Honkarakenne Oyj Class B · OMXHEX:HONBS
Honkarakenne Oyj Class B — Investor Presentation (2013)
10 slides from Honkarakenne Oyj Class B's investor presentation, 2013
Slide 1: Investor Meeting
INVESTOR MEETING
Slide 2: Key Action Points 2012 - 2013
KEY ACTION POINTS 2012 - 2013 2012 • Revising of business structure to more market oriented stucture – From one sales executive model to three business areas to to strengthen customer focus in management team – Vice President of each business area has stronger responsibility of his own area • New sa
Slide 3: Key Action Points 2012 - 2013
KEY ACTION POINTS 2012 - 2013 2013 • Adjusting human resources to current volume – In connection of consolidation of operations 68 persons were dismissed in the beginning of 2013 – Reduction of personnel does not have immediate cost efficiency impact on result because earlier human resources have be
Slide 4: Key Action Points 2012 - 2013
KEY ACTION POINTS 2012 - 2013 2013 • Design and R&D – Master of Science (Architecture) SAFA and Master of Laws, Tanja Rytkönen-Romppanen, was appointed executive vice president responsible for design and R&D – This change aims to gain significant renewal in our house model collection
Slide 5: Focus on Business Areas
FOCUS ON BUSINESS AREAS Finland & Baltics • Growth in detach house market – Concerning net sales Honkarakenne has practically only to gain on this market segment – Massive wood houses has good arguments, e.g. excellent indoor air – Urban design – Marketing focus on housing fairs, in 2013 Honkarakenn
Slide 6: Focus on Business Areas
FOCUS ON BUSINESS AREAS Russia & CIS • Focus especially on Russia • At the moment the end customers are extremely high end customers • Growth is sought also from the lower segment of high end customers Global markets • Growth is sought from the Far East – Japan already earlier as focus market – Othe
Slide 7: Development of Revenue and Result
DEVELOPMENT OF REVENUE AND RESULT • Revenue decline has stopped • The one time write off in the end of 2012 can still be seen in the rolling profit before taxes line
Slide 8: Order Book
ORDER BOOK • The order book is at a high level compared to previous years • The order book contains orders for the next 24 months. Some orders may contain construction permit or financial permit clause
Slide 9: Financial Position
FINANCIAL POSITION • Despite revenue decline and write offs the financial position has remained good
Slide 10: Outlook for Year 2013
OUTLOOK FOR YEAR 2013 • In year 2013 Honkarakenne expects its net sales to be at same level than in previous year and the result before non-recurring items and taxes to be close to zero, but negative.