Energy Focus, Inc. · NASDAQ:EFOI
Energy Focus — MCF Investor Summit 2008
14 slides from Energy Focus's conference presentation, Sep 19, 2008
Slide 1: Lighting Energy Solutions for the 21st Century
sels" oY NASDAQ: EFO! Lighting Energy Solutions for the 21st Century MCF Investor Summit 2008 September 15, 2008
Slide 2: Safe Harbor Statement
Safe Harbor Statement This presentation may contain some statements that may be considered forward-looking statements. These forward-looking statements may include statements relating to financial projections or other statements relating to the company’s plans, objectives, expectations or intentions
Slide 3: EFOI's Q2 Results
EFOI's Q2 Results VO On track to meet 2008 forecast — EFO sales 2 times 2007 — EFO be 50% of sales: Q2 sales up 14% year over year — EFO with strongest quarter ever at $4M Cash is at $12.4 MM; — burn declined — cash flow positive in 2009
Slide 4: Full Service / Turnkey Lighting Energy Solutions Provider
peAlg"OY Full Service / Turnkey Lighting Energy Solutions Provider What We Do: Our Simple Value Proposition: research, — 80% reduction in manufacture, lighting energy cost design, engineer, install, service & — 50%+ reduction in guarantee outcomes lighting maintenance cost energy efficient / green —
Slide 5: Energy Focus — Historical Overview
Energy Focus — Historical Overview First EFO Fiberstars becomes EFOI/VHESC Eredact Energy Focus set world solar EFO Concept efficiency record 1985 1994 2000 2005 2007 2008 C0 Sz 1st “legacy” pool and { 1 EFO sales decorative sales Pool lighting products Efficient lighting products —_—_—_——— > Lighti
Slide 6: EFOI's Efficient Lighting Solutions
EFOI’s Efficient Lighting Solutions ¢ EFO LED and HID technologies save 80% in electricity ¢ = $5 B market for EFOI Products = $10 B© market for EFOI Solutions ¢ 59+ relevant patents ¢ $18 MM in Government support $1 MM for Solar ¢ Focus on Lighting Solutions sales = Appleton Museum, W-Hotels, Futur
Slide 7: Impact Of Continued R&D
Impact Of Continued R&D HE Hatosen —> BF HID —> BH LED BB Solar New in 2009 “Armada” LED series for cold and tugged space applications Fixture Efficiency (Ipw) Light Engine’ for \___ life, ruggedness and control
Slide 8: EFOI Channels To Market
Explore x - rom Support EFOI Channels To Market Ee Low Price ta Manufacturer lg Box Retater Home Owner Plan & Specification / New Construction Channel <1.5 Billion Sq. Ft./Year $3.9(*) B Annual Opportunity First Cost bi ~\ .@B . e.g ABE 1Specters Ga — fl peel Distibutor Electrical Contractor Buildin
Slide 9: Supermarket Opportunity
Supermarket Opportunity ALL SUPERMARKETS Chain supermarkets $2 million-$3.9 million $4 million-$7.9 million $8 million-$11.9 million $12 $20 $30 $40 $50 Independent supermarkets million-$13.9 million million-$29.9 million million-$39.9 million million-$49.9 million million and over $2 million-$3.9 m
Slide 10: Grocery Issues and Concerns
Grocery Issues and Concerns ¢ Razor thin profit margins « Accelerating food inflation « Movement to smaller / local stores ¢ Drug store encroachment « Mega-chain continuing consolidation « Changing consumer buying preferences « Pressure on and need to differentiate Supermarkets..... Green is Green!
Slide 11: Community Outreach Green
Community Outreach Green + Jobs * Education Performance Contracting Increased Profitability + More & Better Sales + Less Shrinkage + Reduced Energy Cost + Lower Maintenance Cost + Enhanced Brand + Improved Consumer Loyalty Greater than... Environmental Impact * 15% Profit Improvement + Climate chang
Slide 12: Comprehensive Green Lighting Solutions
Comprehensive Green Lighting Solutions
Slide 13: Structured Approach To Success
Structured Approach To Success Customer Intimacy Relationship Level Drivers Executive Aligned Pro-active “or “Dp” Relationship Value Creation Client Knowledge Account Team “uy” Needs Director Individual Respond _) \ IN IN \ IN Target Qualify iscover > Verify Present Close Manage V | V y: V V Selling
Slide 14: Thank You
Thank You