Upgrade Kit is available as a standalone accessory. This kit can be used to replace V1 or V2 controllers in order to unlock Generator Integration, or to convert selects Generac HSB ATS models into PWRcell ATS models. Model G0080060 1x V3 PWRce
Slide 24: How to add a Generator to a PWRcell Install?
How to add a Generator to a PWRcell Install? • Standard PWRcell install + Generator line on the AC side of the inverter 1) Connect both the Generator and the PWRcell ESS as normal 2) Connect the PWRcell inverter to the PWRcell ATS Controller(s) using the ATS Control and Gen Inhibit wires. 3) Configu
Slide 25: How do I know if my customer has the most up-to-date firmware?
How do I know if my customer has the most up-to-date firmware? • The Firmware version of an inverter can be verified using the Installer Configuration Tool (instructions can be found in the PWRcell Inverter Installation and Owner’s Manual). FW updates must be requested individually for each inverter
Slide 26: Customer Communication & Launch Assets
Customer Communication & Launch Assets What this means for your and your customers Launch Timeline Launch Materials CONFIDENTIAL 26
Slide 27: What this means for you & your customers
What this means for you & your customers • GENERATOR DEALERS NOT IN THE CLEAN ENERGY SPACE TODAY - AC PV COUPLING • The easiest way to enter the Clean Energy market is here! • With PWRcell AC PV Coupling, you don’t need to get on the roof to get into Clean Energy; just install a PWRcell inverter and
Slide 28: What this means for you & your customers
What this means for you & your customers • GENERATOR DEALERS NOT IN THE CLEAN ENERGY SPACE TODAY – AC GENERATOR INTEGRATION • Some of your generator customers are interested in going solar to: • Save money on their electric bill • Be more energy independent • Their Guardian generator can now seamles
Slide 29: What this means for you & your customers
What this means for you & your customers • CURRENT PWRcell TRAINED INSTALLERS • The latest feature to the PWRcell Solar + Battery Storage System is here! The PWRcell Solar + Storage system can now be AC Coupled to existing PV and Guardian generators! You can access more customers than ever before wi
Slide 30: What this means for you & your customers
What this means for you & your customers • DISTRIBUTORS • Make sure you're selling as much of the Generac product ecosystem as possible to your contractors! • Generac product solutions are integrating now more than ever, which means your contractors are looking for the full ecosystem to offer homeow
Slide 31: Get Trained!
Get Trained! Generator Courses PWRcell Courses • Air Cooled Generator Installation Training • PWRcell Installation Training (RST 155 in the Generac Service Learning Center) (ESS 165 in the Generac Service Learning Center) • This class will ensure the technician understands and has • This online cour
Slide 32: Where You'll See The News
Where You’ll See The News • Press Release • Solar Power World • PV Magazine • Solar Builder • Product Pitch Video • Solar Today • Digital Display Ads CONFIDENTIAL 32
Slide 33: National Consumer Marketing Updates
National Consumer Marketing Updates • Infomercial • PWRcell Consumer Brochure • PWRcell Buyer’s Guide • Unclosed Lead Emails to Perspective Homeowners • Generac.com CONFIDENTIAL 33
Slide 34: Homeowner Outreach Emails
Homeowner Outreach Emails Homeowners that have previously Current Generator Owners in expressed interest in AC PV NY, MI, LA (pilot test) Coupling Starts week of 8/22 Starts week of 8/15 CONFIDENTIAL 34
Slide 35: Marketing & Reference Materials
Marketing & Reference Materials AC PV Coupling AC Coupling with Firmware Update AC Gen Integration PWRcell Overview How-To Video Spec Sheet Spec Sheet Video PWRgenerator vs. AC Gen Integration Single Line Application Social Media Posts Email Assets for Comparison Sheet Diagrams Note for Installers I
Slide 36: Key Dates
Key Dates • AUGUST 9th - ANNOUNCEMENT WEBINAR • August 9th - Firmware Update Available for AC Coupling Capability • August 10-11th - Follow Up Email With Launch Materials Sent • August 15th - Emails to Homeowners that have Expressed Previous Interest in Retrofit Battery Start • AUGUST 18th - TECHNIC
Slide 37: Integrated Energy Ecosystem
ESS Integrated Energy Ecosystem PWRcell Solar + Battery Storage Stores solar power and provides emergency backup EV Charging To be determined Solar * PWRmicro Micro Inverters * PV Link String Inverters * AC Coupling Retrofit > smart a | J Thermostat — G00 hy Unlocks battery performance PWRmanager PW
Slide 38: Other Updates from Generac Clean Energy
Other Updates from Generac Clean Energy CONFIDENTIAL 38
Slide 39: PWRcell LTE Connectivity Kit
PWRcell LTE Connectivity Kit Available for Order August 16th Product Info: • Product Name: PWRcell LTE Accessory Kit • Model # PCLTE1 Purpose: • Hassle Free Installation > No more wall penetrations for cable channels • Always Online and Up to Date > Minimize the potential for future truck rolls and
Slide 40: Assets
Assets Imagery Spec Sheet Installation Generac.com Manual CONFIDENTIAL 40
Slide 41: New Consumer Promotion: Free smart thermostat from ecobee
New Consumer Promotion With the purchase of a PWRcell consumers can receive a FREE smart thermostat from ecobee a Generac Company CONFIDENTIAL 41
Slide 42: Promotion Details
Promotion Details • Started August 1st • Ongoing promotion • ecobee Smart Thermostat Enhanced • Eligible only through active PWRpartners • Lead must properly go through PowerPlay CE and be dispositioned correctly to “Contract Signed” • Consumer has 60 days post PWRcell activation to redeem CONFIDENT
Slide 43: Updated Generac National Consumer Marketing
Updated Generac National Consumer Marketing ONLINE / SOCIAL MEDIA Generac.com Home Page Generac.com CE Landing Pages Digital Ads Social Media PRINT MEDIA Newspaper Ads Magazine Ads BROADCAST :30 Infomercial EMAIL :60 Infomercial 1:20 Infomercial • Buyer’s Guide Emails • IHC Emails CONFIDENTIAL 43
Slide 44: Promote in Your Local Area
Promote in Your Local Area with Customizable Assets! • Customer Flyer • Postcard • Social Media Assets • Digital Ads • Website image/banner • Email Templates • Print Ads CONFIDENTIAL 44
Slide 45: $1,000 on First PWRcell Install
$1,000 on First PWRcell Install • PWRcell Welcome Offer • For first-time installers only! • Install and activate 1st system • Complete form on webpage • www.generac.com/pwrcell/welcomeoffer CONFIDENTIAL 45
Slide 46: Visit us at RE+!
Visit us at RE+! • See the future of home energy! • Booth #2620 • September 19-22 • Anaheim Convention Center CONFIDENTIAL 46
Slide 47: Key Takeaways
Key Takeaways 1. Getting into the Clean Energy space is easier now more than ever with PWRcell being able to be AC Coupled 2. PWRcell customers now have two options for protection for long duration outages – the PWRgenerator and now AC Coupled Guardian home standby generators 3. Get trained on PWRce
Slide 48: Thank You! Questions?
Thank You! Questions? Type your questions into the Questions box. CONFIDENTIAL 48