Franklin Electric Co., Inc. · NASDAQ:FELE
Franklin Electric — Merger or Acquisition (May 2021)
10 slides from Franklin Electric's merger presentation, May 17, 2021
Slide 1: Acquisition of New Aqua, LLC
NGFUEL ORWARD. Franklin Electric Co. Inc. Acquisition of New Aqua, LLC. @ Franklin Electric May 17; 2021
Slide 2: Safe Harbor Statement
— - ad “3 Sy @ Franklin Electric SAFE HARBOR STATEMENT: "Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995. Any forward-looking statements contained herein, including those relating to market conditions or the Company’s financial results, costs, expenses or expense re
Slide 3: New Aqua, LLC Transaction Summary
ras Franklin Electric New Aqua, LLC Transaction Summary Total Consideration of $150 million FY 2020 Revenues of $68 million and EBITDA (margins of about 17% Accretive to 2021 Earnings Per Share in the range of $0.04 to $0.06 Franklin Electric Revising FY 2021 EPS Guidance to $2.85 to $3.05 (a) EBITD
Slide 4: Hellenbrand Water Systems overview
@ Franklin Electric JI- SYSTEMS Hellenbrand HQ Indianapolis, IN HA 14 Company-Owned Service Centers 231 Employees So 587 r Independent Water Quality Dealers 4
Slide 5: c(i Franklin Electric
c(i Franklin Electric
Slide 6: FE Acquired Water Treatment Providers
ras Franklin Electric WV FE Acquired Water Treatment Providers Annual Headquarters Dealers (+/-) Acquisition Date Revenue (musp) x eiSteus Indianapolis, IN 590 2Q 2021 $76 = PURONICS Livermore, CA 150 2Q 2021 $24 Waterite ae et Winnipeg, ON 1,600 4Q 2020 $27 Fi Se Churubusco, IN 30 3Q 2019 $17 FELE
Slide 7: North America Footprint: Franklin Electric Water Treatment
cs Franklin Electric North America Footprint: Franklin Electric Water Treatment ae aM Offices 8 Assembly Locations 19 Owned Retail/Service Centers = 1 {5 Distribution rom! Location Javie sifuna PUROQNICS’
Slide 8: $2.7B Addressable US/Canada Market Opportunity by Channel
a $2.7B Addressable US/Canada Market Opportunity: by Channel” Water Quality _ Dealers 56% SD a ee ee apn a rR oy Ee OE aT _Retail (DIY) 21% Wholesale 23% E Commerce ~ 19% Groundwater _ 25% Plumbing 75%
Slide 9: Franklin Water Treatment Go-to-Market Strategy
ras Franklin Electric Franklin Water Treatment Go-to-Market Strategy Retail (DIY) Wholesale Distribution Water Quality Dealers oe geo PE — wes ——— Ss —— PURQNICS a a a é STERLING STERLING STERLING WATER TREATMENT M Waterite Waterite Waterite a ad Hellenbrand [>> OO sd a PURONICS AQUA SYSTEMS Market
Slide 10: For More Information
NGFUEL ORWARD. For More Information: John J. Haines, VP — CFO, Franklin Electric Co. Inc. @ Erenkiinisiectric ihaines@fele.com. 260-827-5442