Unilever PLC · LSE:ULVR
Unilever — Investor Presentation (December 2003)
6 slides from Unilever's investor presentation, Dec 2, 2003
Slide 1: Hellmann's World: Driving for Growth
Hellmann’s World Driving for Growth Heilbronn, December 2, 2003 Safe Harbour Statement This presentation may contain forward-looking statements (within the meaning of the U.S. Private Securities Litigation Reform Act 1995) based on our best current information and what we believe to be reasonable as
Slide 2: Dressings Growth Opportunity
Dressings Growth Opportunity The Dressings Market 2002 (CAGR 1999-2002) RSV € 13.8 B (+4.2%) Dips € 2.4 B (+6.4%) 17% 39% Mayonnaise Mustard 8% € 5.3 B (+3.5%) € 1.1 B (+3.4%) Ketchup 20% 16% Salad Dressings € 2.8 B (+3.9%) € 2.2 B (+4.1%) Source: Euromonitor. Retail Only The Dressings Market Strong
Slide 3: The World of Hellmann's: Focused Brand Portfolio
The World of Hellmann’s Focused Brand Portfolio 4% The World of Other 16% Leading Brands 5% 27% Non 75% Leading Brands 48% Total UBF Dressings 2002 € 2.5 B € Source: UBF, All Channels The World of Hellmann’s Key Brands with Global Reach Source: UBF 3
Slide 4: The World of Hellmann's: Global Iconic Brand
The World of Hellmann’s Hellmann’s: A Global Iconic Food Brand Value Shares • USA: #2 • UK: #1 • Brazil: #1 • Argentina: #1 • Chile: #1 • Mexico: #2 • Ireland: #1 • Poland: #1 • Greece: #1 • Czech: #1 Source: Euromonitor, Nielsen, UBF, 2002, Retail Only The World of Hellmann’s Amora and Calvé: Regio
Slide 5: Dressings Performance and Hellmann's World Growth Vision
Dressings Performance Accelerating Growth 4,2% 4,1% 3,1% 2,4% 1,3% * 1,0% 2001 2002 YTD 2003 UBF Dressings Hellmann's World * Result of exit of Pourable Dressings in USA Source: UBF Hellmann’s World Growth Vision Hellmann’s Mayonnaise Dressings Eating Experience “Turn Hellmann’s from a mayonnaise br
Slide 6: Strategy into Action
Strategy into Action Key Growth Drivers Building the Core Extending the Brand • Innovation around the core • Innovation beyond the core • World class communication • New Channels • Strong Brand Activation • New Capabilities • Channel Innovation • Partnerships • Supply Chain optimisation • Expand int