Under Armour, Inc. · NYSE:UA
Under Armour — Investor Presentation (2025)
20 slides from Under Armour's investor presentation, 2025
Slide 1: Eric Liedtke, Executive Vice President, Brand Strategy
ERIC LIEDTKE EXECUTIVE VICE PRESIDENT, BRAND STRATEGY The brand. The people. The opportunity.”
Slide 2: Focus Areas
FOCUS AREAS OPERATING MODEL STRATEGIC BUSINESS PLAN BRAND STORY
Slide 3: Operating Model
OPERATING MODEL
Slide 4: Strategic Business Plan
STRATEGIC BUSINESS PLAN
Slide 5: Story
Slide 6: State of Play
STATE OF PLAY
Slide 7: Where We Are Now, Where We Will Be
WHERE WE ARE NOW DEDICATED INDIVIDUAL ATHLETES SKEWS MALE 34+ TOUGH & INTENSE PERFORMANCE CENTRIC DEDICATED TEAM ATHLETES YOUNG, FRESH BRAND DETERMINED & PASSIONATE LEVELS UP MY CRED WHERE WE WILL BE
Slide 8: Aim for the Heart, Not the Head
AIM FOR THE HEART NOT THE HEAD” CAL FUSSMAN – JOURNALIST, AUTHOR, PODCAST HOST
Slide 9: UA Was Built from the Heart
C LI oct YOU HEAR ‘ 9 ee a Circle No. 105
Slide 10: The Hearts We Aim to Win: 16-24 YO Team Sports Athletes
THE HEARTS WE AIM TO WIN: 16-24 YO TEAM SPORTS ATHLETES
Slide 11: Under Armour NEXT
Slide 12: Brand Positioning: But Not the Story You Expect
BRAND POSITIONING … BUT NOT THE STORY YOU EXPECT
Slide 13: Undiscovered, Unknown, Underestimated
UNDISCOVERED UNKNOWN UNDERESTIMATED
Slide 14: A Disruption to the System
A DISRUPTION TO THE SYSTEM.
Slide 15: Multiyear Brand Platform
MULTIYEAR BRAND PLATFORM REASONS TO LOVE REASONS TO BUY
Slide 16: Multiyear Brand Platform: Reasons to Love
MULTIYEAR BRAND PLATFORM REASONS TO LOVE • HEART • CREATE BRAND ADVOCACY • AWARENESS + CONSIDERATION
Slide 17: Multiyear Brand Platform: Reasons to Buy
MULTIYEAR BRAND PLATFORM • HEAD TO WALLET • OBJECTS OF DESIRE • PRODUCT x STORY x DISTRIBUTION REASONS TO BUY • INTENT + PURCHASE
Slide 18: Three Key Takeaways
THREE KEY TAKEAWAYS 1 Op Model: From Function to Consumer 2 Unique Brand Positioning 3 Most Impactful Brand Campaign in Company History
Slide 19: Product, Story, Service, Team
Slide 20: Under Armour
UNDER ARMOUR