Dometic Group AB · OMXSTO:DOM

Dometic Group AB — Investor Day (September 2016)

91 slides from Dometic Group AB's investor day presentation, Sep 13, 2016

  1. Slide 1: Dometic EMEA Investor visit Siegen

    DOMETIC EMEA Investor visit Siegen 16-09-13

  2. Slide 2: Agenda

    Agenda Global re-cap EMEA introduction and market overview EMEA operations EMEA RV OEM EMEA CPV OEM EMEA Marine OEM EMEA Aftermarket

  3. Slide 3: Group Q2 2016

    Group Q2 2016 Sales (SEKm) EBIT bef. i.a.c (SEKm) Operating Cash Flow (SEKm) 21% (22% comparable currency) 8% (9% comparable currency) Organic: 9% 3,461 584 3,202 511 484 342 Q2 15 Q2 16 Q2 15 Q2 16 Q2 15 Q2 16 3 16-09-13

  4. Slide 4: Group key ratios

    Group key ratios Q2 Q2 LTM FY SEKm 2016 2015 2016 2015 Sales Net sales 3,461 3,202 11,869 11,486 Growth, % 8.1 30.7 13.8 30.4 Organic growth, % 8.7 5.0 7.7 Profitability EBIT before i.a.c. % 16.9 15.1 13.0 12.3 EBITDA before i.a.c. % 19.0 17.4 15.5 14.8 Capital efficiency Core working capital, to sa

  5. Slide 5: Growth strategy with large upside potential

    Growth strategy with large upside potential Growth + Growth Grow Aftermarket Accelerate New Growth Strengthen OEM Margins Business Geographies  Product leadership  Larger dealers and retailers  China growth  Selective product expansion  Core product categories and selective new  Positions for

  6. Slide 6: EMEA Introduction

    EMEA INTRODUCTION Joachim Kinscher 16-09-13

  7. Slide 7: EMEA history – big milestones

    EMEA history – big milestones Electrolux acquires Acquisition of Acquisition DGLine refrigeration Acquisition of Acquisition of Birkholz – Group -> Dometic business – today Oyster Safes, Spain Prostor (RV alu windows) Russia in place Dometic Siegen 1922 1973 2000 2001 2003 2004 2007 2009 2011 2014 2

  8. Slide 8: Introduction to Dometic EMEA

    Introduction to Dometic EMEA BREAKDOWN OF SALES (1606 LTM) By Group net sales By sales channel By business area EMEA, 40% AMERICAS, 48% OEM, 50% AM, 50% RV, 48% CPV, 29% APAC, 12% Marine, 10% Other, 13% NET SALES & EBIT % SEK million 2014 2015 1606 LTM Net sales 3,961 4,479 4,782 % y-o-y growth 13.1

  9. Slide 9: Brief facts

    Brief facts  The EMEA region comprises Europe, the Middle East and Africa  80% of the Region’s sales comes from six countries: Germany, the Netherlands, UK, France, Sweden and Italy  2,580 employees  10 territories  22 Sales Companies  33 Legal Entities  42 End Markets  29 Distributors  24

  10. Slide 10: Dometic EMEA commercial footprint

    Dometic EMEA commercial footprint TURNOVER TOP 10 MARKETS 2015 Germany UK France Italy Sweden Netherlands Slovenia Spain Belgium Denmark 10 16-09-13

  11. Slide 11: Our activities in EMEA

    Our activities in EMEA RV OEM CPV OEM MARINE OEM AFTERMARKET Refrigerators Refrigerators Air conditioners Mobile coolers Example Windows & doors Inverters Sanitation Minibars products Sanitation Parking coolers Refrigerators Air conditioners Addressable ~ SEK 3bn ~ SEK 1bn ~ SEK 1bn ~ SEK 9bn market

  12. Slide 12: Leader in branded solutions for mobile living

    Leader in branded solutions for mobile living RECREATIONAL VEHICLE (RV) COMMERCIAL AND PASSENGER VEHICLE (CPV) Central vacuum cleaners Cookerhoods and ventilators Air conditioners Air conditioners Coffee makers Cooktops & sinks Lights Ovens Vents Microwave Awnings Gas detectors Coffee makers Inverte

  13. Slide 13: How we operate

    How we operate Factories Supply chain Sales EMEA factories • RV OEM • CPV • Marine APAC factories EDC • RV AM • CPV Third parties (APAC) • Marine • Retail • Lodging Support functions: Finance, IT Marketing 13 16-09-13

  14. Slide 14: Dometic's priorities to drive profitable growth in EMEA

    Dometic’s priorities to drive profitable growth in EMEA Growth + Growth Grow Aftermarket Accelerate New Growth Strengthen OEM Margins Business Geographies  Strengthened position in growing  Eastern Europe – maintain position to  Further strengthen position through channels and larger dealers and

  15. Slide 15: Current EMEA momentum

    Current EMEA momentum  Strong market recovery across geographies and segments  Cost and go to market programmes supporting margin conversion  Strong growth momentum in AM through comprehensive portfolio of initiatives  Strengthened RV competitiveness - improved operational performance and severa

  16. Slide 16: EMEA Operations

    EMEA OPERATIONS 16-09-13

  17. Slide 17: Dometic's global operations

    Dometic’s global operations OPERATIONS OVERVIEW OVERVIEW OF GLOBAL NETWORK AND PRIMARY LOGISTIC FLOWS 1  22 manufacturing/ assembly plants across Manufacturing China, USA and Europe /assembly  Many in close proximity to larger OEM customers 2  Global purchasing (1) function with regional (1) Purc

  18. Slide 18: EMEA operations

    EMEA operations MANUFACTURING CLUSTERS < 30 FTE Tidaholm HOT Bassano, Filakovo 50 .. 150 FTE COLD Siegen, Jaszberény W&D Krautheim, Tidaholm > 250 FTE ASSEMBLE TO ORDER Emsdetten CLOSE TO MARKET Siegen CPV Emsdetten (DC) Geluwe Dillenburg Filakovo Awnings Geluwe Safes Girona Krautheim Light Sys Dill

  19. Slide 19: Health & safety EMEA

    Health & safety EMEA  EMEA EHS Manager  Appointed EHS Coordinators for each site  EHS Coordination in countries with more than one factory (Germany / Italy)  Actual H&S work focusing on machinery safety and ATEX requirements  Work related accidents are reported monthly  Dometic Health & Safety

  20. Slide 20: Dometic recycling

    Dometic recycling  Step1 refrigerator recycling: emptying of absorption cooling units  Produced under license of Dometic by HERCO Kühltechnik / Germany  Operated by certified and audited Refrigerator Recycling plants in Europe  e.g. ENVIPROTECT Emsdetten / Germany, close to our EDC  < 2 % of re

  21. Slide 21: EMEA - an important part of global Dometic

    EMEA - an important part of global Dometic  Sales from own companies in Americas • Sales to Americas  Sales from own companies in EMEA • Sales to Australia  Sales from own companies in APAC  3rd Party purchase 21 16-09-13

  22. Slide 22: Emsdetten – main functions

    Emsdetten – main functions Domestic sales Germany - Competence Center EMEA warehousing and covering complete CPV OEM distribution center/hub Aftermarket Engineering & Sales 22 16-09-13

  23. Slide 23: Emsdetten – the transformation to distribution center

    Emsdetten – the transformation to distribution center INITIATION TEAM Part of Dometic 278 FTEs in 2007, since 2007 today 279 SALES AM CENTRAL SET UP CHANGES LOGISTICS EUROPE Relocation of AM Operations Our central hub for business from Aftermarket shipments • All production of • Siegen truck aircons

  24. Slide 24: Purchasing Europe

    Purchasing Europe SPEND BASE BY PURCHASING SPEND BASE BY RAW MATERIAL PURCHASING ORGANIZATION CATEGORY (Q2 2016 LTM) CATEGORY (Q2 2016 LTM) AT DOMETIC Other Other Steel CFO 14% Electrical 12% Copper 14% 15% 29% 29% 20% Traded Aluminium 19% 28% 33% Products CPO 26% 26% Mechanical 29% 38% Plastic 65%

  25. Slide 25: Krautheim, Germany; Tidaholm, Sweden

    Krautheim, Germany  W&D – Windows and doors for RV  524 FTEs  ISO 9001, 14001 Tidaholm, Sweden  W&D – Window panes for RV  Sub supplier to Krautheim  140 FTEs  ISO 9001, 14001 Example products 25 16-09-13

  26. Slide 26: Bassano, Italy; Filakovo, Slovakia

    Bassano, Italy  HOT – Kitchen equipment, cookers, sinks, ovens for Marine and RV  Sub supplier to Filakovo  93 FTEs  ISO 9001 Filakovo, Slovakia  HOT – Cookers, sinks & ovens for Marine and RV  242 FTEs  ISO 9001, 14001 Example products 26 16-09-13

  27. Slide 27: Forli, Italy; Girona, Spain

    Forli, Italy  Generators and special ACs for RV  AC competence center for EMEA  59 FTEs  ISO 9001, 14001 Girona, Spain  Safes and door locks  30 FTEs Example products 27 16-09-13

  28. Slide 28: Dillenburg, Germany; Geluwe, Belgium

    Dillenburg, Germany  Interior light systems for RV  19 FTEs Geluwe, Belgium  Awnings for RV  25 FTEs Example products 28 16-09-13

  29. Slide 29: Jaszbereny, Hungary

    Jaszbereny, Hungary  COLD - Compact fridges, absorption boxes, MiniBars & Cools, free-standing, compressor refrigerators  265 FTEs  ISO 9001, 14001 Example products 29 16-09-13

  30. Slide 30: Siegen

    Siegen 30 16-09-13

  31. Slide 31: Siegen

    Siegen  COLD – Refrigerators for RV and high-end MiniBars incl. automatic MiniBars  424 FTEs (364 in factory)  ISO 9001, 14001, EMAS  Annual production volumes  RV refrigerators ~130,000 units  Premium, manual and automatic MiniBars ~20,000 units  Big freestanding ~3,000 units Example product

  32. Slide 32: Dometic in Siegen

    Dometic in Siegen  Since 1989 located in Kaan-Marienborn  Total area 38,500 m²  Built-up area 22,055 m²  Production 13,867 m²  Storage 4,688 m²  Offices and social rooms 3,500 m² 32 16-09-13

  33. Slide 33: More than 10 million units produced

    More than 10 million units produced produced on 27.05.2011 RML 9435 RMDT 8555 RMDM 8555 RMF 8500 RMD 8555 RML 8555 RM 8555 33 16-09-13 RM 5310

  34. Slide 34: Dometic service center in Siegen

    Dometic service center in Siegen  Factory service with special know-how - competence ex factory.  Representative and qualified service.  Establish a new service point, where customers can check their vehicles on the way to Southern Europe.  Another Sales Point with Flagship store to stimulate th

  35. Slide 35: Division RV OEM

    DIVISION RV OEM Boe @ Dometic

  36. Slide 36: RV OEM and Dometic

    RV OEM and Dometic  Part of our heritage  Largest division in EMEA  Approx. 180 RV OEM customers in EMEA 35% out of the EMEA sales (1606 LTM) 36 16-09-13

  37. Slide 37: Why do people love RV-ing?

    Why do people love RV-ing? Keep your shoes on Head room, leg room, living room All family members welcome Keep on talking No lost luggage RV´s give you all the freedom More than just peanuts Because movies weren´t Personal cockpit , Bring along your Land-based tours are getting more made to be seen

  38. Slide 38: Evolution of campers

    Evolution of campers 38 16-09-13

  39. Slide 39: EMEA RV market made up of three main categories

    EMEA RV market made up of three main categories Motorhomes Caravans Panel Vans  Approx. 78,000 registrations 2016  Approx. 75,000 registrations 2016  Approx. 12,000 registrations 2016 39 16-09-13

  40. Slide 40: Typical RV's in Europe

    Typical RV’s in Europe Motorhomes Caravan / Towables Avg. lifecycle 13.8 years, ~ 4 – 7 owners Avg. lifecycle 16.9 years, ~ 3 – 5 owners Large Medium Small Large Medium Small Level of fitted High Medium High/Medium Low equipment ~55% of total no. of RV registrations ~45% of total no. of RV registrat

  41. Slide 41: Our offering

    Our offering Central vacuum cleaners Cookerhoods and ventilators Air conditioners Coffee makers Cooktops & sinks Lights Ovens Vents Awnings Inverters, transformers, generators & battery chargers Windows & rooflights Ranges Toilets & sanitary additives Cup cooler Furnace Dishwashers Doors Mobile cool

  42. Slide 42: RV product characteristics

    RV product characteristics OEM EQUIPMENT PENETRATION RATE  Light weight and ”slim design” important criteria for IN THE MARKET* customers and OEMs  Customer tailoring important OEM differentiator and Furnaces 85% many close development co-operations with suppliers Water heaters 75% Toilets 90% Kit

  43. Slide 43: RV popularity in Europe by country

    RV popularity in Europe by country CARAVANS IN USE PER 10,000 INHABITANTS MOTORHOMES IN USE PER 10,000 INHABITANTS 350 100 90 300 80 250 70 60 200 50 150 40 100 30 20 50 10 0 0 43 16-09-13 Source: CIVD

  44. Slide 44: Market momentum

    Market momentum Registrations of new RVs in Europe Jan-Jun 2016 (Source: ECF) Leisure Vehicles Total Country 2015 2016 change % Austria 1,491 1,401 -6.0 Belgium 3,127 3,416 +9.2 Denmark 1,617 1,798 +11.2 Finland 1,027 1,133 +10.3 France 16,505 17,756 +7.6 Germany 31,353 37,103 +18.3 Italy 3,262 3,46

  45. Slide 45: Dometic on board

    Dometic on board 45 16-09-13

  46. Slide 46: Dometic kitchen solutions

    Dometic kitchen solutions 46 16-09-13

  47. Slide 47: Dometic innovation 2016 – cupboard fridge

    Dometic innovation 2016 – cupboard fridge 47 16-09-13

  48. Slide 48: Fridges for any space

    Fridges for any space 48 16-09-13

  49. Slide 49: Used RV market

    Used RV market  Volume: ~ 5,600,000 RVs ~ 1,700,000 motorhomes ~ 3,900,000 caravans 49 16-09-13

  50. Slide 50: Desire of tomorrow's customer

    Desire of tomorrow‘s customer  Freedom  Shorter but more frequent holidays  More travelling/exploring than pure camping  Connectivity  Rental 50 16-09-13

  51. Slide 51: Caravaning is trendy!

    Caravaning is trendy! 51 16-09-13

  52. Slide 52: Camp grounds

    Camp grounds  Around 380m nights expected on a camp grounds in Europe 2016  Around 30m nights expected in Germany 2016  Ongoing positive trend  More and more luxury campgrounds *****  Example Germany: 52 16-09-13

  53. Slide 53: Drivers and trends RV OEM

    Drivers and trends RV OEM  Growth drivers  Leisure spending expected to grow / improve  Baby boomers  Core customer base stable finances  “Live your dream”  Demographic, non cyclical trends  Ageing population  Increased RV penetration among younger population  General conditions  Unemploym

  54. Slide 54: RV OEM below historical levels but strong recovery indications

    RVOEM below historical levels but strong recovery indications RV REGISTRATIONS RV registrations (000's) 300 250 30 year avg. 200 registrations p.a.: ~170k 150 100 50 0 1985 1990 1995 2000 2005 2010 LTM 2016 Source: CIVD, ECF, Third party market report 54 16-09-13

  55. Slide 55: Caravan Salon

    Caravan Salon  55th anniversary  210,000m² exhibition space (+8%)  590 exhibitors  2,100 different vehicles  130 different caravan and motorhome brands  70,000 night stay´s on the Camp ground at the show  More than 200,000 visitors  The biggest Caravan Salon ever  Biggest show in Europe  T

  56. Slide 56: Dometic Booth - Hall 13, A31

    Dometic Booth - Hall 13, A31 56 16-09-13

  57. Slide 57: Division CPV OEM

    DIVISION CPV OEM HONE @ Dometic

  58. Slide 58: Dometic CPV OEM drives a niche-market strategy

    Dometic CPV OEM drives a niche-market strategy  Global strategy 8% out of the EMEA sales (1606 LTM)  Local presence in automotive key regions  Engineering competence center in Emsdetten, Germany  Product engineering in China  Luxury and premium Automotive segment with niche products  Standard

  59. Slide 59: Dometic focus in CPV OEM product niches - EMEA

    Dometic focus in CPV OEM product niches - EMEA Specialty Passenge Product Trucks vehicles r vehicles Parking coolers Refrigeration OEM Inverters Rear-view systems 59 16-09-13

  60. Slide 60: Standard time-plan OEM project

    Standard time-plan OEM project Pre- RFQ Serial Serial Spare Part Project development SOP development Project launch Supply Service 6-12months 3-9months 12-24months 6-8months 48-72/120months up to 15years 60 16-09-13

  61. Slide 61: Strong EMEA organization supported by overseas team in China

    Strong EMEA organization is supported by overseas team in China North America Europe Asia APAC EMEA Americas SALES SALES SALES • Troy, Michigan • Emsdetten, Germany • Shenzhen, China • Goshen, Indiana • Gothenburg, Sweden • Shanghai, China • Beijing, China R&D CENTER R&D CENTER R&D CENTER • Troy, Mi

  62. Slide 62: Compressor refrigerators located in rear seats ski hatch

    Compressor refrigerators located in rear seats ski hatch 62 16-09-13

  63. Slide 63: Thermoelectric cup-holders offer heating & cooling functionality

    Thermoelectric cup-holders offer heating & cooling functionality 63 16-09-13

  64. Slide 64: Console refrigerator

    Console refrigerator 64 16-09-13

  65. Slide 65: Self-contained modules convert DC into AC current

    Self-contained modules convert DC into AC current 65 16-09-13

  66. Slide 66: Compressor driven truck refrigerator

    Compressor driven truck refrigerator 66 16-09-13

  67. Slide 67: Truck key product offering in EMEA

    Truck key product offering in EMEA Climate Food & Beverage Safety 67 16-09-13

  68. Slide 68: Vehicle markets growth for more than six consecutive months

    Vehicle markets growth for more than six consecutive months PASSENGER VEHICLE MARKET HEAVY COMMERCIAL TRUCK MARKET (in ‘000 units) (in ‘000 units) 1 701 28 1 605 26 26 1 460 25 1 365 23 23 1 288 22 22 1 274 21 21 1 167 1 110 19 1 061 1 057 17 999 925 January February March April May June January Feb

  69. Slide 69: Market penetration rates of key CPV OEM equipment

    Market penetration rates of Key CPV OEM equipment EQUIPMENT PENETRATION RATES (OEM) 2015E Parking cooler 2020E 2015E 3,0% Commercial vehicles EMEA 2020E 4,0% 2015E  Low driver availability across geographies Refrigeration 2020E 2015E 27,0% EMEA drives increasing penetration of comfort 2020E 29,0% e

  70. Slide 70: Division Marine OEM

    DIVISION MARINE OEM 16-09-13

  71. Slide 71: Marine OEM overview

    • Strong and long-lasting leg in the Marine industry • Leading in our segment • HVAC, refrigeration and sanitation main product focus • Leisure boats and larger commercial / workboat segment 7% out of the EMEA sales (1606 LTM) 71 16-09-13

  72. Slide 72: Introduction to the marine market

    Introduction to the marine market TYPICAL MARINE VESSELS Category Pleasure boats Work boats Type Inboard / Outboard and Tug boats and Ferries, cargo ships, tankers, container Sailing boats Sterndrive other smaller crew boats vessels and other carriers Motorboats boats, e.g. Typical length inflatable

  73. Slide 73: Marine OEM product portfolio

    Marine OEM product portfolio EQUIPMENT FOCUS DIFFERS WITH BOAT TYPE AND LENGTH 10 ft. 25 ft. 50 ft. 75 ft. 100 ft. 125 ft. 150 ft. AC Marine specific ACs Tailored turnkey AC systems Sanitation Marine specific sanitation Standard commercial sanitation systems Refrigeration Marine specific Standard re

  74. Slide 74: Our offering

    Our offering  HVAC Cookers, sinks, ovens Cup cooler Water heaters  Self contained DX water cooled A/C Mobile cooler Engine room ventilation Water purifiers  Chilled water system and fan coils Air conditioners  Engine room Ventilation  Roof top unit air cooled A/C  Refrigeration Refrigerators D

  75. Slide 75: Strong EMEA organization supported by overseas team in Pompano, USA

    Strong EMEA organization is supported by overseas team in Pompano, USA North America Europe Asia APAC EMEA Americas SALES SALES SALES • Pompano Beach, Florida • Plailly, France • Singapore • New Orleans, Louisiana • Blandford, UK • Milano, Italy R&D CENTER R&D CENTER R&D CENTER • Pompano Beach, Flor

  76. Slide 76: EMEA boat park

    EMEA boat park ESTIMATED BOAT PARK  >10 year replacement frequency on most of the equipment we offer. 260 000  Marina availability is big issue and hindering 100 000 steady growth. 80 000  Sailing boats are declining while motor boats increasing. 60 000  Charter fleets are growing. 40 000  Mark

  77. Slide 77: Dometic position

    Dometic position  Continuous growth since 2008  Leading position in HVAC  Strong position in refrigeration  Well balance sales between the three main sales offices (UK, IT, FR) 77 16-09-13

  78. Slide 78: EMEA Aftermarket

    EMEA AFTERMARKET 16-09-13

  79. Slide 79: EMEA Aftermarket (AM) – An introduction

    EMEA Aftermarket (AM) – An introduction  Aftermarket in our industry defined 50% out of the as sales to end consumers through EMEA sales dealers and retailers (LTM 1606)  AM 50% of EMEA sales with a good growth momentum during last years  Attractive margins  Further growth potential  Our AM off

  80. Slide 80: Our AM Market

    Our AM Market RV AM CPV AM MARINE AM RETAIL LODGING Main end End consumers across RV owners Active vehicle users Boat owners Hotels, cruiseships etc. customers all the segments Hotel chains and Main Dometic Specialized RV product Dealers, distributors Boat owners Big Box retailers trading companies

  81. Slide 81: Our AM offering – Combination of OEM product and stand alone AM products

    Our AM offering – Combination of OEM product and stand alone AM products Marine products RV products CPV products Retail products Lodging products Example products  Investments in 4  Installed base  Installed base  Driver comfort  Leisure spending and 5 star hotels Key drivers  Replacement  R

  82. Slide 82: Broad portfolio of products

    Broad portfolio of products UPGRADE AND REPLACEMENT CONSUMABLES, SPARE PARTS AND SERVICES STANDALONE AM PRODUCTS  Refrigerators  Sanitation chemicals  Cooling boxes – Thermoelectric,  Toilets  Cleaners absorption and compressor  Air conditioners  Fluids for AC Service stations  AC Service st

  83. Slide 83: Cooling boxes most important stand alone product in portfolio

    Cooling boxes most important stand alone product in portfolio Passive coolers Active coolers Technology Basic Thermoelectric Absorption Compressor Indicative price SEK 100 – 1,000 SEK 500 – 3,000 SEK 1,000 – 5,000 SEK 2,000 – 10,000 range Volumes(1) 10 – 100L 20 – 40L 20 – 60L 40 – 100L Fridge / Fre

  84. Slide 84: AM Market drivers

    AM Market drivers  RV, leisure boat and truck Growing installed base fleet and penetration rates  Product take rates at initial vehicle/boat sales  Vehicle/boat change of ownership cycles Shortened  Upgrade investments replacement cycle when change of ownership  Product novelties/cool functions

  85. Slide 85: Strong historical growth and clear strategy for future growth

    Strong historical growth and clear strategy for future growth STRONG HISTORICAL GROWTH CLEAR STRATEGY FOR FUTURE GROWTH A. Strengthened position in growing channels MSEK and larger dealers and retailers 3 000 2 500 B. Refine Go-to-Market and Territory sales models solely focused on AM 2 000 1 500 C.

  86. Slide 86: A. Strengthened position in growing channels and larger dealers and retailers

    A. Strengthened position in growing channels and larger dealers and retailers WHAT WE FOCUS ON • Internet retailers. • Gradually migrate toward 1-step sales (when market dynamics allow). • Strengthening merchandizing capabilities. • Target large dealers and retailers currently less penetrated. 86 16

  87. Slide 87: C. Strengthened product range in large product categories

    C. Strengthened product range in large product categories with growth upsides EXAMPLE ON PRODUCT GROUPS WITH ATTRACTIVE GROWTH POTENTIAL MARKET SIZE DOMETIC SHARE WHAT WE FOCUS ON • Product development – “Smart, Cooling boxes ~ SEK 1.8bn 25-30% reliable products with outstanding design” • Systematic

  88. Slide 88: C. Strengthened product range – Example 9series and CAM 35

    C. Strengthened product range – Example 9series and CAM 35 9series CAM 35  Modular fridge concept – Good, Better, Best  Two price points for OE + AM  Easy upselling  Push and pull via OE / AM channels  Upselling accessories via aftermarket  Rack gates  Take our drawer Ready for upgrade  Vari

  89. Slide 89: D. Efficiency improvements in sales and delivery processes

    D. Efficiency improvements in sales and delivery processes for growth, customer satisfaction and margins WHAT WE FOCUS ON • Supply chain excellence from 1. Pro-activity / on time delivery Emsdetten • CRM B2B e-Ordering 2. Agility • Pan European pricing and rebate schemes (performance driven) • Syste

  90. Slide 90: E. Brand and marketing gradually shifted to strengthen position

    E. Brand and marketing gradually shifted to strengthen position among end consumers WHAT WE FOCUS ON COOPERATION WITH LEADING CAMPGROUND IN EUROPE • Market/Consumer intelligence • Brand positioning • Visual identity • Digital presence incl. product presentation • Marketing • Product packaging • Co-o

  91. Slide 91: Disclaimer

    DISCLAIMER By taking part of this presentation, you acknowledge and agree to the following: THIS PRESENTATION AND ANY OTHER INFORMATION OTHERWISE PROVIDED (THE “PRESENTATION”) IS BEING PROVIDED TO YOU SOLELY FOR YOUR INFORMATION. THIS PRESENTATION, WHICH HAS BEEN PREPARED AND IS ISSUED BY DOMETIC GR

Dometic Group — Investor Day (September 2016) on 6ix