Oriental Culture Holding Ltd · NASDAQ:OCG
Oriental Culture — IPO Roadshow (September 2020)
23 slides from Oriental Culture's IPO roadshow presentation, Sep 15, 2020
Slide 1: Issuer Free Writing Prospectus
Oriental Culture Holding LTD Issuer Free Writing Prospectus Dated September 15, 2020 Filed Pursuant to Rule 433 Relating to Preliminary Prospectus Dated September 14, 2020 Registration Statement No. 333 - 234654
Slide 2: Forward-Looking Statements
Oriental Culture Holding LTD Forward - Looking Statements This presentation includes statements that are, or may be deemed, “forward - looking statements” . In some cases these forward - looking statements can be identified by the use of forward - looking terminology, including the terms “believes,”
Slide 3: Free Writing Prospectus Statement
Oriental Culture Holding LTD Free Writing Prospectus Statement This free writing prospectus relates to the proposed initial public offering of ordinary shares of Oriental Culture Holding LTD (the “ Company ” ), which are being registered on the Registration Statement and should be read together with
Slide 4: Contents
01 02 03 04 05 COMPANY OVERVIEW CONTENTS 06 COMPANY SERVICES INDUSTRY OVERVIEW INVESTMENT HIGHLIGHTS KEY METRICS & FINANCIAL HIGHLIGHTS PROPOSED OFFERING TERMS * Numbers and amounts reflect approximations
Slide 5: Company Overview
Oriental Culture Holding LTD • We are an online provider of collectibles and artwork e - commerce services, which allow collectors, artists and art dealers and owners to access a much bigger art trading market with a wider range of collectibles and artwork investors • We commenced operations in Marc
Slide 6: Company Overview - Active traders and transaction value
Oriental Culture Holding LTD Company Overview - 2 38,000 91,000 FY2018 FY2019 Number of Active Traders Trading Collectibles and Artwork 15 56 FY2018 FY2019 Number of Transactions Facilitated and Completed (million) 400 1,500 FY2018 FY2019 Total Transaction Value (million in US$) 0.01 0.02 FY2018 FY2
Slide 7: Collectibles and Artworks Listed on Our Platform
Oriental Culture Holding LTD Collectibles and Artworks Listed on Our Platform • Paintings • Stamps • Coins • Postage Seals • Collectible Cards • Clay teapots • Jade sculptures • Teas A total of 115 types of collectibles and artworks were listed on our platforms during the year ended December 31, 201
Slide 8: Senior Leadership
Oriental Culture Holding LTD Senior Leadership
Slide 9: Independent Directors
Oriental Culture Holding LTD Independent Directors
Slide 10: Our Services Offering and Trading of Collectibles and Artwork
Oriental Culture Holding LTD Our Services Offering and Trading of Collectibles and Artwork on Our Platform Our Trading Platform Technology Infrastructure Market Information Provision Investor Education Customer Support
Slide 11: Listing Process
Oriental Culture Holding LTD Listing Process Identification and Evaluation Storage Listing Submit Application The C ompany conducts a preliminary review of the application and related documents. After passing company review, the listing products will be reviewed and appraised by a third - party firm
Slide 12: Customer Transaction Process (Deposit & Withdrawal)
Oriental Culture Holding LTD Customer Transaction Process (Deposit & Withdrawal) A customer can link his or her personal bank account to his or her trading deposit account, which is an independent depository account under his/her trading account. We can monitor their trading activities and account b
Slide 13: Customer Transaction Process (Physical Settlement)
Oriental Culture Holding LTD Customer Transaction Process (Physical Settlement) Member Customers can apply for delivery or voluntarily deposit the collection in a cooperative third - party storage company System Application Warehouse Delivery Settlement Pick up the goods from the relevant storage co
Slide 14: Our Growth Strategy
Oriental Culture Holding LTD Our Growth Strategy Explore small and mini - account business Develop new markets Strengthen our brand and market position Introduce new collectibles and artwork products Selectively explore acquisition opportunities Continue to attract, cultivate and retain talent
Slide 15: Sales and Marketing
Oriental Culture Holding LTD Sales and Marketing
Slide 16: Competition
Oriental Culture Holding LTD • The art e - commerce market is highly competitive - There were over 60 active art e - commerce platforms operating nationwide in China as of August 10, 2020 and over 20 active trading service providers in Hong Kong as of December 31, 2019 • Many traditional art galleri
Slide 17: Industry Overview
Oriental Culture Holding LTD Industry Overview - 1 • China’s e - commerce continued to grow in 2019. The national e - commerce transaction volume reached RMB 34.81 trillion (approximately $5.02 trillion) in 2019, an increase of 6.7% year - on - year. The national online retail sales reached RMB10.63
Slide 18: Industry Overview - Global Art Market Sales
Oriental Culture Holding LTD Industry Overview - 2 Sales in the Global Art Markets 2009 - 2019 Source: China Post Group Corporation The Average Circulation Volume for New Stamps Issued by the China Post Group Corporation 1990 to 2019 Source: “The Art Market 2020” released by Art Basel and UBS in Mar
Slide 19: Investment Highlights
Oriental Culture Holding LTD Investment Highlights Investment Highlights Becoming a Market Leader with Strong Brand Recognition Our total transaction value reached approximately $400 million in FY2018 and $1.5 billion in FY2019 Comprehensive and Interactive Customer Services By the various customer
Slide 20: Key Metrics
Oriental Culture Holding LTD Key Metrics 11% 35% 50% 4% FY2019 * Operating Revenues Breakdown 0.27 1.50 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 FY2018 FY2019 Listing services fees (US$ million) 1.25 4.74 0.00 1.00 2.00 3.00 4.00 5.00 FY2018 FY2019 Transaction fees (US$ million) 3.73 6.73 0.00 1
Slide 21: Financial Highlights
Oriental Culture Holding LTD Financial Highlights • 2018 Fiscal Year ended December 31, 2018 • 2019 Fiscal Year ended December 31, 2019 0.15 0.45 FY2018 FY2019 USD $13.5 Million • Revenue was $5.4 million and $13.5 million in FY2018 and FY2019, respectively; • Income from Operations was $2.7 million
Slide 22: Proposed Offering Terms
Oriental Culture Holding LTD Proposed Offering Terms Issuer Oriental Culture Holding LTD Securities Ordinary Shares Ticker Nasdaq: OCG Pre - Offering Shares Outstanding 15,190,000 Number of Shares Offered 5,065,000 * Post - Offering Shares Outstanding 20,255,000* Offering Price per Share $4.00 Proce
Slide 23: Thanks
Oriental Culture Holding LTD Representative of Underwriters: Douglas Aguililla ViewTrade Securities, Inc. dougagui@viewtrade.com Investor Relations: Janice Wang EverGreen CQ Consulting Inc. IR@changqingconsulting.com +1 - 908 - 510 - 2351 +86 13811768559 Company: Lijia Ni, CFO Oriental Culture Holdi
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