Twilio Inc. · NYSE:TWLO
Twilio — Series B Pitch Deck (March 2010)
35 slides from Twilio's pitch deck, Mar 23, 2010
Slide 1: Board Meeting March 23, 2010
twilio Board Meeting March 23, 2010 PRIVILEGED & CONFIDENTIAL
Slide 2: Customer tweet testimonial
I'm convinced @ is the greatest thing to be created in a long time. 9 Sunny Thaper ED @ ED & ae © 2010 Twitter
Slide 3: Developer tweet testimonial
Home Profile Find People Settings Help Sign out OMG. #twilio is just about the coolest ~* thing I've seen in years. Took about 15 minutes to hook SMS sending into my ruby app. Love it! Se xjohnson © 2010 Twitter About Us Contact Blog Status Goodies AP! Business Help Jobs Terms Privacy Reply Retweet
Slide 4: Business Metrics
BUSINESS METRICS
Slide 5: Sales
$75,000 $65,625 $56,250 $46,875 $37,500 $28,125 $18,750 Sales -=enn 2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03 PRIVILEGED & CONFIDENTIAL
Slide 6: New Visitors
24,500 21,000 17,500 14,000 10,500 7,000 3,500 NEw VISITORS 2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 PRIVILEGED & CONFIDENTIAL 2009-10 2009-11 2009-12 2010-01 2010-02 2010-03
Slide 7: Developer Registrations
5.8% Conversion DEVELOPER REGISTRATIONS 1050 1005 919 cc q 656 677 a a 525 Hy = 4 H Hy H go4 413 203 sos es ss. 263 4 oa a LH Ly 4 4 LH H H 131 |) 163 |_| 159 |_| = HH HH = = IH = = = | = a a 2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 2010-01 2010
Slide 8: Conversion
24.2% CONVErFsiONdperaces 217 173 130 87 43 2009-01 2009-02 2009-03 2009-04 2009-05 2009-06 2009-07 2009-08 2009-09 2009-10 2009-11 2009-12 PRIVILEGED & CONFIDENTIAL 2010-01 2010-02 2010-03
Slide 9: Developer Accounts and Upgraded Accounts
7841 EIT: DEVELOPER ACCOUNTS UPGRADED ACCOUNTS > 1000 / Mo Fev hiivA ule PRIVILEGED & q
Slide 10: Company Priorities
COMPANY PRIORITIES Hiring Metrics Scalability & Reliability OpenVBX PRIVILEGED & CONFIDENTIAL
Slide 11: Recruiting
RECRUITING Filled: (Since last Board Meeting) | Office Manager (FTE) | Evangelist / CS (FTE) Recruiting Consultant (C) Recruiting Contractor (C) PRIVILEGED & € Open: 2 Web Engineer | Senior Web Engineer | Core Engineer | Ops Engineer | Sales Evangelist(?) | Developer Evangelist | Apps Product Manage
Slide 12: Organization chart
Lisa WEITEKAMP ADMIN CoRE EVAN (CTO) JOHN JEFF LAWSON CEO APPS TEAM PropucT LEAD VACANCY APPS TEAM SENIOR ENGINEER VACANCY MKTNG DANIELLE BD LEaD VACANCY JOHN SHEEHAN EVANGELIST ADAM WILL ANDRES PROGRIUM ENG VACANCY ops VACANCY FRED Josu SSE MARK ENG VACANCY CO ell ENG VACANCY es SALES ENGINEER? VAC
Slide 13: Service, Sales and Adoption Boards
Service Board Sales Board Adoption Board $ Month % Responded to in SLA Phone Month Month lon jon Numbers Calls SMS Signups Upgrades Current Avg 9 9 ty Open Resolutio % Change | | % Change | | % Change % Change % Change Tickets nTime Today Today Today Today Today System Status Board Issue Icon Curren
Slide 14: Core Team
CORE TEAM
Slide 15: Twilio Scales
“Twilio Scales” PRIVILEGED & CONFIDENTIAL
Slide 16: Core Team Metrics
CORE TEAM METRICS
Slide 17: Metrics: Scalability and Reliability
METRICS Scalability # of Simultaneous Calls Reliability Points of Failure PRIVILEGED & CONFIDENTIAL
Slide 18: Scalability: Simultaneous Calls
METRICS Scalability N Simultaneous Calls Metric: # Simultaneous Calls Tested to 5000
Slide 19: Scalability Risks
METRICS Scalability N Simultaneous Calls Metric: # Simultaneous Calls Risks: Cluster Bottlenecks - Persistence layer/Management tools ¢ Carrier capacity - Inbound limits, toll-free PRIVILEGED & CONFIDENTIAL
Slide 20: Reliability: Points of Failure
METRICS Reliability Points of Failure Metric: Customer facing failures Total tests 0/0 Voice Loopback 0/0 SMS Loopback 0/0 End-to-end Tester Results - Past 30 days PRIVILEGED & CONFIDENTIAL
Slide 21: Reliability Risks
METRICS Reliability Points of Failure Metric: Customer facing failures Risks: « Single points of failure - Persistence/Load Balancers/Queuing e Massive correlated failures - Limited to single EC2 availability zone PRIVILEGED & CONFIDENTIAL
Slide 22: Core Team Projects
CORE TEAM PROJECTS
Slide 23: Projects
PROJECTS SCALABILITY/ TWILIO TWILIO | |SHORT Reviasitity {LLCO} Dips REALTIME] | CODE SMS March ‘10 April “10 a A os eo g VN May ‘10 A [<\ ® re ow June ‘10 —wV PRIVILEGED & CONFIDENTIAL
Slide 24: Apps Team: Discover
Apps TEAM “Discover” Apps & Developers Directory PRIVILEGED & CONFIDENTIAL
Slide 25: Apps and Developers Directory categories
Activism Conferencing Developer Productivity Education Games Healthcare Notifications & Alerts Conferencing Transcription Advertising Customer Service Ecommerce Facebook Apps Government 2.0 Non Profit SMS Voice Apple Azure Drupal Heroku Lead Gen Salesforce Telephony Web Zend -NET Bash Coldfusion Jav
Slide 26: Upcoming Promotions
UPCOMING PROMOTIONS
Slide 27: Marketing Metrics
MARKETING METRICS Key Stages of the Funnel: New Website Visitors Signups Upgrades PRIVILEGED & CONFIDENTIAL
Slide 28: Promotions timeline
2 Weeks Boxee Box Prize Dual Coast Hackathons 2 Weeks Launch Builders PRIVILEGED & CONFIDENTIAL
Slide 29: Events
EVENTS March NYC - 3 Hackathons are VBX VIP Weekend Gov 2.0 May Google I/O GlueCon PRIVILEGED & CONFIDENTIAL
Slide 30: Customer Service Metrics
CUSTOMER SERVICE METRICS SLA: Response under 12 Hours Avg Response Time
Slide 31: VBX Updates
VBX UPDATES
Slide 32: Developer Weekend
DEVELOPER VWVEEKEND March 20th & 21st ~15 Plugins Written API Feedback Bug Discovery Evangelists & Content for Launch Won Over Most Sensitive Developers PRIVILEGED & CONFIDENTIAL
Slide 33: Launch Priorities
LAUNCH PRIORITIES Shooting for week of April 26th API Improvements ~2 Weeks Bug Fixes Ongoing VBX Website Collateral 3 Weeks Plugin Repository 3 Weeks PR & Marketing Machine Venue? PRIVILEGED & CONFIDENTIAL
Slide 34: G&A Team
G&A TEAM Ravix Group (CFO) Krohn & Godby (Accountant) ~Gunderson (Lawyers) Dan Arkind (Recruiting) Joanna Samuels (Recruiter) PRIVILEGED & CONFIDENTIAL
Slide 35: Board Help
BOARD HELP Recruiting Big BD Hire OpenVBX Launch PR Launch Distribution Partners PRIVILEGED & CONFIDENTIAL