Cl8 Holdings Limited · ASX:CL8
Cl8 — Investor Presentation (June 2022)
37 slides from Cl8's investor presentation, Jun 23, 2022
Slide 1: Investor Presentation and New Asset Finance Facility (ASX Announcement)
ASX ANNOUNCEMENT 23 JUNE 2022 INVESTOR PRESENTATION AND NEW ASSET FINANCE FACILITY Carly Holdings Limited (ASX:CL8) (Carly or the Company) is pleased to release an updated Investor Presentation which includes details of the continued growth in subscription revenue and profitability metrics, increasi
Slide 2: About Carly Holdings Limited
About Carly Holdings Limited Carly Holdings Limited (ASX:CL8) investors.carly.co/ is listed on the Australian Securities Exchange. It is Australia’s leading listed company focused on providing innovative mobility solutions for consumers and the automotive industry. Carly Holdings operates www.Carly.
Slide 3: Car Subscription: The Future of Car Ownership
Car Subscription The Future of Car Ownership Investor Presentation June 2022
Slide 4: Disclaimer
Disclaimer The material herein is a presentation of non-specific background information about the current activities of Carly Holdings Limited (Carly Holdings or the Company). It is information given in summary form and does not purport to be complete. All persons should seek appropriate professional
Slide 5: Market Opportunity
Market Opportunity Large Opportunity The Company The Ideal Solution 38% of Australians would Carly, Australia’s first flexible car Carly Holdings is innovating in consider subscribing to a subscription service launched in the rapidly evolving car rather than purchasing or March 2019. automotive and mo
Slide 6: Why Carly?
Why Carly? Experience Solid Business Model Strong Growth 10+ years’ experience in the Carly operates a hybrid supply model Carly has recorded strong growth automotive industry, to most efficiently expand the despite Covid-19 demand and supply leveraging proprietary vehicle fleet regardless of market
Slide 7: The Evolution of Car Ownership
The Evolution Of Car Ownership Shift from Car 59% 10% 10% Rise in use of Electric Vehicle Uptake of Multiple Ownership to Access Subscription Services Opportunity Mobility Solutions Ownership is increasingly From mobile phones to The adoption of electric Individuals and businesses being seen as a bu
Slide 8: Subscription Fills a Major Gap in the Mobility Market
Subscription Fills a Major Gap In the Mobility Market Cost Car Share 5.7 months 1 hr – 1 day Average subscription period Car Rental (Apr 2022) 1 – 14 days Car Subscription Outright Purchase & 30 days – 2 years Long-term Finance 2+ years Time 6
Slide 9: What Is a Carly Car Subscription?
What Is A Carly Car Subscription? A fast, flexible and low-risk way for individuals and businesses to access quality new or used vehicles online for 30 days + ● one simple monthly subscription fee includes registration, insurance, maintenance and roadside assistance ● exclusive car use ● no break fee
Slide 10: Australians Want More Suitable Ways to Access a Car
Australians Want More Suitable Ways To Access a Car * Survey conducted in June 2020 by OmniPoll amongst a national sample of 1228 people aged 18+. Respondents were drawn from the online consumer panel managed by Lightspeed Research, OmniPoll’s 8 online partner. Sample quotas were set for each state,
Slide 11: Car Subscription Is the Future of Mobility
Car Subscription Is The Future Of Mobility The Boston Consulting Group estimates the Car Subscription market in Europe and the US 1 combined could reach $30 billion to $40 billion by 2030. % % % 52 69 15 2027 of Global consumers of Australian Gen-Z of new car sales in By 2027 the would consider woul
Slide 12: A Start-up With a Head Start
A Start-up With A Head Start Carly is a first-mover in the Australian car subscription market; leveraging the experience, partnerships and proprietary technology developed by DriveMyCar, Australia’s first and largest peer-to-peer car rental platform provided the foundation has strong product/market fi
Slide 13: Carly's Competitive Advantage
Carly’s Competitive advantage 10+ years industry experience Direct and licensing income Substantial industry partnerships Industry enabler, not a competitor Online customer acquisition Asset-light business model supplemented by direct control of vehicle supply Mass market proposition Peerpass verific
Slide 14: Continual Growth Despite Covid-19 Lockdowns and Vehicle Supply Restrictions
Continual Growth Despite Covid-19 Lockdowns and Vehicle Supply Restrictions Carly Car Subscription launched in March 2019 and has grown to represent 91% of revenue (Mar Qtr 2022). DriveMyCar rental revenue streams were heavily impacted by Covid-19 restrictions that affected the entire car rental ind
Slide 15: A Scalable Online Marketplace with Multiple Supply and Demand Channels
A scalable online marketplace with multiple supply and demand channels Vehicle Supply Customer Demand Asset Light Fleet Consumer Market Marketing No Capital or long term commitment ● Families Online discovery ● Contractors ● Automotive manufacturers Insurance ● Relocators ● Automotive dealers ID ver
Slide 16: Vehicle Supply Market Conditions
Vehicle Supply Market Conditions The onset of the Covid-19 pandemic has not dampened consumer and business demand for vehicles; however it has had a negative impact on vehicle supply, caused by manufacturing plant closures and shortages of microchips which are now prevalent in all new vehicles. Whil
Slide 17: Why We Are Expanding our Owned & Leased Fleet
Why We Are Expanding our Owned & Leased Fleet 1 2 Increasing Vehicle Supply Margin Improvement Carly has been successful in securing adequate Owned and leased vehicles incur lower costs, and volumes of new cars which match the types of a deliver a higher return than asset-light vehicles vehicles tha
Slide 18: Securing Asset Finance to Increase Fleet Size
Securing Asset Finance to Increase Fleet Size Carly has been successful in securing asset finance to expand the fleet of owned and leased vehicles, which has in turn driven strong increases in Subscription Revenue and unit economics. Since H2 2021, 55 vehicles have been purchased or leased. In June
Slide 19: Comparison of Vehicle Supply Models
Comparison of Vehicle Supply Models Carly has adopted a hybrid vehicle supply model which enables the securing of vehicles under the most advantageous arrangement according to market conditions. Example of the economic return provided for a Mazda CX-3 under the asset-light, leased and financed model
Slide 20: Acquisition and Revenue Metrics
Acquisition and Revenue Metrics Carly is primed to achieve profitable scale with increasing Subscription Transaction Value and Subscription Revenue 18
Slide 21: Revenue and Profit per Subscription Continue to Grow
Revenue and Profit per Subscription Continue to Grow As Carly grows, it is delivering material increases in revenue and gross profit though successful implementation of price increases, upselling to higher value subscription plans and retaining more profit from owned and leased vehicles. Average Per
Slide 22: Lifetime Value Continues to Grow
Lifetime Value Continues to Grow Through a range of fleet, pricing and operational activities, Carly is increasing the average value derived from each subscription Lifetime Value Metrics March 2021 March 2022 % Growth Retention 5.31 5.71 8% Period months months STV $4,695 $6,136 31% Subscription $1,
Slide 23: Realising Opportunities
Realising Opportunities Global vehicle supply shortages also present significant revenue opportunities for Carly. Leveraging its broad industry relationships, Carly is actively pursuing and securing these opportunities. End of Lease Vehicle leases are expiring however replacement vehicles are Guaran
Slide 24: Key Milestones
DriveMyCar expands fleet over 20% with 101 Subaru Imprezas Key Milestones Custom Fleet begins monetisation of ex-lease Carly powers launch of Strategic Strategic investment from vehicles car subscription in NZ investment from Turners Automotive RACV for Turners Automotive $1.5m finance facility secure
Slide 25: Industry Leading Collaborations
Industry Leading Collaborations Rentals for rideshare drivers and Supply of new Mitsubishi, Supply of new and the first accident replacement Renault, KIA, Subaru, ex-lease vehicles rental solution for Uber Nissan vehicles Referral partnership with leading Carly launched the first Integrated subscripti
Slide 26: Strategic Relationship: SG Fleet
Strategic Relationship SG Fleet ● SG Fleet is the 2nd largest shareholder of Carly Holdings ● A dominant player in fleet management and leasing, SG Fleet manage over 250,000 vehicles and supply Carly with vehicles ● The B2B collaboration enables SG Fleet to offer subscription services to its customers
Slide 27: Strategic Relationship: Turners Automotive New Zealand
Strategic Relationship Turners Automotive New Zealand Turners subscription is achieving significant traction in New Zealand: ● Turners Automotive is the 3rd largest shareholder of Carly Holdings ● Turners Subscription powered by Carly launched in September 2020 ● EV & hybrid vehicles > 40% of subscr
Slide 28: Strategic Relationship: Hyundai Australia
Strategic Relationship Hyundai Australia ● Hyundai was the third largest car brand in Australia in “ The future of personal mobility will not be based solely around vehicle ownership and Hyundai will adapt to changing consumer demands. Through this partnership we will provide consumers 2021 with mor
Slide 29: Fraud Prevention Platform
Fraud Prevention Platform Carly has developed peerpass, a proprietary customer verification platform to assess and verify customers online before gaining access to a vehicle. peerpass assists Carly to reduce risk and improve conversion which delivers more subscribers at lower cost LOWER HIGHER MORE
Slide 30: Car Subscription for Business: Exclusive ATO Product Ruling
Car Subscription for Business Exclusive ATO Product Ruling Carly has secured a product ruling from the Australian Taxation Office that provides a clear framework for Carly subscribers using cars for business or work purposes to claim tax deductions. The ATO Product Ruling is exclusive to Carly and doe
Slide 31: New Technology and User Experience
New Technology And User Experience Carly is continuously developing the technology platform to maximise conversion, minimise customer acquisition costs and create the best possible user experience for our customers. New Results Page New Car Details Page 29
Slide 32: ESG & Benefits of Car Subscription
ESG & Benefits of Car Subscription Car subscription is positively positioned relative to Environmental, Social & Corporate Governance (ESG) concerns and opportunities Subscription increases utilisation of existing vehicles • Subscription enables more efficient use of underutilised and dormant vehicl
Slide 33: Directors & Senior Management
Directors & Senior Management Chris Noone Robbie Blau Todd Hunter Adrian Bunter Stephen Abolakian Michelle Vanzella Chief Executive Officer Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director Non-Executive Director and Director Chris has a strong Robbie is CEO o
Slide 34: Corporate Structure
Corporate Structure As at 20 June 2022 Shares on issue 116.3 m Options on issue 33.2m Market capitalisation $3.26 m 24.2% 27.5% Top Shareholders Willoughby Capital Pty Ltd 25.0% SG Fleet Management Pty Limited 19.8% Turners Automotive Group Limited 4.3% Mr Bin Liu 2.6% 24.2% 24.1% Altor Capital Mana
Slide 35: FY23 Growth Opportunities
FY23 Growth Opportunities Improving Conversion & Securing Supply and Electric, Hybrid & Business & Government Acquisition Costs Pathway to Profitability Hydrogen Vehicles Carly continues to optimise Carly has established a Carly is leveraging the Subscription is an ideal the technology platform to h
Slide 36: Why Invest in Carly Holdings?
Why invest in Carly Holdings? Carly Holdings is creating new ways to Carly Holdings is the only ASX-listed access vehicles that consumers and business focusing on the sizeable car businesses are demanding in a $55 billion subscription opportunity in Australia and New p.a. market Zealand Consumers &
Slide 37: Contact and Investor Newsletter
W: https://investors.carly.co/ E: shareholder@carly.co Sign up to our investor newsletter http://carly.co/investors/newsletter 35