Slide 1: Analyst Day
Analyst Day
Slide 2: EVP, Strategy, Product & Marketing
EVP, Strategy, Product & Marketing
Slide 3: Evolved our Company
Evolved our Company ..to an omni-channel platform that is data-enabled - & digital first a==—= ®
Slide 4: We Operate in a 'Dual Track Agile' Methodology
We Operate in a ‘Dual Track Agile’ Methodology Behaviors of thousands of customers and associates Test with hundreds of experiments every month Deploying better customer-validated products with customer discovery as a core principle
Slide 5: Enabling Customers to Shop Anywhere, Anytime...
Enabling Customers to Shop Anywhere, Anytime... Personalization Seamlessnes requires integrated digital and physical experiences & 8 fe that empower the customer : and gives them confidence to = shop, sell & transact Convenience Success in omni-channel starts with digital, technology-driven experien
Slide 6: Online Instant Appraisal
Online Instant Appraisal Offerings Currently on carmax.com and edmunds.com and positions us to become the largest online buyer of used autos from customers cARMAX _ | Analyst Day
Slide 7: Online Instant Appraisal Offers Require Balance
Online Instant Appraisal Offers Require Balance Volume of info A quick and eas collected from q Y . customer customer for highly . experience accurate offers A Proprietary algorithms leverage data from millions of transactions over 20+ years
Slide 8: Early Instant Offer Performance Exceeding Expectations
Early Instant Offer Performance Exceeding Expectations Transactable Offer in 2 minutes No-haggle pricing, no bait & switch >80% of U.S. population within 60-mile radius of a CarMax location Thousa nds Annual run rate of instant offer buys Hundreds of 4 of 5 Customers Recommend
Slide 9: Continuing to Iterate on Online Instant Appraisal Offers
Continuing to Iterate on Online Instant Appraisal Offers Drive better submission accuracy Drive accessibility for customers Drive even higher customer satisfaction Drive volume of offers and buys
Slide 10: End-to-End Digital Experience for a Growing Segment of the Market
> End-to-End Digital Experience | foraGrowing Segment ofthe | Market We aim to offer a market-leading experience that is simple and seamless with the ability for same-day delivery
Slide 11: Enabling Confidence and Control for Online Customers
Enabling Confidence and Control for Online Customers Requires Three Attributes
Slide 12: A Market-Leading Experience is FAST
A Market-Leading Experience is FAST 2 “¢ oe ait pyr ongyoed we wei tment oes . We took a complex transaction and boiled it down to 6 simple steps that takes just over 6-minutes to complete, from a vehicle selection to signatures 3 HERE $1807466 $200000 Mo. 295% $324.78
Slide 13: A Market-Leading Experience is EASY
A Market-Leading Experience is EASY We aimed to remove all hurdles a customer may experience while progressing online, like providing state specific considerations based on profile information, collecting information required to register the vehicle and uploading sooo financing documents and signing
Slide 14: A Market-Leading Experience is EMPOWERING
A Market-Leading Experience is EMPOWERING Build confidence by empowering customers with all the right information, right at their fingertips Examples: * Link to the vehicle history * 360-degree views of interior and exterior * hotspots featuring trim highlights and reconditioning work * asimple cred
Slide 15: Online Buying Experience Availability
Online Buying Experience Availability 40% Most Customers Customers Today End of Q2
Slide 16: Online End-to-End Transaction Includes Four Milestones
Online End-to-End Transaction Includes Four Milestones 4 ) Reserving Financing Trading-in the the vehicle, or vehicle ifneeded opting out Creating olaneyalliars) sales order All four activities completed remotely = Online sale At least one activity completed remotely = Omni-Channel sale
Slide 17: Setting Foundation for Long Term Success
Setting Foundation for Long Term Success End-to-end digital experience creates platform to build on Our capabilities create a superior and personalized customer experience Digital product approach enables innovative, seamless experiences Established physical assets creates a competitive moat Positio
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