Sirca Paints India Ltd. · NSE:SIRCA
Sirca Paints India — Q1 FY22 Earnings Presentation
30 slides from Sirca Paints India's earnings presentation, Jul 31, 2021
Slide 1: Submission of Investor Presentation to NSE
—xE ——™ SIRCA PAINTS INDIA LIMITED “ene ee (Formerly known as Sircolor Wood Coatings Pvt. Ltd.) 9 Regd. office : Plot No-50, Badli Industrial Area, Phase-2, New Delhi-110042 % 011-42083083 / 47533213 =4 info@sircapaints.com @ www.sircapaints.com CIN NO : L24219DL2006PLC145092 Date: 31/07/2021 TO, LI
Slide 2: Q1 & FY22 Earnings Presentation
Q1 & FY22 EARNINGS PRESENTATION July 2021 SIRCA PAINTS NSE: SIRCA | Bloomberg: SIRCA:IN INDIA LIMITED CIN: L24219DL2006PLC145092
Slide 3: Contents
CONTENTS Introduction 04 Contractor Loyalty Program 15 Sirca at a Glance 05 Indian Paints Industry 16 Sirca’s Value Proposition 06 Wood Coatings & Finishes 17 Brand Portfolio 08 Board of Directors 18 Sirca’s Footprint & Distribution 09 5Y Financial Summary 20 Customer Segments 10 Q1 & FY22 Result Di
Slide 4: Company Profile
INVESTOR PRESENTATION PROFILE COMPANY
Slide 5: Introduction
4 / 29 INTRODUCTION ABOUT SIRCA PAINTS • With its newly commissioned ABOUT SIRCA S.P.A (ITALY) INDIA LIMITED manufacturing facility, SPIL is progressing on its journey to Founded in the 1973, Sirca is an 85+ become a leading brand in the integral part of the Durante Group. It Countries • Sirca Paint
Slide 6: SPIL at a Glance
05 / 29 SPIL AT A GL ANCE EXCLUSIVE LICENSEE Exclusive Licensee of Globally 390+ Established ‘Sirca’ brand for India, Team Strength Nepal, Bangladesh, and Sri Lanka MARKET LEADER 1930+ Nodes* in Distribution Network Among the Top 3 Premium wood coatings brand in India 13 Branches & Depots INVESTOR P
Slide 7: Value Proposition
06 / 29 VALUE PROPOSITION The promise and quality of ‘Made in Italy’ blended with innovation, research and development to provide the most sophisticated and customized products and services in the paints industry. INVESTOR PRESENTATION CORE OFFERING : Premium Italian Wood, Metal and Glass Coatings
Slide 8: Value Proposition: Recent Additions
07 / 29 VALUE PROPOSITION RECENT ADDITIONS RECENT ADDITIONS (Wood Coatings) : (Wall Paints & others): Mass Market Range • San Marco Portfolio • Nitrocellulose (NC) & Melamine Coatings and Thinners (decorative & solid colour • Hygiene Plus Additives finishes) • DuranteVivan Portfolio (adhesives) INVE
Slide 9: Brand Portfolio
08 / 29 Brand Por tfolio Sirca • Luxury Italian Sub c o nti nent * Wood Coatings I nd i an • High-end Wall Paints Unico • Mass-market Wood Coatings products San Marco INVESTOR PRESENTATION • High-end Decorative & Solid I nd i a Colour Finishes DuranteVivan • Adhesives Product Portfolio *includes Ind
Slide 10: Sirca's Footprint
09 / 29 JAGADHARI MOHALI AMBALA KARNAL DELHI RAI & SONIPAT DEHRADUN GURUGRAM SILLIGURI NOIDA NEPAL GUWAHATI SIRCA STUDIOS INDORE BANGLADESH BRANCHES & DEPOTS KOLKATA NAGPUR PLANT LOCATIONS RAIPUR EXCLUSIVE DISTRIBUTION & MUMBAI MANUFACTURING RIGHTS APART FROM INDIA INVESTOR PRESENTATION CHENNAI SIRC
Slide 11: Customer Segments
10 / 29 CUSTOMER SEGMENTS Retail OEM ~70% ~30% Revenue Contribution Revenue Contribution APPROACH 1630+ Dealing in Premium Providing strong technical INVESTOR PRESENTATION Aggressively growing Distribution products. support and after sales Network with 1630* nodes services to OEM’s. GROWTH STRATEGY
Slide 12: Manufacturing Facilities
11 / 29 MANUFACTURING FACILITIES ~33.20 COMISSIONED PRODUCTION IPO CRORES W A L L PA I N T & C A PA C I T Y WALL PUTTY M A N U FA C T U R I N G CO MMI SSI O NED This unit has been established This Company has a In Q1FY21 the company shifted with a total CAPEX of ~33.20 it’s wall paint manufacturing
Slide 13: Marketing and Promotional Activities
12 / 29 MARKETING AND PROMOTIONAL ACTIVITIES INCREASE EXPENDITURE ON ADVERTISEMENTS To achieve a greater brand-recall for ‘Sirca’, the company is increasing its expenditure on advertisements, marketing, and sales promotion efforts. Increase Radio expenditure on Commercials & Advertisements IMPLEMENT
Slide 14: Marketing and Promotional Activities
13 / 29 MARKETING AND PROMOTIONAL ACTIVITIES INVESTOR PRESENTATION Sirca studios for class-apart consumer experience
Slide 15: Marketing and Promotional Activities
14 / 29 MARKETING AND PROMOTIONAL ACTIVITIES INVESTOR PRESENTATION ~920 shop board installed for enhanced visibility
Slide 16: Contractor Loyalty Program
15 / 29 CONTRACTOR LOYALT Y PROGRAM Sirca Parivar App Highlights Objective of the Application How does it work? • Contractor registration 8,000+ Contractors Registered The main objective of this app is to automate the process of contractor • Respective details are added (like sites, loyalty program
Slide 17: India Paint Industry
16 / 29 INDIA PAINT INDUSTRY INDUSTRIAL PAINT INDUSTRY IS DIVIDED INTO 50,000 PAINTS CRORE MARKET DECORATIVE Industrial Decorative PAINTS The Indian Paints industry is Paints & Paints & estimated to be a 50,000 crore Coatings Decorative Paints constitute almost Coatings market annually. 3/4th of the
Slide 18: Wood Coatings & Finish Segments
17 / 29 WOOD COATINGS & FINISH SEGMENTS OVERVIEW MARKET TRENDS 2. Growing awareness about environment-friendly products, • Wood coatings are used for their • The wood coatings product category adhesion, anti-corrosion, durability, is facing a shift in consumer 3. Greater artistic and aesthetic appea
Slide 19: Board of Directors
18 / 29 BOARD OF DIRECTORS M R . S A N J AY A G A R W A L MR. APOORV AGAR WAL MR. GURJIT SINGH BAINS MR. UGO PELOSIN Chairman and Managing Joint Managing Director Non-Executive Director Non-Executive Director Director Mr. Agarwal has holds a bachelor's Mr. Gurjit Singh Bains is one of the co- Mr. Pe
Slide 20: Board of Directors (Cont.)
19 / 29 BOARD OF DIRECTORS ( C O N T. ) M R . S H YA M L A L G O YA L MR. ANIL KUMAR MRS. ANU CHAUHAN M R . S A N J AY K A P O O R Non-Executive & MEHROTRA Non-Executive & Non-Executive & Independent Director Non-Executive & Independent Director Independent Director Independent Director Mr. Kapoor i
Slide 21: 5Y Financial Summary
INVESTOR PRESENTATION SUMMARY 5Y FINANCIAL
Slide 22: 5Y Profit & Loss Summary
21 / 29 5Y PROFIT & LOSS SUMMARY (₹ in crores) PART I C UL ARS FY1 7 FY1 8 FY1 9 FY20 FY21 R E V E N U E F R O M O P E R AT I O N S 82.51 89.22 125.34 135.05 143.18 TOTA L I N C O M E 84.34 93.57 131.46 140.66 157.32 TOTA L O P E R AT I N G E X P E N S E S 62.30 63.26 93.81 103.26 121.37 E B I DTA (
Slide 23: 5Y Balance Sheet Summary
22 / 29 5Y BAL ANCE SHEET SUMMARY (₹ in crores) PART I C UL ARS FY 1 7 FY1 8 FY1 9 FY20 FY21 SHAREHOLDERS FUND 34.12 67.63 167.84 184.65 201.57 NON CURRENT LIABILITIES 0.02 0.33 0.48 0.18 0.27 CURRENT LIABILITIES 27.14 26.57 22.45 24.98 52.87 - T R A D E PAYA B L E S 9.36 6.93 17.02 20.29 34.84 TOTA
Slide 24: 5Y Cash Flow Summary
23 / 29 5Y CASH FLOW SUMMARY (₹ in crores) PART I C UL ARS FY 1 7 FY 1 8 FY 1 9 FY 20 FY 21 C A S H F R O M O P E R AT I N G A C T I V I T I E S 10.71 -18.28 12.34 -7.56 19.20 CASH FROM INVESTING ACTIVITIES -5.38 -12.87 -71.28 4.81 14.83 CASH FROM FINANCING ACTIVITIES -6.93 15.50 68.36 -8.45 -0.10 N
Slide 25: Q1FY22 Result Discussion
Q1FY22 RESULT DISCUSSION INVESTOR PRESENTATION
Slide 26: Q1FY22 Profit & Loss Summary
25 / 29 Q1FY22 PROFIT & LOSS SUMMARY Consolidated (₹ in crores) PART I C UL ARS Q 1 FY 22 Q 4FY 21 Q 1 FY 21 Y-O -Y% 174.8% Q1FY22 Revenue from R E V E N U E F R O M O P E R AT I O N S 32.12 47.58 11.69 174.8% Operations at 32.12 Crores compared to 11.69 TOTA L I N C O M E 33.02 59.65 12.22 170.1% C
Slide 27: Management Commentary
26 / 29 MANAGEMENT COMMENTARY Q1FY22 Result Discussion Business Update Manufacturing Facility Q1FY22 began on a high note, but by mid-April, The demand momentum was impacted Production at the manufacturing facility the industry had begun to feel the effects of the with the 2nd wave of COVID-19 hitti
Slide 28: Recent Promotional Activities
27 / 29 RECENT PROMOTIONAL ACTIVITIES INVESTOR PRESENTATION
Slide 29: Contact Us
28 / 29 CONTACT US Mr. Chahat Mahajan Mr. Sayam Pokharna Mr. Diwakar Pingle Company Secretary and Compliance Officer Investor Relations Advisor Investor Relations Advisor Sirca Paints India Limited The Investment Lab Christensen Advisory cs@sircapaints.com sayam@theinvestmentlab.in dpingle@christens
Slide 30: Disclaimer
29 / 29 DISCL AIMER No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current af