Accor Sa · EURONEXT:AC
Accor Sa — Investor Day (June 2023)
172 slides from Accor Sa's investor day presentation, Jun 27, 2023
Slide 1: Capital Markets Day
Slide 2: Disclaimer
A JUNE 27,2023 | P2 DISCLAIMER “N By reading the following presentation slides, you further agree to be bound by the following limitations and qualifications: This presentation is for information purposes only and does not constitute an offer or solicitation for the sale or purchase of any securitie
Slide 3: Agenda
A JUNE 27,2023 | P.3 AGENDA “N SECTION SUB-SECTION 01. Opening remarks 02. Distribution, digital & loyalty 03. ESC Ambition 4.1: Our market positioning 4.4: Deep-dive on Middle-East & Asia 04. PME strategy » ur strategic priorities eep-dive on Europe 5.1: Our market positioning 5.4: Deep-dive on Sof
Slide 4: Opening Remarks
A ACCOR CAPITAL MARKETS DAY OPENING REMARKS JUNE 27, 2023 tf SEBASTIEN BAZIN 7 | GROUP CHAIRMAN & CEO AND LUXURY & LIFESTYLE DIVISION CEO Raffles The OWO, United Kingdom
Slide 5: Our people & communities at the heart of everything we do
nv JUNE 27,2023 | PS OUR PEOPLE & COMMUNITIES AT THE HEART OF EVERYTHING WE DO N Over 300,000 Every 4 minutes 123,000 Employees under Accor brands 1 new employee is recruited worldwide Recruitments in 2022 31% Hotel Managers are Women 15 Years of solidarity 76 Countries 58% of hotels employees witho
Slide 6: Years ago, a clear conviction to change Accor dynamic
nv JUNE 27,2023 | P.6 10 YEARS AGO, A CLEAR CONVICTION TO CHANGE ACCOR DYNAMIC N BET ON A HEALTHY & LARGE GROWTH GLOBAL INDUSTRY ... .. WHILE MOVING AWAY FROM ITS COMMODITY PART of worldwide GDP 1 O% of worldwide workforce #3 largest industry in the world Increasing exposure to high growth markets 2
Slide 7: Following a simple model
A! JUNE 27,2023 | P7 ... FOLLOWING A SIMPLE MODEL DRIVE TRAFFIC ATTRACT with a world class brand portfolio CONVERT with a seamless distribution experience RETAIN via enhanced personalization & loyalty strategy ACCELERATE GROWTH EXPAND with an accelerated development and maximized value MULTIPLY touc
Slide 8: Carried out in different phases
nv JUNE 27,2023 | PB .. AND CARRIED OUT IN 3 DIFFERENT PHASES N Get LIGHT Get BROAD Get FIT BOOSTER FRHI, Movenpick, Ennismore... RESET 2018 2016-2022 2020-2021 rv) Move Penetrate iv) Variabilize Asset light Luxury & Lifestyle support costs Upskill Increase Improve iv] Asset management market share
Slide 9: To improve Accor profile dramatically
A! JUNE 27,2023 | P.9 .. TO IMPROVE ACCOR PROFILE DRAMATICALLY MORE ASSET-LIGHT (% rooms) 2013 Today >35% MORE LUXURY & LIFESTYLE (% fees) 11% 2013 Today x3 MORE GLOBAL (Non-Europe % business volume) 26% 2013 Today «2.5 N Preserving financial independence Ensuring a solid balance sheet
Slide 10: Building a unique brand powerhouse & leadership positions
nv JUNE 27, 2023 | P.10 .. AND BUILDING A UNIQUE BRAND POWERHOUSE & LEADERSHIP POSITIONS MORE BRANDS (#) ... MORE ROOMS (network, 000s rooms) 46 #1 in Europe, ASPAC, 17 LIFESTYLE 10% South Am and MEA #1in Premium, Midscale 43 Le LUXURY 24% 800 & Economy oa 8 PREMIUM = 12% #2 in Luxury & Lifestyle ie
Slide 11: Post Covid, how to bear the fruits of Accor new profile?
ny JUNE 27, 2023 | P.11 POST COVID, HOW TO BEAR THE FRUITS OF ACCOR NEW PROFILE ? “ With so many brands & segments, For client & owners, should we continue a market-led should they expect a more dedicated organization ? & expert leadership ? For management / employees, For the shareholders, how to g
Slide 12: One size does not fit all
ny JUNE 27, 2023 | P.12 ONE SIZE “DOES NOT” FIT ALL N Premium to Economy brands Luxury & Lifestyle Brands Modernization Differentiated Brands >) & Volume driven & Tailor-made Franchise (density) High fee / room Development >) & Management (key locations) both on Lodging & F&BE&E activities Talents (
Slide 13: A new chapter of growth
nv JUNE 27,2023 | P13 A NEW CHAPTER OF GROWTH N iv} Focus & upskill teams & brands : | \i : @ Simplify & optimize Get FOCUSED operating model TURBO & processes iv} Expand & deliver erofitable growth
Slide 14: Two divisions with two operational models
A! JUNE 27, 2023 | P.14 TWO DIVISIONS WITH TWO OPERATIONAL MODELS “N Premium, Midscale & Economy 91% of hotels 66% of fees 4,937 689 k €50 Hotels Rooms RevPAR SEGMENT HE Premium 18% HI Midscale 46% Economy 36% GEOGRAPHY MODEL HE Americas 8% IB Franchise 30% WENA 60% HE Management MEASPAC 32% 70% Bre
Slide 15: To unleash Accor's energies & strengths
ny | JUNE 27, 2023 | PAS .. TO UNLEASH ACCOR'’S ENERGIES & STRENGTHS “ A Market-led organization Brand-led organization PREMIUM, MIDSCALE & ECONOMY “—s ullma NOVOTEL ibis SOFITEL ° . RAFFLES 5 MERCURE _ soreses MOVENPICK ibis _ibis ontenr @)]5 exeress LEGEND N\ : . sTyLes budget EMBLEMS ADAGIQ ADAGI
Slide 16: Record results and rewarding shareholders
nv JUNE 27, 2023 | P16 .. AND TO DELIVER RECORD RESULTS AND REWARD OUR SHAREHOLDERS Premium, Mid & Eco L Lifestyle M&F revenue per room | 2023 €(1-1.1)k/room €[3.6-3.9]k/room M&F revenue growth | CAGR 2023-27 +(4-7]% +(11-13]% Total EBITDA growth | CACR 2023-27 +[(5-9]% +(15-20]% Cash Conversion | M
Slide 17: Operations & shared platforms
A! JUNE 27, 2023 | P.17 OPERATIONS & SHARED PLATFORMS 60% NON-FRENCH A | ala . MR") Deputy CEO Chairman & CEO JJ. Morin BOCOR S. Bazin CORPORATE PREMIUM, MIDSCALE & ECONOMY LUXURY & LIFESTYLE I Americas ENA MEAPAC G. China Raffles & OE Fairmont Sofitel & MG Lifestyle T. Dubaere P. Mendes D. O'Rourke
Slide 18: Accor welcomes Martine Gerow as Group CFO
nv JUNE 27, 2023 | P18 ACCOR WELCOMES MARTINE GEROW AS GROUP CHIEF FINANCE OFFICER “W Joined the travel industry in 2014, first as CFO of Carlson Wagon Lit Travel Since 2017, as CFO of American Express Global Business Travel Will lead the Croup's Corporate financial function and manage relations wit
Slide 19: Distribution, Digital & Loyalty
A ACCOR CAPITAL MARKETS DAY DISTRIBUTION, DIGITAL & LOYALTY JUNE 27, 2023
Slide 20: The Digital & Business Factory: core capabilities
ny JUNE 27, 2023 | P.20 THE DIGITAL & BUSINESS FACTORY: CORE CAPABALITIES FOR THE GROUP DIGITAL BUSINESS FACTORY Distribution & Hotels E-commerce & Customer Engagement Loyalty & Contact Digital Data Partnerships Centers Factory Services TO SUPPORT BOTH DIVISIONS LUXURY & LIFESTYLE
Slide 21: A unique organization in the industry
A JUNE 27, 2023 P.21 A UNIQUE ORGANIZATION IN THE INDUSTRY SINGAPORE AIRLINES SOCIETE GENERALE MARRIOTT BONV2Y LOREAL i @CNGie ENACIDARDY Ee] araree (Y\ Building Seciety THALES ny VU wi ACCOR Only Digital Factory at scale in the hospitality industry
Slide 22: Distribution
ef. RAFFLES SBEVCHELLES, P* PRASLIN O1 . 4 f Distribution
Slide 23: Maximizing RGI and net RevPAR through powerful distribution
ny JUNE 27, 2023 | P.23, WE AIM AT MAXIMIZING RGI AND NET REVPAR FOR OWNER THROUGH N POWERFUL DISTRIBUTION EXPAND LOWER MAXIMIZE COSTS OF REVENUES DISTRIBUTION CHANNELS DISTRIBUTION Number of connected Number of price updates Share of direct channels channels Share of revenues coming from Accor mana
Slide 24: Accelerating on our distribution power
A! JUNE 27, 2023 | P.24 WE ARE ACCELERATING ON OUR DISTRIBUTION POWER NUMBER OF DISTRIBUTION CHANNELS SHARE OF DIRECT CHANNELS >140 +3pts channels (+27%) +4pts growth above OTAs >80% _ _ >70% owned traffic m iOs| satisfaction score +402 bos 4,8)s 4,65
Slide 25: Key areas of focus to continue acceleration on distribution
A! JUNE 27, 2023 | P.25 KEY AREAS OF FOCUS TO CONTINUE OUR ACCELERATION ON DISTRIBUTION “ EXPANSION TO LOCALLY RELEVANT DISTRIBUTION PARTNERS JOMNIBEES™ Cerin Can % travelokak A=ROPLAN PERSONALIZATION OF OUR DIRECT CHANNELS (360°) DEPLOYMENT OF RM / CHANNEL MANAGEMENT CAPABILITIES AT SCALE BRAND WEB
Slide 26: Loyalty
4 RAFFLES 4 ape ‘CHELLES, | PRASLIN
Slide 27: ALL: a powerful loyalty ecosystem
A! JUNE 27, 2023 | P.27 ALL: A POWERFUL LOYALTY ECOSYSTEM FLYINGBLUCG VIS. A «q QATAR fever 108 Weantas EXPERIENCES Azul G Gras _Europear Hertz Rewards, Services & Experiences Beyond the stay PARTNERSHIPS @ & Member's rate on ALL.com Room upgrade CORE Dining & Spa BENEFITS Reward Suite Night Upgrade
Slide 28: Members are an accelerator of value creation
nv JUNE 27, 2023 | P.28 MEMBERS ARE AN ACCELERATOR OF VALUE CREATION OF OUR HOTELS N STAY MORE SPEND MORE BOOK DIRECT x2 +10% 87% Members stay Members spend on ALL.com bookings 2x more average per night are from Members Members Members Members A using points using partners Probability to x3.2 x2 x2
Slide 29: Strong traction on ALL performance
ny JUNE 27, 2023 | P.29 AFTER COVID HEADWIND, “N WE SEE STRONG TRACTION ON ALL PERFORMANCE AWARENESS OF THE PROGRAM +33% +40% +107% 89m members WW PARTNERSHIPS & x4 +45% 7 9 no partnerships cash-in members Earning / . burning points 29 awards in 3 years x3 new subscriptions cash-in Variations vs. 20
Slide 30: Core priorities to accelerate loyalty ambition
A! JUNE 27, 2023 | P.30 CORE PRIORITIES TO ACCELERATE ON OUR LOYALTY AMBITION = Recruitment incentives Temporary status match — Member rate in GDS — B2B CRM segmentation = Omnichannel activation > Early engager boost App download and features IN HOTEL ENF > Wifi enrolment + Mobile self check-in > QR
Slide 31: Digital
ef. RAFFLES SBEVCHELLES, JP® PRASLIN O03 Digital
Slide 32: A strong tech ecosystem to support our ambition
Al JUNE 27, 2023 | P.32 A STRONG TECH ECOSYSTEM TO SUPPORT OUR AMBITION > | NEXT GEN DISTRIBUTION >50% ecosystem already New company data 360° marketing CRS Replacement migrated platform platforms Server and applications Personalization New locally relevant API and connectivities migration plan mark
Slide 33: Brune Poirson, Chief Sustainability Officer
JUNE 27, 2023 <p a ng BRUNE re POIRSON CHIEF SUSTAINABILITY OFFICER
Slide 34: Science and performance shaping sustainability strategy
ny JUNE 27, 2023 | P34 SCIENCE AND PERFORMANCE ARE SHAPING ACCOR'’S SUSTAINABILITY > | STRATEGY 01 5 02 Reduce our Preserve natural absolute carbon c . emission and | resources and contribute toa es contribute to a Net Zero world wis je Nature-positive (S47, world THE DIVERSE VALUI AND VALUATI OF NA
Slide 35: Sustainability strategy: 3 pillars and 9 key priorities
A! JUNE 27,2023 | P35 ACCOR'S SUSTAINABILITY STRATEGY IS BASED ON 3 PILLARS AND 9 KEY “N PRIORITIES SUSTAINABLE CO.°) operations eco-vesicn 7% \€2] attractivity =a RESPONSIBLE SHARE SPACE WITH > SOURCING NATURE %, FOOD WASTE LOCAL COMMUNITY @ REDUCTION SUSTAINABILITY oD SHIFT FOOD AWARENESS Or CONSU
Slide 36: Sustainability supported by robust governance
A! JUNE 27, 2023 | P.36 SUSTAINABILITY IS SUPPORTED BY A ROBUST GOVERNANCE, WELL-INTEGRATED INTO BUSINESS Governance BOARD OF DIRECTORS & ESG COMMITTEE Implementation of a robust e and efficient governance MANAGEMENT BOARD allowing us to drive and PM&E EXCOM, L&L EXCOM monitor extra-financial perfor
Slide 37: Overview of key achievements in 2022
aX! JUNE 27,2023 | P.37 OVERVIEW OF KEY ACHIEVEMENTS IN 2022 “N CARBON EMISSIONS (15.8) % scope 1&2 vs 2019 (+6% vs 2021) CARBON MEASUREMENT 71% of hotels have put in place a carbon measurement tool SINGLE USE PLASTICS 84% 97% 39% ESG TRAINING WOMEN IN LEADERSHIP of the hotels of employees have of w
Slide 38: In 2023: higher social & environmental ambitions
ny JUNE 27, 2023 | P.38 IN 2023: HIGHER SOCIAL & ENVIRONMENTAL AMBITIONS, > | GREATER IMPACT 6) Explore 40% of women in Reduce our absolute carbon 40% of hotels to set their Favor, whenever possible, management committee emissions vs 2019 by 16.8% own food waste baseline low-emission mobility (Scope
Slide 39: 2030 key sustainability objectives and targets
A! JUNE 27, 2023 | P.39 ACCOR’S 2030 KEY SUSTAINABILITY OBJECTIVES AND TARGETS* > | STAY Operate within the planetary boundaries EAT Accelerate the transformation towards a sustainable agricultural and food model EXPLORE Help redefine a new vision of travel and tourism ECO-DESIGN Hotels and brands t
Slide 40: Absolute carbon reduction targets and net-zero trajectory
ny JUNE 27, 2023 | P.40 ACCOR HAS DEFINED ABSOLUTE CARBON REDUCTION TARGETS VS 2019 “ AND A TRAJECTORY TO NET-ZERO 2024 2025 2030 OB © © Long-term Incentive Sustainability-linked Science-based targets initiative Plan Bond Scope 1&2 Scope 1&2 Scope 1&2 -21% -25% -46% Scope 3 Scope 3 Scope 3 -12.5% -1
Slide 41: Coalitions to protect and emancipate women
yA | 03 JUNE 27, 2023 | P.41 LEADER OR MEMBER OF COALITIONS TO MAKE THE CHANGE HAPPENS S572 GENERATION gh HeForshe ass EQUALITY ee initiative PUEIN TUBE #StOpE Accor is leading coalitions with NGOs, international organizations, peers to achieve systemic changes to reduce gender-based violences SUPPO
Slide 42: Sustainability performance well recognised
A! JUNE 27,2023 | P.42 ACCOR'’S SUSTAINABILITY PERFORMANCE IS WELL RECOGNISED N Wepp rth) SUSTAINALYTICS Moopy’s MSCI & DRIVING SUSTAINABLE ECONOMIES, a ninrcany ESG Solutions ay CARBON A- 22.1 67 A #1 in the sector #3 among peers #2 in the sector #2 among peers Accor is part of CAC 40 ESG EUR rae
Slide 43: PM&E Strategy
A ACCOR CAPITAL MARKETS DAY PM&E STRATEGY JEAN JACQUES JUNE 27, 2023 GROUP DEPUTY CEO AND PREMIUM, MIDSCALE & ECONOMY DIVISION CEO PULLMAN Montparnasse, France
Slide 44: Our roadmap for the Premium, Midscale & Economy division
A JUNE 27,2023 | p.44 OUR ROADMAP FOR THE PREMIUM, MIDSCALE & ECONOMY DIVISION “ PM&E today PM&E tomorrow ADDRESSES THE LARGEST AND MOST RESILIENT HOSPITALITY SEGMENT WITH: Hho seh oN GLC 1. THE RIGHT STRONGHOLD FOOTPRINT FOCUS ON FOCUS ON FOCUS ON OUR LARGEST INDUSTRIALIZING OUR BRANDS COUNTRIES OU
Slide 45: Premium, Midscale & Economy Division Agenda
A JUNE 27,2023 | P.45 PREMIUM, MIDSCALE & ECONOMY DIVISION AGENDA
Slide 46: The largest and most resilient hospitality segment
ny JUNE 27, 2023 | P.46 THE LARGEST AND MOST RESILIENT HOSPITALITY SEGMENT “ PM&E Addressable Markets in 2022 PM&E Addressable Markets over 2016-23 (in booking value Son) (in booking value $n) ACCOMMODATION $960b6n $3156n : Covid Rentals & Economy 310 Other $3606n b $295bn $315bn | 4007 Hotels US &
Slide 47: Leader across all our markets
A JUNE 27, 2023 | P.47 LEADER ACROSS ALL OUR MARKETS (EXCLUDES NORTH AMERICA & CHINA & LUXURY) N 150 404 Europe ASPAC MEA South America excl. China 4 11% 8% 10% 11% MARKET % ; SHARE 8% 7% (2022, k rooms) 5% A% A% 5% 3% 42 Accor Comp Comp #1 #2 #3 Accor Comp Comp #1 #2 #3 Accor Come Comp #1 #2 #3 Acc
Slide 48: Leader in Midscale & Economy, upside in Premium
A JUNE 27, 2023 | P.48 LEADER IN MIDSCALE & ECONOMY, WITH UPSIDE POTENTIAL IN PREMIUM ™N (EXCLUDES NORTH AMERICA & CHINA & LUXURY) Economy Midscale Premium 4 18% 9% 8% MARKET 7% SHARE (2022, k rooms) 5% 4% 3% 153 oA 3% 6% 5% 131 92 74 94 87 Accor Comp Comp Accor Comp Comp Compe Comp Accor #1 #2 #3 #
Slide 49: PM&E division at a glance
A JUNE 27,2023 | P.49 PREMIUM, MIDSCALE & ECONOMY DIVISION AT A GLANCE NETWORK 4,937 Hotels opened GEOGRAPHY 3 Regions 100+ Countries 689k Rooms opened Europe & North Africa ° ee * Modernize network * Focus on profitable growth TALENTS 996 228k Hotels in Heartists® pipeline Middle-East & Americas As
Slide 50: Highly focused & complementary brand portfolio
A JUNE 27, 2023 | P.SO HIGHLY FOCUSED & COMPLEMENTARY BRAND PORTFOLIO 3 iconic brands ibis NOVOTEL pullmanq 4 conversion brands MOVENPICK MERCURE tonbonile greet Australian brands Art Series PEPPERS mantre- SEBEL BreakFre9 Extended Stay ADAGIO Niche Brands hotel@@ crano mercure TRIBE —swissdtel Fees
Slide 51: Premium, Midscale & Economy Division Agenda
ny JUNE 27, 2023 P.S1 PREMIUM, MIDSCALE & ECONOMY DIVISION AGENDA
Slide 52: Our strategic priorities
ny JUNE 27, 2023 | P.S2 OUR STRATEGIC PRIORITIES “N PROFIT FROM THE CORE FOCUS ON FOCUS ON FOCUS ON OUR LARGEST INDUSTRIALIZING OUR OUR BRANDS COUNTRIES GROWTH MODEL TO & PREMIUM SCALE MAXIMIZE EBITDA GROWTH & DROP THROUGH
Slide 53: Focus on our brands
Our brands A JUNE 27, 2023 | P.53 FOCUS ON OUR BRANDS FOCUS ON OUR 3 ICONIC BRANDS “Lo Grow ibis, Novotel & Pullman LEVERAGE OUR 4 CONVERSION BRANDS “Lo Densify our leadershio positions N REINFORCE COMPLIANCE TO BRAND STANDARDS — Pursue pruning effort engaged
Slide 54: Powerful & global iconic brands with strong awareness
Our brands A JUNE 27, 2023 | P54 POWERFUL & GLOBAL ICONIC BRANDS WITH STRONG AWARENESS N ibis pullman THE OLDEST THE BEST KNOWN TOP 3 BEST KNOWN BRAND IN HOSPITALITY ECONOMY BRAND MIDSCALE BRAND (since 1867) Note: Brand awareness based on surveys conducted in October 2022 of over 15,000 individuals
Slide 55: ibis at a glance
Our brands A ES 1 AT AGLANCE SB. “A RANGE G nan | = 3-BRANDS #1GLOBAL #1 FEE CONTRIBUTOR ECONOMY BRAND HOTELS ie COMPLEMENTARY FOUNDED IN 1974 WORLDWIDE 37% OF PM&E POSITIONING
Slide 56: ibis family value proposition
Our brands A IBIS FAMILY VALUE PROPOSITION Be ibis Bs, OPEN TO . OPEN TO \DVENTURES SN », CREATIVITY AFFORDABILITY,” RELIABILITY RELIABILITY RELIABILITY Comfortable Caring hospitality forall, a place where Creative and flexible hospitality, value-for-money hospitality each guest feels welcome and en
Slide 57: Novotel at a glance
Our brands ny JUNE 27, 2023 | P.S7 NOVOTEL ATACLANCE = ACCOR’S #2 FEE CONTRIBUTOR ; of THE LEADING FIRST BRAND HOTELS BRAND FOR FAMILIES FOUNDED IN 1967 AROUND THE WORLD 24% OF PM&E
Slide 58: Novotel value proposition
Our brands A NOVOTEL VALUE PROPOSITION Novotel seamlessly welcomes family & friends, business and leisure travelers, where unpretentious style meets productive spaces, for work-life balance mori ill FAMILY & FRIENDS BUSINESS BALANCED TOGETHER EFFICIENT AND FLEXIBLE LIFESTYLE Timeless modern designs,
Slide 59: Pullman at a glance
Our brands A Pe UlI!mManq ATACLANCE Cy w v > ai wort 1 . eee Bipesr | LARGEST PREMIUM Meegeincdcd IN HOSPITALITY, BRAND BY “INNOVATIVE FOUNDED IN 1867 AROUND THE WORLD 7% OF PME FEES SPIRIT”
Slide 60: Pullman value proposition
Our brands A PULLMAN VALUE PROPOSITION For business, leisure and local guests, Pullman offers unique experiences blending innovative nt spaces with a vibrant social atmosphere ne | ij BLENDED BUSINESS Flexible contemporary spaces designed to accommodate large scale MICE and social events to let you
Slide 61: Leverage our conversion brands
Our brands ny JUNE 27, 2023 P.61 LEVERAGE OUR 4 CONVERSION BRANDS STRONG HISTORICAL CONVERSION BRANDS TWO NEW BRANDS TO ACCELERATE CONVERSIONS Where food culture brings Locally inspired midscale Collection of charming Economy hotelswwith a human connections hotels that awake people’s midscale hotels
Slide 62: Reinforce compliance to brand standards
Our brands ny JUNE 27,2023 | P.62 REINFORCE COMPLIANCE TO BRAND STANDARDS “ EST STANDARDS GUES PRODUCT FEEDBACK STANDARDS Improve brand standards for hotels with TARGET lowest compliance (bottom 10%) to guarantee quality & consistency ACTIONS P.omote Upgrade Rebvrand Exic flagships detractors hotels
Slide 63: Focus on largest countries & the premium segment
Our largest countries & premium A JUNE 27,2023 | P.63 FOCUS ON OUR LARGEST COUNTRIES & THE PREMIUM SEGMENT “ Consolidate leadership Capture our fair share in Premium in Midscale & Economy Densify presence in the 30 countries representing 88% rooms of existing network Seize the Premium market opportu
Slide 64: 90% of development plan in 30 countries
Our largest countries & premium A JUNE 27, 2023 | P.64 90% OF DEVELOPMENT PLAN IN 30 COUNTRIES FOR THE NEXT 5 YEARS N 100% Top 10 countries Next 20 countries : Others TOTAL sy For =
Slide 65: Capture our fair share in Premium
Our largest countries & premium ny JUNE 27, 2023 | P.65 CAPTURE OUR FAIR SHARE IN PREMIUM “ SIZEABLE & ee nee GAIN HIGHER FEE SOLID GROWING PER ROOM EXPANSION POTENTIAL FOR MARKET PM&E SEGMENT PLAN 36% 5% >30% 30% of booking value Market share in vs. Midscale of development of PM&E rooms”) & Economy
Slide 66: Focus on industrializing our growth model to scale up
Industrializing our growth model ny JUNE 27, 2023 P.66 FOCUS ON INDUSTRIALIZING OUR GROWTH MODEL TO SCALE UP DISCIPLINED IMPROVED DEVELOPMENT DIGITAL STRATEGY LANDSCAPE
Slide 67: Disciplined development strategy
Industrializing our growth model ny JUNE 27, 2023 P.67 DISCIPLINED DEVELOPMENT STRATEGY MANAGEMENT IN TOP LOCATIONS, FRANCHISE TO DRIVE VOLUME city Tier 1 Tier 2 Tier 3 LOCATION Capitals and major Major domestic, leisure Other cities WITHIN CITY international cities destinations : Franchised Prime p
Slide 68: Improved digital landscape
A Industrializing our growth model JUNE 27, 2023 | P.68 IMPROVED DIGITAL LANDSCAPE akarta Gatot Subroto, Revenue Management (RM) Property Management System (PMS) Central Reservation System (CRS) Automated solution in all hotels (RMS), yielding services, RM experts Cloud-based tools & new features En
Slide 69: Continued operational excellence & cost discipline
Industrializing our growth model ny JUNE 27, 2023 P.69 CONTINUED OPERATIONAL EXCELLENCE & COST DISCIPLINE SPECIALISATION SIMPLIFICATION Skills, roles & responsibilities Organization & processes Organization around 3 large & empowered regional hubs and simplified processes Pooling of resources & righ
Slide 70: Maximize EBITDA growth & drop through
Ourbrands » Our largest countries & premium ) Industrializing our growth model A JUNE 27, 2023 | P70 MAXIMIZE EBITDA GROWTH & DROP THROUGH PROFIT FROM THE CORE FOCUS ON OUR BRANDS [EKA bY CMa TEAS COUNTRIES & PREMIUM Boosting our icons & strengthening Densifying in Midscale & Economy compliance to s
Slide 71: Premium, Midscale & Economy Division Agenda
ny JUNE 27, 2023 P.71 PREMIUM, MIDSCALE & ECONOMY DIVISION AGENDA
Slide 72: Deep-dive on ENA
A ACCOR CAPITAL MARKETS DAY DEEP-DIVE ON ENA JUNE 27, 2023 PATRICK MENDES CEO PM&E ENA PULLMAN Paris Tour Eiffel, France
Slide 73: Europe & North Africa - Overview
A JUNE 27,2023 | P.73 EUROPE & NORTH AFRICA - OVERVIEW NETWORK #1 47% 2,943 Player of the PM&E Hotels rooms opened GEOGRAPHY OPERATIONS 45 Fee breakdown Countries TALENTS 100k+ , Heartists® Franchised 39% HE Managed 61% 327k 364 Rooms Hotels in opened pipeline Room breakdown Franchised 56% HE Manage
Slide 74: ENA driven by Midscale and Economy, focus on Premium
ny JUNE 27,2023 | P74 EUROPE & NORTH AFRICA IS DRIVEN BY MIDSCALE AND ECONOMY, WITH A CLEAR FOCUS TO GROW PREMIUM Hi Premium Hi Midscale Hi Economy pullmangq NOVOTEL MERCURE swissdtel MOVENPICK ADAGIO G{andorclen [TRIBE Note: (1) BTI fees as of FY2022 N
Slide 75: 83% of the keys are in our top 5 markets
# of rooms per country A JUNE 27, 2023 | PIS 83% OF THE KEYS ARE IN OUR TOP 5 MARKETS N 145 k 60 k 34k 31k 18k 13k || 12k 12k |__| — = P| France Germany, Austria UK & Ireland Benelux Poland j Mediterranean Eastern Europe Other & Switerland vier = =] - | ee _ bd + ee] = Central Europe Balkans Nordics
Slide 76: First priority: modernizing our network
ny JUNE 27, 2023 | P.76 FIRST PRIORITY: MODERNIZING OUR NETWORK “N STRATEGIC PILLARS CONSISTENCY of our network DESIGN & EXPERIENCES in all hotel areas 2 ibis Styles Sevilla Santa Justa, Spain, 218 rooms opened in 2022 COMMUNICATION on the modernization 3
Slide 77: The modernization journey has already started
A JUNE 27, 2023 P77 THE MODERNIZATION JOURNEY HAS ALREADY STARTED The journey has started ibis NOVOTEL pullmanq 40% 50% Hotels having initiated light or full renovation since 2019 Hotels having initiated light or full renovation since 2019 Hotels having initiated light or full renovation since 2019
Slide 78: Modernization increases guests' satisfaction and RevPAR
A JUNE 27,2023 | P78 MODERNIZATION INCREASES GUESTS' SATISFACTION AND REVPAR N RENOVATION INCREASES GUEST SATISFACTION RENOVATION INCREASES REVPAR +8pots Hotels can gain up to 8 points in RPS due to room renovation Novotel Nice Arenas, France, 131 rooms, renovated in 2022 +15% RevPAR gained after ro
Slide 79: Second priority: focus on profitable growth
ny JUNE 27, 2023 | P.79 SECOND PRIORITY: FOCUS ON PROFITABLE GROWTH “N FOCUS ON OUR TOP 5 MARKETS BE OPPORTUNISTIC IN SELECTED DESTINATIONS LES CAPITOULS TOULOUSE HANDWRITTEN COLLECTION, FRANCE: MERCURE BENIDORM, SPAIN Further accelerate development of Develop Mediterranean basin Mid. & Eco. leaders
Slide 80: Third priority: boost margins through process optimization
ny JUNE 27, 2023 | P.80 THIRD PRIORITY: BOOST MARGINS THROUGH PROCESS OPTIMIZATION AND ™“ TOPLINE ANIMATION Industrialize and scale Increase control and improve stimulation our services, activities and process of our critical intra-regional flows Optimize organization (e.g., merger of 2 leaderships,
Slide 81: ENA going forward: continue to be instrumental for PM&E
Slide 82: Premium, Midscale & Economy Division Agenda
Slide 83: Deep-dive on Middle-East Africa Asia-Pacific
Slide 84: MEASPAC (excluding China) - Overview
Slide 85: MEASPAC driven by Midscale and focus on Premium
Slide 86: 62% of the keys are in our top 5 markets
Slide 87: First priority: continue market share growth in core markets
Slide 88: • • •
• • •
Slide 89: • • • •
• • • •
Slide 90: Third priority: increase revenue & margins via operational performance
Slide 91: MEASPAC is the powerhouse for growth in PM&E division
Slide 92: L&L Strategy
Slide 93: Luxury & Lifestyle Division Agenda
Slide 94: Rise of middle-class opening new business potential
Slide 95: 8 years ago, deciding to bet on experiential, local & leisure demand
Slide 96: ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Slide 97: Experiences/hospitality, fastest growing segment of luxury market
Slide 98: 25
25 19 15 7 7
Slide 99: With a priceless heritage
Slide 100: A global footprint continuing to expand at a very fast pace
Slide 101: Luxury & Lifestyle Division Agenda
Slide 102: Four complementary brand collections
Slide 103: Leveraging scale & efficiency for the whole division
Slide 104: Luxury & Lifestyle Division Agenda
Slide 105: Deep-dive on Fairmont
Slide 106: Fairmont is...
Slide 107: Historic milestones
Slide 108: Footprint expanding in the fast-growing regions
Slide 109: At a glance - some key facts
Slide 110: Iconic hotels
Slide 111: Chateaux
Slide 112: Iconic resorts
Slide 113: Golf resorts
Slide 114: Restaurants
Slide 115: The strategic imperative
Slide 116: Strategic levers & winning principles
Slide 117: Strategic roadmap
Slide 118: Development principles: if it's not luxury, it's not Fairmont
Slide 119: 2023-2027 pipeline
Slide 120: 2023-2027 pipeline
Slide 121: Luxury & Lifestyle Division Agenda
Slide 122: Deep-dive on Sofitel, MGallery & Emblems
Slide 123: 3 brands addressing different markets & owners' needs
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Slide 159: RevPar F&B revenue TrevPar
RevPar F&B revenue TrevPar GOP / key Dev cost / key GOP / Dev cost
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