Slide 1: Investor Presentation
1023 INVESTOR PRESENTATION
Slide 2: Forward-Looking Statements
Forward-Looking Statements This presentation includes forward-looking statements within the meaning of the securities laws. Forward-looking statements are statements as to matters that are not historical facts, and include statements about Bally’s Corporation’s (“Bally’s”) plans, objectives, expecta
Slide 3: 20+ Years of Retail Casino and Global Online Operational Experience
20+ Years of Retail 17 Casinos and Resorts Casino and Global online across 11 States operational experience High Awareness of Bally’s National & Global Database brand that is growing with connecting customers across our content partnerships our omni channel offering across the Globe © 2023 Bally's C
Slide 4: #3 regional casino operator in US with diverse portfolio
1 • #3 regional casino operator in US with geographically diverse portfolio of 17 casinos across 11 states • Growth capex in 2022 tapers off through 2023, refreshed properties lead to lower maintenance in the future • Low annual maintenance capex due to slot ownership dynamics in Rhode Island and De
Slide 5: Single Market Operator to Omni-Channel Gaming Leader
Single Market Regional Expansion of Omni-Channel Omni-Channel Operator Land Based Portfolio Growth Gaming Leader Single Rhode Island asset Expanded to 17 casinos 9 interactive acquisitions and Gaming leader with international and 11 states total media partnerships presence and long-term strategic pa
Slide 6: States with Casino and OSB access
States with Casino States with OSB access © 2023 Bally's Corporation. All rights reserved. 6
Slide 7: Property portfolio statistics
Twin Tiverton Black Hard Dover Quad Kansas Las Mile River Casino Bally's AC Evansville Hawk Chicago MontBleu Rock Vicksburg Shreveport Interactive TOTAL Downs Cities City Vegas High Lincoln Hotel Casinos Biloxi Based on Active # of 1,149 354 773 1,243 561 281 332 295 888 27 378 807 160 667 2,382 23
Slide 8: Bridge to 2026+ Casinos & Resorts EBITDA is Highly Visible Today
Property / Expected Comments Project Opening Rhode Island FY23 ~$10M incremental EBITDAR from improved IGT economics Bally's Chicago Summer 2023 Temp facility run rate $25M (Temp Facility) to EBITDAR Bridge to 2026+ Casinos & Resorts Bally’s 2H23 Land based redevelopment – EBITDA is Highly Visible T
Slide 9: Bally's Chicago: bringing together physical and online experiences
BRINGING TOGETHER PHYSICAL AND ONLINE EXPERIENCES Technology isn’t everything. Need flagship properties. Establish brand presence. Temporary facility opens SUMMER 2023 Permanent facility opens 2026 Bally’s flagship casino in third largest city in US ~55M visitors Potential for slots at airports – ~8
Slide 10: 800 Slots, 55 Tables
800 Slots 55 Tables © 2023 Bally's Corporation. All rights reserved. 10
Slide 11: Patron Experience thoughtfully curated
Patron Experience thoughtfully curated to provide top-notch experience − Historical aspects of the Medinah Temple to − Showcase center bar, 3-meal restaurant, and remain untouched alternative quick serve food venues − Three floors of unique gaming experience including − Variety of local food and bev
Slide 12: Current Project: Project Overview and Timeline
CURRENT PROJECT: Project Overview $100 million commitment including a 50,000 square foot expansion project aimed at upgrading the property and adding additional amenities ❖ 40,000 square foot casino expansion which will allow for relocation of 2nd floor gaming to the 1st floor and modernization of t
Slide 13: Current Project: Bally's Kansas City
CURRENT PROJECT: Project Overview Bally’s Kansas City is receiving a capital reinvestment featuring: ❖ Rezoning of the site, improved vehicular site circulation, and master plan development which allows for a future hotel and amphitheater to be added ❖ Addition of a new entry at the property’s South
Slide 14: Project Identification: $120 Million Project, Bally's State College
PROJECT IDENTIFICATION: $120 Million Project Project Overview Bally’s State College ❖ $120 million development project in College Township, Pennsylvania (State College) ❖ Partnership to develop, construct and manage a Category 4 licensed casino ❖ Bally’s to hold a majority equity stake in the partne
Slide 15: Project Identification: Las Vegas Strip Location
PROJECT IDENTIFICATION: Project Overview Irreplaceable Las Vegas Strip Location – Timing TBD ❖ Prominently located on the Las Vegas Strip at E. Tropicana Avenue, the most densely developed hotel corner in the world with ~25,000 hotel rooms within a five-minute walk. ❖ Connected by pedestrian footbri
Slide 16: Theo Growth Remains Robust
Theo Growth Remains Robust Rising High Single Digits Across Age & Worth Segments Trip Frequency Continues To Grow! 12.3% Y/Y Growth: 1Q23 vs 1Q22 11.4% 11.3% 10.6% 8.4% % of Total Theo By Age 8.1% Age 2019 2022 1Q23 6.7% 21-34 4.7% 4.8% 4.8% 6.3% 35-44 10.2% 11.0% 11.4% 45-54 19.3% 20.4% 19.9% 55-64
Slide 17: Additional Capital on New Slot Product in 2023
We are spending Additional Capital on New Slot product in 2023 with the expectation that the new equipment should: The latest technology is expected Offer a more competitive to easily interface with our future 01 gaming floor to help drive incremental revenue and trip 03 initiatives, including cashl
Slide 18: The Bally's Difference
THE BALLY’S DIFFERENCE
Slide 19: Bally's Interactive: frictionless, competitive Casino & Sportsbook
Bally's Interactive will provide a frictionless, robust, and competitive interactive Casino & Sportsbook 1 2 3 4 Be a Customer Centric Be iGaming Utilize and Optimize Win in All Select Organization First Our Audience Funnel Markets We Enter We are live in New Jersey with a +4% market share (growing
Slide 20: Case Study – Deposits Stepped Up, Revenues Followed
Case Study – Deposits Stepped Up, Revenues Followed! 2022 – Jan 2023 Bally's New Jersey B2C(1) $20,000 $18,000 $16,000 • Launched Bally’s iCasino in $14,000 December 2021 $12,000 • Omnichannel rewards $10,000 implemented at YE22 $8,000 $6,000 • Surpassed 4% market share in February $4,000 $2,000 • T
Slide 21: Frictionless, Omnichannel Customer Experiences
Bally LIVE & Bally Play Developing Integral Components Bally Bet Gamification & of Frictionless, Omnichannel Bally Casino Social Customer Experiences: 1 Optimized single registration & KYC 2 One login across Bally 3 Gamified Omnichannel Rewards 4 Payment modernization: • Cashless wagering optimized
Slide 22: Mobile Registration, Unified Rewards, Single Wallet
Mobile Registration & KYC Unified Rewards and Loyalty Single Wallet to Power Cashless Gaming Experience Slots and Table Game Bonusing Integrated Play Across Physical and Online Gaming © 2023 Bally's Corporation. All rights reserved. 22
Slide 23: Connecting Sports Media and Gaming in One App
Connecting Sports Media and Gaming in One App. © 2023 Bally's Corporation. All rights reserved. 23
Slide 24: Went Live 3/31/23 to stream all MiLB Games
Went Live 3/31/23 to stream all This amounts to ~7,192 and Goal is 50% conversion to Available on IOS & Android – Apple MiLB Games over 20,000 hours of content registration TV and Chromecast coming soon © 2023 Bally's Corporation. All rights reserved. 24
Slide 25: PAM Platform Solution and Open Platform
Open Platform PAM Platform Solution Trading Capabilities Traveling Wallet Content Solutions Managed Services Liability & Risk Management Inhouse Cashier Bally’s Data & Marketing Capabilities (Vitruvian) Bally’s Expects To Be Live In 7 States By Year-End 2023 With Intentions Of A Global Launch As Wel
Slide 26: Stemming North America Losses
Stemming North America Losses Introducing Kambi Group & White Hat • Following our announced restructuring of our Interactive business in January, we have taken a deep dive into our approach to North America to ensure that investments we make in sports have a near-term path to profitability. • As a r
Slide 27: Bally's International
BALLY’S INTERNATIONAL
Slide 28: Gamesys player-centric approach
(millions) ’2010A – 2022A - CAGR: +22% Gamesys has developed a player-centric approach with a singular focus on enhancing the player journey across its $947 product lifecycle. $89 FY 2010A FY 2022A Our players generate 250 million data points a day Drives Feeding higher player self-learning retentio
Slide 29: Recommended Games Engine and predictive models
Recommended Games Engine Recommends a set of player specific Incentive Generator 01 games Predicts the optimal reward type (cash, bonus, free spins etc.) and value that a 09 02 player should receive on a campaign basis Churn Predictor Predicts whether a player will churn Landing Page Optimizer Tests
Slide 30: UK regulation areas of focus
2023 2024 Issue Description Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Customer Interaction Frictionless checks to be developed with industry involvement, prevent GC Consultation post White Paper Implementation of LCPP (regulations) AREAS OF FOCUS use of discretionary income as spending cap Advertising & Review of IGR
Slide 31: Bally's Financial Overview
BALLY’S FINANCIAL OVERVIEW
Slide 32: 1Q23 Results
in $ millions 1Q23A ❖ C&R EBITDAR margins were +37.8% excluding Atlantic City and Tropicana – Current Y/Y % including these properties, EBITDAR Casinos & Resorts $329 17.5% margins were 32.0%. Int'l Interactive $246 -2.9% ❖ Severe weather impacted Tahoe and NA Interactive $24 57.6% Evansville which
Slide 33: 2023 Guidance
❖ Full year FX rates: GBPUSD 1.18-1.24 CASINOS & RESORTS +$460M EBITDAR and EURUSD 1.04-1.08 +1.4BN+ revenues ❖ Mid single digit wage inflation INTERNATIONAL INTERACTIVE 30%+ EBITDA Margins ❖ Atlantic City contributes positive high NORTH AMERICA INTERACTIVE ~$40M-$50M Adjusted EBITDA loss single dig
Slide 34: Total Net Debt and Fully Diluted Shares Outstanding
Cash and cash equivalents ~$344 Common Shares Outstanding as of March 31, 2023 45,767,764 $620M Revolving Credit Facility, 2026(1) $0 Sinclair Warrants and Options(1) 12,830,730 Senior Secured Term Loan Facility, 2028(1) $1,921 Transaction Warrants and Contingent Shares(2) 792,136 Total Secured Debt
Slide 35: Remaining WholeCo EBITDAR and Rent Coverage
Property Remaining WholeCo EBITDAR Lincoln Vicksburg Kansas City Shreveport Atlantic City WholeCo EBITDAR ~$200 ~$200 Rent Coverage 2.0x 2.0x Implied Rent $100 $100 Multiple Range 12.0x 14.0x Estimate Real Estate Value Range $1,200 $1,400 © 2023 Bally's Corporation. All rights reserved. 35
Slide 36: International Interactive revenues by region
1Q20 2Q20 3Q20 4Q20 1Q21 2Q21 3Q21 4Q21 1Q22 2Q22 3Q22 4Q22 1Q23 UK - £ 90,894 106,516 109,298 116,538 118,512 118,760 118,825 110,358 108,196 112,040 118,955 124,067 118,547 Asia - € 50,246 62,749 66,212 65,817 71,700 75,653 76,824 75,887 83,334 75,536 74,255 71,895 83,324 Spain - € 9,716 10,291 9,
Slide 37: Environmental, Social, Corporate Governance
ENVIRONMENTAL SOCIAL CORPORATE GOVERNANCE CARBON FOOTPRINT REDUCTION RESPONSIBLE GAMING Bally’s reduced carbon footprint by Bally’s implements responsible ESG FOCUS an average of 2,327 tons per year gaming employee trainings and Bally’s created an ESG Steering at the Lincoln property in Rhode respon