Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (September 2007)
22 slides from Alma Media Oyj's investor day presentation, Sep 12, 2007
Slide 1: The Winning Team in Newspaper and Online Media
The Winning Team in Newspaper and Online Media Kai Telanne, CEO Alma Media Capital Markets Day 12th September 2007
Slide 2: Newspapers in Finland, online media in Europe
Newspapers in Finland, online media in Europe 2
Slide 3: Clear focus and chained operations
Clear focus and chained operations z Since 2005 focus has been on two businesses z Newspapers (local, regional, freesheet, tabloid and business) z Online media (classified marketplaces and online newspapers) z Chaining business operations as key operative strength z Utilizing all talents around the
Slide 4: Key figures 2004-2007/H1
Key figures 2004-2007/H1 Net sales EBIT 350 60 300 50 250 40 MEUR MEUR 200 30 150 20 +31,9% 100 +13,5% 50 10 0 0 2004 2005 2006 2007 H1 2004 2005 2006 2007 H1 = extraordinary items Net sales change (y-o-y) EBIT % 20 20 % 15 15 % +13,5% MEUR 10 10 % 5 5% na. 0% 0 2004 2005 2006 2007 H1 2004 2005 2006
Slide 5: Media Markets and Alma Media
Media Markets and Alma Media ALMA | MEDIA
Slide 6: Newspapers dominate the Finnish media market
Newspapers dominate the Finnish media market Advertising expenditure in Finland 2006, MEUR 1 233 MEUR + 3.7 % 1200 1000 800 600 400 200 0 2000 2001 2002 2003 2004 2005 2006 Newspapers Magazines TV Radio Internet Others Source: TNS Gallup Oy, Adex 6
Slide 7: Media advertising Alma Media vs. market Jan-Jul 2007
Media advertising Alma Media vs. market Jan-Jul 2007 Change, % Market Alma Media Jan-Jul 07 * Jan-Jul 07 Newspapers 6,5 7,0** Magazines 2,7 - Television 6,1 - Radio 3,9 - Internet 22,0 34,3 TOTAL 6,5 12,4 Source: * TNS Gallup Oy Adex ** Newspapers-segment (excl. online services), Kauppalehti and Etu
Slide 8: Online Advertising in Finland
Online Advertising in Finland
Slide 9: Online advertising market in Finland 2006
Online advertising market in Finland 2006 Online advertising (110 Meur) Screen advertising Search-based advertising Classified advertising E-direct (47 Meur) (45 Meur) (16 Meur) (2 Meur) Houses Banners Sponsorored links Email Cars Video clips Info pages Mobile comms Jobs Sources: TNS Gallup, IAB Fin
Slide 10: The development of Online advertising in Finland
The development of Online advertising in Finland 250 40 % 35 % 200 30 % 25 % 150 Change% MEUR 20 % 100 15 % 10 % 50 5 % 0 0 % 2004 2005 2006 2007e 2008e 2009e Screen-based Search-based Classified Direct e-mail Change of online advertising Sources: TNS Gallup, IAB Finland, Alma Media 10
Slide 11: Online Advertising in Europe and Scandinavia
Online Advertising in Europe and Scandinavia
Slide 12: Online advertising in Europe and Scandinavia
Online advertising in Europe and Scandinavia Search-based advertising has already passed screen-based advertising in Europe. Finland is 3 years behind Sweden and 2 years behind Norway in development. Online advertising in Europe Search-based online advertising in 2006 9 180 8 1,2 160 1,2 7 1,1 140 6
Slide 13: Media Markets in Eastern Europe
Media Markets in Eastern Europe
Slide 14: Alma Media Marketplaces planned presence 12/07
Alma Media Marketplaces planned presence 12/07 Very diverse economies ranging from vast, modest income Russia to very small but prosperous Slovenia. GDP growth expectations 2007-2011 CAGR 7-12%. 142 m 200 60 180 160 50 GDP per capita EUR 140 Population million 40 120 100 30 80 20 60 40 10 20 0 0 Rus
Slide 15: Media markets
Media markets Wide range in size, Russia in a category of its own. TV countries with exceptions of Estonia and Latvia. Growth expectations 2007-2008 double digit, Russia almost 30 % p.a. 35 % 5000 30 % 4000 25 % 20 % MEUR 3000 15 % 2000 10 % 1000 5% 0 0% Russia Ukraine Poland Czech Bulgaria Croatia
Slide 16: Online Media Market
Online Media Market Very limited and unreliable information available Growth expectations in online media exceed total market growth in all countries, strongest in Russia. 80 80 % 70 70 % 60 60 % 50 50 % MEUR 40 40 % 30 30 % 20 20 % 10 10 % 0 0% Russia Ukraine Poland Czech Bulgaria Lithuania Sloveni
Slide 17: Strategy
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Slide 18: Media trends
Media trends z information overload z the best content provider will prevail z media scene fragmentation continues with digital broadcasting z newspapers’ reach and coverage gains even more importance z share of online advertising will increase z Alma Media has currently 1.5 million weekly online us
Slide 19: Company statements
Company statements To promote individual freedom and MISSION well-being z Freedom and pluralism of journalism VALUES z Team play zThe winning team in newspaper and VISION online media z Chaining operations z Constant improvement and renewal STRATEGY z Internationalization z Mergers & Acquisitions 19
Slide 20: Strategy implementation
Strategy implementation z Chaining of operations z Quality of content improved in newspapers z Continuous improvements in efficiency z Renewal z Constant renewal of newspapers editorial content z Investments in online services: iltalehti.fi, regional newspapers, mikko.fi etc. z Acquisitions z Acquir
Slide 21: Online will grow into a major business
Online will grow into a major business 100 % 90 % 80 % 70 % 60 % +31,9% 50 % 40 % 30 % 20 % 10 % 0% 2006 2008 2010 2012 2014 2016 Net sales online Net sales paper NB. For illustrative purposes only. Assumptions: newspapers’ organic growth 5 % , online business growth 30 % (CAGR). 21
Slide 22: Q&A
Q&A < R jaa = < = — <