Ollie's Bargain Outlet Holdings, Inc. · NASDAQ:OLLI

Ollie's Bargain Outlet — ICR Conference 2019

27 slides from Ollie's Bargain Outlet's conference presentation, January 2019

  1. Slide 1: ICR Conference January 2019

    SEQ began ‘GOOD STUFF CHEAP’ ICR Conference January 2019

  2. Slide 2: Safe Harbor Statement

    Safe Harbor Statement This presentation does not constitute an offer or invitation for the sale or purchase of securities and has been prepared solely for informational purposes. This presentation contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform

  3. Slide 3: Management Presenters

    Management Presenters Mark Butler Co-Founder, Chairman, President and Chief Executive Officer John Swygert Executive Vice President and Chief Operating Officer Jay Stasz Senior Vice President and Chief Financial Officer 3

  4. Slide 4: Company Overview

    Company Overview Broad Selection of “Good Stuff Cheap”  Fast growing, extreme value retailer offering a Net sales by merchandise category for FY 2017 broad selection of "Good Stuff Cheap" 13.7% Housewares Food  Founder-led management team with deep- 28.3% Bed & Bath 11.9% rooted company culture Bo

  5. Slide 5: Store Count by State

    Store Count by State 18 RI 1 CT 2 15 43 NJ 6 11 28 DE 1 5 MD 10 21 13 27 15 13 3 13 24 4 3 2 Existing Market 25 2017 New Market 2018 New Market Distribution Center - York, PA 303 locations(1) Distribution Center - Commerce, GA 23 states Distribution Center – Lancaster, TX Coming FY 2020 (1) As of Ja

  6. Slide 6: Significant Accomplishments

    Significant Accomplishments  Positive comparable store sales delivered for the last 18 consecutive quarters (1)  Adjusted Net Income per diluted share has FY 2018 Outlook FY 2017 exceeded expectations each quarter since going public  Added 117 new stores since IPO and opened 300th store ~ $1,245

  7. Slide 7: Formula For Success

    Formula For Success Highly experienced and disciplined teams “Good Stuff Cheap”—Ever Tremendous white space changing product assortment opportunity at drastically reduced prices Distinctive brand and Strong and consistent store engaging shopping model built for growth experience Extremely loyal “Oll

  8. Slide 8: Highly Experienced and Passionate Founder-led Management Team

    Highly Experienced and Passionate Founder-led Management Team Retail Ollie’s Name Title Prior Experience Experience Experience Co-Founder, Chairman, President & Mark Butler 41 Years 36 Years Chief Executive Officer John Swygert EVP, Chief Operating Officer 26 Years 15 Years EVP Business Development

  9. Slide 9: Highly Experienced and Disciplined Merchant Team

    Highly Experienced and Disciplined Merchant Team Kevin Howard McLain Freedman SVP – General  Highly experienced team VP of Merchandising Merchandise Manager 18 Years at 5 Years at  203(1) combined years of experience at Ollie’s Ollie’s Ollie’s  Approximately 13(1) years of average experience at O

  10. Slide 10: "Good Stuff Cheap" – Ever Changing Product Assortment at Drastically Reduced Prices

    “Good Stuff Cheap” – Ever Changing Product Assortment at Drastically Reduced Prices  Frequently changing assortment of famous brand name products  There is something for everyone  Prices up to 70% below department and specialty stores (the “fancy stores”) and up to 20-50% below mass market retail

  11. Slide 11: Distinctive Brand and Engaging Shopping Experience

    Distinctive Brand and Engaging Shopping Experience Engaging Shopping Experience Distinctive Brand  Unique, fun and engaging treasure hunt Witty Signage Highly Recognizable Caricatures shopping experience  No frills, semi-lovely warehouse style stores featuring a broad selection of “Good Stuff Chea

  12. Slide 12: Extremely Loyal "Ollie's Army" Customer Base

    Extremely Loyal “Ollie’s Army” Customer Base  Members shop more and spend more than non-members  Spend approximately 40% more than non-members per shopping trip  Active members have demonstrated strong loyalty to Ollie’s  Accounted for ~ 70% of our net sales in fiscal year 2017  Willing to driv

  13. Slide 13: Strong and Consistent Store Model Built for Growth

    Strong and Consistent Store Model Built for Growth  Portable, predictable, flexible, low-cost new store Year 1 Return Analysis model (dollars in thousands)  Generates strong, consistent cash flow and attractive return on investment New Unit Model  Real estate site selection capitalizes on ample s

  14. Slide 14: Growth Strategies

    GROWTH STRATEGIES

  15. Slide 15: Significant Opportunity for Growth

    Significant Opportunity for Growth 11 Grow our store base – Opportunity to expand our store base by ~650 units to 950 units, ~3.1x current store base (1) 22 Increase our offerings of great bargains – Enhance product offerings with expanded access to bargains as we grow 3 Leverage and expand Ollie’s

  16. Slide 16: Tremendous White Space Opportunity

    1 Tremendous White Space Opportunity  Proven portability of new store model Tremendous White Space Potential(1)  Entered 7(1) new states since IPO and opened 117 net new stores(3)  Expanded contiguously to leverage brand awareness and marketing investments 18 RI 1 15 Our stores are supported by t

  17. Slide 17: Increase Our Offerings of Great Bargains

    2 Increase Our Offerings of Great Bargains  Increased visibility from IPO and geographic expansion  Increased inbound calls on deals  Increased buying power and scale from growth  Increased ability to buy directly from vendors  Strict internal margin goals and deal criteria  Continued focus on

  18. Slide 18: Leverage and Expand Ollie's Army

    3 Leverage and Expand Ollie’s Army  Recruit new members to Ollie’s Army, Reward Signup existing members and build brand awareness  Army ranks and mobile app initiated Q3 of 2018  Increase frequency of store visits and Mailers / Promotions spending  Utilize data driven targeted marketing  Embark

  19. Slide 19: Financial Review

    FINANCIAL REVIEW

  20. Slide 20: Compelling Sales Growth

    Compelling Sales Growth ($ Millions) Net Sales $1,077 $1,000 $890 $848 $800 $762 $720 $638 $600 $541 $400 $200 $0 (1) 2013 2014 2015 2016 2017 Q3 Q3 YTD17 YTD18 Note: Calculations of compound annual growth rate (“CAGR”) from fiscal year 2013 to fiscal year 2017 presented herein are calculated beginn

  21. Slide 21: Compelling Comp Sales Growth

    Compelling Comp Sales Growth Comparable Store Sales 7% 6.0% 6% 5% 4.4% 4% 3.3% 3.6% 3.2% 3% 2.8% 2% 1.1% 1% 0% 2013 2014 2015 2016 2017 Q3 YTD17 Q3 YTD18 21

  22. Slide 22: Compelling EBITDA Growth

    Compelling EBITDA Growth ($ Millions) Adjusted EBITDA $200 $180 $155 $160 $140 $121 $120 $116 $94 $96 $100 $75 $80 $63 $60 13.6% 14.4% 13.4% 13.7% $40 11.7% 11.8% 12.3% EBITDA Margin $20 $0 (1) 2013 2014 2015 2016 2017 Q3 Q3 YTD17 YTD18 Note: Calculations of compound annual growth rate (“CAGR”) from

  23. Slide 23: Holiday Sales Results and Annual Outlook Update

    Holiday Sales Results and Annual Outlook Update Sales increase +16.6% and Comparable store sales increase of +7.1% for Holiday Period (1) (1) Fiscal year 2018 outlook: Updated Outlook Prior Net Sales ~ $1,245M $1,226M - $1,231M Comp Sales ~ 4.4% 3.0% to 3.5% Adjusted Net Income ~ $1.81 $1.74 to $1.7

  24. Slide 24: Formula For Success

    Formula For Success Highly experienced and disciplined teams “Good Stuff Cheap”—Ever Tremendous white space changing product assortment opportunity at drastically reduced prices Distinctive brand and Strong and consistent store engaging shopping model built for growth experience Extremely loyal “Oll

  25. Slide 25: Appendix

    SEQ Legain APPENDIX

  26. Slide 26: Adjusted EBITDA Reconciliation

    Adjusted EBITDA Reconciliation ($ Thousands) Reconciliation of Net Income to Adjusted EBITDA Q3 YTD Fiscal Year 2018 2017 2017 2016 2015 2014 2013 Net Income $85,119 $57,540 $127,594 $59,764 $35,839 $26,915 $19,541 Interest Expense, Net $1,188 $3,601 $4,471 $5,935 $15,416 $18,432 $17,493 Loss on Ext

  27. Slide 27: ICR Conference January 2019

    SEQ began ‘GOOD STUFF CHEAP’ ICR Conference January 2019

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