Gk Rbk · RUS:RBCM
Gk Rbk — RBC — Investor Presentation (October 2011)
21 slides from Gk Rbk's investor presentation, October 2011
Slide 1: RBC - Russia's leading media company
RBC - Russia’s leading media company Presentation for investors October 2011
Slide 2: RBC at a glance
RBC at a glance • №1 news and • Diversified media business-related holding with information combined monthly provider in Russia audience of over (RBC brand) 80m people • Largest instant messaging service (QIP) RBC • One of the largest • Leading Russian Russian Internet web hosting and companies with
Slide 3: Market environment
SECTION 1 Market environment 2
Slide 4: Russian media market - the fastest growing among the largest
Russian media market - the fastest g growing g among g the largest g Top-10 global advertising markets in 2013F, $ billions Growth of Russian advertising market, RUB billions CAGR (2010-2013), % In 2011, Russia will reach 166.0 25% the pre-crisis ad market volume 801 4x 20% 47.6 20% 38 9 38.9 15% 37
Slide 5: Internet is the driving force of the ad market's growth
Internet is the driving force of the ad market market’ss growth Russian advertising market structure Russian Internet advertising growth drivers • Internet penetration to be driven by: 5% 5% 4% 4% • broadband expansion, primarily in the regions. Broadband penetration in 14% 14% 14% 14% Radio Russia
Slide 6: Main trends in the global Internet advertising
Main trends in the global Internet advertising US Internet advertising formats in 2010 and 2015 Internet ad formats in Russia in 2010 and 2015 2010 2015F 2010 2015F 16% 13% 37% 46% 43% 41% 59% 63% 38% 44% Search Display* Other** Search Display Russian Internet display advertising trends: • Branding
Slide 7: Business overview
SECTION 2 Business overview 6
Slide 8: Diversified business structure
Diversified business structure RBC Television Интернет Internet Print Media • RBC TV - the largest • 9 titles: business titles business channel in and design & Russia construction Advertising Services magazines holding • Cooperation with leading positions Bloomberg and CNN • QIP instant i t t messag
Slide 9: Large client base – 5,000 companies
Large client base – 5,000 5 000 companies RBC’s client base by segment in 2011E Auto 2% 13% Financial services 3% 30% Real estate & 12% construction Telecom & hi-tech 15% PR & IR 25% Luxury goods Other (incl. FMCG) Display Internet ads by segment: Russia vs. USA, 2010 Automotives 27% % 11% 23% • RBC
Slide 10: Internet
—— & % a Internet
Slide 11: RBC's Internet business
RBC’s Internet business Largest Internet companies in Russia Monthly audience of www.rbc.ru and non-business sites, millions users 21 64.8 70 Russian audience / month 19 Total audience Resource 52.2 52.2 60 (000’ people) 17 47.2 48.2 45.6 43.2 17.4 50 41.3 41.5 41.2 38.9 15.0 16.7 Yandex 28,122 15 3
Slide 12: RBC's Internet portfolio
RBC’s Internet portfolio p Mail Verticals News Forums W bh i Web-hosting Communication Advertising Community Payment platform networks Market research & MVAS education RBC Research Video & Speed Test photo Tourism hosting Education Photo 11
Slide 13: RBC is expanding its presence in mobile Internet
RBC is expanding its presence in mobile Internet RBC has developed 20 mobile applications for its Internet products, which quickly earned popularity among users RBC QIP messenger Includes information from Rbc.ru portal, Mobile version of the most popular RBC daily newspaper and RBC TV Internet messe
Slide 14: Television
Television 13
Slide 15: RBC TV today
RBC TV today y • RBC TV is the largest business channel in Russia (launched in 2003) • Partnership with Bloomberg TV and CNN International (content exchange) • 95% of content produced in house Coverage in Russia Presence outside Russia • Terrestrial broadcasting, broadcasting cable networks, network
Slide 16: RBC TV's audience and business model
RBC TV’s audience and business model RBC TV’s all-Russia monthly audience, millions viewers РБК-ТВ сегодня Competitive environment Monthly reach Daily reach 17 16.5 TV channel (000’ people) (000’ people) 16.1 16.016.1 15.8 16 15.5 RBC TV 16,123 2,220 Business hannels 14.914.8 15.014.9 15 14.6 14 3 1
Slide 17: Print Media
Print Media 16
Slide 18: RBC's print supports brand & Internet in ad packages
RBC’s p print supports pp brand & supplements pp Internet in ad p packages g RBC daily business newspaper №1 business b i newspaper in i the th Internet* I t t* and d №3 iin Moscow M Combined audience of RBC daily Printed version Online Printed Total Distributed in Moscow version version audience an
Slide 19: RBC's print media: increasing online presence
RBC’s p print media: increasing g online p presence Business and hi-tech magazines Publishing House Salon-Press • RBC - №1 business title in Moscow, №2 - in Russia • 50% market share of the design & construction press: • Monthly audience of over 1m readers • 80% of revenue – advertising; 20% - subsc
Slide 20: Financial results
SECTION 4 Financial results 19
Slide 21: Financial performance in 1H 2011
Financial a c a pe performance o a ce in 1H 2011 0 RBC’s financial performance in 1H 2011, RUB millions 1H 2010 1H 2011 Change % Change, Market average change, % Revenue 1,462 1,959 34% - Internet 892 1,264 42% - - Advertising 559 903 62% 48%* - Services 333 361 8% - TV 189 256 35% 29% Printed Publi