Vinyl Group Ltd. · ASX:VNL
Vinyl — H1 2022 Earnings Presentation
17 slides from Vinyl's earnings presentation, Feb 28, 2022
Slide 1: Half Year 2022 Summary
Half Year 2022 Summary Jaxsta Ltd 28 February 2022 ACN: 106 513 580 Level 1, 113-115 Oxford Street Darlinghurst NSW 2010 Australia info@jaxsta.com www.jaxsta.com
Slide 2: redits
3 | redits © M.: a solo erformance and Jaxsta everyone involved
Slide 3: First Half Highlights
First Half Highlights Jaxsta Plus launched in August 2021 bringing a paid tier for premium customers. 46 new data partners added including: Soundcloud (Repost) - Ingestion started during the first half and completed in January 2022. Distrokid - Agreement entered into during the first half and ingest
Slide 4: Phases and milestones timeline
Stability Phase Establish Initial Revenues Phase Enhance Revenues Phase Mar 2022 & ongoing Make First Paid Relaunch Jaxsta Launch Mar 2020 Nov 2020 Commercial Business Jul 2021 APIs FREE commence with Paid Tier Launches Mid 2022 Mar 2021 April 2020 Aug 2021 October 2019 COVID-19 New CTO New CMO Pand
Slide 5: Stability Phase
Stability Phase Pre Pandemic Pre Jaxsta Plus In light of COVID-19 pandemic impact on music industry, the focus was to grow the 21 Apr 2020 12 Aug 2021 membership and visitor bases in order to MEMBERSHIP (CUMULATIVE) have a dedicated base to transition to a paid or advertising model once usage Paid M
Slide 6: Leaving credits in the dark is stealing opportunities from creatives
Leaving credits in the dark is stealing opportunities from creatives, we must together ensure we credit all proudly and accurately. 5
Slide 7: Initial Revenue Phase
Initial Revenue Phase Pre Jaxsta Plus Current 12 Aug 2021 27 Feb 2022 Focus shifts to conversion from free to paid Key tasks are focus continued membership MEMBERSHIP (CUMULATIVE) growth and identifying the key features attracting the most use and value. Paid Members 391* 965 Total Members 105,051 1
Slide 8: Total Visitors Since Jaxsta Pro Tiered Launch
Total Visitors Since Jaxsta Pro Tiered Launch Feb in progress - estimated total for month expected to be 176K Feb shorter month, lower total but still high rate per day We launched and tested a new home page design in November - this did not increase conversions We believe we need a clearer and unco
Slide 9: Metrics, Time on Site, Page Views, Sessions
Metrics, Time on Site, Page Views, Sessions There is still a clear delineation in usage on site. Over 87% of Plus users and 51% of Core Visits Per 1.37 1.05 1.14 users view over 19 pages per session. Month 1.34 1.10 1.29 Over 13% of all traffic view over 19 pages per session. Time on Site 0:53 8.17
Slide 10: Month on Month Cumulative
- Month on Month Cumulative Jaxsta Plus launched 13 August 2022 Increase in Plus members from release of the One Sheet (Nov), improved certification mapping (Jan) & bulk licensing. * Feb 22 through Feb 27, 2022 9
Slide 11: Total Community Cumulative
- Total Community Cumulative Jaxsta Pro continues to increase through the combined tiers Plus (Paid) and Core (Free) Focus on conversion from Core to Plus based on current usage trends and new feature rollouts * Feb 22 through Feb 27, 2022 10
Slide 12: API Deals - Month on Month
API Deals - Month on Month We continue to secure deals, but have not moved enough into production. We are working with customers to help their integration efforts. *Q3'22 through Feb 27, 2022 TOTAL FOR PERIOD 11
Slide 13: Jaxsta Pro and Data Solutions Key Activities
Jaxsta Pro and Data Solutions Key Activities DATA ⇨ During the last half year we have signed additional data sources, to ensure the completeness and accuracy of the database is at a level that coverage tests be it on a data solution or on an individual Jaxsta Pro page is the best in the industry. ⇨
Slide 14: The global music industry has a responsibility to ensure credits are accurate
The global music industry has a responsibility to ensure credits are not only valued but are accurate, published and amplified. 13
Slide 15: Enhance Revenue Phase - 2nd Half Activities
Enhance Revenue Phase - 2nd Half Activities Four key activities based on customer interactions. 2 - MEMBER EDUCATION AND CONVERSION 3 - CONTINUOUS FEATURE RELEASES We will work with Pro users to educate and Continued release and enhancement of ensure they are using existing features well and current
Slide 16: Rest of 2022 and Beyond
Rest of 2022 and Beyond We continue on the mission to be THE SOURCE of official data in the music industry. To keep growing we will continue to: Complete the data sets that we have and add more sets to provide deep integrated data that provide the best opportunity for data driven creatives and music
Slide 17: Thank You!
Thank You! 16