5th Planet Games A/s · OSL:5PG
5th Planet Games A/s — Hugo Games — Investor Presentation (June 2016)
23 slides from 5th Planet Games A/s's investor presentation, Jun 7, 2016
Slide 1: InvestorDagen, 7 June 2016, Aarhus
c~U | ~ InvestorDagen y 7 Juni, 2016 - Arhus Henrik Kglle, CEO
Slide 2: Disclaimer
Disclaimer This Investor presentation has been prepared by Hugo Games A/S (“the company”) for investors, solely for informational purposes. The information contained in this presentation has been prepared to assist investors in making their own evaluation of the company and does not purport to be al
Slide 3: Market info – App store billings
Market info – App store billings Mobile apps are now BIGGER than Hollywood “Apple alone paid USD 10 billion to developers in 2014. As the number was figured out after Apple’s 30 percent cut, and Hollywood US box office revenues for the year were USD 10.2 billion, we can accurately say that mobile ap
Slide 4: Market info – Mobile game usage
Market info – Mobile game usage “The average time spent playing mobile games in 2014 increased by 57 percent compared to 2012.” ”People spent about 3 hours every day playing games on their iPhones, Android, and tablets.” 4
Slide 5: Hugo Games – At-a-glance
Hugo Games – At-a-glance • A Nordic, publicly traded mobile game company founded in 2011 • Creates, develops and publishes mobile games globally • Has a strong portfolio of games globally available across a wide range of platforms including iOS, Android, Windows, Amazon and Facebook • Strategic part
Slide 6: What drives us….
What drives us…. ” Our ambition We are committed to provide exceptional gaming experiences that PEOPLE recommend to family and friends, EMPLOYEES are proud of and INVESTORS seek for long-term returns. ” Our vision To Become a Nordic Tier-One Mobile Game Company By End 2018 6
Slide 7: Key Employees
Key Employees Henrik Kølle Peter Ekman Søren Kokbøl Mogens Agger Jeppe Kilberg Ricard Flower Aaron Jenkins CEO CFO COO & IR License Manager Studio Lead Studio Lead Project Manager Active in the mobile State authorised More than 20 years of Many years of More than 10 years of Owner of Fuzzy Frog Comp
Slide 8: 2016: Strong pipe-line
2016: Strong pipe-line Q1 Q2 Q3 Q4 Street Soccer Ultimate Cam Newton: Hugo Troll Race 2 Hugo Flower Flush Football Ultimate Nyjah Huston: Axe in Face 2 Ronaldo: Kick ’n’ Run Super Skater Hugo Nordic Fashion Fabulous (WT) 8
Slide 9: Our 3-fold strategy
Our 3-fold strategy In the next years, we will produce games within three pillars; Sports/celebrities, acquired brands and Hugo the Troll. Hugo Games will thereby secure an extended product portfolio providing the flexibility needed in a dynamic gaming industry. Sporting games Partnerships & Origina
Slide 10: Sporting games - perfect “line up” of celebrities
Sporting games - perfect “line up” of celebrities Addressing a growing sports- and entertainment segment. Hugo Games is FIRST MOVER with such an approach for mobile games Cristiano Cam Nyjah Ronaldo Newton Huston Our line-up targets a global market of sports fans while maintaining a strong focus on
Slide 11: Celebrities have an extraordinary outreach
Celebrities have an extraordinary outreach Kim Kardashian has with her mobile game shown how far you can reach in terms of audience and monetization with a celebrety witn his or hers environment, app DKK 700m in gross profit in the first 2 years VS 111 million followers 29 million followers Cristian
Slide 12: Ronaldo: Kick ‘n’ Run
Ronaldo: Kick ‘n’ Run Game Title: Ronaldo: Kick ’n’ Run Expected release: Q2 2016 Genre: Endless Runner Revenue system: Mobile advertising + In app purchases Description: “How would you like to be in the shoes of Cristiano Ronaldo – one of the world’s top football players? See how it feels to Kick a
Slide 13: Axe in Face 2
Axe in Face 2 Game Title: Axe in Face 2 Release quarter: Q1 2016 Genre: Tower Defence Revenue system: Mobile advertising + In app purchases Description: Help Redbeard defend his precious flowers from hordes of invading Vikings, making use of his sharp axe and unparalleled throwing skills, spells fro
Slide 14: Games to be released
Games to be released Street Soccer Ultimate (Q3 2016) Street Soccer Ultimate is a social football game that will be released Q3. The game is Hugo Games own IP and is taking the benefits from the game engine developed during the last 2 years. Cam Newton: Football Run (Q4 2016) An American Football ga
Slide 15: Partnering with Lima Sky (Doodle Jump)
Partnering with Lima Sky (Doodle Jump) • Strategic partnership • An equally joint venture business model. • Hugo Games will create and develop the new game originating from the Doodle Jump design • Lima Sky will act as the global publisher • A new mobile game is planned for release in Q1-Q2 2017 The
Slide 16: Strong focus on China
Strong focus on China Hugo Games signed a contract with Mygamez in 2015 in order to establish its presence in China. In May, Axe in Face will be pre-installed on 5 million Samsung phones in China as a result of the partnership. Mygamez in brief: • Leading publisher of foreign mobile games in China •
Slide 17: The plan we intend to execute
The plan we intend to execute 2015 2016 2017 • IPO • Release of ambitious pipeline • Consolidating position as first • Investments in strong • Implementing first mover mover within sports games pipeline strategy with sports stars and • Expanding presence in China • Increased organisation games • Con
Slide 18: Q1 Highlights
Q1 Highlights Operational highlights of the quarter Axe in Face 2 and Hugo Troll Race 2 were launched globally in February and March 2016 respectively and Hugo Flower Flush went into soft launch in March (se Pipeline update page 3). Nyjah Huston - the twenty-one-year-old LA-based skateboard lege
Slide 19: Financial performance
Financial performance DKK ’000 Qi 2016 Qi 2015 2015 Revenue 792 909 3.198 Gross profit 674 757 2,697 Loss before special items (EBITDA) -3,346 -807 -16,627 Operating profit/loss (EBIT) -6,014 -3,958 -33,909 Net financials 10 -134 -3,213 Net loss for the year -4,716 -3,492 -29,431 Total assets 59.841
Slide 20: Financial guidance for 2016
Financial guidance for 2016 Hugo Games retains its guidance for the full year. • Gross profit in the range of DKK 20 - 25m • EBITDA before special items in the range of DKK 3.0 - 7.0m Tier-one definition/target is as follows: • To have at least five million daily active users (DAU’s) by the end of 2
Slide 21: Hugo Games will strengthen its cash position to…
Hugo Games will strengthen its cash position to… Continue expansion of the sports & entertainment portfolio Sign-on more sports stars (strong pipeline). We are first mover within mobile gaming with this concept and plan to continue to execute on this strategy with more deals Expanding market share t
Slide 22: Investor Relations Contact
Investor Relations Contact Hugo Games A/S Follow us on: Gammel Kongevej 120 twitter.com/hugogames 1850 Frederiksberg C faclinkedin.com/company/hugogames Denmark faceebook.com/hugogames 22
Slide 23: Questions
QUESTIONS