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Slide 2: Legal Disclaimers
Legal Disclaimers Certain statements contained in these presentations that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future filings of the
Slide 3: Black Label
BLACK LABEL
Slide 4: Population growth, urbanization and GDP per capita in Sub-Saharan Africa
Population growth Sub Saharan Africa 2.5% Urbanization Sub Saharan Africa 3%-5% GDP / CAP Sub Saharan Africa 3.7% Source: World bank stats 2017
Slide 5: Premiumization and drinking styles
PREMIUMIZATION LAGER FLAVORED OTHER EASY CLASSIC BEER BEER DRINKING STYLES AFFORDABILITY
Slide 6: More ethnically diverse
More ethnically diverse More ethnically homogenous
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Slide 8: ABInBev
ABInBev STi my Emme | Er lemme | © Em nm | Er
Slide 9: Push + Pull
THIS BUD’S © FOR YOU. (xm
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Slide 11: Consumer segments
1 Cautious Climbers 2 Middle Class 4 Women 3 Afropolitans 5 Value Seekers
Slide 12: Cautious Climbers
Cautious Climbers 1
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Slide 17: Worker Hero Champion Man
CHAMPION. CHAMPION ‘Welcome to your Champion Headquarters, caringblacklabel.co.za Learn about what makes Carling Black Label South ica’s Champion Beer and get the latest ns about products, promotions, soccer updates andthe reward fa Champion Beer Worker Hero
Slide 18: Champion men today, champion men tomorrow
CHAMPION MEN TODAY CHAMPION MEN TOMORROW SUPERHERO | POWERFUL | PATRIARCHAL | AUTHENTIC | CONFIDENT | PROGRESSIVE | RESPECTFUL | UNTOUCHABLE | INFLUENTIAL | CONFIDENT | SUBSTANCE | CHARACTERFUL | COMMITTED | TRADITIONAL | ADMIRE | WINNER| STRONG | DISCIPLINED | OPEN-MINDED | AMBITIOUS | MODEST | PER
Slide 19: Hero premium lager
wie HERO AN SUPERIOR QUALITY TA ~\, PREMIUM LAGER ,& Wy 4 Ss Le a
Slide 20: Growing Middle Class
Growing Middle Class 2
Slide 21: Fluidity
FLUIDITY
Slide 22: Ubuntu
Ubuntu “I am only a person because of other people”
Slide 23: Budweiser launch in Nigeria
Budweiser launch in Nigeria
Slide 24: In South Africa the expression of progress is multi-faceted
In South Africa the expression of progress is multi-faceted Yesterday Today n tio bi Am te vena Reju Source: Future of Beer 2017
Slide 25: Portfolio that taps into multiple dimensions of progress
We have a portfolio that taps into multiple dimensions of progress CONSUMER NEED STATES AMBITION SOPHISTICATION REJUVENATION DISCERNMENT INNOVATION
Slide 26: Afropolitans (LDA – 24)
Afropolitans (LDA – 24) 3
Slide 27: Authenticity & Purpose
Authenticity & Purpose
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Slide 29: Authenticity & Purpose
Authenticity & Purpose
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Slide 32: Women
Women 4
Slide 33: 46% business in Ghana women owned
46% business in Ghana women owned According to the recent MasterCard Index of Women’s Entrepreneurship (MIWE) 2018 release.
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Slide 35: I am no longer accepting the things I cannot change
1 AM NO LONGER ACCEPTING THE THINGS | CANNOT CHANGE. | AM CHANGING THE THINGS | CANNOT ACCEPT
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Slide 39: Value Seekers
Value Seekers 5
Slide 40: If you listen to us, people will buy and drink your product
… “If you listen to us and see the way we are, then people will buy and drink your product.”
Slide 41: Celebrate the taste of our land
irsEAGLE Pea TIME! © = CELEBRATE THE TASTE OF OUR LAND cs é
Slide 42: AB InBev Africa Zone Marketing Team
AB InBev Africa Zone Marketing Team