Bayerische Motoren Werke Ag · XETR:BMW
Bayerische Motoren Werke — BMW Group — Investor Day (July 2024)
30 slides from Bayerische Motoren Werke's investor day presentation, July 2024
Slide 1: BMW Group Brands & BMW Brand Strategy
BMW GROUP BRANDS & BMW BRAND STRATEGY. BERND KÖRBER SENIOR VICE PRESIDENT BRAND AND PRODUCT MANAGEMENT, CONNECTED COMPANY. DR. LARISSA HUISGEN July 2024. VICE PRESIDENT BRAND PORTFOLIO STRATEGY, MARKET RESEARCH, COMPETITION IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen -1-
Slide 2: Strong brands build on trust in quality, consistency, innovation
STRONG BRANDS BUILD ON TRUST IN… QUALITY CONSISTENCY INNOVATION IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen -2-
Slide 3: Delivering on a clear promise and customer benefit with four strong brands
…AND DELIVERING ON A CLEAR PROMISE AND CUSTOMER BENEFIT. THE BMW GROUP DELIVERS ON THAT WITH FOUR STRONG BRANDS. IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen -3-
Slide 4: Our brands are strong assets, preserved and transformed at the same time
OUR BRANDS ARE STRONG ASSETS. THEY HAVE TO BE PRESERVED AND TRANSFORMED AT THE SAME TIME. UNIQUE PREMIUM / LUXURY BRANDS… BRAND PORTFOLIO STRATEGY ENSURES… …THAT ARE DIFFERENTIATED & RELEVANT … OUR BRAND PORTFOLIO AS A WHOLE IS MORE THAN THE SUM OF ITS BRANDS Freude Uplifting Inspiring Make Life Liv
Slide 5: Let's focus on the BMW brand
LET‘S FOCUS ON THE BMW BRAND. IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen -5-
Slide 6: A strong, emotional and human brand core: Freude
WE HAVE A STRONG, EMOTIONAL AND HUMAN BRAND CORE… FREUDE IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen -6-
Slide 7: Freude is also in our brand theme, for 60 years
…AND “FREUDE” IS ALSO IN OUR BRAND THEME, FOR 60 YEARS. IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen -7-
Slide 8: We are among the top 10 brands in the world
WE ARE AMONG THE TOP 10 BRANDS IN THE WORLD. IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen -8-
Slide 9: We are perceived as a player with a clear strategy
WE ARE PERCEIVED AS A PLAYER WITH A CLEAR STRATEGY. https://www.nytimes.com/2024/03/09/business/bmw-electric-vehicles.html IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen -9-
Slide 10: Well positioned with our current and future portfolio
WE ARE WELL POSITIONED WITH OUR CURRENT AND FUTURE PORTFOLIO. Luxury BMW M5 BMW M5 Touring BMW 5 Series Touring BMW Neue Klasse BMW X3 Executive BMW M4 CS BMW M4 Coupé BMW M4 Convertible BMW 4 Series Coupé BMW M3 Touring BMW 4 Series Convertible BMW 4 Series Gran Coupé BMW M3 Midsize BMW Z4 BMW M2 C
Slide 11: We lead the premium segment and perform across segments and drivetrains
WE LEAD THE PREMIUM SEGMENT AND WE PERFORM ACROSS SEGMENTS AND DRIVETRAINS. FLEXIBILITY PAYS OFF IN VOLATILE MARKETS. 1,096,486 Delivered BMW vehicles in 1st HY 2024 179,557 Delivered BMW BEVs in 1st HY 2024 IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 11 -
Slide 12: Strengthen brand core and increase two strategic fields
OUR AIM IS TO STRENGTHEN OUR BRAND CORE AND INCREASE TWO STRATEGIC FIELDS – TO PROVIDE THE BASE FOR PROFITABLE GROWTH. TECH MAGIC / EXCLUSIVITY / FREUDE INTELLIGENT LEADERSHIP CONNECTED VEHICLE IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 12 -
Slide 13: Our road to exclusivity / leadership
OUR ROAD TO… EXCLUSIVITY / LEADERSHIP IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 13 -
Slide 14: Focus on strong GKL, new segments and HNWI target group
WE FOCUS ON EXISTING STRONG GKL AND NEW HIGH POTENTIAL SEGMENTS AS WELL AS ON THE HNWI AS AN INCREASING GLOBAL TARGET GROUP. Target Group: HIGH-NET-WORTH INDIVIDUALS (HNWI) individuals with a net worth of $1 million or more 2016 2021 2026E IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Lar
Slide 15: Road to exclusivity: detail, mindful moments, right partners
OUR ROAD TO EXCLUSIVITY IS BASED ON ATTENTION TO EVERY DETAIL, MINDFUL MOMENTS AND CAREFUL SELECTION OF THE RIGHT PARTNERS… DEDICATION COOPERATION EXPERIENCE Products, services and communication Cooperate with selected partners to be Mindful moments that address all senses with attention to every de
Slide 16: Tailored to regional needs, interests and market trends
…AND TAILORED TO THE REGIONAL NEEDS, INTERESTS AND MARKET TRENDS. AMERICAS EUROPE ASIA BMW Brand BMW Championship Cannes Film Festival Experience Club IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 16 -
Slide 17: Exclusive product measures for exterior and interior refinement
WITH A VARIETY OF EXCLUSIVE PRODUCT MEASURES WE ADDRESS THE EXTERIOR AND INTERIOR REFINEMENT. Automatic Doors Executive Lounge Two Tone Seating exterior colors Sky Lounge Working Table Crystal Headlights Fond Entertainment With 8K Theatre Screen IAD July 2024 | Brands & Brand Strategy | Bernd Körber
Slide 18: Our road to tech magic / intelligent connected vehicle
OUR ROAD TO… TECH MAGIC / INTELLIGENT CONNECTED VEHICLE IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 18 -
Slide 19: Crafting captivating experiences, transforming business, elevating customer connections
CRAFTING CAPTIVATING EXPERIENCES, TRANSFORMING BUSINESS, AND ELEVATING CUSTOMER CONNECTIONS. EMOTIONAL EXPERIENCES (Tech Magic & Human Centric) Business Model for DIGITAL FRESHNESS Keeping CUSTOMER INTERFACE AND CONTACT IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 19 -
Slide 20: Road to tech-magic: platforms, partners, experience
OUR ROAD TO TECH-MAGIC IS BASED ON BEING AT THE RIGHT PLACES, PARTNER WITH THE BEST AND PROVIDE HOLISTIC DIGITAL EXPERIENCES... PLATFORMS PARTNERS EXPERIENCE Being at tech, innovation and virtual Partnering with selected new and established tech Design the digital product portfolio to platforms to a
Slide 21: Tailored to regional needs, interests and market trends
…TAILORED TO THE REGIONAL NEEDS, INTERESTS AND MARKET TRENDS. AMERICAS EUROPE ASIA Consumer BMW Driving Center BMW Startup Garage Electronics Show R&D Activities IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 21 -
Slide 22: Current and future digital products and services deliver tech-magic
WITH OUR CURRENT AND FUTURE DIGITAL PRODUCTS AND SERVICES WE DELIVER TECH-MAGIC WITH HUMAN-CENTRICITY. Level 2+ / 3 In-Car Videostreaming e.g. also exclusive for Events In-Car Gaming With automatic lane change like Ryder Cup New BMW iDrive OTA Updatability Of 8 Mio Vehicles Digital Signature BMW Int
Slide 23: Authentic brand presence on social channels for young target groups
TO ADDRESS YOUNG TARGET GROUPS WE ALSO ENSURE AN AUTHENTIC BRAND PRESENCE ON SOCIAL CHANNELS. 39.1 Mio Followers Number 1 car brand on Instagram 20.5 Mio 3.2 Mio 4.8 Mio IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 23 -
Slide 24: Our road to Freude
OUR ROAD TO… FREUDE IAD July 2024 | Brands & Brand Strategy | Bernd Körber & Larissa Huisgen - 24 -
Slide 25: Road to Freude: direction, authenticity, uniqueness
OUR ROAD TO FREUDE IS BASED ON STRENGTHENING OUR BRAND IMAGE WITH AUTHENTICITY, INSIGHTS INTO OUR FUTURE AND UNIQUENESS. DIRECTION AUTHENTICITY UNIQUENESS Providing an outlook to the future and take Staying true to who we are and Defining our “only BMW can do” in customers and prospects on the journ
Slide 26: Consumption and emission data
CONSUMPTION AND EMISSION DATA. BMW R 1300 GS. BMW i5 Limousine. Fuel consumption in l/100km (WMTC): 4.8 Energy consumption in kWh/100km WLTP (combined): 18.9 – 18.8 CO2-emissions in g/km: 110 CO2-emissions in g/km: 0 CO2-Class: G CO2-Class: A MINI Aceman. BMW i7 M70 xDrive. Fuel consumption in l/100
Slide 27: Consumption and emission data
CONSUMPTION AND EMISSION DATA. BMW 4 Series Coupé. BMW M4 Coupé. Fuel consumption in l/100km WLTP (combined): 10.4 – 10.3 Fuel consumption in l/100km WLTP (combined): 10.2 CO2-emissions in g/km: 235 – 233 CO2-emissions in g/km: 189 – 175 CO2-Class: G CO2-Class: G – F BMW 5 Series Touring BMW 4 Serie
Slide 28: Consumption and emission data
CONSUMPTION AND EMISSION DATA. BMW M3 Touring. BMW 1 Series Hatch. Fuel consumption in l/100km WLTP (combined): 10.4 – 10.3 Fuel consumption in l/100km WLTP (combined): 8.3 – 7.7 CO2-emissions in g/km: 235 – 233 CO2-emissions in g/km: 189 – 175 CO2-Class: G CO2-Class: G – F BMW M3. BMW X3. Fuel cons
Slide 29: Consumption and emission data
CONSUMPTION AND EMISSION DATA. BMW i5 eDrive40. BMW i5 M60 xDrive. Energy consumption in kWh/100km WLTP (combined): 16.3 Energy consumption in kWh/100km WLTP (combined): 20.5 CO2-emissions in g/km: 0 CO2-emissions in g/km: 0 CO2-Class: A CO2-Class: A BMW 530e xDrive Limousine. Energy consumption in
Slide 30: Consumption and emission data
CONSUMPTION AND EMISSION DATA. MINI Countryman SE ALL4 Essential Trim. Rolls-Royce Spectre. Energy consumption in kWh/100km WLTP (combined): 18.5 Energy consumption in kWh/100km WLTP (combined): 21.5 CO2-emissions in g/km WLTP (combined): 0 CO2-emissions in g/km: 0 CO2-Class: A BMW R 1300 GS Trophy.