Star Alliance International Corp. · OTC:STAL
Star Alliance International — Common IT Platform Press Briefing
17 slides from Star Alliance International's investor presentation, June 2004
Slide 1: Star Alliance Chief Executive Meeting Common Platform Press Briefing
Star Alliance Chief Executive Meeting Common Platform Press Briefing Michael Stagl CIO, Star Alliance Singapore, June 2004
Slide 2: Project initiation and vision
Project initiation and vision It is Star Alliance’s strategic objective to offer a seamless travel experience to Star Alliance customers across the network, and to provide benefits to the Star carriers beyond their individual ability The implementation of a common airline passenger system used by th
Slide 3: Common Platform – Objective & Scope
Common Platform – Objective & Scope Create a new technology platform for Reservation and Airport Customer Services 4 Improve customer service Objective 4 Improve time to market of service offerings 4 Reduce IT cost 4 Lower distribution cost AC, LH and UA share common software, database and technical
Slide 4: Common Platform will create benefits for customers, airlines and the alliance
Star Alliance Common Platform will create benefits for customers, airlines and the alliance Objectives Project direction Customer centric approach, e.g. CRM data used to determine service offering Improve customer to customer (re-accommodation across carriers) service Consistent and detailed informa
Slide 5: Common Platform scope: carriers share common software, technical platform and data
Common Platform scope: carriers share common software, technical platform and data for each function Processes & Products State of the Art Information Technology Platform Direct link to under individual airline inventory Airline control Aircanada.ca, etc. Yield Management Availability & Schedules Ex
Slide 6: Major technology upgrade: cost efficiencies and flexibility for future
Major technology upgrade: cost efficiencies and flexibility for future Today Star Common Platform Combined benefits of proven technology Disparate systems on coupled with flexibility of modern out-dated legacy solutions technology 4TPF high throughput, high availability technology core for transacti
Slide 7: A growing alliance needs to resolve complexity of aligning business processes and IT systems
A growing alliance needs to resolve complexity of aligning business processes and connecting their supporting IT systems New member Information Technology & Project Management 6
Slide 8: Networking the Star Alliance business is supported by two infrastructures
Networking the Star Alliance business is supported by two infrastructures - Common Platform takes Star Alliance to a different level of integration StarNet Common Platform Supports alliance business with Consolidation of specific carrier communication and messaging applications onto one platform whe
Slide 9: Networking the Star Alliance business is supported by two infrastructures
Networking the Star Alliance business is supported by two infrastructures - Common Platform takes Star Alliance to a different level of integration StarNet Common Platform Redemption Availability Common platform for reservation and airport services Data network Common content platform Star Alliance
Slide 10: Modern technology platform enables enhanced and consistent customer service
Modern technology platform enables enhanced and consistent Star Alliance customer service "Could you give me your Lufthansa "Sir, of course I can change your "Madam, would you like a Miles & More Card number so I can seat assignment on AC 875 so window seat as usual for your retrieve your preference
Slide 11: Consistent service at all airport customer touch points across the alliance
Consistent service at all AIRPORT customer touch points across the alliance Ability to share customer preferences and travel history regardless of servicing carrier All data (e.g. passport) shared by Inventory, Reservations and Airports Personalized services applications for based on customer consis
Slide 12: Common Platform Reservations product enables enhanced customer servicing
Common Platform RESERVATIONS product enables enhanced customer servicing Enhanced services across carriers, e.g. Enhanced code share product, e.g. ¾ Ability to access complete booking ¾ Real-time synchronized schedule information across carriers updates for operating and marketing ¾ Real-time availa
Slide 13: Star Alliance customers and carriers benefit from Common Platform
Star Alliance customers and carriers benefit from Common Platform for future product development Product developed once from same Faster… starting point Increased and Common Platform better … Same functionality and data across network competitiveness versus other alliances …at Sharing of product dev
Slide 14: Summary: Common Platform benefits at lower on-going cost than current environments
Summary: Common Platform benefits will be made available at lower on-going cost than current carrier environments ive Positive cost case Additional benefits t stra Ill u Strategic benefits Distribution cost savings IT cost savings Project cost Development & Ongoing Passenger Channel shift Benefit po
Slide 15: Program overview: Project is in final stage of negotiations
Program overview: Project is in final stage of negotiations Today 2002 2003 2004 Feasibility study, Request for Information Request for Proposal, Business Case, Business Relationship Negotiations Information Technology & Project Management 14
Slide 16: Another Common Platform achievement: living the Star Alliance
Another Common Platform achievement: living the Star Alliance Information Technology & Project Management 15
Slide 17: Thank You
Thank You Information Technology & Project Management 16