Slide 1: Third Quarter Fiscal Year 2024 Supplemental Presentation
Third Quarter Fiscal Year 2024 Supplemental Presentation August 5, 2024 Investor Presentation November 2022
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
Cautionary Statement Regarding Forward-Looking Statements Certain matters discussed in this presentation and the accompanying oral presentation are • BellRing’s reliance on a limited number of third-party suppliers to provide certain ingredients forward-looking statements within the meaning of the P
Slide 3: Cautionary Statement Regarding Forward-Looking Statements (Cont'd)
Cautionary Statement Regarding Forward-Looking Statements (Cont’d) (CONTINUED FROM PRIOR PAGE): • BellRing’s ability to satisfy the requirements of Section 404 of the Sarbanes-Oxley Act of 2002; • uncertain or unfavorable economic conditions that limit customer and consumer demand for BellRing’s pro
Slide 4: Additional Information
Additional Information Market and Industry Data Prospective Information This presentation includes industry and trade association data, forecasts and information Any prospective information provided in this presentation regarding BellRing’s future that were prepared based, in part, upon data, foreca
Slide 5: Q3 FY2024 Consumption and Key Metrics Executive Summary
Q3 FY2024 Consumption and Key Metrics Executive Summary ● The convenient nutrition category slightly accelerated (+7%)1, with strong ready-to-drink (“RTD”) and ready-to-mix (“RTM”) growth, continuing to be partly offset by slower ready-to-eat (“RTE”) growth. ● Premier Protein RTD shake brand metrics
Slide 6: Ready-to-Drink and Ready-to-Mix Saw Strong Growth
Ready-to-Drink and Ready-to-Mix Saw Strong Growth L13 L52 Growth % Dollar Volume Price/Mix Dollar Volume Price/Mix Ready-to-Drink +11% +8% +3% +14% +8% +6% Ready-to-Mix +8% +7% +1% +10% +4% +6% Ready- 23% 19% 19% 20% 22% 20% 19% 15% 15% 17% 10% 9% 8% 12% 10% 12% to-Drink Ready- 26% 17% 19% 22% 21% 1
Slide 7: Premier Protein RTD Shake Growth Strong Across All Channels, Except for Club
Premier Protein RTD Shake Growth Strong Across All Channels, Except for Club, which Accelerated in June and into July as In Stocks Improved and Distribution was Regained Premier Protein RTD Shakes $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks Club -0.1% +16.5% Mass +26.3% +44.5% eCommerce +23.7%
Slide 8: Premier Protein RTD Shake Trajectory Strong but Sequentially Decreased
Premier Protein RTD Shake Trajectory Strong but Sequentially Decreased as Q2 FY2024 Promotions Cycled Out Includes Club Promotions YOY Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 %Δ -5% +15% +22% +27% +36% +29% +29% +10% Notes: Circana U.S. Multi Outlet + Convenience and management estimates of untracked channels. 8
Slide 9: Shipments Higher than Consumption as Trade Inventory Levels Increased
Shipments Higher than Consumption as Trade Inventory Levels Increased Late in Q3 FY2024 Premier Protein RTD Shake Consumption vs. Shipments (13 Week Quarters) Trade Inventory Trade Inventory Consumption and Trade Inventory Consumption Consumption in line Consumption in line Trade Inventory Increase,
Slide 10: Premier Protein RTD Shake Distribution Increased
Premier Protein RTD Shake Distribution Increased as a Result of Form and Package Expansion and Improved In Stocks Notes: Circana U.S. Multi Outlet + Convenience. 10
Slide 11: Premier Protein and the RTD Category Continued Strong Household Penetration Gains
Premier Protein and the RTD Category Continued Strong Household Penetration Gains Premier Protein Total Brand and RTD Shake Penetration RTD 46.9 HH Pen RTD 45.4 HH Pen 20.0 18.9 18.0 18.0 RTD 39.7 HH Pen 16.5 15.9 17.1 16.3 16.0 14.2 13.8 13.8 13.3 14.0 12.0 10.0 8.0 6.0 4.0 2.0 +16% +15% -16% -16%
Slide 12: Premier Protein RTD Shake Share Remained Strong and Rebounded
Notes: 10 20 25 30 15 0 5 4WE 07-31-22 19.2 4WE 08-28-22 Circana U.S. Multi Outlet + Convenience. 4WE 09-25-22 4WE 10-23-22 4WE 11-20-22 4WE 12-18-22 4WE 01-15-23 4WE 02-12-23 4WE 03-12-23 4WE 04-09-23 4WE 05-07-23 4WE 06-04-23 4WE 07-02-23 4WE 07-30-23 in Q3 FY2024 as Shelf Presence Improved 4WE 08
Slide 13: Premier Protein Powders Continued Impressive Growth Across All Channels
Premier Protein Powders Continued Impressive Growth Across All Channels Premier Protein Powders $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks Mass +61.0% +69.3% eCommerce +48.1% +81.0% Food +18.5% +12.1% Total Consumption (tracked + untracked channels) +43.6% +53.0% Total Tracked +41.6% +42.7% To
Slide 14: Premier Protein Powders Continued Strong Growth Trajectory
Premier Protein Powders Continued Strong Growth Trajectory and Sustained Consumption Highs YOY Q1 Q2 Q3 Q4 Q1 Q2 Q3 %Δ +59% +122% +86% +55% +66% +52% +44% Notes: Circana U.S. Multi Outlet + Convenience and management estimates of untracked channels. 14
Slide 15: Premier Protein Powders Reached All-Time Distribution Highs
Premier Protein Powders Reached All-Time Distribution Highs 59 60 200 180 50 50 150 40 % ACV TDPs 95 30 100 20 50 10 0 0 Total Points of Distribution ACV Weighted Distribution Notes: Circana U.S. Multi Outlet + Convenience. 15
Slide 16: Dymatize Consumption Impacted by Competitive Promotions and Specialty Softness
Dymatize Consumption Impacted by Competitive Promotions, Specialty Softness and a Tougher Comparable in Mass and Club Dymatize Powders $ Sales vs. Prior Year Channel 13 Weeks 52 Weeks eCommerce -10.6% +6.6% Mass -3.1% +19.6% Food +3.8% +20.6% Specialty/All Other -31.7% -26.4% Club -36.0% +25.4% Tota
Slide 17: Dymatize Sequential Consumption Remained Stable
Dymatize Sequential Consumption Remained Stable YOY Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 %Δ +35% +30% +38% +39% +38% +16% -8% -11% Notes: Circana U.S. Multi Outlet + Convenience and management estimates of untracked channels. 17
Slide 18: Dymatize Powder TDP Levels Remain Healthy
Dymatize Powder TDP Levels Remain Healthy Notes: Circana U.S. Multi Outlet + Convenience. 18
Slide 19: BellRing's Complementary Powder Portfolio Remains a Strong Category Player
BellRing’s Complementary Powder Portfolio Remains a Strong and Meaningful Category Player Trended Powders $ Share % Notes: Circana U.S. Multi Outlet + Convenience. 19
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