Amrutanjan Health Care Limited · NSE:AMRUTANJAN
Amrutanjan Health Care — Q4 FY24 Earnings Presentation
28 slides from Amrutanjan Health Care's earnings presentation, May 24, 2024
Slide 1: Stock exchange cover letter for investor presentation
AHCL/SE/12/2024-25 May 24, 2024 The National Stock Exchange of India Limited BSE Limited “Exchange Plaza”, C-1, Block G Department of Corporate Services Bandra-Kurla Complex, Bandra (E) 1st Floor, Mumbai 400 051 P.J. Towers, Dalal Street, ISIN: INE098F01031 Mumbai 400 001 ISIN: INE098F01031 Symbol :
Slide 2: Amrutanjan Health Care Limited Investor Presentation
Amrutanjan Health Care Limited Investor Presentation Quarter & Year Ended 31st March 2024 Date: 23rd May 2024
Slide 3: Contents
Contents a. Business Update 1. Segment Performance 2. Activities 3. Operations b. Financials 1. Q4 FY24 Performance 2. FY24 Performance c. Management Commentary Investor Presentation | Quarter & Year Ended 31st March 2024 2
Slide 4: Business Update
Business Update Investor Presentation | Quarter & Year Ended 31st March 2024 3
Slide 5: Segment Performance: OTC
Segment Performance: OTC Head Category Body Category Congestion Category • The Head category is valued at 1723 crores with a value • The Body category in MAT Mar ’24* is valued at • Our congestion category, post-packaging refresh, growth of 10.1% and a volume growth of 3.9%, 3024 crores, showing a v
Slide 6: Segment Performance: Women's Hygiene and Beverages
Segment Performance: Women’s Hygiene and Beverages Women’s Hygiene Category Beverages Category • Comfy achieved a key milestone and became the 2nd brand in the Amrutanjan • Electro+, our rehydration brand, achieved a gross revenue of Rs. portfolio to reach the landmark revenue of Rs. 100 crores, wit
Slide 7: New Brand Ambassador for Electro+
New Brand Ambassador for Electro+ • Electro+ has been associating with sports for years – we are the ‘Tour Partner’ for Professional Golf Tour of India (PGTI) and also participate in several marathons as part of the marketing interventions • In line with our strategy of associating with sports, we p
Slide 8: TV Media
TV Media • In line with our consistent approach towards brand building, our TV media continued in Q4 FY ‘24 as well across categories and for all key brands. The objective of the campaign is to drive awareness and consideration Head Body Congestion TV Media for each of the Head Balms TV Media for Bo
Slide 9: Sampling and Visibility: OTC
Sampling and Visibility : OTC Sampling : Head and Body Visibility : Maha Strong Visibility: Body Range • We continued with our sampling activity in Q4 of • Project Shivaji was initiated to drive the GTM of the • AHCL Body range is the official ‘Pain Relief Partner’ FY ’24 as well. We sampled our hea
Slide 10: Sampling and Visibility: Women's Hygiene
Sampling and Visibility: Women’s Hygiene School Sampling : Comfy Sanitary Napkin Sampling & Visibility : Comfy Period Pain Roll On • We continued with our school sampling activity in Q4 ‘24 in the states of • Being pioneers in pain relief for 130 years, we developed a new product Tamil Nadu, Jharkha
Slide 11: Sampling and Visibility: Beverages
Sampling and Visibility: Beverages Visibility and Sampling : Electro+ Visibility and Sampling: Electro+ with Ruturaj • As part of our PGTI association, we do extensive sampling to golf players • Our partnership with Ruturaj Gaikwad was leveraged in our visibility and throughout the year and it conti
Slide 12: Key Digital Campaigns – Head, Body and Congestion
Key Digital Campaigns – Head, Body and Congestion Head Digital Campaign for 3 Balms has garnered Digital Campaign for Head category in Zambia received 14 Million reach 1.98 million reach. Body Congestion Digital Campaign for Back Pain Roll-On in Digital Partnership Campaign for Chennaiyin Digital Ca
Slide 13: Key Digital Campaigns – Women's Hygiene and Beverages
Key Digital Campaigns – Women’s Hygiene and Beverages Period Care Digital Campaign for Period Pain Roll-On received 8 Million views in YouTube and 827K views in Social Platforms Beverages Digital Campaign for Electro+ received 23.3 million views in YouTube Influencer Campaigns for Electro+ garnered
Slide 14: Public Relation – Women's Hygiene
Public Relation – Women’s Hygiene Period Care Comfy Menstrual Hygiene Awareness Initiative Press Coverage PPRO sampling drive for Women Police, Chennai Received more than 413 coverages across India including print and online publications 13 Investor Presentation | Quarter & Year Ended 31st March 202
Slide 15: Public Relation – Beverages
Public Relation – Beverages Beverages Press coverage for new brand ambassador Ruturaj Gaikwad for Amrutanjan Electro+ Received around 167 coverages across India including print and online publications 14 Investor Presentation | Quarter & Year Ended 31st March 2024
Slide 16: Operations Update – Sales and Distribution
Operations Update – Sales and Distribution Distribution Sales Credit Control Distribution Points Increased 6% in FY ‘24 Manpower Vs FY ‘23 Increased by 4% Effective Outlets Coverage (Avg. Monthly) Total Lines Sold 11% increase in FY ‘24 vs Increased by 12% FY ‘23 Debtors 49% of the sales through Out
Slide 17: Operations Update – IT
Operations Update – IT IT Projects Email and Identity & SAP Access Management SAP Integration with Exchange Upgrade, AHCL ecommerce web Multifactor store and Banks Authentication (MFA) and Single Sign-On (SSO) Additional Security Controls Automation Endpoint Device Locking Contract Management Patch
Slide 18: Financials
Financials Investor Presentation | Quarter & Year Ended 31st March 2024 17
Slide 19: Financials – Q4 FY24
Financials – Q4 FY24 (Rs. in Crores) Net Sales Profit Before Tax Profit After Tax 127.06 19.60 13.66 12.70 100.32 16.47 Q4 FY24 Q4 FY23 Q4 FY24 Q4 FY23 Q4 FY24 Q4 FY23 Growth: 26.65% Growth: 19.00% Growth: 7.56% Investor Presentation | Quarter & Year Ended 31st March 2024 18
Slide 20: Financials – Q4 FY24
Financials – Q4 FY24 (Rs. in Crores) Net Sales - OTC Net Sales - Beverages 108.37 18.67 84.95 14.84 Q4 FY24 Q4 FY23 Q4 FY24 Q4 FY23 Growth: 27.57% Growth: 25.81% Net Sales - Comfy Net Sales - Electro Plus 31.11 17.56 12.79 19.46 Q4 FY24 Q4 FY23 Q4 FY24 Q4 FY23 Growth: 59.87% Growth: 37.29% Investor
Slide 21: Financials – FY24
Financials – FY24 (Rs. in Crores) Net Sales Profit Before Tax Profit After Tax 61.95 44.97 421.23 39.83 379.64 53.65 FY24 FY23 FY24 FY23 FY24 FY23 Growth: 10.96% Growth: 15.47% Growth: 12.90% Investor Presentation | Quarter & Year Ended 31st March 2024 20
Slide 22: Expenses – FY24
Expenses – FY24 (Rs. in Crores) Employee Benefit Expenses 47.69 48.81 FY24 FY23 Decrease: 2.29% Advertisement & Selling Expenses Other Expenses 57.48 52.42 52.58 51.87 FY24 FY23 FY24 FY23 Decrease: 0.30% Increase: 10.82% Investor Presentation | Quarter & Year Ended 31st March 2024 21
Slide 23: Financials – FY24 – OTC Division
Financials – FY24 – OTC Division (Rs. in Crores) Net Sales - OTC Notes: 380.39 345.11 • Majority of raw material prices are lower than FY23. Menthol Crystal price is marginally higher than FY23. FY 24 FY 23 • Majority of packing material prices are lower than FY23. Growth: 10.22% Net Sales - Comfy •
Slide 24: Financials – FY24 – Beverage Division
Financials – FY24 – Beverage Division (Rs. in Crores) Net Sales - Beverages 39.98 Notes: 32.46 • Raw Material prices are marginally higher when compared to FY23. FY 24 FY 23 • Packing Material prices are lower when compared FY23. Growth: 23.17% Net Sales - Electro Plus • Advertisement spend is at Rs
Slide 25: Key Financial Ratios
Key Financial Ratios Return on Capital Employed % Operating Profit % 25.00% 21.77% 12.00% 10.89% 10.36% 20.00% 18.75% 10.00% 8.00% 15.00% 6.00% 10.00% 4.00% 5.00% 2.00% 0.00% 0.00% FY 24 FY 23 FY 24 FY 23 Debtor Turnover Ratio Inventory Turnover Ratio 12.00 10.41 10.65 16.00 14.59 13.85 10.00 14.00
Slide 26: Management Commentary
Management Commentary Investor Presentation | Quarter & Year Ended 31st March 2024 25
Slide 27: Management Commentary
Management Commentary • We had back to back revenue growth in the high double digits (Q3 and Q4) indicating robust execution by the management team • The pick up in demand in balms and related pain products in Q3 continued into Q4 • Comfy is now a 1 Billion INR brand for the organisation (1.08 Billi
Slide 28: Investor Presentation | Quarter & Year Ended 31st March 2024
Investor Presentation | Quarter & Year Ended 31st March 2024 27
Amrutanjan Health Care — Q4 FY24 Earnings Presentation on 6ix