XLMedia Plc · OTC:XLMDF
XLMedia — Investor Presentation (March 2015)
20 slides from XLMedia's investor presentation, Mar 26, 2015
Slide 1: Monetising Online and Mobile Traffic
Monetising Online and Mobile Traffic 1 26 March 2015 |
Slide 2: Disclaimer
Disclaimer THIS PRESENTATION (THE “PRESENTATION ”) WHICH HAS BEEN PREPARED BY XLMEDIA PLC. (THE “COMPANY) IS FOR INFORMATION PURPOSES ONLY AND DOES NOT CONSTITUTE AN OFFER OR INVITATION TO SUBSCRIBE FOR OR PURCHASE ANY SECURITIES, AND NEITHER THE PRESENTATION NOR ANYTHING CONTAINED HEREIN NOR THE FA
Slide 3: The presentation team
The presentation team Chris Bell, Non-executive Chairman • Former CEO of Ladbrokes between 2001 and 2010 • Has over 20 years’ experience in the gambling sector • Currently non-executive at Quintain Estates and Development plc and Spirit plc and a member of the Responsible Gambling Strategy board Ory
Slide 4: Overview
Overview Online performance marketing company • We attract paying users from multiple online & mobile channels and direct them to online businesses • Performance based business model with over 50% recurring revenues underpinning strong cash flow • Customers include: Bet365, 888.com, Ladbrokes, Willi
Slide 5: Operational Highlights
Operational Highlights A year of significant strategic progress for the Group • Successful IPO on AIM in March • Achieved key strategic targets of organic and acquisitive growth Acquisitive progress during 2014 • Publishing – acquired a UK sports betting information website, a Danish focused network
Slide 6: Our business model
Our business model Publishing Diversified client base (40% SALES*) XLMedia’s Informational portals Provide web / network mobile users Media (48% SALES*) Technology based, ROI Driven, Continuously Optimised, Social gaming Performance based Partner Network payment (12% SALES*) Lifetime Revenue, volume
Slide 7: Digital advertising
Digital advertising • Digital Media consists of posting different forms of advertising in the online and mobile space • XLMedia is active in all segments of the digital media industry – as an advertiser, publisher and a network. Technology Based Publishers Advertisers Network Spend on advertising Ru
Slide 8: Publishing
Publishing • XLMedia owns a network of informational websites • The informational websites refer potential customers to online businesses • Our optimisation expertise includes: Publishing revenues 2013: $18.8 M 2014: $24.0 M Ongoing Optimization Owns more than 2,000 websites in 18 languages Content
Slide 9: Media
Media • Digital Media consists of posting different forms of advertising in the Media revenues online space 2013: $10.1 M 2014: $20.6 M • In the media segment XLMedia is active as an advertiser • We run hundreds of self funded simultaneous campaigns, in different Examples for digital Media forms: Po
Slide 10: Social Gaming
Social Gaming Social gaming marketing expert • EDM acquisition is a significant step into the social and mobile marketing services • Following the acquisition EDM is now part of the Media business segment of XLMedia • United States the principal market segment • Customer base includes social game de
Slide 11: Partner Network
Partner Network • Currently manages over 300 independent affiliate partners who drive traffic through XLMedia • All traffic generated by affiliates to gambling operators triggers revenue to XLMedia Partner Network revenues • Affiliates benefit from XLMedia’s ongoing close support, scaled operations
Slide 12: Financial Highlights
Financial Highlights Revenues increased 47% to $50.7 million (2013: $34.5 million) Revenues include 30% organic growth as well as additional $6 million from EDM Gross profit increased 35% to $27.6 million (2013: $20.5 million) Adjusted EBITDA increased 28% to $17.0 million (2013: $13.3 million) Prof
Slide 13: Strong Financial Track Record
Strong Financial Track Record $50.7 Adjusted EBITDA ($ m) Revenues ($ m) $34.5 * IFRS $26.1 $20.9 $17.0 $12.5 $13.3 $11.2 $8.8 $6.3 $4.0 $2.2 $0.5 $0.7 2008 2009 2010 2011 2012 2013 2014 Employees: 9 Employees: 24 Employees: 40 Employees: 40 Employees: 97 Employees: 120 Employees: 197 Main focus: Po
Slide 14: Income statement
Income statement Item (Thousands $) FY 2013 FY 2014 Ongoing client expansion and Audited Audited diversification Revenues 34,503 50,720 12.3% Cost of revenues 14,054 23,142 Q4 2014 7.9% Gross Profit 20,449 27,578 6.2% Operating Expenses 8,447 12,979 Operating Profit 12,002 14,599 73.6% Total adjuste
Slide 15: Cash Flow statement
Cash Flow statement $ '000 FY 2013 FY 2014 Operating Activities Net Income 11,109 11,910 Depreciation & Amortisation 794 1,296 Cost of share based payments 479 1,042 Changes in Working Capital, tax and finance expenses (492) 2,695 Cash Flow from Operating Activities 11,890 16,943 Investing Activitie
Slide 16: Balance Sheet December 2014
Balance Sheet 31 December 2014 $ '000 Current assets: Current liabilities: Cash, cash equivalents and short term Trade payables 9,073 44,065 Contingent consideration payable 3,396 investments Trade receivables 11,548 Other liabilities and accounts payable 7,764 Other accounts receivable 2,159 Total
Slide 17: The future of online marketing
The future of online marketing Online gambling market • Online gambling market currently worth $40bn*1 and expected to grow average 9% per year through to 2018 Mobile and tablet growth • Mobile advertising is expected to grow by an average of 38% a year between 2014 and 2017 • Mobile adspend project
Slide 18: Growth Opportunities
Growth Opportunities Publishing Media • Continue to grow publishing market share in • Enhancing technology to the media business (such as current territories and newer territories such as real time bidding, optimisation, analysis) to further UK, Canada, Austria, Germany, Switzerland, drive media eff
Slide 19: Summary & Outlook
Summary & Outlook 2014 was transformational and another year of growth for the group • March 2014 completed a successful IPO • Significant increase in organic revenues and client base • Access to new markets and verticals through successful acquisitions • 2014 year-end trading performance exceeded m
Slide 20: Any Questions?
? Any Questions? 20 | 26 March 2015 |