Tesco Plc · LSE:TSCO
Tesco — Corporate Update (2012)
17 slides from Tesco's corporate update, 2012
Slide 1: Product Quality Assessment Centre
PRODUCT QUALITY ASSESSMENT CENTRE
Slide 2: New Meat Fish and Poultry Packaging
New Meat Fish and Poultry Packaging • Helps customers identify what they are looking for with clear colour coding • Adding more personality and character to the design • Enhanced packaging to better present the product
Slide 3: Beef Advertising
Beef Advertising • Press ads to communicate increased maturity on beef from October • Campaign also included: - TV - Magazines - In store marketing - Real Food - Online - Social media
Slide 4: Homebaking
Homebaking • This range responds to a growing trend for baking at home • There are two main customer groups: - 1) Customers who need a hassle free way to bake with young children - 2) Young bakers who want to bake but lack the skills and confidence
Slide 5: Free From Range
Free From Range • Answers a growing customer need with 20% of the population affected by allergies • We make it easier for customers who need free from products to find them as part of their wider shop
Slide 6: Eat Live Enjoy Range
Eat Live Enjoy Range • Created to help customers who don’t have the time to cook from scratch to get healthier, well balanced meals • Answers demand for “healthy balance” meal options, not just reduced calories
Slide 7: Ready Meals Advertising
Ready Meals Advertising • Press ad to communicate our improved meals and pies in October • Campaign also included: - TV - Magazines - In store marketing - Real Food - Online - Social media
Slide 8: Everyday Value - Before & After
Everyday Value - Before & After From Value to Everyday Value • From Value to Everyday Value • Tested every product – 35% of range improved • Redesigned packaging – removing barriers to purchase • “Promise” front of pack to give customer reassurance • Using clear films, reduced sleeves, windows to he
Slide 9: Tesco Everyday Value Market Share and Share Growth
Tesco Everyday Value Market Share and Share Growth • Strong share and growth performance since relaunch Kantar Worldpanel 12w/e Total Grocery data to 28th October 2012
Slide 10: Customer benchmark testing
Customer benchmark testing Tesco Quality Policy – To never be beaten on quality when judged against a comparable competitor benchmark All benchmark testing conducted (without the influence of product packaging or price) using screened and trained customer panellists Our customers select the best com
Slide 11: In-store customer testing
In-store customer testing Existing product, new product and children’s product testing Other services: • Cooking demonstrations • Recipe ideas Ad-hoc research including: • Answers to customer • Packaging Trials queries on products • Customer Perception Testing • Product consistency/ • Point of Fixtu
Slide 12: Product consistency checks
Product consistency checks Getting it right for our customers first time, every time Product Appearance PRODUCT CONSISTENCY CHECKS: Product Weight Packaging & Product Eating Information Quality Consistency checks can also be Over 1000 lines tested every year carried out on In-Store Bakery lines and
Slide 13: Product knowledge workshops
Product knowledge workshops Working with world experts to put quality at the heart of buying and product development develop pment for the b business Encourage Creativity Online website Keep Up To Date Educate With Food News, to easily reserve Teams PRODUCT Trends And course places KNOWLEDGE Custome
Slide 14: Customer testing centre
Customer testing centre Sensory and consumer research in a dedicated and controlled environment The largest dedicated in-house testing facility of its kind in UK Retail Over 150 customer panellists, all screened and trained based on sensory ability and Clubcard information. Over 7,000 products teste
Slide 15: Specialist trained customer panels
Specialist trained customer panels Beers, Wines and Spirits Fragrance Cheese Floral Oriental Soft Soft Floral Oriental Finest* Floral Oriental Fragrance Wheel Woody Water Oriental Mossy Green Woods Free From Dry Citrus Woods Recruited based on Clubcard shopping data
Slide 16: Customer focus groups
Customer focus groups Helping to Build a Better Tesco through listening, understanding and responding to our customers’ opinions Focus groups take place in store or at our Customer Testing Centre, helping the business to: LISTEN to customers • They Th tell t ll us what h t th they lik like/dislike,
Slide 17: Tesco home panels
Tesco home panels Our nationwide database of over 6,000 Tesco Customers testing products at home and giving g their feedback Customers test a range of non-food products Customers log on to the Tesco Home Panel Website where (also applicable to some food lines) they assess products and complete quest