Slide 1: Q3 2022 Investor Presentation
3022 INVESTOR PRESENTATION
Slide 2: © 2022 Bally's Corporation. All rights reserved.
© 2022 Bally's Corporation. All rights reserved. 2
Slide 3: #3 regional casino network in US
#3 regional casino network in US Global brand Best in class gaming tech Unified wallet online and in retail Unique media partnerships Omni channel rewards 3
Slide 4: Digital acquisition, free-to-play, retail casinos, sports betting
Widespread sports and game distribution Digital Acquisition platform with 19 live regional sports networks and global digital brands Free-to-Play Global market leader in free-to-play games National footprint including 17 casino Retail Casinos properties in 11 states Slots, casino, bingo, poker and s
Slide 5: Sinclair Partnership Bally Sports
Ciegllty SINCLAIR PARTNERSHIP BALLY SPORTS INDIANS LIVE
Slide 6: Developing blueprints for Bally's Casino: get it right then invest
DEVELOPING BLUEPRINTS FOR Boally CASINO GET IT RIGHT THEN INVEST
Slide 7: Bally's New Jersey B2C
CASE STUDY Bally's New Jersey B2C(1) • Acquired Bally’s Atlantic City $4,500 in November 2020 for $25M and commitment to invest $4,000 $100M $3,500 • Received iCasino license $3,000 for New Jersey $2,500 • Launched Bally’s iCasino in $2,000 December 2021 $1,500 $1,000 • Physical casino to sign up $5
Slide 8: Loyalty loop and continuous engagement
Internal and external TRIGGERS LOYALTY LOOP Earning based on behavior FRICTIONLESS CONTINUOUS JOURNEY ENGAGEMENT One Login, Rewards, Single Wallet Measure: Engagement, Churn, CAC, NPS 8
Slide 9: Unique & Evolving Customer Journey
Cash Flow CAC Unique & Evolving to Invest Optimisation Media Partnerships & Customer Journey Unique Content Sports Media APP Free-to-play games FOUNDATIONAL Exclusive Content GAMIFICATION Streaming Tech Growing Gamification TAM © 2022 Bally's Corporation. All rights reserved. 9
Slide 10: © 2022 Bally's Corporation. All rights reserved.
© 2022 Bally's Corporation. All rights reserved. 10
Slide 11: Customer experience first
Customer experience first • Consumer trends lead the way True omni channel provider: single registration, identity & wallet connecting land-based and online • Integrated apps that offer engaging entertainment experiences • Cross promotions and activations • Integrated rewards with land-based casinos
Slide 12: Bally Bucks rewards, challenges and earning
EARNING BALLY BUCKS REWARDS, CHALLENGES GIFTING BALLY PROFILE GAMIFICATION AND BUCKS MARKETPLACE © 2022 Bally's Corporation. All rights reserved. 12
Slide 13: States with casino and OSB access
States with Casino States with OSB access 13
Slide 14: Tying together physical and online experiences
TYING TOGETHER PHYSICAL AND ONLINE EXPERIENCES Technology isn’t everything. Need flagship properties. Establish brand presence. State of the art retail opportunity. Initial facility opens JUNE 2023 Bally’s flagship casino in third largest city in US – ~55M visitors Potential for slots at airports –
Slide 15: Permanent facility opens June 2026
Permanent facility opens JUNE 2026 Expected 4.5M admissions annually State of the art facility © 2022 Bally's Corporation. All rights reserved. 15
Slide 16: Single wallet to power cashless gaming experience
Single Wallet to Power Cashless Gaming Experience Integrated Play Across Physical and Online Betting E-bonusing Unified Rewards and Loyalty Points Account Management © 2022 Bally's Corporation. All rights reserved. 16
Slide 17: Global player with Las Vegas presence
Global player with Las Vegas presence Closed acquisition September 26, 2022 Evaluating development opportunities Irreplaceable Las Vegas Strip Location • Prominently located on the Las Vegas Strip at E. Tropicana Avenue, the most densely developed hotel corner in the world with ~25,000 hotel rooms w
Slide 18: The Bally's Difference
THE BALLY’S DIFFERENCE
Slide 19: Years of experience, national database, high awareness
20 years of online and retail casino operational experience National database connecting customers across our omni channel offering High awareness of Bally’s brand that will continue to grow with our media and content partnerships 17 casinos and resorts across 11 states 500k monthly retail customers
Slide 20: Unique partnerships and proprietary technology
Unique partnerships with teams, leagues, brands & media Proprietary PAM, OSB, iCasino, Poker, Bingo, F2P, DFS, Player Engagement Sinclair & Bally Sports footprint gives unrivaled reach Exclusive sports rights, features and product enhancements © 2022 Bally's Corporation. All rights reserved. 20
Slide 21: #3 regional casino operator with diverse portfolio
• #3 regional casino operator in • Leading bingo led iCasino • Market sports betting access US with geographically diverse operator in the UK in 19 states and growing portfolio of 17 casinos across • Market leader in Asia iCasino • Profitable iCasino operation in 11 states New Jersey • 90% free cash
Slide 22: Gamesys player-centric approach
(millions) ’2010A – 2021A - CAGR: 25.5% Gamesys has developed a player centric approach with a $1,083 $1,010 singular focus on enhancing the player journey across its product lifecycle. $89 FY 2010A FY 2020A FY 2021A Our players generate 250 million data points a day Drives Feeding higher player sel
Slide 23: Player prediction and recommendation engines
Recommended Games Engine Recommends a set of player specific Incentive Generator 01 games Predicts the optimal reward type (cash, bonus, free spins etc.) and value that a 09 02 player should receive, on a campaign Churn Predictor basis Predicts whether a player will churn Landing Page Optimizer 08 0
Slide 24: Capitalization and fully diluted shares
Cash and cash equivalents $166 Common Shares Outstanding as of October 28, 2022 47,261,307 $620M Revolving Credit Facility, 2026(1) $75 Sinclair Warrants and Options(1) 12,830,730 Senior Secured Term Loan Facility, 2028(1) $1,930 Transaction Warrants and Contingent Shares(2) 705,112 Total Secured De
Slide 25: Gamesys quarterly revenue by region
1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 UK - £ 90,894 106,516 109,298 116,538 118,512 118,760 118,825 110,358 108,196 112,040 118,955 Asia - € 50,246 62,749 66,212 65,817 71,700 75,653 76,824 75,887 83,334 75,536 74,255 Spain - € 9,716 10,291 9,973 11,295 8,663 9,798 10,067 9,963 9,43
Slide 26: 2022 Guidance: $2.25 billion sales, $540 million Adjusted EBITDA
CASINOS & RESORTS ~$400M EBITDAR ~1.15+BN revenues • Full year FX rates: GBPUSD 1.23 INTERNATIONAL INTERACTIVE 30%+ EBITDA Margins and EURUSD 1.05 • Low to mid single digit wage NORTH AMERICA INTERACTIVE ~$75M Adjusted EBITDA loss inflation • Maintaining majority of margin CORPORATE ~$50M expense ex
Slide 27: Free cash flow outlook 2022-2024
($ in millions) 2022 2023 2024 3-Year Adjusted EBITDAR (1) $592 $699 $835 $2,126 Current Rent ($46) ($47) ($48) ($141) Tropicana Rent ($6) ($23) ($23) ($51) New SLB Rent (2) $0 ($49) ($49) ($98) Adjusted EBITDA $540 $581 $715 $1,836 Maintenance Capex (3) ($100) ($105) ($110) ($315) Interest Expense
Slide 28: Environmental, Social, Corporate Governance
ENVIRONMENTAL SOCIAL CORPORATE GOVERNANCE CARBON FOOTPRINT REDUCTION RESPONSIBLE GAMING Bally’s reduced carbon footprint by Bally’s implements responsible ESG FOCUS an average of 2,327 tons per year gaming employee trainings and Bally’s created an ESG Steering at the Lincoln property in Rhode respon