Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Presentation (2013)
50 slides from Anheuser-busch Inbev Sa/nv's investor presentation, 2013
Slide 1: Welcome to the High End
WELCOME 0 THE HIGH END Adam Oakley VP High End Brands
Slide 2: High End continues to grow
High End continues to grow Volume Share Of Beer Category 19.3 17.2 17.7 16.0 14.7 2009 2010 2011 2012 2013 YTD Source: IRI Total US MULC, Annual totals and YTD through 10/13/2013
Slide 3: Recent High End growth driven by large brewers
Recent High End growth driven by large brewers Top 5 High-End Brewers* Contributions to % of High End Growth 81% 58% 51% 26% 2010 2011 2012 2013 Source: IRI Toal US MULC, YTD through 10/13/2013 *ABI, Miller Coors, Boston Beer, Crown, Heineken
Slide 4: 15+ High End brand families in ABI portfolio
15+ High End brand families in ABI portfolio
Slide 5: ABI High-End
ABI High-End 1. High-End continues to grow, driven by bigger brands and brewers 2. ABI has strong High-End portfolio - led by three priority brand families - Stella Artois, Shock Top and Goose Island 3. ABI is increasing investment in High-End
Slide 6: 15+ High End brand families in ABI portfolio
15+ High End brand families in ABI portfolio
Slide 7: ABI High-End
ABI High-End 1. High-End continues to grow, driven by bigger brands and brewers 2. ABI has strong High-End portfolio - led by three priority brand families - Stella Artois, Shock Top and Goose Island 3. ABI is increasing investment in High-End
Slide 8: ABI: High-End priority brands
ABI: High-End priority brands 1. Stella Artois 2. Shock Top 3. Goose Island World’s most sophisticated (import) Accessible Craft Discovery Craft beer
Slide 9: Stella Artois: Most sophisticated beer brand in the world
Stella Artois: Most sophisticated 64.9% beer brand in the world % consumers who think the brand is sophisticated 43.3% 43.2% 41.9% Heineken Peroni Samuel Adams SOURCE: BPT Global Imagery, Aug. 2013
Slide 10: Stella Artois continues to rise
Stella Artois continues to rise … CAGR +18% Volume 2007 2008 2009 2010 2011 2012 2013
Slide 11: Stella Artois: Growth achieved at significant price premium to other imports and crafts
Stella Artois: Growth achieved at significant price premium to other imports and crafts Price to consumer: Index to Core* (off-premise) 150 138 138 140 133 135 100 IRI Total US Food YTD to 10/13/13. *Core = Budweiser/Bud Light/Coors Light/Miller Light
Slide 12: For Stella Artois, sophistication is driven by 3 factors
For Stella Artois, sophistication is driven by 3 factors Chalice Belgium Holiday
Slide 13: For Stella Artois, sophistication is driven by 3 factors
For Stella Artois, sophistication is driven by 3 factors Chalice Belgium Holiday
Slide 14: Slide 14
Slide 15: For Stella Artois, sophistication is driven by 3 factors
For Stella Artois, sophistication is driven by 3 factors Chalice Belgium Holiday
Slide 16: Stella Artois has a brewing tradition like no other
Stella Artois has a brewing tradition like no other 1366 1759 1863 1864 1871 1991
Slide 17: yeav of Belgian
600 yeav of Belgian 6 Do 0. Duwing Capeilire BOTTLES STELLA @ AT OL BELGIUM
Slide 18: Pick
ey ae “7, Pick LE1¢ C RZ QZ
Slide 19: For Stella Artois, sophistication is driven by 3 factors
For Stella Artois, sophistication is driven by 3 factors Chalice Belgium Holiday
Slide 20: Holidays
Originally Brewed for the Holidays
Slide 21: Hy
Hy
Slide 22: Made with hand-picked apples
Se MADE WITH Ai HAND-PICKED APPLES 4
Slide 23: Stella Artois Cidre volume comes from outside beer/cider
Cider, Beer, Hard 5% 29% Liquor, 66% of Stella Artois Cidre 29% volume comes from outside beer/cider Wine, 37% Source: Industry Shopper Loyalty and Switching Data
Slide 24: ABI: High-End priority brands
ABI: High-End priority brands 1. Stella Artois 2. Shock Top 3. Goose Island World’s most sophisticated (import) Accessible Craft Discovery Craft beer
Slide 25: Two types of craft consumers
Two types of craft consumers ADVERTISING & IMAGE BREWER STORY DRIVEN BOLDER BEER STYLES PRICE-SENSITIVE YOUNGER ADULTS MORE DISCERNING
Slide 26: Two types of craft consumers
Two types of craft consumers AGCESSIBL ‘BISCOWERY
Slide 27: Two types of craft consumers
Two types of craft consumers ACCESSIBLE WISCUWERY 60% 40% craft volume craft volume
Slide 28: Two types of craft consumers
Two types of craft consumers WEGESSIBLE WISEUWERY
Slide 29: Source: Internal ABI STRs + industry estimates
Source: Internal ABI STRs + industry estimates based on IRI and other public sources
Slide 30: Flagship variant: Belgian White
FLAGSHIP VARIANT: BELGIAN WHITE
Slide 31: re Roc.
re Roc. a” wan
Slide 32: ; LIVEYOUR
Sy ; 7 LIVEYOUR I DREAMS
Slide 33: Don't take yourself too seriously
DON’T TAKE YOURSELF TOO SERIOUSLY...
Slide 34: More flavor, unfiltered
FOR MORE FLAVOR ERED UNFILT
Slide 35: Slide 35
Slide 36: Honeycrisp Apple Wheat
HONEYCRISP APPLE WHEAT . ‘BELOIAN-STYLE WHEAT ALE BREWED wrra SWELT CIDER vo SPIOES wire NATURAL HONEYORISP APPLE ano OTHER NATURAL APPLE TLAVOR
Slide 37: atLolaesty
atLolaesty WAL WET WITH RSAL LEMOW PLavnN
Slide 38: Choc Top: Mix 'em up!
4 7e@INh- i my pecaians -o 1 & oie 2 pS N WHITE) 3 cHo CHOCOLATE WEAR
Slide 39: Slide 39
Slide 40: Brand Volume by Year Since Launch
Brand Volume by Year Since Launch Blue Moon Shock Top 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Source: Internal Shipment Estimates (Shock Top Belgian White vs. Blue Moon Belgian White)
Slide 41: ABI: High-End priority brands
ABI: High-End priority brands 1. Stella Artois 2. Shock Top 3. Goose Island World’s most sophisticated (import) Accessible Craft Discovery Craft beer
Slide 42: Goose Island: Launched in 1988, joined the ABI family in 2011
Goose Island: Launched in 1988, joined the ABI family in 2011. A Chicago institution
Slide 43: A WE DONT NEED
A WE DONT NEED = ‘TOBE THEONLY = BEER YOU DRINK. WE JUST WANT TOBE THE BEST BEER _ YOU DRINY,
Slide 44: Goose Island: 3 core product lines
Goose Island: 3 core product lines 312 Classics Vintage
Slide 45: Goose Island: 3 core product lines
Goose Island: 3 core product lines 312 Classics Vintage
Slide 46: Goose Island: Obsession with beer quality & excellence
Goose Island: Obsession with beer quality & excellence
Slide 47: Goose Island: 3 core product lines
Goose Island: 3 core product lines 312 Classics Vintage
Slide 48: Slide 48
Slide 49: Bourbon County Stout
= BOURBON Goose Island acs 1,400 Bottles of BCS Rare i in n 2 Hours
Slide 50: Goose Island is growing faster than all major craft competitors
Goose Island is growing faster than all major craft competitors 2013 Volume Increase YTD Goose Island Leinenkugel +32% Shock Top +15% Sam Adams +12% Blue Moon +10% New Belgium +8% Source: IRI Total US MULC, Volume Sales % Chg vs. YA, YTD Oct 13, 2013