Burberry Group Plc · LSE:BRBY
Burberry — Investor Presentation (2019)
6 slides from Burberry's investor presentation, 2019
Slide 1: We made excellent progress in the first year of our plan
“We made excellent progress in the first year of our plan to transform Burberry, while at the same time delivering financial performance in line with expectations. Riccardo Tisci’s first collections arrived in stores at the end of February and the initial reaction from customers is very encouraging.
Slide 2: Burberry in a Snapshot
BURBERRY IN A SNAPSHOT BRITISH LUXURY BRAND : OVER 10,000 EMPLOYEES WORLDWIDE + Authentic British heritage * Made in England + Founded in 1856 by Thomas Burberry FTSE 100 MEMBER FY 2019 + £2.7bn revenues * £438m adj. operating profit * Ordinary shares traded in London * ADR programme GROUP REVENUE*
Slide 3: Our Vision
OUR VISION SHARPENING OUR BRAND POSITIONING High price LUXURY HERITAGE FASHION LUXURY FIRMLY ESTABLISH OUR —_— POSITION IN LUXURY FASHION ¢ BURBERRY LONDON ENGLAND CONTEMPORARY LUXURY INSPIRING CUSTOMERS WITH OUR UNIQUE BRITISH ATTITUDE ACCESSIBLE LUXURY Low price Fashion forward REVENUE DRIVERS TO
Slide 4: Our Ambition: Two Phased Transformation Journey
OUR AMBITION: TWO PHASED TRANSFORMATION JOURNEY ACCELERATE AND BUILD THE GROW FOUNDATION . Re-energise the Burberry brand . Complete full brand transformation, including alignment of distribution ° Rationalise and invest to align to luxury distribution . Accelerate growth ° Manage creative transitio
Slide 5: Financial Review
FINANCIAL REVIEW REVENUE £M ADJUSTED OPERATING PROFIT £M 2,766 2,733 2,720 455 459 467 438 2,523 2,515 (2%) +2%* = +2%* +7% 418 (21%) +5% 0% +11% (1%) (11%) H2 H2 H1 H1 2015 20162017, 20182019 2015 = 2016 = 2017, 2018 = 2019 FINANCIAL YEAR FINANCIAL YEAR Growth at constant exchange rates * excluding
Slide 6: Foreign Exchange: FX Exposures in 2019
FOREIGN EXCHANGE FX EXPOSURES IN 2019 Euro US Dollar 1.30 1.31 1.33 9 Chinese Yuan 8.78 8.82 8.79 60% Renminbi 25% Hong Kong Dollar 10.23 10.26 10.37 Korean Won 1,520 1,460 1,473 Revenue COGS Opex tga Other MGBP ™EUR MUSD ®CNY ®HKD Currency sensitivity: In FY 2019, a +/-5% move in sterling would hav