Davidstea Inc. · TSXV:DTEA
Davidstea — Planet MicroCap Showcase (October 2025)
28 slides from Davidstea's conference presentation, Oct 22, 2025
Slide 1: Investor Overview: The Grand Plan
Investor Overview The Grand Plan October 22, 2025
Slide 2: Cautionary Forward-Looking Statements
Cautionary Forward-Looking Statements This presentation includes statements that express our opinions, expectations, beliefs, plans, objectives, assumptions or projections regarding future events or future results and there are, or may be deemed to be, “forward-looking statements” in this presentati
Slide 3: Our Vision
Our Vision To become the world’s most innovative tea company, inspiring greater wellness and sustainability
Slide 4: DAVIDsTEA at a Glance
DAVIDsTEA at a Glance ▪ Premium supplier of loose-leaf teas, tea sachets, accessories and gifts for specialty tea market ▪ Focused on product innovation to grow revenue and elevate the brand ▪ Accelerating omnichannel growth strategy towards brick-and-mortar sales to complement online revenues ▪ Pur
Slide 5: Global, North American and Specialty Tea Markets
Global, North American and Specialty Tea Markets GLOBAL TEA US$55.7 billion MARKET1 Projected to grow at CAGR of 7.2% and reach US$111.7 billion by 2033 GLOBAL SPECIALTY US$6.0 billion TEA MARKET2 Forecasted to grow at CAGR of 6.0% and reach US$10.7 billion by 2033 US$4.5 billion NORTH AMERICAN Expe
Slide 6: Beautifully blended. Expertly crafted. Innovation you can taste.
Beautifully blended. Expertly crafted. Innovation you can taste. ~92% World Class Signature Blends, Gifts & Packaged Teas ~8% Easy-to-use & Innovative Accessories 6
Slide 7: Omnichannel Go-To-Market Strategy
Omnichannel Go-To-Market Strategy BRICK-AND-MORTAR WHOLESALE E-COMMERCE STORES PARTNERS PLATFORM Unit Contribution ~25% ~20% ~30% 7
Slide 8: Delivering on the Turnaround – Positioning for Growth
Delivering on the Turnaround – Positioning for Growth Pre-Pandemic Turnaround Complete. Growth Mode Engaged. Looking Ahead with Confidence 2x 250 Formal restructuring Internalized Fulfillment New Tech Stack Store Footprint Reduced operating costs over 3 Years 200 Cancellation of store leases, 3rd pa
Slide 9: Financial Results
Financial Results From perpetual re-engineering to purposeful growth — momentum is building TTM Q2 2025 vs TTM Q2 20241 TTM TTM 1 1 Variance (in thousands of CAD$, except %) Q2 2025 Q2 2024 Sales $62,150 $61,022 +1.8% Gross Profit $30,627 $26,037 +17.6% SG&A Expenses $30,832 $37,704 (18.2%) Net Loss
Slide 10: Opportunities to Grow Store Network Creating Spillover Effect on Wholesale and E-commerce
BRICK-AND-MORTAR STORES WHOLESALE PARTNERS E-COMMERCE PLATFORM Opportunities to Grow Store Network Creating Spillover Effect on Wholesale and E-commerce +5 +3 +1 +1 +6 +4 LEGEND Current store locations Goal to 2X footprint over next three years
Slide 11: Economics of a New Store Opening
BRICK-AND-MORTAR STORES WHOLESALE PARTNERS E-COMMERCE PLATFORM Economics of a New Store Opening $1.2-1.4M $400-475K Expected annual sales Budgeted CAPEX 750 square feet Typical size 15-18 months 25% Anticipated payback Four-wall contribution One Year Target 5 new store openings 11
Slide 12: Pro-Forma – Impact of Store-Led Growth Plan
Pro-Forma – Impact of Store-Led Growth Plan 1 TTM TTM Pro-Forma 2 2 (in thousands of CAD$, except %) Q2 2025 Q2 2024 Sales $88,000 $62,150 $61,022 Net Income (Loss) ~$5,000 ($804) ($11,729) # Stores 40 20 18 1Includes 20 additional stores with revenue of $1.3 million per store and 25% margin 2Traili
Slide 13: Wholesale Presence
BRICK-AND-MORTAR STORES WHOLESALE PARTNERS E-COMMERCE PLATFORM Wholesale Presence 4,000 Number of grocery, pharmacy and Big Box stores in Canada 1,500 Number of Couche-Tard/Circle K locations offering “Tea-2-Go” 400 Number of store-in-store concepts in Canada 26 Number of best-selling SKUs offered E
Slide 14: Wholesale Expansion
BRICK-AND-MORTAR STORES WHOLESALE PARTNERS E-COMMERCE PLATFORM Wholesale Expansion 30,000+ Potential number of doors in U.S. market 1,000 Number of grocery, pharmacy and Big Box stores (U.S. northeast) 14 Number of best-selling SKUs offered 3 Number of national distributors: KeHe, UNFI and CHEX Repl
Slide 15: E-commerce and Social Media Presence
BRICK-AND-MORTAR STORES WHOLESALE PARTNERS E-COMMERCE PLATFORM 487K 54K 324K 44K 65K 15 # # 11Google * Follower count as at October 2025 front page results for “Loose-Leaf Tea” Google front page results for “Loose-Leaf Tea”
Slide 16: Growth Strategy—Path to Value Creation
Growth Strategy—Path to Value Creation Increase revenue by CAGR of between 10-12% over next Revenue Growth three years • Double number of retail stores in Canada • Accelerate wholesale expansion in U.S. Gross Profit Improvement • Enhance online presence Raise gross profit to 48-50% on a sustained ba
Slide 17: Why Invest?
Why Invest? 1. Addressed past challenges and refocused on profitable growth 2. Specialty tea market, a growing category supported by health and wellness trends, attracts younger demographic groups 3. Intend to double store count in Canada over next three years 4. Store openings create spillover effe
Slide 18: www.davidstea.com
www.davidstea.com Pierre Boucher MBC Capital Markets Advisors pierre@maisonbrison.com 514-731-0000, extension 237
Slide 19: Appendix
Appendix 19
Slide 20: Executive Management Team
Executive Management Team Sarah Segal Frank Zitella Chief Executive Officer & Chief Brand Officer President, Chief Financial & Operating Officer Sarah Segal has most recently served as An operational leader, Frank Zitella has been DAVIDsTEA’s Chief Brand Officer responsible for instrumental in repos
Slide 21: Q2 2025 Results
Q2 2025 Results Sales Comparable Same Store Sales (in millions of CAD$) 0.5% 19.8% 19.3% 23.2 7.5% 14.0 13.7 11.1 11.1 0.6% -4.7% Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 › Increase in brick-and-mortar and wholesale channel › Comparable store sales grew 0.6% ye
Slide 22: Q2 2025 Results – Channel Sales
Q2 2025 Results – Channel Sales Online Sales Brick-and-Mortar Wholesale (in millions of CAD$) (in millions of CAD$) (in millions of CAD$) (6.7%) 9.1% 2.5% 12.4 8.6 3.0 2.3 2.1 5.3 6.4 6.4 4.2 4.7 4.6 5.5 1.4 1.5 5.1 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q2 2
Slide 23: Q2 2025 Results – Geographic Sales
Q2 2025 Results – Geographic Sales Canada U.S. (in millions of CAD$) (in millions of CAD$) 3.7% (20.6%) 19.6 3.6 12.0 11.9 2.0 9.6 10.0 1.9 1.5 1.2 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 23
Slide 24: Q2 2025 Results
Q2 2025 Results Net Income (Loss) Adjusted Net Income (Loss) 1 (in millions of CAD$) (in millions of CAD$) 2.5 2.7 0.0 0.2 -0.2 -1.0 -1.5 -1.6 -1.6 -1.8 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 › Net loss totaled $1.6 million compared to net loss of $1.5 millio
Slide 25: Q2 2025 Results
Q2 2025 Results Adjusted EBITDA1 Adjusted EBITDA1 (after rent equivalent expense) (in millions of CAD$) (in millions of CAD$) $0.1M ($0.3)M 2.8 4.0 0.4 1.6 1.0 0.0 -1.1 -1.4 -0.3 -0.2 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 1 1 Please refer to the “Non-IFRS Fi
Slide 26: Q2 2025 Results
Q2 2025 Results Cash Position (in millions of CAD$) $0.9M › Cash position improved from Q2 2024, but declined 16.2 sequentially due to typical seasonality 10.4 › Cash flow used from operations of $1.5 million 7.9 7.6 6.7 › No balance sheet debt Q2 2024 Q3 2024 Q4 2024 Q1 2025 Q2 2025 26
Slide 27: Non-IFRS Financial Measures and Ratios
Non-IFRS Financial Measures and Ratios Reconciliation of Net Income (Loss) to EBITDA For the three-months ended For the six-months ended August 2, August 3, August 2, August 3, 2025 2024 $ Change % Change 2025 2024 $ Change % Change Net loss $ (1,562) $ (1,487) $ (75) (5.0)% $ (1,728) $ (4,136) $ 2,
Slide 28: Non-IFRS Financial Measures and Ratios
Non-IFRS Financial Measures and Ratios Reconciliation of Adjusted EBITDA to Adjusted EBITDA (after rent equivalent expense) For the three-months ended For the six-months ended August 2, August 3, August 2, August 3, 2025 2024 $ Change % Change 2025 2024 $ Change % Change Adjusted EBITDA (1) $ (211)