Kontoor Brands, Inc. · NYSE:KTB
Kontoor Brands — Investor Day (September 2026)
152 slides from Kontoor Brands's investor day presentation, Sep 2, 2026
Slide 1: Kontoor Brands
KONTO@OR]
Slide 2: Forward-looking statements
Certain statements included in this presentation and the accompanying Helly Hansen Investor Day presentation materials, and certain oral statements made at the Helly Hansen Investor Day, are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements ar
Slide 3: Today's Agenda
Today's Agenda KONTOOR'S NEXT GROWTH HORIZON Joe Alkire | President & Chief Financial Officer INTRODUCTION TO HELLY HANSEN _ Borre Hegbom | Global Head of Helly Hansen WINNING IN TECHNICAL OUTDOOR Tor Jenssen | Chief Product & Merchandising Officer, Helly Hansen LEADING WITH THE CONSUMER Erinn Murph
Slide 4: Presenters
Scott Baxter Joe Alkire Borre Hegbom Chairman & President & Global Head of Chief Executive Officer Chief Financial Officer Helly Hansen Tor Jenssen Erinn Murphy Patrik Falkenby Mike Karapetian Chief Product & Merchandising Global Head of Finance & Global Head of Helly Global Brand & Operations, Offi
Slide 5: Joe Alkire, President & CFO
HH HELLY HANSEN e JO ALKIRE PRESIDENT & CHIEF FINANCIAL OFFICER
Slide 6: Delivered exceptional Kontoor Brands' performance
Delivered exceptio. Kontoor Brands’ performance 41%» 47% 12% >» 15% Adj. Gross Margin? ‘ Adj. Operating Margin? as tae De $1.8B ~$1B+ 15% a Cumulative Free Cash Flow? Cumulative Shareholder Returns? Average Annual Total Shareholder Return? S a | HH Note: See Appendix - Supplemental Financial Informa
Slide 7: We have evolved
WE HAVE EVOLVED : \ THE KONTOOR » a er AND CONTINUE TQ STRENGTHEN THE. HH
Slide 8: Kontoor is accelerating its next horizon of profitable growth
Kontoor is accelerating its next horizon of profitable growth TSR % Mid-single-digit top-line growth Profit growth DRIVE with cash flow @ 5 LONG-TERM optionality ACCELERATION Dividend driven HORIZON 1 HORIZON 2 GROWTH ACCELERATION : ® — TIME n.i¥) TODAY
Slide 9: Winning culture
Winning culture Focus on large, addressable markets Power of a multi-brand platform Growth-oriented organization | Disciplined capital stewardship | Talent leadership and development | Transparency, integrity, and trust
Slide 10: Kontoor's North Star
KONTOOR'S NORTH STAR Our iconic brands are woven together by a deep authority in the denim, outdoor, and workwear categories. We empower consumers to pursue their passions with confidence and authenticity through innovative design, exceptional products, and compelling performance.
Slide 11: We have a clear focus on three large, attractive categories
We have a clear focus on three large, attractive categories OUTDOOR WORKWEAR DENIM Market Size (2025, $USD) ~$300B ~$85B ~$100B ~$63B ~$39B ~$68B = TAM ™ Global Outdoor & Performance Global Workwear Global Denim OSAM © Premium Outdoor B North American & European Ti Men's & Women’s value & core Workw
Slide 12: Anchored by two iconic brands with distinct roles
Anchored by two iconic brands with distinct roles OUTDOOR WORKWEAR HELLY HANSEN GROWTH ENGINE BALANCED GROWER HH
Slide 13: Kontoor multi-brand platform
KONTOOR] Winning culture & talent Multi-brand operating platform Global supply chain expertise at scale drive nrofiteble growth Enterprise technology capabilities Advantaged tax platform
Slide 14: Helly Hansen 2030 growth strategy
Helly Hansen, S 2030 growths strategy Supercharge the Win in Power
Slide 15: 2030 growth plan
2030 growth plan Mid- $1.1B+ High 50s Revenue Gross Margin % Mid- fle Teens $500M: Operating Margin % from operations
Slide 16: Borre Hegbom, Global Head of Helly Hansen
HELLY HANSEN eS 4 bh BORRE HEGBOM GLOBAL HEAD OF HELLY HANSEN
Slide 17: Years of heritage
150 years of heritage From our home in Norway, Helly Hansen has been making profeseToPegg 7 grade gear to help people stay and a feel alive for nearly 150 years a
Slide 18: Few brands have such a long, storied history
— Few brands have such a long, storied history V HH q Columbia a. 1964 Patagonia 1854 ae ers ae Ns aa 2026 6 ° 7 7 { ? 6 1877 1912 1947 1952 1966 1989 LLBean —_ Wrangler oe oS ih ARCTERYX HH summa Source: Company websites
Slide 19: Our mission
OUR MISSION te aN WE MAKE PROFESSIONAL * GRADE GEAR TO HELP an PEOPLE STAY inl Eg KS AND FEELALIVE- =
Slide 20: Years of innovation
150 years of innovation 1877 1949 Debut of Helly Hansen's first waterproof 2004 2018 2024 2027 Footwear LIFALOFT™ HH Connect™ Pro Vis H20 | | =| | | | | | | 1924 1961 1984 1990 2012 2020 2026 Linox Fiber Pile Helly Tech® Prowool H2Flow™ Lifa Infinity™ & Njord Lifa Infinity Pro™ |
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Slide 22: Trusted by professionals
TRUSTED BY _ PROFESSIONALS» 7, SINE NGAI
Slide 23: Culture
CULTURE Passionate Open Honest Results-oriented
Slide 24: Helly Hansen's business profile
Helly Hansen's business profile $675M >2x 25% FY25 revenue revenue since 2016 direct-to-consumer ~1,300 50+ “115 Helly Hansen-employees —- countries served owned & partner. brand stores? PHA i. =ctuses:stores operated by China JV & Musto ruanae Note: FY25 pro-forma revenue, excluding Musto; See Appe
Slide 25: We have scaled the Helly Hansen brand over multiple owners
We have scaled the Helly Hansen brand over multiple owners Helly Hansen Revenue Growth USD, FY09 - FY25 7 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 BE private Equity a a <<<t Manager Eee Canadian Retailer. — KONTOOR] Synergistic, multi-brand operating platf
Slide 26: What is different with Kontoor
What is different with Kontoor Aligned strategic owner with deep industry expertise —W—O Proven U.S. capabilities and relationships 0, Access to Kontoor's multi-brand platform —e) Strategic investment to accelerate growth ——O It is truly a game changer for Helly Hansen —O
Slide 27: Sport and Workwear share of revenue
SPORT 75% of FY25 revenue PREMIUM OUTDOOR BRAND DELIVERING WORKWEAR FOR THE TRUSTED BY PROFESSIONALS WORLD'S HARSHEST ENVIRONMENTS HH meurmmer Note: FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
Slide 28: From specialist to leading global technical brand
FROM TO Specialist European Leading Global brand in Ski, Sail, Premium, and Workwear Technical Brand
Slide 29: Helly Hansen 2030 growth strategy
Helly Hansen, S 2030 growths strategy Supercharge the Win in Power
Slide 30: Tor Jenssen, Chief Product & Merchandising Officer
TOR JENSSEN CHIEF PRODUCT & MERCHANDISING OFFICER, HELLY HANSEN
Slide 31: Our purpose
OUR PURPOSE WE ENABLE LIFE-ENHANCIN of EXPERIENCES BETWEEN PEOPL§ AND THE POWER OF NATURES : be ga a ‘a sh ae SP x2 a oe ee inate
Slide 32: Our mission
OUR MISSION WE MAKE PROFESSIONAL GRADE GEAR TO HELP PEOPLE STAY ALIVE AND FEEL ALIVE
Slide 33: Quality
QUALITY LIVES DEPEND ON IT Quality drives us, it is never, ever compromised. To keep people safe and comfortable in even the harshest conditions and to keep these products durable, we must apply the Very highest standards to everything that we do. From our products to how we treat our people to the
Slide 34: Responsibility
RESPONSIBILITY WE HONOR OUR COMMITMENTS Our work comes with gré Whether a teammate, a shareholder or the environmen’ take these responsibilitie: commitments to the
Slide 35: Passionate
PASSIONATE WE CARE ABOUT WHAT WE DO AND HAVE FUN DOING If Every one of us cares deeply about What We do) anc now we As a group of dedicated, like-minded people United by this sham j * \ passion, we live the promise of our brand. We aim to have fun am believe that people are at their best when they e
Slide 36: Innovation
INNOVATION ALWAYS STRIVIN FOR BETTER We are, and always have been, contindous evolving since 1877. 4 We challenge ourselves and our partners to find ingenious new ways to create better solutions; better for our professionals, our consumers, our company and the environment.
Slide 37: Continuing our legacy of innovation since 1877
CONTINUING OUR LEGACY OF INNOVATION SINCE 1877
Slide 38: Years of innovation
150 years of innovation 1877 1949 Debut of Helly Hansen's first waterproof 2004 2018 2024 2027 Footwear LIFALOFT™ HH Connect™ Pro Vis H20 1 = | 1924 1961 1984 1990 2012 2020 2026 Linox Fiber Pile Helly Tech® Prowool H2Flow™ Lifa Infinity” & Njord Lifa Infinity Pro™ |
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Slide 40: Recognized for our innovation in Sport
ecognized for our innovation in Sport ...
Slide 41: Award-winning products
red ICU BRZ JACKET MAGNI EVO CONSTRUCTION PANT MAGNI EVO WINTER JACKET NJORD COAST SHELL JACKET
Slide 42: Helly Hansen Workwear
HH HH workiwear
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Slide 45: R? < ) ae Oo =
R? < ) ae Oo =
Slide 46: Norwegian federation partnerships
NORWEGIAI = SK > De om ms rr . FEDERATION *~ i ef) HH
Slide 47: Ski resorts
—— a SKI RESORTS aliad ¥ f
Slide 48: The Ocean Race
THE OCEAN RACE
Slide 49: Search & Rescue
SEARCH Bh ee & RESCUE a s
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Slide 51: Helly Tech
HELLY TECH® WATERPROOF. BREATHABLE. WINDPROOF. HELLY TECH® is the waterproof and breathable outer layer between you and the elements. Its unique membrane will keep water molecules out, while allowing sweat vapor to pass through - keeping you dry from the outside and.comfortable on the inside. HELLY
Slide 52: LIFA
LIFA® WAR\M. DRY. COMFORTABLE. LIFA® moves moisture away from the skin, allowing you to stay warm, dry and comfortable. The fabric is based on a yarn technology that has been tested.and developed with the help of professionals making their living in some of the World's harshest environments. HH LIFA
Slide 53: To more products
to more products =>, Continuously innovate to scaletechnologies 1 ‘MOISTURE RAIN SUN IANAGEMENT PROTECTION PROTECTION cB, \ \ LIGHTWEIGHT Lereea 'TEMPERATUR INSULATION WARMTH CONTI LIFALOFT™ LIFA®. MERINO LIFA® * | (i-n6 ACTIVE LIFAINFINITY™ LIFA® ACTIVE SOLEN HH
Slide 54: Today, we play in multiple categories
Today, we play in multiple ae Ae ~~ pat.’ r a p qv, fa. a = ~-- TECHNICAL OUTDOOR ee BY SAIL WORKWEAR
Slide 55: Category expansion playbook driven by focused franchises
Category expansion playbook driven by focused franchises ESTABLISHED CATEGORY LEADERSHIP FOCUSED EXPANSION Sail Technical Outdoor - = ee be : PROFESSIONALS Sailing Coast Ocea' Sie Mountain Search Mountain teams guard racing’ e= 290 9 guides VW AGIR PINNACLE VEC FRANCHISE CREW VERGLAS { HH
Slide 56: Strategic levers to drive growth
Strategic levers to drive ¢ SCALE LEADERSHIP. ~ _ IN CORE CATEGORI FY25 - FY28 9 contribution 70 % EXPAND TECHNICAL OUTDOOR FY25 - FY28 Cy contribution 3 0 to FY28 - FY30 40% contribution ADVANCE INNOVATION BH 1. Core categories includes Wintersports and Sail WB Note: Based on dollar growth contribu
Slide 57: Key drivers of success
Key drivers of success STRONG RAND
Slide 58: Global Head of Finance & Operations, Helly Hansen
HH MURPHY GLOBAL HEAD OF FINANCE & OPERATIONS HELLY HANSEN
Slide 59: Outdoor and Workwear total addressable markets
OUTDOOR Total addressable market: ~$300B Total addressable market: ~$85B Premium Outdoor segment: ~$63B North American & European segment: ~$39B HH Source: Global Outdoor and Performance Markets, Euromonitor (as of June 2026); Workwear Market Research, July 2026 HH saute work wear
Slide 60: Outdoor
OUTDOOR
Slide 61: Structural tailwinds in the Premium Outdoor market
Structural tailwinds in the Premium Outdoor market Public Interest in National Parks Remains Strong as Visits Top Innovation-steeped category that drives premium pricing =) 323 Million in 2025 Activity-based market with rising levels of participation cm THE WALL STREET JOURNAL. Running, Rock Climbin
Slide 62: We attract a highly-engaged, active core consumer
_ We attract a highly-engaged, active core consumer ats * Trust professional ~20% of Helly Hansen consumers endorsements discover the brand through a professional Performance Disproportionately care about technical driven performance Enthusiasts Helly Hansen consumers ski on average se 16+ days per
Slide 63: Consumer research source
Source: Helly Hansen consumer research, July 2026
Slide 64: Helly Hansen leads the pack on attributes that drive consumer choice
Helly Hansen leads the pack on the attributes that drive U.S. consumer choice RATINGS FROM HELLY HANSEN CONSUMERS ON TOP PURCHASE CRITERIA CRITERIA IN SKI RELATIVE TO RATINGS OF PURCHASERS OF OTHER LEADING BRANDS LOWER RATED HIGHER RATED TECHNICAL PERFORMANCE Zh ZZ HH TRUSTED BRAND co = Zs ce oun ee
Slide 65: Brand awareness in the U.S. has runway to scale
Brand awareness in the U.S. has runway to continue to scale U.S. aided awareness of leading Outdoor brands HH $1-2B REV. $2-4B REV. LEADING OUTDOOR BRANDS HH
Slide 66: Growth driven by winning more Wintersports consumers
Growth driven by winning more Wintersports consumers Global Wintersports Population (2025) Global Wintersports Population U.S. Wintersports Population HELLY HANSEN TODAY
Slide 67: Our U.S. consumer is also active in the technical outdoors
Our U.S. consumer is also active in the technical outdoors % of Helly Hansen U.S: Wintersports consumers that participated in other outdoor activities in last 24 months 75% 56% 90% | ; Hiking Trail running Backpacking Climbing re 'Soutce: Helly Hansen’consumer research, July 2026
Slide 68: Source: Outdoor Industry Association
Source: Outdoor Industry Association
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Slide 70: Total addressable market
Total addressable market North American & European segment TAM 2025 - 2030 CAGR Market Research, July 2026
Slide 71: Supported by structural, durable consumer tailwinds
Supported by structural, durable consumer tailwinds Bloomberg Wath | THE WALL STREET JOURNAL. Surging College Costs Push Students How Gen Z Is Becoming the Toolbelt Generation to Vocational Programs ; More young workers are going into trades as disenchantment with the college a cl i ala a track cont
Slide 72: Untapped opportunity to attract more U.S. trade consumers
Untapped opportunity to attract more U.S. trade consumers Global Workwear Population U.S. Workwear Population Global Workwear Population (2025) 800M+ HELLY HANSEN TODAY FY25 Helly Hansen Workwear consumers HH workwear
Slide 73: Focused marketing investment to fuel demand acceleration
Focused marketing investment to fuel demand acceleration Performance-led marketing Brand-led marketing Fragmented marketing across products Category-led storytelling Centralized marketing team Dedicated Sport and Workwear marketing teams 2X dollar growth in marketing spend through 2030 HH
Slide 74: Key takeaways
Key takeaways Passionate, active consumers Trusted brand with deep credibility Recruit new consumers and increase share of wallet Build brand aWareness and double marketing
Slide 75: Break
Break - we will return in 10 minutes
Slide 76: Borre Hegbom, Global Head of Helly Hansen
BORRE_ HEGBOM GLOBAL HEAD OF HELLY HANSEN Svea ee
Slide 77: We have scaled the Sport business >2x since 2016
We have scaled the Sport business >2x since 2016 Helly Hansen Global Sport Revenue USD, 2016-2025 >2X Sport is 75% of FY25 total revenue 2016 2020 2025 PH __ Note: Based upon total F¥25 pro-forma revenue, excluding Musto; See Appendix ~ Supplemental Financial Information for reconciliation of adjust
Slide 78: Established a diversified, global footprint in Sport
Established a diversified, global footprint in Sport U.S. 30% share of FY25 revenue } 70% share of FY25 revenue PH __ Note: Based upon total F¥25 pro-forma revenue, excluding Musto; See Appendix ~ Supplemental Financial Information for reconciliation of adjusted fms financial measures
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Slide 80: U.S. revenue versus leading Outdoor brands
Note: Based upon total FY25 pro-forma revenue, excluding Musto; U.S. revenues for other leading Outdoor brands from public filings; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
Slide 81: Pro-forma revenue note
Note: Based upon total FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
Slide 82: Wholesale strategy protects the core while growing reach
Wholesale-strategy protects the cgre while Alan reach PROTECT Pe GROW SPECIALTY SKI / SAIL STORES } j PREM KEY ACCOUNTS Ir
Slide 83: Growth driven by deepening penetration in key accounts
Growth driven by deepening penetration in key accounts Helly Hansen penetration across U.S. premium key accounts 25 - 35% enetration ~b6% P penetration FY25 FY30 Helly Hansen Footprint Hl Total Potential Key Account Doors HH
Slide 84: Elevate HellyHansen.com as a premium, full-price destination
Elevate HellyHansen.com as a premium, full-price destination Elevate premium positioning to drive full-price growth Build a seamless omnichannel experience Deepen capabilities to drive retention, loyalty, and customer >2X eCommerce revenue by 2030 lifetime value HH
Slide 85: U.S. eCommerce revenue growth
Note: U.S. eCommerce revenue from January 2024 to August 2024 vs. January 2026 to August 2026
Slide 86: Deliver premium retail experiences in strategic locations
Deliver premium retail experiences in strategic locations ] oa ! | i : ’ i. ii | | / { : — SC i} i " BOSTON, MA / NEWPORT, RI PARK CITY, UT
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Slide 100: High Low
High Low
Slide 101: Pro-forma revenue note
Note: Based upon total FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
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Slide 104: Workwear product categories
1. Includes Fundamentals, Rainwear, Base Layers, FR Multi-Norm, Winter Tech, and Accessories Note: Based upon total FY25 pro-forma revenue, excluding Musto
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Slide 108: Technical performance
T E C H N IC A L P E R F O R M A N C E
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Slide 136: Chart is illustrative, not drawn to scale
Note: Chart is illustrative, not drawn to scale.
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Slide 138: FY25 operating margin note
1. FY25 operating margin for the period May 31, 2025 through January 3, 2026 is on an adjusted basis; See Appendix – Supplemental Financial Information for reconciliation of adjusted financial measures.
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Slide 144: Net revenues, gross margin reconciliation
Twelve Months Ended December (Dollars in thousands) 2025 2019 Net revenues - as reported under GAAP $ 3,152,456 $ 2,548,839 Business model changes (a) — (25,805) Adjusted net revenues $ 3,152,456 $ 2,523,034 Cost of goods sold - as reported under GAAP $ 1,729,067 $ 1,544,465 Restructuring, separatio
Slide 145: SG&A and operating income reconciliation
Twelve Months Ended December (Dollars in thousands), unaudited 2025 2019 Selling, general and administrative expenses - as reported under GAAP $ 1,086,581 $ 803,448 Restructuring, separation and transformation costs (b) (34,258) (58,912) Business model changes (a) — (6,134) Other adjustments (c) — (
Slide 146: Helly Hansen trailing twelve months reconciliation
(Dollars in thousands, except per share amounts) Helly Hansen Trailing Twelve Months Ended June 2026 Net revenues - as reported under GAAP $ 705,333 Cost of goods sold - as reported under GAAP $ 343,727 U.S. Customs 2025 tariffs (e) (1,360) Adjusted cost of goods sold $ 345,087 Gross margin - as rep
Slide 147: Helly Hansen seven months reconciliation
Helly Hansen Seven Months (Dollars in thousands) Ended January 3, 2026 Net revenues - as reported under GAAP $ 459,716 Cost of goods sold - as reported under GAAP $ 241,512 Gross margin - as reported under GAAP $ 218,204 As a percentage of total net revenues 47.5 % Selling, general and administrativ
Slide 148: Helly Hansen FY25 pro-forma net revenues
(Dollars in thousands) FY25 Helly Hansen net revenues for the seven months ended January 3, 2026 - as reported under GAAP $ 459,716 Helly Hansen net revenues for the five months ended May 31, 2025 215,375 Helly Hansen FY 25 pro-forma net revenues for the twelve months ended January 3, 2026 $ 675,091
Slide 149: Adjusted EBIT and NOPAT reconciliation
Twelve Months Ended (Dollars in thousands) December 2025 December 2019 Numerator Net income $ 227,452 $ 96,654 Plus: Income taxes 71,220 38,540 Plus: Interest income (expense), net 54,863 31,856 Less: Interest income from former parent, net — (3,762) EBIT $ 353,535 $ 163,288 Plus: Restructuring, sep
Slide 150: Invested capital and adjusted ROIC
Twelve Months Ended (Dollars in thousands) December 2025 December 2024 December 2019 December 2018 Denominator Equity $ 564,867 $ 400,055 $ 69,257 $ 1,723,452 Plus: current portion of long-term debt and other borrowings 8,750 — 1,070 3,215 Plus: noncurrent portion of long-term debt 1,134,579 740,315
Slide 151: Free cash flow reconciliation
Twelve Months Ended December (Dollars in thousands) 2019 2020 2021 2022 2023 2024 2025 Cumulative Total Cash provided by operating activities - as reported under GAAP $ 777,788 $ 241,970 $ 283,862 $ 83,585 $ 356,549 $ 368,230 $ 455,809 $ 2,567,793 Amount due from former parent 548,301 — — — — — — 54
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