Cherry Se · XETR:C3RY
Cherry — Q3/9M 2025 Earnings Presentation
25 slides from Cherry's earnings presentation, Oct 30, 2025
Slide 1: CHERRY SE Q3/9M Preliminary Results Investor Presentation
CHERRY SE Q3/9M PRELIMINARY RESULTS INVESTOR PRESENTATION 30 OCTOBER 2025
Slide 2: Introducing 38 million ways to customize your scroll wheel
INTRODUCING 38 MILLION WAYS TO CUSTOMIZE YOUR SCROLL WHEEL
Slide 3: Legal Disclaimer
LEGAL DISCLAIMER This presentation contains forward - looking statements. These statements are based on the current views, expectations and assumptions of the management of Cherry SE and involve know n a nd unknown risks and uncertainties that could cause actual results, performance or events to dif
Slide 4: Investment Highlights
INVESTMENT HIGHLIGHTS OLIVER KALTNER, CEO
Slide 5: 9M 2025 Financials Snapshot – Cash Burn Drastically Reduced
INVESTMENT HIGHLIGHTS 5 9M 2025 FINANCIALS SNAPSHOT – CASH BURN DRASTICALLY REDUCED Revenue adj. EBITDA Cash on Cash burn Equity margin hand ytd* ratio EUR 70.7m - 6.9% EUR 7.5m EUR 8.8m 43.2% - 16% - 6.1%pts. - 0.3m - 28.9m - 2.4%pts. yoy yoy qoq yoy qoq Q3/9m Results Presentation 30 October 2025 *
Slide 6: Major Milestones Have Been Achieved in Q3
INVESTMENT HIGHLIGHTS 6 MAJOR MILESTONES HAVE BEEN ACHIEVED IN Q3 AGM confirmed Jurjen Jongma new TI - Messenger provider Further inventory CHERRY’s strategic CFO as of 1 September approval reduction achieved realignment • Management Board • CHERRY Digital • Group inventories • In person AGM on expa
Slide 7: Q3 and 9M 2025 Financials
7 Q3 AND 9M 2025 FINANCIALS JURJEN JONGMA, CFO
Slide 8: Q3 and 9M Group Key KPI Overview
Q3 AND 9M 2025 FINANCIALS 8 Q3 AND 9M GROUP KEY KPI OVERVIEW 9M REVENUE 9M ADJ. EBITDA (EUR m) • 9M revenue below previous year in (EUR m) all three divisions 13.6 98.0 • Q3 revenue up 9% driven by growth 4.4 88.6 84.2 in Peripherals, despite pressure in 33.0 Europe and USA 28.7 70.7 30.3 5.0 • DH&S
Slide 9: Peripherals and Health Q3 Revenues Up YoY
Q3 AND 9M 2025 FINANCIALS 9 PERIPHERALS AND HEALTH Q3 REVENUES UP YOY REVENUE SPLIT (EUR m) ADJ. EBITDA SPLIT (EUR m) 88.6 27.2 1.9 84.2 1.8 0.2 8.5 5.2 24.7 0.0 0.2 70.7 22.7 1.5 3.8 3.9 1.6 13.5 5.2 11.6 2.2 0.2 8.5 1.7 56.4 20.7 16.7 0.9 - 0.3 65.3 14.7 - 0.6 - 1.0 50.3 - 4.0 - 1.8 - 1.5 - 12.7 -
Slide 10: Normalizing Out 2025 Extraordinary Items
Q3 AND 9M 2025 FINANCIALS 10 NORMALIZING OUT 2025 EXTRAORDINARY ITEMS FROM REPORTED TO OPERATIONAL P&L FROM OPERATIONAL TO SUSTAINABLE PERFORMANCE (EUR m; % mgn .) (EUR m; % mgn .) CONSERVATIVE OPTIMISTIC REVENUE 70.7 ADJUSTMENTS 70.7 OPERATIONAL 71.1 IMPROVE TO SUSTAINABLE SITUATION 71.1 71.1 +0.4
Slide 11: Inventory Reduction Keeps Its Momentum
Q3 AND 9M 2025 FINANCIALS 11 INVENTORY REDUCTION KEEPS ITS MOMENTUM CHANGE IN INVENTORIES (in EUR m) - 49% 75 5 5 13 8 3 4 8 3 7 5 38 30 Mar 23 Q2 23 Q3 23 Q4 23 Q1 24 Q2 24 Q3 24 Q4 24 Q1 25 Q2 25 Q3 25 30 Sep 25 Q3/9m Results Presentation 30 October 2025
Slide 12: Operating and Restructuring Update
12 OPERATING AND RESTRUCTURING UPDATE UDO STRELLER, COO
Slide 13: Auerbach Reshaped to Central Development, Logistics, and Services Hub
OPERATING AND RESTRUCTURING UPDATE 13 AUERBACH RESHAPED TO CENTRAL DEVELOPMENT, LOGISTICS, AND SERVICES HUB Development Services Logistics Centralized & integrated Product & Subcon Management & Supply Chain New Tariff - optimized Setup in USA Technology Development Management are key Switch Technolo
Slide 14: Auerbach Logistics & Services Go-Live Successfully Ahead of Time
OPERATING AND RESTRUCTURING UPDATE 14 AUERBACH LOGISTICS & SERVICES GO - LIVE SUCCESSFULLY AHEAD OF TIME All shelving units in the former production hall are ready and in operation as well as filled according to the revised accelerated timeline within Q4. Looking ahead, by end of Q4 all logistic tas
Slide 15: Development, Technology & Innovation – On Track for a Bright Future
OPERATING AND RESTRUCTURING UPDATE 15 DEVELOPMENT, TECHNOLOGY & INNOVATION – ON TRACK FOR A BRIGHT FUTURE Foundation Established Innovation Momentum Looking Ahead Integrated Product & Technology Centralized & integrated Product & ~ 30 Technology Roadmap projects Development implemented Technology De
Slide 16: Outlook
16 OUTLOOK OLIVER KALTNER, CEO
Slide 17: Cherry Aims to Become an International Provider of Agnostic, Digital Ecosystems
OUTLOOK: STATUS QUO A STRONG BASIS 17 CHERRY AIMS TO BECOME AN INTERNATIONAL PROVIDER OF AGNOSTIC, DIGITAL ECOSYSTEMS DH&S – REVENUE AND MARGIN GROWTH PERIPHERALS RESHAPED • Continued strong demand for terminals • Streamlined OFFICE structures • Fundamental paradigm shift • Acquisition of highly qua
Slide 18: Challenges to Master
OUTLOOK: CHALLENGES 18 CHALLENGES TO MASTER Germany near - stagnant growth, clearly APAC: Pricing pressure and FX headwinds lagging behind its European peers* Strengthen forecasting discipline and data Cash constraints limit the ability to pursue accuracy growth opportunities Connecting healthcare p
Slide 19: Peripherals Opportunity in B2C and Wireless
OUTLOOK: PERIPHERALS OPPORTUNITIES 19 PERIPHERALS OPPORTUNITY IN B2C AND WIRELESS 10% Reseller Market* ytd still under Consumer Retail segment* shows Pressure robust momentum ytd • Germany up 2% • Online channels dominating with • UK down massively at - 22% > 60% of EU3 KB • France stagnant at - 1%
Slide 20: Marketing Relaunch: From B2B to B2C Focus and Customer-Centric Messaging
OUTLOOK: IMPACT OF MARKETING RELAUNCH I 20 MARKETING RELAUNCH: FROM B2B - TO B2C - FOCUS AND CUSTOMER - CENTRIC MESSAGING From partner - focused B2B messaging to consumer - driven storytelling What we sell Why it matters Push Pull Customer - centric messaging – built to resonate with their goals and
Slide 21: Marketing Relaunch: Evolving the Brand & Owning Our Story
OUTLOOK: IMPACT OF MARKETING RELAUNCH II 21 MARKETING RELAUNCH: EVOLVING THE BRAND & OWNING OUR STORY Our content should feel like us – authentic, distinctive, and unmistakably CHERRY. Then Now • Content creation and quality control brought back in - house • Strong marketing team built to produce ow
Slide 22: Financing Partners' Strong Commitment & More Efficient Group Structure
OUTLOOK 22 FINANCING PARTNERS’ STRONG COMMITMENT & MORE EFFICIENT GROUP STRUCTURE Major shareholder confirms commitment CHERRY goes 6 – new legal entity structure by injecting up to EUR 5.7 million Restructuring allows for more efficient New allocation of Management Board personnel cost ratio in 202
Slide 23: FY 2025 Forecast
OUTLOOK 23 FY 2025 FORECAST 2025 REVENUES 2025 ADJ. EBITDA MGN. c. EUR 100m to 115m of c. 0% to 2% - 2.7% 110.5m 107.5m* +10.8ppt. +1%* 2024 2025 - 6.3% 2024 2025 Q3/9m Results Presentation 30 October 2025 * mid point of guided range
Slide 24: Q&A
CHERRY® 2% ENTER EXCELLENCE Q&A
Slide 25: IR Contact
IR CONTACT NICOLE SCHILLINGER SVP INVESTOR RELATIONS EMAIL: IR@CHERRY.DE PHONE: +49 9643 2061 848 WEB: HTTPS://IR.CHERRY.DE