Scandic Hotels Group Ab · OMXSTO:SHOT
Scandic Hotels Group Ab — Investor Day (2025)
135 slides from Scandic Hotels Group Ab's investor day presentation, 2025
Slide 1: Capital Markets Day 2025 agenda
Capital Markets Day 2025 13:00 Opening A clear path for higher growth Jens Mathiesen Market Favorable market conditions Isabelle Elmqvist Portfolio Multi-brand growth in attractive markets Jens Mathiesen Q&A Coffee break 15:00 Commercial Unleash the commercial potential Thérèse Cedercreutz Operation
Slide 2: Presenters
Capital Markets Day 2025 Placeholder for picture Jens Mathiesen Isabelle Elmqvist Thérèse Cedercreutz Peter Jangbratt Pär Christiansen President and CEO Head of Strategy Chief Commercial Officer Chief Operating Officer Chief Financial Officer and Sustainability Sweden and Denmark 2
Slide 3: Scandic at a glance
Capital Markets Day 2025 #1 +58,000 in the nordic market rooms in 280 hotels ~16% 22.0 bn market share net sales 2024 (SEK) 2.5 bn 11.4% adj. EBITDA 2024 (SEK) adj. EBITDA margin 2024 3
Slide 4: Financial targets
Capital Markets Day 2025 ORGANIC GROWTH MARGIN CAPITAL STRUCTURE DIVIDENDS 5% 11% <1x ≥ 50% 4
Slide 5: Strong team member engagement, guest satisfaction, efficiency
Capital Markets Day 2025 Strong team member Consistent and high Leading operational engagement guest satisfaction efficiency 5
Slide 6: Net sales and adjusted EBITDA margin
Capital Markets Day 2025 Net sales and adjusted EBITDA margin, BNSEK Net sales Adjusted EBITDA margin 21.9 22.0 18.9 19.2 18.0 14.6 13.1 12.2 13.2% 11.6% 10.9% 10.1 11.7% 11.4% 10.2% 10.8% 10.8% 7.5 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 6 Note: Including one-off items
Slide 7: 2020 to 2024
Capital Markets Day 2025 2020 2024 7
Slide 8: Cash flow protection, cost reductions, secured financing
Capital Markets Day 2025 • Cash flow protection • Cost reductions • Secured financing 8
Slide 9: Scandic in best shape ever
Capital Markets Day 2025 • Team members and culture SCANDIC IN • Portfolio and Commercial excellence BEST SHAPE EVER • Operations 9
Slide 10: Commercial foundation, operations, financial position
Capital Markets Day 2025 • Strong commercial foundation • World-class operations • Financially strong position 10
Slide 11: 2020 2024 2025
Capital Markets Day 2025 2020 2024 2025 11
Slide 12: Multi-brand growth in attractive markets
Capital Markets Day 2025 Multi-brand Unleash the Redefining Positioned for growth in commercial Operational strong value attractive markets potential Excellence creation 12
Slide 13: Value for key stakeholders
Capital Markets Day 2025 Scandic SIGNIFICANT VALUE FOR OUR KEY STAKEHOLDERS GUESTS TEAM MEMBERS SHAREHOLDERS SOCIETY B
Slide 14: Favorable market conditions
Capital Markets Day 2025 Scandic FAVORABLE MARKET CONDITIONS THE NORDICS GERMANY MARKET TRENDS
Slide 15: Solid performance expected in the Nordics
Capital Markets Day 2025 Solid performance expected in the Nordics 14
Slide 16: Growth opportunities in Germany
Capital Markets Day 2025 Solid Attractive growth performance opportunities expected in in Germany the Nordics 14
Slide 17: Market trends boosting performance
Capital Markets Day 2025 Solid Market trends Attractive growth performance boosting opportunities expected in Scandic’s performance in Germany the Nordics and growth 14
Slide 18: The Nordics
Capital Markets Day 2025 THE NORDICS
Slide 19: Real GDP forecast
Capital Markets Day 2025 Nordics Euro area OECD Real GDP forecast (PPP) % YoY growth 2.4 2.2 1.9 1.8 1.7 1.7 1.4 1.3 1.1 0.8 0.4 0.3 2023 2024 2025F 2026F Source: SEB Nordic Outlook February 2025 16
Slide 20: Consumer confidence index
Capital Markets Day 2025 Nordics (SE, FI, DK) Euro area OECD Europe Consumer confidence index 1996-2025 monthly 103 102 101 100 99 98 97 96 95 94 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2025 Note: CCI is a leading indicator and support predictions of future househo
Slide 21: Nordic market performance (RevPAR, OCC, ARR)
Capital Markets Day 2025 x Growth 2019-2024 (abs.) Nordic market performance 2020-2025 (RevPAR, OCC, ARR) Indexed to corresponding month 2019 Source: Benchmarking Alliance. 18
Slide 22: Nordic market performance (RevPAR, OCC, ARR)
Capital Markets Day 2025 x Growth 2019-2024 (abs.) Nordic market performance 2020-2025 (RevPAR, OCC, ARR) Indexed to corresponding month 2019 RevPAR 140 +16% 120 100 80 60 40 20 0 2020 2021 2022 2023 2024 2025 Source: Benchmarking Alliance. 18
Slide 23: Nordic market performance (RevPAR, OCC, ARR)
Capital Markets Day 2025 x Growth 2019-2024 (abs.) Nordic market performance 2020-2025 (RevPAR, OCC, ARR) Indexed to corresponding month 2019 RevPAR ARR 140 +20% +16% 120 100 80 60 40 20 0 2020 2021 2022 2023 2024 2025 2020 2021 2022 2023 2024 2025 Source: Benchmarking Alliance. 18
Slide 24: Nordic market performance (RevPAR, OCC, ARR)
Capital Markets Day 2025 x Growth 2019-2024 (abs.) Nordic market performance 2020-2025 (RevPAR, OCC, ARR) Indexed to corresponding month 2019 RevPAR ARR Occupancy 140 +20% +16% 120 -4% 100 80 60 40 20 0 2020 2021 2022 2023 2024 2025 2020 2021 2022 2023 2024 2025 2020 2021 2022 2023 2024 2025 Source:
Slide 25: Nordic market performance (Demand & supply)
Capital Markets Day 2025 x Growth 2019-2024 (abs.) Nordic market performance 2020-2025 (Demand & supply) Indexed to corresponding month 2019 Source: Benchmarking Alliance. 19
Slide 26: Nordic market performance (Demand & supply)
Capital Markets Day 2025 x Growth 2019-2024 (abs.) Nordic market performance 2020-2025 (Demand & supply) Indexed to corresponding month 2019 Demand 140 120 +13% 100 80 60 40 20 0 2020 2021 2022 2023 2024 2025 Source: Benchmarking Alliance. 19
Slide 27: Nordic market performance (Demand & supply)
Capital Markets Day 2025 x Growth 2019-2024 (abs.) Nordic market performance 2020-2025 (Demand & supply) Indexed to corresponding month 2019 Demand Supply 140 +13% +17% 120 100 80 60 40 20 0 2020 2021 2022 2023 2024 2025 2020 2021 2022 2023 2024 2025 Source: Benchmarking Alliance. 19
Slide 28: Nordic market forecast – Demand
Capital Markets Day 2025 Nordic market forecast – Demand (Sold room nights) Index 100 = 2019 ~2-3% p.a., ~2% p.a., ~4-5% p.a., 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025F 2026F 2027F 2028F 2029F 2030F Source: Benchmarking Alliance, Scandic Hotels from Euromonitor International Limited, S
Slide 29: Nordic market forecast – Supply
Capital Markets Day 2025 Nordic market forecast – Supply (Available rooms) Index 100 = 2019 ~1-1.5% p.a., ~3% p.a., ~3-4% p.a., 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025F 2026F 2027F 2028F 2029F 2030F Source: Benchmarking Alliance, Scandic Hotels from Euromonitor International Limited,
Slide 30: Nordic market forecast – Occupancy
Capital Markets Day 2025 Nordic market forecast – Occupancy Index 100 = 2019 Translating to +2-8 ppt. on occupancy vs 2024, or -1 ppt. to +5 ppt. vs 2019 ~1% p.a., -0.7% p.a., ~0.5-2% p.a., 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025F 2026F 2027F 2028F 2029F 2030F Source: Benchmarking All
Slide 31: Nordic market development – growth per segment
Capital Markets Day 2025 Nordic market development – Absolute growth per segment (Indicative numbers) % of sold room nights, 2030 vs 2024 Source: Benchmarking Alliance, Scandic Hotels from Euromonitor International Limited, Scandic Nordic Hotel Database, Scandic analysis 23
Slide 32: Nordic market development – growth per segment
Capital Markets Day 2025 Nordic market development – Absolute growth per segment (Indicative numbers) % of sold room nights, 2030 vs 2024 Intra- Inter- Guest origin Domestic European Nordic continental Source: Benchmarking Alliance, Scandic Hotels from Euromonitor International Limited, Scandic Nord
Slide 33: Nordic market development – growth per segment
Capital Markets Day 2025 Nordic market development – Absolute growth per segment (Indicative numbers) % of sold room nights, 2030 vs 2024 Intra- Inter- Guest origin Domestic European Nordic continental Business & Leisure Business Leisure Source: Benchmarking Alliance, Scandic Hotels from Euromonitor
Slide 34: Nordic market development – growth per segment
Capital Markets Day 2025 Nordic market development – Absolute growth per segment (Indicative numbers) % of sold room nights, 2030 vs 2024 Intra- Inter- Guest origin Domestic European Nordic continental Business & Leisure Business Leisure Hotel class Economy Mid-market Upscale Luxury Source: Benchmar
Slide 35: Nordic market development – growth per segment
Capital Markets Day 2025 Nordic market development – Absolute growth per segment (Indicative numbers) % of sold room nights, 2030 vs 2024 Intra- Inter- Guest origin Domestic European Nordic continental Business & Leisure Business Leisure Hotel class Economy Mid-market Upscale Luxury Destination Swed
Slide 36: Germany
Capital Markets Day 2025 GERMANY
Slide 37: Real GDP forecast
Capital Markets Day 2025 Nordics Euro area OECD Germany Real GDP forecast (PPP) % YoY growth 2.4 2.2 1.9 1.8 1.7 1.7 1.4 1.3 1.1 1.1 0.8 0.4 0.4 0.3 -0.2 -0.3 2023 2024 2025F 2026F Source: SEB Nordic Outlook February 2025 25
Slide 38: German and Nordic market performance
Capital Markets Day 2025 x Growth 2019-2024 (abs.) German and Nordic market performance Nordics Germany Indexed to corresponding month 2019 Source: STR, Benchmarking Alliance 26
Slide 39: German and Nordic market performance
Capital Markets Day 2025 x Growth 2019-2024 (abs.) German and Nordic market performance Nordics Germany Indexed to corresponding month 2019 RevPAR 140 +10% 120 100 80 60 40 20 0 2020 2021 2022 2023 2024 2025 Source: STR, Benchmarking Alliance 26
Slide 40: German and Nordic market performance
Capital Markets Day 2025 x Growth 2019-2024 (abs.) German and Nordic market performance Nordics Germany Indexed to corresponding month 2019 RevPAR ARR 140 +10% +18% 120 100 80 60 40 20 0 2020 2021 2022 2023 2024 2025 2020 2021 2022 2023 2024 2025 Source: STR, Benchmarking Alliance 26
Slide 41: German and Nordic market performance
Capital Markets Day 2025 x Growth 2019-2024 (abs.) German and Nordic market performance Nordics Germany Indexed to corresponding month 2019 RevPAR ARR Occupancy 140 +10% +18% 120 -6% 100 80 60 40 20 0 2020 2021 2022 2023 2024 2025 2020 2021 2022 2023 2024 2025 2020 2021 2022 2023 2024 2025 Source: S
Slide 42: German and Nordic market performance, full year 2024
Capital Markets Day 2025 German and Nordic market performance Full year 2024 Source: STR, Benchmarking Alliance 27
Slide 43: German and Nordic market performance, full year 2024
Capital Markets Day 2025 German and Nordic market performance Full year 2024 RevPAR 935 825 +13% Nordics Germany Source: STR, Benchmarking Alliance 27
Slide 44: German and Nordic market performance, full year 2024
Capital Markets Day 2025 German and Nordic market performance Full year 2024 RevPAR ARR 935 1,399 1,321 +6% 825 +13% Nordics Germany Nordics Germany Source: STR, Benchmarking Alliance 27
Slide 45: German and Nordic market performance, full year 2024
Capital Markets Day 2025 German and Nordic market performance Full year 2024 RevPAR ARR Occupancy 935 1,399 67 1,321 +6% 62 +7% 825 +13% Nordics Germany Nordics Germany Nordics Germany Source: STR, Benchmarking Alliance 27
Slide 46: German and Nordic competitive landscape
Capital Markets Day 2025 German and Nordic competitive landscape Available rooms Source: Scandic Hotels from Euromonitor International Limited, Scandic Nordic Hotel Database 28
Slide 47: German and Nordic competitive landscape
Capital Markets Day 2025 German and Nordic competitive landscape Available rooms GERMANY Top 10 ~23% ~77% Rest of market Source: Scandic Hotels from Euromonitor International Limited, Scandic Nordic Hotel Database 28
Slide 48: German and Nordic competitive landscape
Capital Markets Day 2025 German and Nordic competitive landscape Available rooms GERMANY NORDICS Top 10 ~23% Top 10 ~49% ~51% Rest of market ~77% Rest of market Source: Scandic Hotels from Euromonitor International Limited, Scandic Nordic Hotel Database 28
Slide 49: Market trends
Capital Markets Day 2025 MARKET TRENDS
Slide 50: Market trends boosting Scandic performance and growth
Scandic MARKET TRENDS BOOSTING SCANDIC PERFORMANCE AND GROWTH
Slide 51: Market trends boosting Scandic performance and growth
Capital Markets Day 2025 Scandic MARKET TRENDS BOOSTING SCANDIC PERFORMANCE AND GROWTH 2 ARE NEW TECHNOLOGIES
Slide 52: Market trends boosting Scandic performance and growth
Capital Markets Day 2025 Scandic MARKET TRENDS BOOSTING SCANDIC PERFORMANCE AND GROWTH SP) , a 2 ARE NEW LOYALTY TECHNOLOGIES PROGRAMS
Slide 53: Market trends boosting Scandic performance and growth
Capital Markets Day 2025 Scandic MARKET TRENDS BOOSTING SCANDIC PERFORMANCE AND GROWTH NEW LOYALTY GROWTH IN TECHNOLOGIES PROGRAMS LEISURE
Slide 54: Market trends boosting Scandic performance and growth
Capital Markets Day 2025 MARKET TRENDS BOOSTING SCANDIC PERFORMANCE AND GROWTH DISTRIBUTION LANDSCAPE EVOLVING NEW LOYALTY GROWTH IN TECHNOLOGIES PROGRAMS LEISURE Scandic 30
Slide 55: Market trends boosting Scandic performance and growth
Capital Markets Day 2025 Scandic MARKET TRENDS BOOSTING SCANDIC PERFORMANCE AND GROWTH DISTRIBUTION STAKEHOLDER LANDSCAPE ENGAGEMENT ON EVOLVING SUSTAINABILITY NEW LOYALTY GROWTH IN TECHNOLOGIES PROGRAMS LEISURE 30
Slide 56: Sustainability timeline
Capital Markets Day 2025 2025 2019 2020 Science based Clean on 100% target request renewable commitment launched electricity 2015 Breakfast for All 2008 Began serving tap water in refillable bottles 2003 Accessibility 1996 1999 standard 1996 introduced Began phasing out Started First 1993 single-use
Slide 57: CO2e, energy and water reductions
Capital Markets Day 2025 CO2e -59% ENERGY -34% WATER -34% 1996 2023 32
Slide 58: Own brands, destinations, hotels
The North Cape Capital Markets Day 2025 Tromsø Kiruna Rovaniemi Trondheim Turku Helsinki Oslo Stockholm 3 130 Gothenburg Visby Copenhagen own brands destinations Gdansk 280 +58,000 Hamburg Berlin hotels rooms Frankfurt Stuttgart Nürnberg Munich 33
Slide 59: Margin stability, control, economies of scale
Capital Markets Day 2025 Margin stability Control of guest offering Economies of scale Time to market 34
Slide 60: Portfolio by lease model
Capital Markets Day 2025 Portfolio by lease model, split by #rooms Variable (fixed min. guarantee) Variable Fixed 12% 20% 68% 35
Slide 61: Powerful multi-brand portfolio
Capital Markets Day 2025 POWERFUL MULTI-BRAND PORTFOLIO LUXURY } UPSCALE MID MARKET | ECONOMY SCANDIC GO SIGNATURE COLLECTION BUDGET | 36
Slide 62: Portfolio growth priorities
Capital Markets Day 2025 Strengthen the Selective expansion Take a leading Create the best #1 position in in Germany position in the franchise program the Nordics economy segment in the Nordics 37
Slide 63: New rooms and hotels signed
Capital Markets Day 2025 ~10,000 ~5,000 new rooms signed new rooms signed 40-50 30-40 new hotels signed new hotels signed ~50% 100% Scandic Go Scandic 38
Slide 64: New rooms and hotels signed 2025-2030
Capital Markets Day 2025 New rooms signed New hotels signed 2025-2030* 2025-2030* ~7,000 ~35 * Lease portfolio 39
Slide 65: Top 10 cities, new rooms signed
Capital Markets Day 2025 New rooms signed New hotels signed Key destinations* 2025-2030* 2025-2030* & Top ~3,000 ~15 10 cities * Lease portfolio 40
Slide 66: Capital Markets Day 2025
Capital Markets Day 2025 41
Slide 67: Lean, smart and sustainable offering
Capital Markets Day 2025 Lean, smart and sustainable offering Growth venue with higher profitability and return on invested capital The Nordic economy segment is expected to grow fast 42
Slide 68: Scandic Go
‘ SCANDIC GO IS OF TO AGOOD STAR
Slide 69: Scandic Go profitable growth venue
Capital Markets Day 2025 Profitable growth venue Secure coverage in smaller destinations Scalable framework with good potential Highly competitive offering to franchisees 44
Slide 70: Exits of hotels with limited potential
Capital Markets Day 2025 Exits, no. of hotels 2019-2024 Sweden Norway Finland Denmark Exits of hotels with limited potential Portfolio investments prioritized by 22 expected return on invested capital 3 8 7 4 2019-2024 45
Slide 71: Profitability spread in leased portfolio
Capital Markets Day 2025 Profitability spread in the leased portfolio, 2019 vs 2024 2019 2024 133 Improved portfolio 109 98 margin from 81 15% to 16% 38 29 Adjusted <5% 5-15% >15% EBITDA margin 46
Slide 72: Capital Markets Day 2025
Capital Markets Day 2025 47
Slide 73: Capital Markets Day 2025
Capital Markets Day 2025 48
Slide 74: Commercial: Unleash the commercial potential
Capital Markets Day 2025 15:00 Commercial Unleash the commercial potential Thérèse Cedercreutz Operations Redefining operational excellence Peter Jangbratt Financials Positioned for strong value creation Pär Christiansen Closing remarks Jens Mathiesen Q&A 17:00 Mingle at The Capital, Scandic Contine
Slide 75: Brand recognition and Scandic Friends
Capital Markets Day 2025 Brand recognition Brand in Nordics (awareness and consideration) Scandic Friends 50
Slide 76: Own distribution and bookings
Capital Markets Day 2025 Own distribution Corporate Travel Agency bookings OTA bookings 51
Slide 77: Capital Markets Day 2025
Capital Markets Day 2025 52
Slide 78: Renewed platform and analytics
Capital Markets Day 2025 Renewed platform and analytics Cloud based hospitality solution New web, app and loyalty platform 53
Slide 79: Commercial growth drivers
Capital Markets Day 2025 COMMERCIAL GROWTH DRIVERS LEVERAGE SCANDIC FRIENDS AND PARTNERSHIPS USE OUR BRANDS TO BUILD DIGITAL GUEST EXPERIENCES TO CAPTURE MARKET DRIVE ADDITIONAL TO STRENGTHEN OPPORTUNITIES REVENUES forty 54
Slide 80: Use our brands to capture market opportunities
Capital Markets Day 2025 SCANDIC'GO SCANDIC USE OUR BRANDS TO CAPTURE MARKET OPPORTUNITIES
Slide 81: Secure target segments
Capital Markets Day 2025 Secure target segments discover and connect with the concept. 56
Slide 82: Drive repeat stays and build brand in Germany
Capital Markets Day 2025 Drive repeat stays and strengthen position as the market leader in the Nordics Build brand in Germany 57
Slide 83: Build portfolio in selected destinations
Capital Markets Day 2025 Build portfolio in selected destinations 58
Slide 84: Grow our footprint in selected destinations
Capital Markets Day 2025 Grow our footprint and presence in selected destinations 59
Slide 85: Commercial growth drivers
Capital Markets Day 2025 COMMERCIAL GROWTH DRIVERS LEVERAGE SCANDIC FRIENDS AND PARTNERSHIPS BUILD DIGITAL GUEST USE OUR BRANDS TO CAPTURE MARKET EXPERIENCES TO OPPORTUNITIES DRIVE ADDITIONAL REVENUES TO STRENGTHEN LOYALTY 60
Slide 86: Build digital guest experiences
Capital Markets Day 2025 BUILD DIGITAL GUEST EXPERIENCES TO DRIVE ADDITIONAL REVENUES Digital Self-Service Personalized Experiences Through Add-on Services Digital First Guest Service 61
Slide 87: Launching new web and app in Q2 2025
Scandic LAUNCHING NEW WEB AND APP IN Q2 2025
Slide 88: Commercial growth drivers
Capital Markets Day 2025 COMMERCIAL GROWTH DRIVERS LEVERAGE BUILD DIGITAL GUEST SCANDIC FRIENDS USE OUR BRANDS TO EXPERIENCES TO CAPTURE MARKET DRIVE ADDITIONAL AND PARTNERSHIPS OPPORTUNITIES REVENUES TO STRENGTHEN LOYALTY 63
Slide 89: To engage, to inspire, to be seamless
Capital Markets Day 2025 to engage to inspire to be seamless 64
Slide 90: Million members
Capital Markets Day 2025 6 3 Million Million 65
Slide 91: And many more
Capital Markets Day 2025 and many more … 66
Slide 92: Leverage Scandic Friends and partnerships
Capital Markets Day 2025 LEVERAGE SCANDIC FRIENDS AND PARTNERSHIPS TO STRENGTHEN LOYALTY PROVIDES SIGNIFICANT NEFITS TO MEMBERS 67
Slide 93: Scandic Friends and partner members
Capital Markets Day 2025 “Your Friend in Town” “Journeys That Matter” DRIVE 3 MILLION COMPLIMENTARY 8 MILLION SCANDIC FRIENDS MEMBERS CUSTOMER AND EUROBONUS MEMBERS BUSINESS VALUE LEADER IN LEADER IN MID-MARKET SEGMENT PREMIUM SEGMENT 68
Slide 94: Commercial growth drivers
Capital Markets Day 2025 COMMERCIAL GROWTH DRIVERS LEVERAGE SCANDIC FRIENDS AND PARTNERSHIPS BUILD DIGITAL GUEST EXPERIENCES TO DRIVE ADDITIONAL REVENUES USE OUR BRANDS TO CAPTURE MARKET OPPORTUNITIES TO STRENGTHEN LOYALTY 69
Slide 95: Drive occupancy
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Slide 96: Profits, guests, team members
Capital Markets Day 2025 PROFITS GUESTS TEAM MEMBERS 71
Slide 97: Capital Markets Day 2025
Capital Markets Day 2025 72
Slide 98: The power of constant improvements
THE POWER OF CONSTANT IMPROVEMENTS
Slide 99: +20 million guests
Capital Markets Day 2025 +20 MILLION GUESTS 74
Slide 100: +7 million check-ins
Capital Markets Day 2025 +7 MILLION CHECK-INS 75
Slide 101: +12 million eggs
Capital Markets Day 2025 +12 MILLION EGGS 76
Slide 102: A world-class operation
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Slide 103: Capital Markets Day 2025
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Slide 104: Capital Markets Day 2025
Capital Markets Day 2025 79
Slide 105: Engagement
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Slide 106: Capital Markets Day 2025
Capital Markets Day 2025 81
Slide 107: Net sales and adjusted EBITDA margin
Capital Markets Day 2025 Net sales and adjusted EBITDA margin, BNSEK and % Net sales Adjusted EBITDA margin 22.0 6.9 11.4% 8.6% 2013 2024 82
Slide 108: New hospitality enterprise platform and workforce solution
Capital Markets Day 2025 NEW HOSPITALITY ENTERPRISE PLATFORM OPERATIONAL EXCELLENCE Scandic NEW WORKFORCE MANAGEMENT SOLUTION 83
Slide 109: New hospitality enterprise platform: Opera Cloud
capital Markets Day 2025 Scandic NEW HOSPITALITY ENTERPRISE PLATFORM OPERA CLOUD <>
Slide 110: Platform modules
Capital Markets Day 2025 SALES & MARKETING REVENUE MANAGEMENT BOOKINGS & CHECK-IN FOOD & BEVERAGES LOYALTY & BENEFITS MEETING & EVENTS FINANCIAL MANAGEMENT WORKFORCE MANAGEMENT 85
Slide 111: For our guest! For our team members!
Capital Markets Day 2025 For our guest! For our team members! 86
Slide 112: Operational excellence platforms
Capital Markets Day 2025 NEW HOSPITALITY ENTERPRISE PLATFORM OPERATIONAL EXCELLENCE Scandic NEW WORKFORCE MANAGEMENT SOLUTION 87
Slide 113: New workforce management solution: Quinyx
capital Markets Day 2025 Scandic NEW WORKFORCE MANAGEMENT SOLUTION = Quinyx &
Slide 114: The right people at the right time
THE RIGHT PEOPLE AT THE RIGHT TIME VA aw maw ENGAGE . _) ‘
Slide 115: Revenue and working hours
Capital Markets Day 2025 Revenue Working hours Q1 Q2 Q3 Q4 90
Slide 116: Revenue and working hours
Capital Markets Day 2025 Revenue Working hours Q1 Q2 Q3 Q4 90
Slide 117: Revenue and working hours
Capital Markets Day 2025 Revenue Working hours Q1 Q2 Q3 Q4 90
Slide 118: One way forward
©0000000000 0 Capital Markets Day 2025 ONE WAY FORWARD One world-class operating model Ske, oO rt One hospitality enterprise platform ooo <2 One workforce management solution ®e@®@
Slide 119: Financials
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Slide 120: Net sales and adjusted EBITDA margin
Capital Markets Day 2025 Net sales and adjusted EBITDA margin, BNSEK Net sales Adjusted EBITDA margin 21.9 22.0 18.9 19.2 18.0 14.6 13.1 12.2 13.2% 11.6% 10.9% 10.1 11.7% 11.4% 10.2% 10.8% 10.8% 7.5 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 93 Note: Including one-off items
Slide 121: Net sales development 2019-2024
Capital Markets Day 2025 Net sales development 2019-2024, MSEK X.X% Net sales growth 0.6% 14.1% -4.8% 6.0% 15.9% 2,677 1,126 21,959 18,945 112 -900 2019 Currency New Exits LFL 2024 94
Slide 122: Adjusted EBITDA
Capital Markets Day 2025 Adjusted EBITDA, BNSEK and % Adjusted EBITDA Adjusted EBITDA margin +25.0% Contribution from portfolio optimization 2.5 High efficiency in operations 2.0 Good cost control 11.4% 10.8% 2019 2024 95
Slide 123: Return on Capital Employed
Capital Markets Day 2025 Return on Capital Employed (ROCE), % ROCE 18% Return from pandemic with adjusted total assets on balance sheet1 Improved profitability and margins 10% 2019 2024 96 1) Excluding IFRS16
Slide 124: Record low debt levels and financing framework
Capital Markets Day 2025 Record low debt levels Solid and flexible financing framework, MSEK Net debt to adjusted EBITDA Possible extension Credit facility 3,750 500 2.6x 2.3x Strategic fit 2.0x 1.8x Improved terms 1.7x Sustainability-linked 1.1x 3,250 Not applicable 0.6x due to the pandemic 0.1x 20
Slide 125: Scandic in its best shape ever
Capital Markets Day 2025 • Strong commercial foundation SCANDIC IN ITS • World-class operations BEST SHAPE EVER • Financially strong position 98
Slide 126: Financial targets 2025-2027
Capital Markets Day 2025 FINANCIAL TARGETS 2025-2027 GROWTH PROFITABILITY CAPITAL STRUCTURE DIVIDENDS 5% Organic net sales growth of 11% Adjusted EBITDA margin of <1x Net debt in relation to adjusted >50% The dividend policy is to distribute at least five percent per year. at least eleven percent pe
Slide 127: Portfolio, Commercial, Operations
\ w | Markets Day j iy Scandic = Portfolio Selective growth in attractive segments with ongoing portfolio optimization Commercial Utilize commercial capabilities to capture growing segments and drive loyalty and spend Operations Drive efficiency in customer journeys and smart workforce management 10
Slide 128: Operating cash flow
Capital Markets Day 2025 Operating cash flow, BNSEK Operating cash flow Pandemic 2.8 2.3 2.0 1.7 1.5 1.2 0.9 0.7 0.6 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 101
Slide 129: Capital allocation priorities
Capital Markets Day 2025 Ensure a balanced risk profile Capex to deliver on strategy Deliver on the dividend policy and – net debt ratio at attractive returns optimize shareholder value Expansion Dividend of at least Strong financial position Capture growth opportunities in the Nordics and Germany 5
Slide 130: Capex distribution
Capital Markets Day 2025 Historical vs indicative development of Capex distribution, average of net sales in % Expansion Maintenance IT/Digitalization ~6.5% 5-6% 2.1% ~1-2% 4.0% ~3.5% 0.4% ~0.5% 2017-2019 2025-2027 103
Slide 131: Free cash flow, dividends and buybacks
Capital Markets Day 2025 Dividends of at least FREE Recurring share buybacks 50% of net profit CASH FLOW 104
Slide 132: Ambition on buybacks and dividends
Capital Markets Day 2025 AMBITION Extra dividends paid out in 550 MSEK ON BUYBACKS December 2024 AND DIVIDENDS Launched buy-back program in 2024-2026 300 MSEK December 2024 Proposed ordinary dividends, 570 MSEK Financial year 2024 Intention to launch a new buyback 500 MSEK program in 2025 105
Slide 133: Financial summary
Capital Markets Day 2025 Good revenue growth Improved profitability through growth, investments and cost control Focus on cash flow and disciplined capital allocation Optimize shareholder value while ensuring a balanced risk profile with high financial flexibility 106
Slide 134: Capital Markets Day 2025
Capital Markets Day 2025 107
Slide 135: Capital Markets Day 2025
Capital Markets Day 2025 108