Seb Sa · EURONEXT:SK
Seb Sa — Groupe SEB — Investor Day (December 2023)
45 slides from Seb Sa's investor day presentation, Dec 14, 2023
Slide 1: Groupe SEB, a successful growth model
Capital Markets Day GROUPE SEB, A SUCCESSFUL GROWTH MODEL Stanislas de Gramont CHIEF EXECUTIVE OFFICER DECEMBER 14, 2023 14/12/2023 1
Slide 2: We make consumers' everyday life easier and more enjoyable
We make consumers’ everyday life easier and more enjoyable We contribute to better living all around the world 14/12/2023 2
Slide 3: A successful growth model
A SUCCESSFUL GROWTH MODEL €8bn 150 #1 Groupe SEB Turnover Countries Worldwide today Small Domestic Equipment ~ 400m >30,000 Products sold / year Employees & Full-Auto PCM* 14/12/2023 3
Slide 4: Our vision: outperform market growth in Consumer
A SUCCESSFUL GROWTH MODEL OUR VISION Constant Expand product category Outperform innovation coverage market growth in Consumer Strengthen leadership position in markets 14/12/2023 4
Slide 5: Our vision: become a reference player in Professional
A SUCCESSFUL GROWTH MODEL Leverage Enter new OUR VISION success in categories Professional and business Become Coffee segments a reference player in Professional Make them global 14/12/2023 5
Slide 6: Consumer Business, Professional Business, Operations & people, Our Vision
A SUCCESSFUL GROWTH MODEL Consumer Professional Operations Our Business Business & people Vision 14/12/2023 6
Slide 7: Consumer Business
A SUCCESSFUL GROWTH MODEL Consumer Business 14/12/2023 7
Slide 8: Worldwide leader in the Small Domestic Equipment market
A SUCCESSFUL GROWTH MODEL We are the Kitchen worldwide leader , Electrics in the Small + Home Domestic & Personal care Equipment market… = Small Domestic Appliances ~ €50bn Addressable global market Cookware + Kitchenware ~ €75bn* ~ €25bn 14/12/2023 *Based on latest available statistics and panels (
Slide 9: …which is structurally growing…
A SUCCESSFUL GROWTH MODEL Small Domestic Equipment €75bn 43 % …which is structurally 40 % growing… Emerging countries Mature countries 2012 2018 2022 14/12/2023 *Based on latest available statistics and panels (GfK, Euromonitor), restated, and Group estimates 9
Slide 10: …thanks to the increase of the middle class
A SUCCESSFUL GROWTH MODEL …thanks to 3bn the increase 2bn of the middle class Emerging countries + 1bn vs 2020 population… 1bn 1bn 1bn 1bn Mature countries 2010 2020 2030e 14/12/2023 Source : OECD / World Data Lab (bn inhabitants) 10
Slide 11: …as higher purchasing power leads to more spend…
A SUCCESSFUL GROWTH MODEL Spend on Small Domestic Appliances Germany Australia …as higher United States Korea Canada purchasing France UK power leads Poland Japan Italy to more spend… Russia Spain Bubbles represent SDA Turkey market size in countries Brazil China Egypt GDP/inhab., Purchasing Power P
Slide 12: …and fast-growing equipment levels in emerging markets
A SUCCESSFUL GROWTH MODEL …and fast-growing equipment levels in emerging markets 14/12/2023 12
Slide 13: Local needs driven by local habits
A SUCCESSFUL GROWTH MODEL Local needs driven by local habits 14/12/2023 13
Slide 14: Growth also driven by constantly changing consumer needs
A SUCCESSFUL GROWTH MODEL GROWTH ALSO DRIVEN BY CONSTANTLY CHANGING CONSUMER NEEDS 14/12/2023 14
Slide 15: New technologies enable improved solutions…
A SUCCESSFUL GROWTH MODEL New technologies enable improved solutions… IoT, Smart Smart navigation Steaming Advanced materials …sustainable connectivity cooking system technologies & new coatings… recyclable materials 14/12/2023 15
Slide 16: …leading to trade up…
A SUCCESSFUL GROWTH MODEL Electrical cooking pots / multicookers 29 Q4 37 …leading 29 Q3 23 to trade up… 23 Q2 24 20 Q1 17 2019 2022 Market value breakdown (in %) / price quartile 14/12/2023 Panel GfK Quartile Price volume / value 2022 vs. 2019 - France 16
Slide 17: …and multi-equipment
A SUCCESSFUL GROWTH MODEL …and multi-equipment Canister 78 % Versatile 21 % Robot 12 % 14/12/2023 Harris Interactive 2022, household equipment rate France 17
Slide 18: Our successful value creation formula
A SUCCESSFUL GROWTH MODEL OUR SUCCESSFUL VALUE CREATION FORMULA 14/12/2023 18
Slide 19: Our successful value creation formula…
A SUCCESSFUL GROWTH MODEL Our successful value creation formula… CONSUMER LEADERSHIP WIDE COMPETITIVE LARGE COVERAGE GO-TO-MARKET POSITIONS WITH GEOGRAPHIC INDUSTRIAL OF CATEGORIES EXCELLENCE STRONG BRANDS REACH FOOTPRINT + M&A TRACK RECORD ESG PROFESSIONAL 14/12/2023 19
Slide 20: …based on a clear leadership in our key consumer product categories…
A SUCCESSFUL GROWTH MODEL …based on a clear leadership in our key consumer product categories… #1 #1 #2 #2 #1 Cookware Electrical cooking Blending Beverage Linen care 14/12/2023 Source: AVC & GfK 20
Slide 21: …supported by an optimized portfolio of international brands…
A SUCCESSFUL GROWTH MODEL …supported by an optimized portfolio of international brands… Electrical Food Beverage Linen Home Home Personal Cookware Kitchenware cooking preparation and breakfast care cleaning comfort care 14/12/2023 21
Slide 22: …and completed by strong local brands leading to #1 position…
A SUCCESSFUL GROWTH MODEL …and completed by strong local brands leading to #1 position in most markets… >75% sales in leadership positions (#1 or #2) #1 NCE* Europe #1 #1 #1 #1 #1 #1 #1 #1 #1 Cookware / Small Domestic Equipment Source: GFK, NPD, AVC panel MAT June 14/12/2023 *NCE Europe: North Centr
Slide 23: …with a wide and balanced geographic reach…
A SUCCESSFUL GROWTH MODEL …with a wide and balanced geographic reach… 33 % 14 % 29 % 8% 11 % 5% Western Europe Other EMEA China Other Asia North America South America 14/12/2023 Groupe SEB consumer sales 2022 23
Slide 24: …thanks to a large coverage of categories responding to consumer needs
A SUCCESSFUL GROWTH MODEL …thanks to a large coverage of categories responding to consumer needs Breakfast Preparing Cooking Outdoor 14/12/2023 24
Slide 25: …thanks to a large coverage of categories responding to consumer needs
A SUCCESSFUL GROWTH MODEL …thanks to a large coverage of categories responding to consumer needs Home cleaning Ironing Home comfort Personal Care 14/12/2023 25
Slide 26: …and Go-To-Market excellence…
A SUCCESSFUL GROWTH MODEL …and Go-To-Market Multichannel excellence… coverage 7% Other 13% Specialists ~50 40% E-commerce 7% Group retail Market companies covering 150 countries 17% 16% Mass retail Traditional 6,500 employees in sales & marketing Large customer base 22% of Group workforce ~2,000 Cul
Slide 27: …supported by digital capabilities
A SUCCESSFUL GROWTH MODEL …supported by digital capabilities Live streaming ▪ 45m members in CRM program >13,000 influencers worldwide ▪ 850k monthly users of our Food branded Apps 2,000 New master videos Groupe SEB international Content Factories International 10,000 International 3D Culinary New m
Slide 28: Professional Business
A SUCCESSFUL GROWTH MODEL Professional Business 14/12/2023 28
Slide 29: Market categories
A SUCCESSFUL GROWTH MODEL Market categories Beverages (incl. Coffee) Food preparation We are now expanding Cookware Kitchen knives into the professional & Utensils… equipment Global market size market… (excl. service) ~ €15bn 14/12/2023 29
Slide 30: …a highly attractive market,
A SUCCESSFUL GROWTH MODEL …a highly attractive market, with strong High barriers to fundamentals… Quality business entry and value to leadership Fast growing Quick return on model with › Higher markets: investment for recurrent profitability 5 to 10% p.a. operators service revenue (>15%) 14/12/2023
Slide 31: Our successful value creation formula being rolled out in Professional…
A SUCCESSFUL GROWTH MODEL Our successful value creation formula being rolled out in Professional… CONSUMER LEADERSHIP WIDE COMPETITIVE LARGE COVERAGE GO-TO-MARKET POSITIONS WITH GEOGRAPHIC INDUSTRIAL OF CATEGORIES EXCELLENCE STRONG BRANDS REACH FOOTPRINT + M&A TRACK RECORD ESG PROFESSIONAL 14/12/202
Slide 32: …based on a leadership position in Professional Coffee Machines…
A SUCCESSFUL GROWTH MODEL …based on a leadership position in Professional Coffee Machines… #1 Worldwide 2016 2016 Full Auto PCM* 14/12/2023 * PCM: Professional Coffee Machines 32
Slide 33: …enlarging our portfolio beyond Full Auto PCM…
A SUCCESSFUL GROWTH MODEL …enlarging our portfolio beyond Full Auto PCM… Expanding Expanding Geography Coverage Customer Base #1 Worldwide Full Auto PCM Convenience stores & gas stations Office Chains Expanding Category coverage organically or through M&A Coffee bar 2019 2023 14/12/2023 33
Slide 34: …expanding into other Professional categories…
A SUCCESSFUL GROWTH MODEL …expanding into other Professional categories… Expanding into serving area Expanding with Beverage Category to Professional Kitchen #1 Worldwide Full Auto PCM Expanding in new category through M&A 2019 2022 2023 14/12/2023 34
Slide 35: …make them global…
A SUCCESSFUL GROWTH MODEL …make them global… Expanding Expanding Geography Coverage New categories in Customer Base Small Professional Convenience stores & retail Bar, Snacking, Chains Bakeries Equipment supermarkets Restaurant 2019 2022 2023 14/12/2023 35
Slide 36: …leveraging all possible synergies
A SUCCESSFUL GROWTH MODEL Within Professional Between Professional business & Consumer business …leveraging all possible Mostly Go to Market From Professional synergies synergies know-how to Consumer premium segment 14/12/2023 36
Slide 37: Operations & people
A SUCCESSFUL GROWTH MODEL Operations & people 14/12/2023 37
Slide 38: Both businesses supported by a flexible source of production…
A SUCCESSFUL GROWTH MODEL Both businesses 60% supported of own production by a flexible source of production… 40% outsourcing 14/12/2023 38
Slide 39: …and balanced industrial footprint…
A SUCCESSFUL GROWTH MODEL 41 production sites worldwide in 14 countries …and balanced 35 in Consumer 6 in Professional industrial footprint… ~40% ~240m of non-China sales are produced outside products produced per year of China 14/12/2023 39
Slide 40: …and sustainable product development…
A SUCCESSFUL GROWTH MODEL Good for the planet… …and better for people …and Charter of healthy and sustainable sustainable recipes product development… Inclusive Design 90% of our SDA products are 42% of recycled materials (Includéo) reparable “15 years at fair price” in our products (including packa
Slide 41: …aligned with our sustainability strategy
A SUCCESSFUL GROWTH MODEL …aligned Carbon neutrality by 2050 with our People matter sustainability Climate action strategy Circular revolution Climate change A- Sustainable Innovation 14/12/2023 41
Slide 42: Our People
A SUCCESSFUL GROWTH MODEL Loyalty International & commitment & multi cultural Diversity Our People 14 years 115 46% nationalities average years of service of of managers are women TOP 200 managers 14/12/2023 42
Slide 43: Our Vision
A SUCCESSFUL GROWTH MODEL Our Vision 14/12/2023 43
Slide 44: Our Vision
A SUCCESSFUL GROWTH MODEL Our Vision Become a reference Strengthen player in Professional leadership Equipment CONSUMER PROFESSIONAL 14/12/2023 44
Slide 45: Disclaimer
A SUCCESSFUL GROWTH MODEL DISCLAIMER Some of the statements contained in this document may be forward- looking statements concerning Groupe SEB's financial position, results, businesses, strategy or projects. Groupe SEB considers that such statements are based on reasonable assumptions but cannot an