Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (May 2012)
7 slides from Alma Media Oyj's investor day presentation, May 25, 2012
Slide 1: At the right time for the right people
At the right time for the right people Minna Nissinen, Senior Vice President, Alma Diverso Alma Media Capital Markets Day, May 25, 2012 1 25.5.2012
Slide 2: Changes bubbling inside the display ad field
Changes bubbling inside the display ad field Online advertising market Q1/2012 58,2 MEUR (+21%) 2,2 (+175%) 9,6 (+6%) 19,3 Display advertising (+18%) Search 7,7 (+3%) Directories Classified 19,4 Facebook advertising (+35%) 2 25.5.2012
Slide 3: What lies behind the bubbles?
What lies behind the bubbles? Changes in Growing consumer online shopping buying process The development The advances of own in technology and earned media and user data 3 25.5.2012
Slide 4: The future is in networks – from websites to audiences and results
The future is in networks – from websites to audiences and results Traditional display advertising BRAND / PREMIUM TARGETED RESULTS BASED ADVERTISING (CPM) (CPC/CPA/CPO) (fixed/CPM) Vertical Networks Single sites & sections Display advertising of the future AUTOMATED NETWORK PURCHASING PREMIUM ADVER
Slide 5: The diversifying targeting methods
The diversifying targeting methods By combining various data sources, more diverse Re-targeting target groups can be Target group packages created. Time-based targeting Behavioral targeting Semantic Demographic targeting targeting Reverse Geolocation targeting targeting IP-targeting Browser targetin
Slide 6: The Digital Power of Alma Media
4.7 The Digital Power of million unique weekly browsers Alma Media 73% 1/3 Alma Media’s share of the online advertising market (display and classified). #1 Alma Media’s position in online advertising networks in Finland (RON). 6 25.5.2012
Slide 7: Thank You!
Thank You! minna.nissinen@almamedia.fi 7 25.5.2012