Europris Asa · OSL:EPR
Europris Asa — Merger or Acquisition (June 2021)
9 slides from Europris Asa's merger presentation, Jun 30, 2021
Slide 1: Europris acquires Lekekassen
Europris acquires Lekekassen Strategic e-commerce acquisition of Norway’s largest online toy store 30 June 2021
Slide 2: Disclaimer
Disclaimer This presentation has been produced by Europris ASA (the "Company") exclusively for information purposes. This Presentation has not been approved, reviewed or registered with any public authority or stock exchange. Further to the aforementioned, this presentation is the result of an effor
Slide 3: Europris acquires 67% of Norway's largest online toy store for NOK 501 million
Europris acquires 67% of Norway’s largest online toy store for NOK 501 million Acquisition of important product category and e-commerce expertise Significant operational synergies identified Norway • Joint sourcing of products and services Lekekassen.no • Improved retail product offering Established
Slide 4: Overview of acquired group entities
Overview of acquired group entities Lekekassen Holding AS Europris AS 67% + Skalleberg Holding AS 33% Skillebekk TAS Import AS Leif Skalleberg AS Shopsystem AS Østerskogen 48 AS Toyspace AB Toyspace A/S Regnskap AS 100% 100% 100% 100% 100% 100% 50% TAS Import AS Shopsystem AS • Import and wholesale
Slide 5: A proud retailer, transformed for e-commerce
A proud retailer, transformed for e-commerce Family owned since 1945 Headquarter and fulfilment centre in Grimstad Successful transformation to e-commerce • Lekekassen.no in Norway (2013) • ToySpace.se in Sweden (2019) • ToySpace.dk in Denmark (Q4, 2021) 5
Slide 6: The ecosystem remains key to value creation
The ecosystem remains key to value creation Value chain control with in-house resources Group revenues (NOK million) 545 +187% Strong growth built on scalable business model 286 • Constant performance improvements 190 • Cost-efficient customer acquisition 2018 2019 2020 Category leader in growing No
Slide 7: Strategic match will drive synergies
Strategic match will drive synergies Strengthen price Improve customer Drive customer and cost position experience growth • Joint sourcing • Expanding product offering in • Improved access to decision-makers Europris stores in an attractive family segment • Shared use of Europris’ resources in Asia
Slide 8: Planning and cooperation to commence immediately
Planning and cooperation to commence immediately Experienced management team at Lekekassen • Andreas Skalleberg to remain CEO and owner • Espen Eldal to become chair of the board Established roadmap to realise synergies • Sharing of best practices • Joint sourcing of products and services • Test of
Slide 9: Be the best discount variety retailer in Europe
Be the best discount variety retailer in Europe 9