Slide 1: research @ Orange Labs: building competitive advantage through innovation
research @ Orange Labs building competitive advantage through innovation Georges Penalver Senior Executive Vice President, Group Strategic Marketing & Orange Labs Thierry Bonhomme Executive Vice President, Orange Labs, R&D Division June 21st, 2007
Slide 2: Agenda
agenda 1 FT innovation model 2 focus on r&d activities 3 focus on research activities 4 introduction to demos 2
Slide 3: innovation is customer centric
innovation is customer centric customers communication infotainment life services converged services: high definition TV simplicity unik, business mobile TV location based everywhere, unified my personal content services messaging… payment everywhere content everywhere enhanced com
Slide 4: innovation process: linking R&D and marketing
innovation process: linking R&D and marketing Orange Labs customer and marketing intelligence group strategic & product marketing plans value based marketing technocentre partnerships strategic anticipation research explocentre & development development markets new concept of integrated
Slide 5: the NExT collections set a new tempo in the telecom market
following the seasonal rhythm, the NExT collections set a new tempo in the telecom market autumn 2006 spring 2007 convergence business high definition simplicity community Unik, the next unik for business high definition voice flashcode FTTH generation phone single voicemail for high definition TV b
Slide 6: an impressive track record of achievements
an impressive track record of achievements electronic voice circuit switching: France has the world most modern 1960’s network first TV transmission by radio (with England) 1978 data packet switching: Transpac becomes the leading provider to corporates 1981 Teletel: France opens a new era of
Slide 7: a substantial patents portfolio on key technologies
a substantial patents portfolio on key technologies MP3, MPEG2 and MPEG 4 audio (music download on mobile), audio coding MPEG surround (3D sound) speech coding Voice over IP (G729), 3G mobile (W-CDMA, CDMA 2000), DECT NG video coding MPEG 2 and MPEG 4 video (MPEG 4 AVC and scalable video codin
Slide 8: worldwide Orange Labs locations
worldwide Orange Labs locations Beijing R&D center Warsaw, R&D center Boston R&D center UK, R&D center Technocentre Technocentre Tokyo R&D center San Francisco R&D center Seoul R&D center Cairo Amman Technocentre (Châtillon) opening opening Explocentre (Paris) soon Technocentre & R&D Teams soon Madr
Slide 9: Agenda
agenda 1 FT innovation model 2 focus on r&d activities 3 focus on research activities 4 introduction to demos 9
Slide 10: r&d, the source of innovation for the Group
r&d, the source of innovation for the Group 3,900 researchers and engineers 512 inventions patented in 2006, for a total of more than 8,000 patents – participation in more than 20 patent pools worldwide each year, R&D delivers more than 200 new products and services to the Orange group a rec
Slide 11: an "open" r&d, that captures the best of innovation worldwide
an "open" r&d, that captures the best of innovation worldwide strategic and R&D partnerships with vendors, operators, SMEs “new business" partnerships with companies outside telecom sector (example : Essilor, BNF) co-innovation partnerships with our business clients (example : ELM Leblanc) a
Slide 12: an "open" r&d, working closely with the academic world
an "open" r&d, working closely with the academic world direct cooperation with top class universities worldwide – major actors in France – "chairs": ENS on security in telecom (A. Shamir), X-ENST on economy and regulation, INSERM on molecular biology-telecom-maths (E. Shapiro) – strategic partners
Slide 13: r&d performs two distinct activities
r&d performs two distinct activities to be the source of innovation for the Group research development explore technologies, services, reduce time to market usage build integrated services detect disruptive technologies industrialize products, services, develop critical skills & network
Slide 14: development is organized around 7 business domains
development is organized around 7 business domains mass market services & platforms services & platforms for contents business devices, home environment technology access network core network 14
Slide 15: Agenda
agenda 1 FT innovation model 2 focus on r&d activities 3 focus on research activities 4 introduction to demos 15
Slide 16: 3 "service enabler" research areas
3 "service enabler" research areas my virtual and physical communities: interpersonal communications, interactions with machines, dialog, payment, social address book – illustrative work streams – “light" home infrastructure and devices for "real meet" like services, telepresence – high quality au
Slide 17: 3 infrastructure research areas
3 infrastructure research areas networks and service set up: IP, agility and optimisation, IMS and post IMS, "alternative" architectures – illustrative work streams – new network cost optimization and novel architectures; – agile Information systems seamless broadband access – illustrative work
Slide 18: Agenda
agenda 1 FT innovation model 2 focus on r&d activities 3 focus on research activities 4 introduction to demos 18
Slide 19: a selection of real projects at their current stage of progress
a selection of real projects at their current stage of progress my 3D medical Î real-time collaboration between specialists and across desktop geographic areas thanks to high speed networks business mobile zero pain Î pain-free discovery, download and installation of business and service services on
Slide 20: q&a
q&a 20