Domino's Pizza Group Plc · LSE:DOM

Domino's Pizza — Investor Day (November 2016)

132 slides from Domino's Pizza's investor day presentation, Nov 24, 2016

  1. Slide 1: Capital Markets Day

    Capital Markets Day 24th November 2016

  2. Slide 2: Forward looking statements caution

    Forward looking statements caution These 2016 Interim Results, our Annual Results, our Annual Report and the Domino’s Pizza website may contain certain "forward-looking statements" with respect to Domino’s Pizza Group plc and the Group's financial condition, results of operations and business, and c

  3. Slide 3: Welcome

    Welcome David Wild Chief Executive Officer

  4. Slide 4: Objectives of the day

    Objectives of the day • Introduce the team • UK and business potential • Technology update • International overview

  5. Slide 5: Leadership team

    Leadership team Simon Wallis Rachel Osborne Chief Operating Officer Chief Financial Officer David Wild Chief Executive Officer Pete Trundley Colin Rees Nadine Wyncoll Supply Chain Director IT Director People Director

  6. Slide 6: Leadership team

    Leadership team Simon Wallis Robin Caley Scott McLeod Tony Holdway Chief Operating Officer Property & Business Dev’t Director Operations Director Sales and Marketing Director

  7. Slide 7: Leadership team

    Leadership team Clive West Samuel Bernhard Birgir Bieltvedt International Support Director Country Manager Switzerland Nordics

  8. Slide 8: Agenda

    Agenda Introduction UK Business Store Growth Potential Leading Technology Break Supply Chain Franchise Model International Q&A Drinks

  9. Slide 9: Enjoying pizza

    Enjoying pizza

  10. Slide 10: Role of master franchisee

    Role of master franchisee DPI DPG Franchisees Customers Shareholders

  11. Slide 11: Be the #1 pizza company

    J, C BE THE #1 PIZZA COMPANY IN Tile WORLD ae IN EVERY NEIGHBOURHOOD fn” Sf

  12. Slide 12: AN

    AN

  13. Slide 13: Slide 13

  14. Slide 14: DPG | Who we are

    DPG | Who we are Culture Who are we? Domino’s Pizza • Ambitious & proud What are we? • Entrepreneurial Number One • Fast-paced What’s our goal? • Dynamic Sell more pizza, have more fun!! • Fun

  15. Slide 15: UK Business

    UK Business Simon Wallis Chief Operating Officer

  16. Slide 16: AN

    AN

  17. Slide 17: Slide 17

  18. Slide 18: UK | Where we began

    UK | Where we began Luton Central - 1986

  19. Slide 19: UK | The brand that Homer built

    UK | The brand that Homer built 1998 - 2008

  20. Slide 20: UK | Relentless sales growth

    UK | Relentless sales growth 2015 Domino’s sponsors £m Hollyoaks 1000 2008 Domino’s sponsors Britain’s Got Talent 900 800 700 600 500 400 300 200 100 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Q3 MAT

  21. Slide 21: UK | Mature store weekly sales

    UK | Mature store weekly sales £ 22000 2011 Launch 20000 Domino’s Stuffed Crust 18000 16000 14000 12000 10000 2012 2013 2014 2015 2016 Q3 MAT

  22. Slide 22: UK | Accelerated store weekly order count

    UK | Accelerated store weekly order count 2014 Launch The Winter Survival Deal 2012 2013 2014 2015 2016 Q3 MAT

  23. Slide 23: UK | Robust growth - items per basket

    UK | Robust growth - items per basket 2015 Launch Pick n Mix Deal 2012 Launch Feed 4 for £5 2012 2013 2014 2015 2016 Q3 MAT

  24. Slide 24: UK | New store openings 2012-2016

    UK | New store openings 2012-2016 More than one per week

  25. Slide 25: New store openings – 900th store

    UK | New store openings – 900 store th London Ashford

  26. Slide 26: UK | New stores 2016

    UK | New stores 2016 La 80test Delco Dungannon Hoylake

  27. Slide 27: UK | New store openings 2016

    UK | New store openings 2016

  28. Slide 28: UK | Keeping the brand up to date

    UK | Keeping the brand up to date Luton Central - 2016

  29. Slide 29: UK | Fuelled by eCommerce sales growth

    UK | Fuelled by eCommerce sales growth £100k per 7min 2010 2012 1st online 2009 Facebook page iPhone App only promotion & You Tube channel £100k per day 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Q3 MAT

  30. Slide 30: UK | Mobile first

    UK | Mobile first 2015 Mobile responsive 2013 Android 2014 & iPad App X Box App 2012 2013 2014 2015 2016 Q3 MAT Desktop Mobile

  31. Slide 31: UK | Dominant levels of brand awareness

    UK | Dominant levels of brand awareness % 60 Q: Which are the top brands that come to your mind 50 when you think of carry out or delivery meals? 40 30 20 10 0 Domino's Pizza Hut Just Eat Hungry House McDonald's Papa John's KFC Deliveroo Pizza Express Burger King Nando's Subway Source: Parthenon UK

  32. Slide 32: UK | Smarter use of National Advertising Fund

    UK | Smarter use of National Advertising Fund

  33. Slide 33: UK | Drivers of choice

    UK | Drivers of choice % 70 Q: Over the past 12 months, which of the following 60 factors have influenced your purchasing decisions as it 50 relates to carryout or delivery meals? 40 30 20 10 0 Taste of the Value for Time to Abillity to Availability of Always order Availability of a Availability of

  34. Slide 34: UK | New product innovation

    UK | New product innovation # 902. ¢ a SaBe i Spee a Fae Pe \i a aS =

  35. Slide 35: UK | Our customer promise

    UK | Our customer promise AN

  36. Slide 36: UK | Obsessed with operational metrics

    UK | Obsessed with operational metrics LOAD TIME RACK TIME LEG TIME DELIVERY TIME

  37. Slide 37: UK | Handle the rush

    UK | Handle the SS ——— rush = number

  38. Slide 38: Our world class franchisees

    UK | Our world class franchisees 71 franchisees Average 13 stores Over 1,000 years of experience

  39. Slide 39: UK | Market leading satisfaction

    UK | Market leading satisfaction % Q: Please rate your overall satisfaction with delivery on a scale of 1-7, 62 1= extremely dissatisfied 60 7= extremely satisfied 58 = % of 6 and 7? 56 54 52 50 48 46 Domino's Papa John's Just Eat Deliveroo Hungry House Pizza Hut Source: Parthenon UK Consumer Survey

  40. Slide 40: UK | Number one

    UK | Number one Total Pizza (Quick Service Restaurant & Full Service Restaurant) YE YE YE YE YE YE YE YE YE YE YE YE YE YE YE YE YE YE Mar Sep Mar Sep Mar Sep10 Mar Sep Mar Sep Mar Sep Mar Sep Mar Sep Mar Sep 08 08 09 09 10 11 11 12 12 13 13 14 14 15 15 16 16 Source: NPD CREST | YE September 2016

  41. Slide 41: UK | Headroom for growth

    UK | Headroom for growth £5.5bn Delivery £3.9bn Pizza 13% 23% Domino's Other delivery Domino's Other pizza Source: Parthenon UK Consumer Survey, Expert Interviews, Parthenon Analysis

  42. Slide 42: UK | Drivers of market growth

    UK | Drivers of market growth # of households Penetration of delivery Frequency of delivery Spend Growth in Maturity of Variety Media Digital Convenience Independents Price population young Delivery Service spend ordering to chains groups Companies Source: Parthenon UK Consumer Survey, Expert Interv

  43. Slide 43: UK | Best in class benchmarks

    UK | Best in class benchmarks £m 525 55 1185 250 825 55 Current retail sales Optimise order Best-in-class basket delivery orderBest-in-class penetration carry Full outpotential retail sales New stores Dominos 2015 sales data

  44. Slide 44: Store Growth Potential

    Store Growth Potential Robin Caley Property & Business Development Director

  45. Slide 45: UK | Accelerated new store opening growth

    UK | Accelerated new store opening growth 90 80 80 70 61 60 52 50 40 40 30 20 10 0 2013 2014 2015 2016 Outturn

  46. Slide 46: UK | Store operating model

    UK | Store operating model • 9 minute drive time • Exclusive delivery areas • Delivery 70% by volume • Carryout 25% by sales

  47. Slide 47: UK | Our customer promise

    UK | Our customer promise AN

  48. Slide 48: UK | Store growth opportunities

    UK | Store growth opportunities • Dominate by splitting – Cities – Large towns pic • London • Market towns

  49. Slide 49: UK | Store growth opportunities

    UK | Store growth opportunities • Dominate by splitting – Cities – Large towns pic • London • Market towns

  50. Slide 50: UK | Bristol - 2010

    UK | Bristol - 2010 Weekly Sales/Address (£)

  51. Slide 51: UK | Bristol - 2016

    UK | Bristol - 2016 Weekly Sales/Address (£) 0.78

  52. Slide 52: UK | Change in address count /ASPA

    UK | Change in address count /ASPA 2010 2016 2010 2016 ADDRESS ASPA COUNT

  53. Slide 53: UK | Bristol – 2021

    UK | Bristol – 2021 Weekly Sales/Address (£)

  54. Slide 54: Better for all stakeholders

    UK | Split growth model Better for all Pic stakeholders

  55. Slide 55: UK | Store growth opportunities

    UK | Store growth opportunities • Dominate by splitting – Cities – Large towns pic • London • Market towns

  56. Slide 56: UK | Store growth opportunities

    UK | Store growth opportunities • Dominate by splitting – Cities – Large towns • London • Market towns

  57. Slide 57: UK | London - Store growth opportunities

    UK | London - Store growth opportunities • Entered market in 1986 • Big territories/multiple franchisees • Site availability challenging • Additional acquisition resource • Target to double store count • Key money • Incentives

  58. Slide 58: UK | Store growth opportunities

    UK | Store growth opportunities • Dominate by splitting – Cities – Large towns • London • Market towns

  59. Slide 59: UK | Market towns - Store growth opportunities

    UK | Market towns- Store growth opportunities • 1/3 of 2016 openings • AWUS > £15,000 per week • Lower capital costs v other QSR • Strong pipeline • Target c. 1/3 of openings count

  60. Slide 60: UK | New store opportunities

    UK | New store opportunities Australia Day • International benchmarks leaflet • Parthenon market sizing study Parthanon logo

  61. Slide 61: UK | Target number

    UK | Target number

  62. Slide 62: Leading Technology

    Leading Technology Simon Wallis Chief Operating Officer

  63. Slide 63: UK | From calls to clicks

    UK | From calls to clicks % Online participation of £ sales 80 70 60 50 40 30 20 10 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Q3 MAT

  64. Slide 64: UK | Customer insight at heart of innovation

    UK | Customer insight at heart of innovation Ease of order Customer in control Top of mind

  65. Slide 65: UK | Mobile app

    UK | Mobile app EASE OF ORDERING • Launched iPhone app Sept 2010 • “A virtual store in your pocket” • 14.2m downloads to date • 42.4 % of eCommerce sales • Multiple award winning • Strong conversion rates & frequency of visit

  66. Slide 66: UK | Easy order

    UK | Easy order EASE OF ORDERING • Launched Nov 2015 • “Save your favourite basket, payment details and address and order with one click” • Brand halo • First food brand on Facebook Messenger Aug 2016 • High conversion rates & average ticket amongst registered customers

  67. Slide 67: UK | Pizza tracker

    UK | Pizza tracker CUSTOMER IN CONTROL • Launched desktop tracker Nov 2009 • “Track your order from store to door” • Launched in app tracker Sep 2014 • Personalised with Dom in Oct 2015 • SMS extensions • Customers love it “ Really quick, great quality, and the tracker guy is hilarious...” “ Thought

  68. Slide 68: UK | Legends

    UK | Legends CUSTOMER IN CONTROL • Launched March 2015 • “Create, name, and share your own Legend” • 538k Legends created to date • Multiple award winning • Higher levels of brand regard • Celebrity endorsement

  69. Slide 69: UK | Snapchat

    UK | Snapchat TOP OF MIND • First UK pizza brand to launch Snapchat channel Jan 2016 • Boggles campaign delivered mouth watering results - 3.25m unique plays - 19.98 sec average playtime - 750k applied lens to their Snap/story - 10.6m views in 24 hours

  70. Slide 70: UK | Facebook Live event

    UK | Facebook Live event TOP OF MIND 1st ever pizza auction on FB Live anywhere in the world 48k 71k views comments

  71. Slide 71: UK | Benefits of digital – fuels growth

    UK | Benefits of digital – fuels growth Sales growth % 2016 Q3 YTD % 19 17 18.1 15 13 11 9 10.5 7 5 System eCommerce

  72. Slide 72: UK | Benefits of digital – increases frequency

    UK | Benefits of digital– increases frequency 5 Frequency – orders p.a. 4 3 2 1 0 Offline Online

  73. Slide 73: UK | Benefits of digital – spend more

    UK | Benefits of digital – spend more Spend £ 2016 Q3 YTD Off Line - delivered Online - delivered

  74. Slide 74: UK | Benefits of digital – brand love

    UK | Benefits of digital – brand love % Brand love 70 65 60 55 50 45 40 35 30 25 Uniquely/Mainly On Line

  75. Slide 75: UK | Benefits of digital - marginal gains big difference

    UK | Benefits of digital - marginal gains big difference 35 34 Conversion rate % 33 32 33.2 31 30 30.3 29 28 27 26 25 2015 2016 1.0% increase = £20.6m p.a = £440 pspw

  76. Slide 76: UK | Benefits of digital – increases customer contacts

    UK | Benefits of digital – increases customer contacts Permission to contact EMAIL 16.6m 13% SMS NON 18% 49% BOTH 20%

  77. Slide 77: UK | Features and functions to hard targets

    UK | Features and functions to hard targets CUSTOMER BRAND PLATFORM CONVERSION BASKET SATISFACTION INNOVATION ENHANCEMENTS

  78. Slide 78: UK | Increased software development output

    UK | Increased software development output • Consumer first • Increased investment • Special relationship between marketing and IT • More A/B testing • Agile working • Increased productivity CUSTOMER BRAND PLATFORM CONVERSION BASKET SATISFACTION INNOVATION ENHANCEMENTS

  79. Slide 79: UK | Inspired by competition

    UK | Inspired by competition SIMPLICITY SPEED OF VISUAL CHECK-OUT APPEAL PLATFORM INNOVATIONS SOCIAL PERSONALISATION

  80. Slide 80: UK | Using technology to excite and inspire our customers

    UK | Using technology to excite and inspire our customers • Launched chat-bot Aug 2016 on Facebook Messenger • Add favourite/recent orders, food imagery and pizza tracker to conversation • Extend to other social platforms • Broaden beyond eCommerce to customer service

  81. Slide 81: UK | Using technology to improve productivity

    UK | Using technology to improve productivity PROOF OF CONCEPT results • Improved driver productivity • Reduced delivery time • Better quality product • Potential insurance benefit • Marketing opportunity

  82. Slide 82: UK | Summary

    UK | Summary • Consistent track record • Market leading awareness, SET A NEW regard & satisfaction STORE TARGET OF 1,600 • World class franchisees & teams • Innovative use of technology • Headroom for growth

  83. Slide 83: Supply Chain

    Supply Chain Pete Trundley Supply Chain Director

  84. Slide 84: UK | Our focus for 2017

    UK | Our focus for 2017 • Continue to provide great quality ingredients • Increasing our dough production capacity and capability • Increasing our distribution network to maintain cost effective logistics

  85. Slide 85: Current supply chain network

    UK | Current supply chain network LIVINGSTONE DEPOT PENRITH SCC Capacity for WARRINGTON SCC 1,200 stores (550 stores) DUBLIN SCC Dublin Existing supply chain centres MILTON KEYNES 3rd party distribution centres SCC BRISTOL DEPOT

  86. Slide 86: UK | Future supply chain network

    UK | Future supply chain network LIVINGSTONE DEPOT PENRITH SCC Capacity for WARRINGTON SCC 2,000 stores DUBLIN SCC Dublin Existing supply chain centres MILTON KEYNES 3rd party distribution centres SCC BRISTOL DEPOT New supply chain centres 2018

  87. Slide 87: UK | Investing in capacity 2017/18

    UK | Investing in capacity 2017/18 Warrington supply chain centre Logistics Food Wholesalers Supermarket Building Supplies depot Plastics factory Health & Beauty

  88. Slide 88: UK | Enhancing productivity at Warrington

    UK | Enhancing productivity at Warrington Twin blade machine SITE PRODUCTIVITY Warrington 156% Milton Keynes 100%

  89. Slide 89: UK | Enhancing efficiency through ERP

    UK | Enhancing efficiency through ERP ERP implementation: Microsoft AX is improving process efficiency

  90. Slide 90: UK | Enhancing fleet efficiency

    UK | Enhancing fleet efficiency • We deliver 480 loads to 3,000 stores per week • Double decker units save 600 loads per year

  91. Slide 91: UK | Enhancing efficiency through robotic technology

    UK | Enhancing efficiency through robotic technology Penrith Robotic placement Efficiency improvement producing an additional 500,000 pizzas per year

  92. Slide 92: UK | Enhancing efficiency through handheld technology

    UK | Enhancing efficiency through handheld technology New handheld technology providing greater accuracy on each delivery

  93. Slide 93: UK | Passionate about perfect delivery

    UK | Passionate about perfect delivery • Our own dedicated fleet • Our drivers unload every delivery 99.9% • We control the supply chain On time delivery • Our drivers make the difference

  94. Slide 94: UK | Investing for growth

    UK | Investing for growth Our supply chain team focused: • Installing capacity for the future • Increasing productivity • Continuing to source high quality food

  95. Slide 95: UK | Sourcing fresh, authentic ingredients

    UK | Sourcing fresh, authentic ingredients

  96. Slide 96: UK | Managing food price inflation

    UK | Managing food price inflation • Buy best quality ingredients at most competitive cost • Pass on price movements to franchisees • Invested in our Procurement team for 2017 • Identified opportunities to develop our supply base - Dual supply initiatives - E-auctions - Improved supplier logistics c

  97. Slide 97: UK | Summary

    UK | Summary • Building the capacity to supply 2,000 stores • Improving productivity within our supply chain • Continued commitment to great food quality & freshness

  98. Slide 98: Franchise model

    Franchise model Rachel Osborne Chief Financial Officer

  99. Slide 99: Domino's Business Models

    Domino’s Business Models • 3 markets (plus 4 through JV) – • One domestic market – USA UK, ROI, Switzerland (Germany, • 5,273 stores & Nordics) • 93% / 7% franchised vs corporate store DPG • 983 stores (excl JVs) DPZ split • 98% / 2% franchised vs corporate • Supply chain centres stores split • Mast

  100. Slide 100: DPG | Strong growth track record

    DPG | Strong growth track record 1,000 120 Annual system sales, Group underlying operating profit and EPS (£m) 877.2 100 800 766.6 668.8 Group system sales 80 (£m) 598.6 600 73.2 530.6 485.3 60 Group underlying 406.9 55.5 operating profit (£m) 400 350.8 47.2 47.9 296.3 42.4 40 Basic Underlying 38.0

  101. Slide 101: Fully integrated model - responsibilities

    UK | Fully integrated model - responsibilities FRANCHISEE DPG National marketing (inc digital Physical store | local marketing DEMAND CREATION marketing) Create menus CUSTOMER JOURNEY Store & in home menu distribution Browse Website I App In store & Telephone Purchase Online checkout Store collectio

  102. Slide 102: Capital investment funding

    UK | Capital investment funding Franchisee DPG Funds: build and fit out costs Mapping and approval of stores New stores Designs and maintains blueprint Holds head leases Funds: rebuild and fit out Design blueprint Store refits costs Funds via the eCommerce Builds and recharges Website fee developmen

  103. Slide 103: Sources of profit

    UK | Sources of profit FRANCHISEE DPG DPI (DPZ) System sales Food & non food sales Cost of goods Royalty income Labour Rent income Royalty fee COGs, production, distribution Marketing Royalty fee Royalty income Rent Rent Incentives Incentives Overheads Overheads Depreciation Depreciation Interest In

  104. Slide 104: Value virtuous circle

    Value virtuous circle

  105. Slide 105: Value virtuous circle – brand & system strength

    Value virtuous circle – brand & system strength • Leading brand awareness • Scale marketing advantage • Leading online innovation • Passion for product - leader in taste Leads to better • Better quality ingredients Image, • Food scale purchasing power Product, Service • In store technology • Leader

  106. Slide 106: Value virtuous circle - production efficiency

    Value virtuous circle - production efficiency • Customer demand drives volume • Invest in capacity and capability – Productivity Leads to – ERP lower cost – Fleet to serve – Robotics • Increase our distribution network • Manage food price inflation • Invest in great quality ingredients

  107. Slide 107: Value virtuous circle – store economics

    Value virtuous circle – store economics • Customer demand drives volume • Moderate cost to open - Small square footage - Standardised makeline, oven and POS system Leads to • Cost efficient store model better - Online and carry-out store - Technology innovation growth - Effective scheduling - High v

  108. Slide 108: Value virtuous circle – system value

    Value virtuous circle – system value • Strong system growth – 13% CAGR • High margins – EBITDA 25% • Capital light – Intensity 4% • Returns > 50% Leads to • Uses of free cashflow better - Fund the growth strategy of the business returns - Invest in operating assets (SCC) - Dividends and share buy ba

  109. Slide 109: Enabling expansion internationally…

    Enabling expansion internationally…

  110. Slide 110: International

    International David Wild Chief Executive Officer

  111. Slide 111: DPG International

    DPG International Objectives/rationale • Leverage UK capabilities in overseas markets • Learn from other markets to enrich UK operations • Provide development opportunities for management • Enhance long-term earnings growth

  112. Slide 112: DPG International History

    DPG International History 1991 First ROI store opened 2011 German entry 2012 Switzerland entry 2015 Joey’s acquisition & DPE JV in Germany 2016 Nordic JV

  113. Slide 113: DPG International

    DPG International STORE SHAREHOLDI AWUS MODEL S NG Ireland 47 £19,516 100% Franchise Switzerland 16 £18,298 100% Corporate Iceland 20 £34,275 49% Corporate Norway 10 £16,489 45% Corporate Sweden 0 n/a 45% Corporate Germany 222 n/a 33% Franchise/ Corporate

  114. Slide 114: DPG International: Shareholder agreements

    DPG International Shareholder agreements Germany - Put option from 1 Jan 2020 - Call option from 1 Jan 2022 Iceland - Put option 1 July 2019 – 30 Jun 2020 - Call option 1 July 2019 – 30 Jun 2020 Norway/Sweden - Put option from 1 Feb 2020 - 31 Aug 2 - Call option from1 Feb 2020 - 31 Aug 2020

  115. Slide 115: DPG International: International strategy

    DPG International International strategy • Leverage leadership position and open stores in Ireland • Deliver profit in Switzerland and exploit market opportunity • Work with DPE to create largest pizza chain in Germany • Develop Nordic region to its full potential • Be open to new avenues which can

  116. Slide 116: Republic of Ireland – current situation

    Republic of Ireland – current situation • 4.8 million people, strong 2016 GDP growth • Market leadership from 47 stores • YTD like for like to end Q3 - 11% • Record AWUS/store EBITDA • E-Commerce participation - 48.1% • No new stores since 2011

  117. Slide 117: Republic of Ireland – future plan

    Republic of Ireland – future plan • Increase e-Commerce participation • Raise collection participation • Strengthen local management • New store openings • Tailored local and national marketing • Infrastructure investment • Capacity 75 stores

  118. Slide 118: Switzerland

    Switzerland Clive West International Support Director

  119. Slide 119: Switzerland - country background

    Switzerland - country background • 8.3 Million people • Stable economy with consistent GDP growth • Non EU member with selective food import controls • High cost structure • Mixed success for global QSR brands • Market dominated by independents

  120. Slide 120: Domino's Switzerland – current situation

    Domino’s Switzerland – current situation • Domino’s entered Swiss market 2000 • DPG acquired from P/E late 2012 • 16 stores trading, six openings under DPG • YTD sales growth of 20% • eCommerce participation 46% • Mature stores cash positive • New stores slower to mature than expected • Contracted d

  121. Slide 121: Domino's Switzerland – future plan

    Domino’s Switzerland – future plan • Open six stores per annum • Reduce capital/operational costs • Balance collection and delivery at 50:50 • Introducing a Customer call centre • Drive eCommerce participation • Review dough production in 2017 • Market capacity 100 stores

  122. Slide 122: Nordics

    Nordics

  123. Slide 123: Domino's - Iceland

    Domino’s - Iceland • 332k people • One store opening in the last month bringing total stores to 21 • YTD like for likes 12.0% • E-Commerce 56% • Leverage market leadership to roll-out three stores per annum • Capacity 30 stores

  124. Slide 124: Norway – country background

    Norway – country background • 5.2 Million people • Large geographic spread • Stable economy with good natural resources • Non EU member with controlled food imports • High cost structures

  125. Slide 125: Domino's Norway – current situation

    Domino’s Norway – current situation • Market entry 2014 – all corporate stores in Oslo and Telemark • Strong incumbent pizza players – Peppe’s, Pizzabakeren, Dolly Dimple • Total sales growth 240% • E-Commerce participation 58% • Two openings in last month bringing total stores to 12 • Nine out of t

  126. Slide 126: Domino's Norway – future plan

    Domino’s Norway – future plan • Open 10 stores per annum in current region • Franchise five stores in Telemark area • Drive eCommerce share • Increase delivery participation • Open on west coast in 2018 with franchisee • Market capacity 75 stores

  127. Slide 127: Sweden – country background

    Sweden – country background • 10 million people - 85% South of Uppsala • Stable economy with liberal political culture • Growing population • Full EU member – retained Swedish Kronor • No national pizza player • Pizza Hut seven restaurants; McDonalds 230 restaurants Malmo

  128. Slide 128: Domino's - Sweden 2016 & future plan

    Domino’s - Sweden 2016 & future plan • First store opens wc 28/11 – grand opening January 2017 • Two further openings in Malmo by February 2017 • Operational management led by Birgir Bieltvedt • Back of store production capability • Strong incentives to order online • Plan Stockholm openings Q3 2017

  129. Slide 129: Nordic Partnership

    Nordic Partnership International Opportunity Birgir Bieltvedt

  130. Slide 130: Summary of International Plan

    Summary of International Plan • Leverage core DPG capabilities – Supply Chain, eCommerce and Franchisee Management • Partner with proven operators • Balance corporate/franchise stores • Value creation and potential cash generation from German minority stake image • Market capacity (excl. Germany) Ma

  131. Slide 131: DPG Summary

    DPG Summary • Robust UK core with long runway ahead • Strong experienced team to build business • Significant progress in International • Double store count to > 2,000 • Cash generation and balance sheet strength COMMITTED TO GROWTH

  132. Slide 132: Slide 132

Domino's Pizza Group — Investor Day (November 2016) on 6ix