Jyothy Labs Limited · NSE:JYOTHYLAB
Jyothy Labs — Q1 FY22 Earnings Presentation
27 slides from Jyothy Labs's earnings presentation, Jul 29, 2021
Slide 1: Cover letter to stock exchanges
To, July 29, 2021 National Stock Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Bandra (East), Scrip Code: JYOTHYLAB Mumbai - 400051 BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Scrip Code: 532926 Mumbai - 400 023 Dear Sir, Sub: Copy of Presentation With reference to the cap
Slide 2: Jyothy Labs
Slide 3: Presentation Q1FY22
PRESENTATION Q1FY22 July 29th, 2021 2
Slide 4: Content Flow
Content Flow 01. Overview 03. Result Highlights 05. Way forward 04. Brand Performance 02. Market Scenario & Initiatives
Slide 5: Overview
OVERVIEW • Founded in 1983 by a first generation entrepreneur, our ‘Chairman Emeritus’ Mr. MP Ramachandran. ~Rs 1900+ cr Revenue in FY 2021 • Jyothy Labs is primarily in Home Care and Personal Care 2.8 Mn Outlets – Pan India availability segments which constitute 50% of the Indian FMCG industry. 0.8
Slide 6: Market Scenario
MARKET SCENARIO • Q1FY22 witnessed: • High Covid Surge – Restricted Mobility of Sales Team • Healthy Consumer Demand Trends across Home and Personal Care Categories • Rural Growth is better than Urban growth • Higher Growth in General Trade and E-commerce • Margin Headwinds: • Significant increase i
Slide 7: Our Covid Response
OUR COVID RESPONSE Precaution Care Vaccination • Work from Home for all Employees • Online Doctor Consultation for Employees & • Vaccinations camps were arranged onsite and their Family offsite at various offices and factory locations • Daily monitoring of SPO2 & Temperature across the country for e
Slide 8: Our Strategic Levers - Delivers Robust Performance Across Categories
OUR STRATEGIC LEVERS- DELIVERS ROBUST PERFORMANCE ACROSS CATEGORIES #4 Relevant #1 Distribution #2 Brand Investment #3 Digital Technology Innovation #5 Sustainability Q1FY22 Growth (%) 27.5% 22% 12.7% 13.5% Jan to Jun-21 Growth (%) 21.3% 27% 24.3% 21.8% 7
Slide 9: Result Highlights – Q1FY22 Snapshot (Consolidated)
RESULT HIGHLIGHTS – Q1FY22 SNAPSHOT (CONSOLIDATED) Revenue at Rs 525 cr increase by 21.4% Gross Margin at 43.3% from 46.2% in the same period last year A&P Spend at Rs 43 Crores (8.2% of Net Sales) versus Rs 19.9 Crores (4.6% of Net Sales) in the same period last year, an increase by 115.6% Operatin
Slide 10: Category Wise Net Revenue
CATEGORY WISE NET REVENUE Q1FY22 CY PY GR% Fabric Care Ujala FW, Henko, Mr White, Ujala Crisp & Shine 181 142 27.5% Dishwashing Exo & Pril 191 157 22.0% Household 64 12.7% JLL Maxo 72 Insecticides Personal Care Margo, Neem & Fa 68 60 13.5% Other 7 43.6% T Shine & Maya 10 Products Total 522 430 21.6%
Slide 11: EBITDA Movement (Consolidated)
EBITDA MOVEMENT (CONSOLIDATED) PARTICULARS Q1FY22 EBITDA % - PREVIOUS PERIOD 17.7% GROSS MARGIN -2.9% EMPLOYEE COST 0.5% ADVERTISEMENT & SALES PROMOTION -3.6% OTHER EXPENDITURE 0.3% EBITDA % - CURRENT PERIOD 12.0% 10
Slide 12: Brand Performance & Initiatives
BRAND PERFORMANCE & INITIATIVES
Slide 13: Category Wise Business Share
12 Fabric Care (Main Wash) 24% Fabric Care (Post Wash) 11% Q1 FY 2022 Dishwash Other 2% Category Wise 36% Household Business Share Insecticide 14% Personal Care 13%
Slide 14: Driving consumer engagement
13 Q1 FY2022 Driving consumer engagement With the pandemic hitting the country more brutally the second time, our single-minded focus in the quarter was to drive consumer engagement and product availability. .
Slide 15: Category highlights
Category highlights Fabric care Dish Wash Household Personal Care Ujala Liquid Hygiene Focus and Insecticide Celebrating 100 years Detergent launch Brand Positioning Maxo gaining ground of Margo driving higher growths in new markets
Slide 16: Fabric care (Post wash)
15 Fabric care (Post wash) Performance Market Share Registered positive growth; CY 19 CY 20 regaining from lower demand 82% 82.6% from last year. Source – AC Nielsen; CY-Calendar Year Ujala Key initiatives Supreme Micro marketing initiatives to drive category growth Small pack drives in low share ma
Slide 17: Fabric care (Post wash)
16 Fabric care (Post wash) Performance Demand Revival impacted due to restricted mobility of consumers, however incremental growth over previous quarters. Key initiatives Ujala High visibility communication drives featuring Crisp & Shine Superstar Nayanthara – Impact properties part of media mix. Hi
Slide 18: Fabric care (Main wash)
17 Fabric care (Main wash) Performance Ujala IDD powder and bar continued Market Share (Kerala) to outperform registering a robust CY 19 CY 20 growth. 19.7% 20.7% Source – AC Nielsen; CY-Calendar Year Key initiatives Ujala Our advertisement campaigns featuring Malyalam Cinema Detergent Superstar Man
Slide 19: Brand Extension
18 BRAND EXTENSION New Launch - Ujala Liquid Detergent Instant Dirt Dissolution Unique property of dirt dissolution in liquid form Superior colour care Helps in retaining colours Germ protection Gives 99.9% protection from germs.
Slide 20: Fabric care (Main Wash)
19 Fabric care (Main Wash) Performance Henko Portfolio registered positive growth across both hand wash & machine wash variants. Key initiatives Henko Higher ATL spends strengthening the unique proposition. Focus on improving margins through reduced price offs. Focus on Ecom with higher visibility.
Slide 21: Dish wash
20 Dish wash Performance Market Share Strong growth of 22% signifying a winning Brand CY 19 CY 20 mix. Exo 11.3% 12.5% Superior delivery beyond dishwashing has placed brand on a strong wicket Pril 16.1% 17.4% Key initiatives Exo & Pril Sustained ATL investments advocating the importance of dish hygi
Slide 22: Household Insecticide
21 Household Insecticide Performance Registered a robust growth of Market Share 12.7% on a high base Format CY 19 CY 20 Sustained growth momentum with Coil 21.2% 22.9% focus on driving LV Portfolio. Liquid 8.4% 8.8% Source – AC Nielsen; CY-Calendar Year Key initiatives Maxo Sustained ATL communicati
Slide 23: Personal Care (In Wash)
22 Personal Care (In Wash) Performance Margo led the Personal Category growth of 13.5%. Brands with natural ingredients continue to trend Key initiatives Celebrating 100 years of Margo. Micro Marketing initiatives advocating the natural Margo benefits of Neem. High focus in E-com supported by digita
Slide 24: Way Forward
WAY FORWARD • Driving towards Higher Volume led growth • Sharp management focus on • Brand Investment & relevant innovations • Distribution Infrastructure and Reach • Use of Technology to drive efficiencies • Inflationary Input Prices environment to be partially balanced with strategic price increas
Slide 25: Shareholding Pattern
SHAREHOLDING PATTERN As on 30 June 2021 FII 12.39% DII 17.16% Promoter and Promoter Group 62.89% Public 7.56% FII DII Public Promoter and Promoter Group 24
Slide 26: Disclaimer
DISCLAIMER Some of the statements in this communication may be forward looking statements within the meaning of applicable laws and regulations. Actual results might differ substantially from those expressed or implied. Important developments that could affect the Company’s operations include change
Slide 27: Thank You
THANK YOU Contact for any queries Sanjay Agarwal – CFO Email: Sanjay.Agarwal@Jyothy.com Contact No: +91 22 6689 2800/+91 9167012328 26