General Motors Company · NYSE:GM
General Motors — Chevrolet Europe — Corporate Update (October 2011)
11 slides from General Motors's corporate update, October 2011
Slide 1: President & Managing Director, Chevrolet Europe
President & Managing Director Chevrolet Europe
Slide 2: Chevrolet Europe
'e2) YEARS OF CHEVROLET Chevrolet Europe 1 Zi Ea &
Slide 3: 50 countries, 40 languages
50 countries, 40 languages + Different economies, consumer preferences and regulations Total industry 2010 vs. 2011 ¢ Upin Germany, France, Poland, Netherlands, Russia, Turkey, Hungary * Down in Italy, Spain, Great Britain, Portugal, Romania Mini, Small, Compact cars make up more than half of the ma
Slide 4: Chevrolet Europe Top Products
Chevrolet Europe Top Products January — August 2011
Slide 5: European Challenges
European Challenges a Very competitive, highly regulated car market a High-cost operating environment a Limited awareness of Chevrolet = European debt crisis and | mass currency fluctuations drive uncertainty
Slide 6: Growing portfolio — up from 25% to 50%
Growing portfolio — up from 25% to 50% segment coverage Chevrolet with unique positioning in European market * Expressive design, American heritage, more-than-expected value for the money, dependability Increased mid-term purchasing power in Central, Eastern, Southern Europe Lean and efficient busin
Slide 7: Western Europe Market (YTD)
GCG YEARS OF CHEVRO T —— Western Europe Market (YTD) = Industry volume: 9,892,325 units (-0.1% vs. 2010) = Chevrolet sales: 105,287 units (+0.1%), 1% market share = Record market share in 2011: ¢ Austria: 1.1% ¢ Denmark: 5.0% ¢ France: 1.0% ¢ Germany: 0.9%
Slide 8: Central and Eastern Europe (YTD)
SERS SNORE ASSESSORS NERS SSSECNIES Central and Eastern Europe ibe (YTD) = Industry volume: 3,270,863 (+31% vs. 2010) = Chevrolet sales: 228,092 units, 7% market share = Record market share in 2011: ¢ Turkey: 2.3% =u Chevrolet continues as the #1 non-domestic brand in Russia (since 2007)
Slide 9: Top Purchase Reasons
Top Purchase Reasons Western Europe Central and Eastern Europe ~ = Exterior design = Price = Price = Exterior design = Value for money = Equipment level u Equipment level a Fuel consumption a Versatility of seats = General comfort
Slide 10: Capitalize on portfolio expansion
Capitalize on portfolio expansion Grow awareness by leveraging Chevrolet’s brand values of optimism and opportunity, which are connected to our roots in American pop culture Strengthen Chevrolet retail network and throughput per dealer
Slide 11: Slide 11