Rugvista Group Ab · OMXSTO:RUG

Rugvista Group Ab — Q3 2025 Earnings Presentation

38 slides from Rugvista Group Ab's earnings presentation, Nov 6, 2025

  1. Slide 1: Earnings Call

    Not updated Earnings Call Rugvis ta G r oup AB (publ) Q3 2025

  2. Slide 2: Business Update

    Business Update RUGVISTA

  3. Slide 3: Strong continuation of the year

    Strong continuation of the year  Net revenue SEK 166.6 million (144.8)  Order count 80.6K (67.5)  New customers 57.0K (48.9)  Average order value (AOV) on SEK 2,952 (2,957)

  4. Slide 4: Strong continuation of the year

    Strong continuation of the year  Net revenue SEK 166.6 million (144.8)  Order count 80.6K (67.5)  New customers 57.0K (48.9)  Average order value (AOV) on SEK 2,952 (2,957)

  5. Slide 5: Quarterly order development

    Quarterly order development +19.4% Number of Orders per quarter 119 Thousand 101 97 82 81 72 71 74 68 59 52 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 R12 average number of orders per quarter 92 Thousand 89 85 82 77 78 77 74 68 62 63 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 2

  6. Slide 6: Strong continuation of the year

    Strong continuation of the year  Net revenue SEK 166.6 million (144.8)  Order count 80.6K (67.5)  New customers 57.0K (48.9)  Average order value (AOV) on SEK 2,952 (2,957)

  7. Slide 7: Strong continuation of the year

    Strong continuation of the year  Net revenue SEK 166.6 million (144.8)  Order count 80.6K (67.5)  New customers 57.0K (48.9)  Average order value (AOV) on SEK 2,952 (2,957)

  8. Slide 8: Quarterly average order value development

    Quarterly average order value development AoV2 development SEK 3,603 3,652 3,602 3,568 3,528 3,461 -0.2% 3,172 3,199 2,957 3,044 2,957 2,952 2,868 2,864 2,833 22-Q1 22-Q2 22-Q3 22-Q4 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 The negative currency impact on AoV was -3.3%. 1 No

  9. Slide 9: Improved profitability despite moving costs

    Improved profitability despite moving costs  Gross margin 63.4% (62.4%)  Decreased marketing spend 29.9% (30.1%)  Sessions on site increased by 39%  EBIT was SEK 11.9 (9.0) million representing an EBIT margin of 7.2% (6.2%)

  10. Slide 10: Improved profitability despite moving costs

    Improved profitability despite moving costs  Gross margin 63.4% (62.4%)  Decreased marketing spend 29.9% (30.1%)  Sessions on site increased by 39%  EBIT was SEK 11.9 (9.0) million representing an EBIT margin of 7.2% (6.2%)

  11. Slide 11: Improved profitability despite moving costs

    Improved profitability despite moving costs  Gross margin 63.4% (62.4%)  Decreased marketing spend 29.9% (30.1%)  Sessions on site increased by 39%  EBIT was SEK 11.9 (9.0) million representing an EBIT margin of 7.2% (6.2%)

  12. Slide 12: Improved profitability despite moving costs

    Improved profitability despite moving costs  Gross margin 63.4% (62.4%)  Decreased marketing spend 29.9% (30.1%)  Sessions on site increased by 39%  EBIT was SEK 11.9 (9.0) million representing an EBIT margin of 7.2% (6.2%)

  13. Slide 13: Market climate

    Market climate  Customer sentiment continues to fluctuate  Large differences in growth in different markets  Organic search continues to grow

  14. Slide 14: Continued low consumer confidence

    Business Update Continued low consumer confidence Consumer confidence index across selected key markets 120 100 101 101 97 98 95 100 93 92 88 89 91 93 96 97 90 90 91 93 82 82 78 83 83 82 84 86 75 75 72 71 72 74 75 80 67 66 66 67 71 72 Sweden 59 56 61 58 62 64 60 40 2nd lowest value ever 20 0 0 -10 -

  15. Slide 15: Market climate

    Market climate  Customer sentiment continues to fluctuate  Large differences in growth in different markets  Organic search continues to grow

  16. Slide 16: Market climate

    Market climate  Customer sentiment continues to fluctuate  Large differences in growth in different markets  Organic search continues to grow

  17. Slide 17: Going into peak

    Going into peak  The move has been finished  Assortment development  Personalized customer journeys  Stable and high Trustpilot score

  18. Slide 18: Going into peak

    Going into peak  The move has been finished  Assortment development  Personalized customer journeys  Stable and high Trustpilot score

  19. Slide 19: Going into peak

    Going into peak  The move has been finished  Assortment development  Personalized customer journeys  Stable and high Trustpilot score

  20. Slide 20: Going into peak

    Going into peak  The move has been finished  Assortment development  Personalized customer journeys  Stable and high Trustpilot score

  21. Slide 21: Continued high scores despite the move in Q3

    Continued high scores despite the move in Q3 Trustpilot 12 month rolling average 5,0 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,7 4,7 4,7 4,7 4,5 4,0 3,5 3,0 2,5 2,0 1,5 1,0 0,5 0,0 22-Q1 22-Q2 22-Q3 22-Q4 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 21

  22. Slide 22: Financial Update

    Not updated Financial Update

  23. Slide 23: All regions driving growth

    Financial Update All regions driving growth Group net revenue – Quarter1 Net revenue by region – Quarter SEK million SEK million DACH x Organic growth, % +26.4% -18% 18.4% 31.3 32.4 25.7 +15,1% -9,3% 166,6 159,6 Nordics 144,8 -1.2% +11.9% 38.8 38.3 42.9 Rest of World +13.0% -9.8% 89.5 91.3 80.8 2023

  24. Slide 24: Improved EBIT-margin despite moving costs

    Financial Update Improved EBIT-margin despite moving costs Q3 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -23.9% -22.9% 1.0% Lower discounts than LY. Shipping & other selling exp. -13.9% -13.8% 0.1% Gross margin -62.4% -63.4% 1.0% Lower product expenses. Mo

  25. Slide 25: Improved EBIT-margin despite moving costs

    Financial Update Improved EBIT-margin despite moving costs Q3 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -23.9% -22.9% 1.0% Lower discounts than LY. Shipping & other selling -13.9% -13.8% 0.1% exp. Gross margin -62.4% -63.4% 1.0% Lower product expenses. Mo

  26. Slide 26: Improved EBIT-margin despite moving costs

    Financial Update Improved EBIT-margin despite moving costs Q3 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -23.9% -22.9% 1.0% Lower discounts than LY. Shipping & other selling exp. -13.9% -13.8% 0.1% Gross margin -62.4% -63.4% 1.0% Lower product expenses. Mo

  27. Slide 27: Improved EBIT-margin despite moving costs

    Financial Update Improved EBIT-margin despite moving costs Q3 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -23.9% -22.9% 1.0% Lower discounts than LY. Shipping & other selling exp. -13.9% -13.8% 0.1% Gross margin -62.4% -63.4% 1.0% Lower product expenses. Mo

  28. Slide 28: Improved EBIT-margin despite moving costs

    Financial Update Improved EBIT-margin despite moving costs Q3 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -23.9% -22.9% 1.0% Lower discounts than LY. Shipping & other selling exp. -13.9% -13.8% 0.1% Gross margin -62.4% -63.4% 1.0% Lower product expenses. Mo

  29. Slide 29: Improved EBIT-margin despite moving costs

    Financial Update Improved EBIT-margin despite moving costs Q3 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -23.9% -22.9% 1.0% Lower discounts than LY. Shipping & other selling exp. -13.9% -13.8% 0.1% Gross margin -62.4% -63.4% 1.0% Lower product expenses. Mo

  30. Slide 30: Improved EBIT-margin despite moving costs

    Financial Update Improved EBIT-margin despite moving costs Q3 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -23.9% -22.9% 1.0% Lower discounts than LY. Shipping & other selling exp. -13.9% -13.8% 0.1% Gross margin -62.4% -63.4% 1.0% Lower product expenses. Mo

  31. Slide 31: Improved EBIT-margin despite moving costs

    Financial Update Improved EBIT-margin despite moving costs Q3 Cost ratios & EBIT-margin 1) Percent of net revenue 2024 2025 ∆ vs LY Product expenses -23.9% -22.9% 1.0% Lower discounts than LY. Shipping & other selling exp. -13.9% -13.8% 0.1% Gross margin -62.4% -63.4% 1.0% Lower product expenses. Mo

  32. Slide 32: Low inventory due to warehouse move

    Financial Update Low inventory due to warehouse move Inventory value Inventory as share of LTM1 net revenue SEK million Percent +14 156 22.8 -8 148 +0.2pp 133 19.2 19.4 9/30/24 12/31/24 9/30/25 9/30/24 12/31/24 9/30/25 Inventory increased during the quarter for high season. Inventory as % of LTM net

  33. Slide 33: Improved operating cash flow finances investments

    Financial Update Improved operating cash flow finances investments Cash flow from operating activities Cash position SEK million SEK million 2024YTD 2025YTD +29 219 EBITDA 43.6 66.3 -39 Interest, tax & other -21.1 -23.9 180 Working -26.9 -5.6 151 capital Sub-total -4.4 36.8 Cash flow from investing

  34. Slide 34: Summary

    Not updated Summary  Strong Q3 leading into peak  Fall assortment with lots of news  Personalisation is our focus

  35. Slide 35: Summary

    Not updated Summary  Strong Q3 leading into peak  Fall assortment with lots of news  Personalisation is our focus

  36. Slide 36: Summary

    Not updated Summary  Strong Q3 leading into peak  Fall assortment with lots of news  Personalisation is our focus

  37. Slide 37: Q&A

    Q&A 3

  38. Slide 38: Other information

    Rugvista Group AB (publ) Other information Financial calendar Contact information Ebba Ljungerud Activity Date Publication Conference call Year-end report 2025 5 February 2026 07:30 CET 09:00-10:00 CET CEO Annual report 2025 14 April 2026 Ebba.Ljungerud@rugvista.com Interim report January – March 20

Rugvista Group — Q3 2025 Earnings Presentation on 6ix