Six Flags Entertainment Corporation · NYSE:FUN
Six Flags Entertainment — Investor Presentation (June 2021)
20 slides from Six Flags Entertainment's investor presentation, June 2021
Slide 1: Investor Presentation June 2021
Investor Presentation June 2021
Slide 2: Disclaimer
Disclaimer Presentation is subject to safe harbor laws Presentation includes forward looking statements about events and financial results Actual events or results may be materially different Risks are described in the company’s filings with the SEC Statements are made subject to “safe harbor” provi
Slide 3: Investment thesis
Investment thesis ▪ Stable in normal economy – resilient in a weak one ▪ Multi-year opportunity to benefit from pent-up demand ▪ All day fun ▪ Season pass and membership for all year fun ▪ Close to home; no air travel required ▪ Ride and park safety ▪ Long history of dominating thrills ▪ Innovation
Slide 4: Company overview
Company overview Investment thesis Transforming our business Strategy from the core 3
Slide 5: Experienced Leadership team
Experienced Leadership team Sandeep Reddy Laura Doerre Mike Spanos Executive Vice President Executive Vice President, President and Chief Financial General Counsel and Chief and Chief Executive Officer Officer Administrative Officer Bonnie Mark Kupferman Leonard Russ Sherman Weber Senior Vice Presid
Slide 6: Choice for Regional Entertainment
Choice for Regional Entertainment Regional Theme Parks Retail & Dining Concerts & Shows Most parks in the world More than 2,500 locations World-class entertainment Waterparks Games Events Most waterparks in NA Ancillary revenue opportunities Signature events 5
Slide 7: Strategically Located Parks
Strategically Located Parks • $1.5 billion revenue o 33 million guests o 50,000 employees • 27 prime locations o Top 10 DMAs in U.S. o 200 million people within 150 miles • Large Active Base of season pass holders and members 6
Slide 8: Transforming our business
Company overview Investment thesis Transforming our business Strategy from the core 7
Slide 9: Transformation drives $80-110M in EBITDA value when attendance levels normalize
Transformation drives $80-110M in EBITDA value when attendance levels normalize Modernize the guest Continuously improve experience through our operational Deliver financial technology efficiency excellence Revenue uplift achieved through guest Cost savings achieved through fixed and Allocating achi
Slide 10: Revenue Management - Admissions
Revenue Management - Admissions Maximizing offerings Optimizing membership tiers Reevaluating payment terms Flash sale Pricing throughout the year Pricing relative to One Day Tickets Optimizing pricing elasticities Evaluating options to bundle 9
Slide 11: Revenue Management – In-Park Spend
Revenue Management – In-Park Spend Merchandising Pricing Assortment 10
Slide 12: Media ROI & Website
Media ROI & Website Driving more guests to consider Helping guests find our site Simplifying purchasing 11
Slide 13: Continuously Improve our Operational Efficiency
Continuously Improve our Operational Efficiency Team Processes Technologies Right sizing team structure Data-driven staffing in our parks to Technologies that drive efficiency better serve our guests Building capabilities in corporate to Better informed decision making support the parks Optimizing p
Slide 14: Strategy from the core
Company overview Investment thesis Transforming our business Strategy from the core 13
Slide 15: Company Strategy
Company Strategy Our company strategy… … translates into three long-term focus areas Modernize the guest experience through technology To create thrilling, memorable experiences at our regional parks, delivered by a diverse Continuously improve operational efficiency and empowered team, through indu
Slide 16: Modernizing the Guest Experience through Technology
Modernizing the Guest Experience through Technology FRICTIONLESS INFINITELY UPGRADABLE Everything has to be easy. All of the basics are included in admission. Consistent with customer expectations. But for just a little more, it can be better. SEAMLESS ADDICTIVE All of our experiences have to work t
Slide 17: Disciplined Allocation of Capital
Disciplined Allocation of Capital Priority Level Focus Invest in base business at 9-10% of revenue during normalized operations: • Park infrastructure • Technology for our parks Top • Systems to help oversee parks • Food and beverage • Marketable capital Second Bring leverage ratio back to target ra
Slide 18: Financial Excellence
Financial Excellence 600 Resetting the base Reigniting future • Industry-leading margins growth 500 -30 -20 80- • Adjusted EBITDA baseline of 110 -20 $530-$560MM -20 13 400 o Once transformation plan implemented 530 o In normal operating environment 300 527 - 560 200 450 • Strong cash flow 100 • Fav
Slide 19: Summary
Summary ✓ Attractive Industry ✓ Exceptional brand and business foundation ✓ Substantial earnings growth through Transformation ✓ Strategy to drive sustainable growth from strong core 18
Slide 20: Reconciliation of Non-GAAP Measures
Reconciliation of Non-GAAP Measures (1) 2009 includes the results of Six Flags Great Escape Lodge and Indoor Water Park so it is consistent with future periods (2) Reflects June 2011 and June 2013 stock splits 19
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