The J.m. Smucker Company · NYSE:SJM
The J.m. Smucker — Investor Day (October 2018)
15 slides from The J.m. Smucker's investor day presentation, Oct 9, 2018
Slide 1: Marketing Overview
Marketing Overview Geoff Tanner, Senior Vice President, Growth & Consumer Engagement 1
Slide 2: Major Forces Transforming Our Industry
Major Forces Transforming Our Industry CONSUMERS COMPETITIVE LANDSCAPE DIGITAL & MEDIA DISTRIBUTION Consumers Consumers Power Omni- Demanding New Start-Up Private Label Increasingly of Machines Channel More of Competitors Growth Brands & Products in Control & Data Expansion
Slide 3: Lower Barriers To Entry Are Accelerating Change
Lower Barriers To Entry Are Accelerating Change ACCESS TO THE SHELVES ACCESS TO THE CONSUMER ACCESS TO CAPITAL ACCESS TO PRODUCTION SUPPLY CHAIN AS A SERVICE
Slide 4: Building On Our Strengths
Building On Our Strengths LEVERAGING OUR STRENGTHS Categories Highly Brands with High Strong Scaled Supply Chain Responsive to innovation Awareness + Trust Reach + Scale & Disciplined Processes NEW CAPABILITIES + INVESTMENTS Consumer- Brands Agile Centric Omni-Channel Consumers Operating Innovation
Slide 5: New Smucker Brand Building Model
6: NEW SMUCKER BRAND BUILDING MODEL
Slide 6: Transforming Our Organization
Transforming Our Organization EVERYWHERE 1 New | Consumer 2 3 4 5 Expanded| New | New | New | Agile Insights + Data Omnichannel Focus Innovation Model Marketing Model Operating Model Capabilities + Distribution MATURITY LEVEL
Slide 7: Marketing Optimization
1 NEW | Consumer Insights + Data Capabilities PRIVATE LABEL growth Invested in Activated Enhanced our consumer landscapes + Jobs-to-be-Done theory Marketing Mix modeling purchase structures Marketing Optimization Marketing Mix Modeling Strategic Scenario Planning Granular, Real Time Optimization Ana
Slide 8: NEW | Innovation Model
2 NEW | Innovation Model Dedicated New Approach Partnership to Venturing Innovation Teams + - Emerging Scaled Platform Sustaining Expansion
Slide 9: $1 Million per week
$1 Million per week
Slide 10: $1 Million
p MILKEOKEf brushingchews" Tastes like a treat, INGREDIENT U.S. cleans like a FARM-RAISED BEEF toothbrush Milk-Bone® Brushing Chews® provide an easy and effective way to help care for your dog's teeth. HIGH-QUALITY PROTEIN GRAINS, GLUTENS, OR FILLERS 51 Million aAarweaal per week clinically proven a
Slide 11: Milk-Bone
MILK-BONE shi MILK-BONE MILK-BONE MILK-BONE AU perma RECIPE NUTRISH
Slide 12: NEW | Marketing Model
3 NEW | Marketing Model Brands that Stand for Something, with Bold, Stitch Together Breakthrough Creative + Data + Media + Creative Marketing Technology Over $500M annual spend, +$80M New Exploring Internal New Marketing Agency Strategic Internal Model Model Partnerships Creative Capabilities DMP
Slide 13: NEW | Agile Operating Model
4 NEW | Agile Operating Model Embracing Agile teams Design Thinking $20M Commercialization Workflow Training + Data Management Systems Asset light through other supply chain
Slide 14: EXPANDED | Omnichannel Focus + Distribution
5 EXPANDED | Omnichannel Focus + Distribution Win in Win in Leverage Core Retail eCommerce AFH Sales Force
Slide 15: New Smucker Brand Building Model
6: NEW SMUCKER BRAND BUILDING MODEL
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