Hugo Boss Ag · XETR:BOSS

Hugo Boss — Q2 2022 Earnings Presentation

20 slides from Hugo Boss's earnings presentation, Aug 3, 2022

1. Slide 1: Second Quarter 2022 Results

   SECOND QUARTER 2022 RESULTS II © 2022 HUGO BOSS

2. Slide 2: HUGO BOSS achieves record results in Q2 2022

   SECOND QUARTER 2022 RESULTS PAGE 2 HUGO BOSS ACHIEVES RECORD RESULTS IN Q2 2022 GROUP SALES 878 +34 %* EUR MILLION VS Q2 2021 EBIT 100 +136 % EUR MILLION VS Q2 2021 © 2022 HUGO BOSS *CURRENCY-ADJUSTED

3. Slide 3: Accelerates momentum: group sales development

   ACCELERATES MOMENTUM GROUP SALES DEVELOPMENT 29% VS 2019-LEVELS (CURRENCY-ADJUSTED) 17% 12% 7% -4% -23% Q1 Q2 Q3 Q4 Q1 Q2 2021 2021 2021 2021 2022 2022 < © 2022 HUGO BOSS

4. Slide 4: Engaging marketing initiatives create strong buzz for BOSS and HUGO

   SECOND QUARTER 2022 RESULTS PAGE 4 ENGAGING MARKETING INITIATIVES CREATE STRONG BUZZ FOR BOSS AND HUGO ~ 30 BN Impressions within <6 months ~ 1 BN Social engagements within <6 months © 2022 HUGO BOSS

5. Slide 5: Fall/Winter 2022 campaigns to keep up brand relevance

   SECOND QUARTER 2022 RESULTS PAGE 5 FALL/WINTER 2022 CAMPAIGNS TO KEEP UP BRAND RELEVANCE © 2022 HUGO BOSS

6. Slide 6: Strong consumer demand following branding refresh

   SECOND QUARTER 2022 RESULTS PAGE 6 STRONG CONSUMER DEMAND FOLLOWING BRANDING REFRESH © 2022 HUGO BOSS

7. Slide 7: Unique capsule collections drive further excitement

   SECOND QUARTER 2022 RESULTS PAGE 7 UNIQUE CAPSULE COLLECTIONS DRIVE FURTHER EXCITEMENT BOSS X KHABY BOSS X ALICA HUGO X BAPE © 2022 HUGO BOSS

8. Slide 8: Brand and product initiatives spur momentum for BOSS and HUGO

   SECOND QUARTER 2022 RESULTS PAGE 8 BRAND AND PRODUCT INITIATIVES SPUR MOMENTUM FOR BOSS AND HUGO *CURRENCY-ADJUSTED +29%* +6%* +39%* VS Q2 2019 VS Q2 2019 VS Q2 2019 BOSS MENSWEAR BOSS WOMENSWEAR HUGO © 2022 HUGO BOSS

9. Slide 9: Momentum in Europe further accelerates

   SECOND QUARTER 2022 RESULTS PAGE 9 MOMENTUM IN EUROPE FURTHER ACCELERATES EUROPE SALES INCL. MIDDLE EAST AND AFRICA Momentum fueled by robust local demand as well as return of tourism +36% * Double-digit improvements in key markets such as Great Britain, France, and Germany vs Q2 2019 Eastern Europe

10. Slide 10: Robust consumer demand drives momentum in the Americas

    SECOND QUARTER 2022 RESULTS PAGE 10 ROBUST CONSUMER DEMAND DRIVES MOMENTUM IN THE AMERICAS AMERICAS SALES All of -digit sales increases compared to 2019 +38% * Strong momentum in the U.S. market supported by further progress in fostering 24/7 brand image vs Q2 2019 Latin America with particular stre

11. Slide 11: COVID-19-related restrictions weigh on sentiment in China

    SECOND QUARTER 2022 RESULTS PAGE 11 COVID-19-RELATED RESTRICTIONS WEIGH ON SENTIMENT IN CHINA ASIA/PACIFIC SALES Development across markets differs materially in the second quarter (4)% * Temporary store closures weigh on sentiment and traffic in mainland China in April and May vs Q2 2019 Double-dig

12. Slide 12: Momentum strongly accelerates in brick-and-mortar business

    SECOND QUARTER 2022 RESULTS PAGE 12 MOMENTUM STRONGLY ACCELERATES IN BRICK-AND-MORTAR BUSINESS RETAIL +19%* Robust store productivity improvements VS Q2 2019 driven by increase in traffic WHOLESALE +18%* Strong demand from wholesale VS Q2 2019 partners for BOSS and HUGO collections DIGITAL +128%* Tr

13. Slide 13: Rollout of new store concept in full swing

    SECOND QUARTER 2022 RESULTS PAGE 13 ROLLOUT OF NEW STORE CONCEPT IN FULL SWING BOSS STORE LONDON, OXFORD STREET OPENING: JUNE 2022 © 2022 HUGO BOSS

14. Slide 14: Gross margin improvement due to strong increase in full-price sales

    SECOND QUARTER 2022 RESULTS PAGE 14 GROSS MARGIN IMPROVEMENT DUE TO STRONG INCREASE IN FULL-PRICE SALES Sourcing & Regional Q2 2021 Full price freight cost FX mix Q2 2022 63.5% 61.2% +230 bp © 2022 HUGO BOSS

15. Slide 15: Strong bottom-line improvements in the second quarter

    SECOND QUARTER 2022 RESULTS PAGE 15 STRONG BOTTOM-LINE IMPROVEMENTS IN THE SECOND QUARTER Q2 2022 CHANGE GROSS MARGIN 63.5% +230 BP IMPROVEMENT REFLECTS HIGHER SHARE OF FULL-PRICE SALES OPERATING EXPENSES (IN % OF SALES) 52.2% (240) BP OPEX LEVERAGE DRIVEN BY STRONG TOP-LINE DEVELOPMENT EBIT 100 >10

16. Slide 16: Trade net working capital improves despite increase in inventories

    SECOND QUARTER 2022 RESULTS PAGE 16 TRADE NET WORKING CAPITAL IMPROVES DESPITE INCREASE IN INVENTORIES JUNE 30, 2022 CHANGE TNWC (IN % OF SALES) 13.8% (980) BP DECLINE DRIVEN BY STRONG SALES INCREASE AND HIGHER TRADE PAYABLES INVENTORIES 760 +17%* PLANNED INCREASE TO SUPPORT FUTURE GROWTH EXPECTATIO

17. Slide 17: HUGO BOSS raises outlook for full year 2022

    SECOND QUARTER 2022 RESULTS PAGE 17 HUGO BOSS RAISES OUTLOOK FOR FULL YEAR 2022 OUTLOOK © 2022 HUGO BOSS

18. Slide 18: Sales outlook for full year 2022

    SECOND QUARTER 2022 RESULTS PAGE 18 SALES OUTLOOK FOR FULL 20% TO 25% YEAR 2022 Increase in sales outlook following strong top-line performance in H1 and overall uptick in brand momentum Broad-based growth expected across 2.8 3.3 3.5 all brands, channels, and regions EUR BILLION EUR BILLION 2021 202

19. Slide 19: EBIT outlook for full year 2022

    SECOND QUARTER 2022 RESULTS PAGE 19 EBIT OUTLOOK FOR FULL 25% TO 35% YEAR 2022 Increase in EBIT guidance despite ongoing investments Persisting high levels of macroeconomic uncertainties taken into account 228 285 310 EUR MILLION EUR MILLION 2021 2022E © 2022 HUGO BOSS

20. Slide 20: Successful execution

    SECOND QUARTER 2022 RESULTS PAGE 20 SUCCESSFUL EXECUTION Significant acceleration in top- and bottom-line growth in the second quarter FY2022 guidance raised following strong first-half-year results remains top priority going forward © 2022 HUGO BOSS

Hugo Boss — Q2 2022 Earnings Presentation on 6ix