Betr Entertainment Limited · ASX:BBT
Betr Entertainment — Investor Presentation (October 2022)
16 slides from Betr Entertainment's investor presentation, Oct 27, 2022
Slide 1: Q1 FY23 Investor Presentation
27 October 2022 ASX Announcement (ASX:BBT) Q1 FY23 Investor Presentation BlueBet Holdings Limited (ASX:BBT) (BlueBet or the Company) is pleased to provide the attached Q1 FY23 Investor presentation. AUTHORISATION This announcement has been authorised for lodgement to the ASX by the BlueBet Board of
Slide 2: Q1 FY23 Investor Presentation & Appendix 4C
Q1 FY23 INVESTOR PRESENTATION & APPENDIX 4C 27 October 2022 Q1 FY23 INVESTOR PRESENTATION 1 OCTOBER 2022
Slide 3: Important Notice & Disclaimer
IMPORTANT NOTICE & DISCLAIMER Acceptance Effect of rounding This presentation has been prepared by BlueBet Holdings Ltd (ACN 647 124 641) (BlueBet). A number of figures, amounts, percentages, estimates, calculations of value and fractions in this presentation are subject to the effect of rounding. B
Slide 4: Q1 Highlights
Q1 HIGHLIGHTS Strong performance in Australia continues, Turnover up 5.6% to $133.0m driven by strong growth in Sports and mobile channel with ClutchBet now live in the US Continuing to gain market share, with Active Customers¹ up 40.1% to 54,920 despite cycling over strong customer acquisition duri
Slide 5: Q1 FY23 Key Metrics Dashboard - Group
Q1 FY23 KEY METRICS DASHBOARD - GROUP1 Continuing to deliver strong 3.0 million 54,920³ growth in Active Bet Count Active Customers2 Customers, Bet (+12.2%) (+40.1%) Count and Turnover while maintaining $133.0 million 10.2% Net Win Margin Turnover Net Win margin above 10% (+5.6%) (-1.6pp) $17.8 mill
Slide 6: Key Q1 FY23 Metrics - Group
KEY Q1 FY23 METRICS - GROUP Q1 FY22 Q1 FY23 PCP QoQ Strong result 54,920 cycling strong PCP ACTIVE CUSTOMERS¹ 39,195 +40.1% +3.0% performance during Q1 FY22 Q1 FY23 COVID lockdowns $133.0m TURNOVER $125.9m +5.6% +5.0% Q1 FY22 Q1 FY23 $18.1m $17.8m GROSS WIN -1.7% +4.7% Q1 FY22 Q1 FY23 14.4% GROSS WI
Slide 7: Active Customers and Bet Count - Australia
ACTIVE CUSTOMERS¹ AND BET COUNT² - AUSTRALIA +40.1% on PCP +42.3% on PCP Strong customer 11.0 acquisition 54,920 53,328 10.6 momentum continues 49,556 9.7 with Active Customers 45,087 up 40.1% to 54,920 8.8 39,195 7.7 Achieved record monthly actives in 32,472 6.5 September and on 6.0 track to beat t
Slide 8: Q1 Turnover by Product - Australia
Q1 TURNOVER BY PRODUCT - AUSTRALIA Turnover up 5.5% to $132.8m Sports Turnover up FY23 $132.8m Turnover 15.2% and Betcount Q1 Thoroughbred $63.1m Greyhound $36.5m Harness $13.0m Sport (FY23 Q1) $20.2m up 38.6% 48% 27% 10% 15% +6.5% -2.0% +8.3% +15.2% FY22 $125.9m Q1 $59.3m $37.3m $12.0m $17.3m Turno
Slide 9: Mobile First Focus - Australia
MOBILE FIRST FOCUS - AUSTRALIA Mobile remains the Turnover ($ million) by channel Net Win Margin % by channel (Q1 FY22 – Q1 FY23) (Q1 FY22 – Q1 FY23) highest growth and +5% highest margin 73.7 12.8% channel with 68% of 70.6 12.3% Turnover coming from 11.3% apps in Q1 FY23 10.6% 9.8% 9.7% 8.2% +4% 40
Slide 10: Annual Value & Cost of Acquisition - Australia
ANNUAL VALUE & COST OF ACQUISITION - AUSTRALIA Annual Customer Value to Cost to Acquire a $1,083 First Time Depositor $995 ratio was 2.5x, continuing to provide attractive return on marketing investment Cost per First Time Depositor increased to $405 driven by brand $405 building, execution of effec
Slide 11: Investment in Innovation
INVESTMENT IN INNOVATION BlueBet continues to • New STAT WARS product innovate and launched in Australia in differentiate to take share from major October, enabling customers to industry competitors wager on head-to-head player markets • Initially launched with AFL and NBA games, with NFL up next an
Slide 12: US Market Entry Update
US MARKET ENTRY UPDATE ClutchBet now live • Market access in four US states provides in the US after platform to complete Stage 1 of ‘Capital soft launching in Lite’ US entry strategy Iowa in August • ClutchBet soft launched in Iowa on 30 August, initial focus on refining the product before accelera
Slide 13: Localised Marketing Approach
LOCALISED MARKETING APPROACH Localised marketing approach to appeal to Iowa bettors Q1 FY23 INVESTOR PRESENTATION 12 OCTOBER 2022
Slide 14: Summary of Quarterly Cash Flows
SUMMARY OF QUARTERLY CASH FLOWS Net Cash used in All amounts in A$000’s1 Q1 FY23 operating activities in Receipts from customers 35,659.5 Q4 was ($2.1m) with Cost of Sales (5,055.4) Advertising and marketing (4,435.7) Australian business Leased assets (56.5) generating $0.4m Staff costs (3,474.8) Ad
Slide 15: Well Positioned to Execute Dual Growth Strategy
WELL POSITIONED TO EXECUTE DUAL GROWTH STRATEGY Maintain the Australia business as Execute stage 1 of our B2C ClutchBet Operating Cash Flow positive market entry in 4 initial markets Invest in product, leveraging Keep investing in Australian brand Australian innovation and develop US and product to
Slide 16: Q1 FY23 Investor Presentation October 2022
Q1 FY23 INVESTOR PRESENTATION 15 OCTOBER 2022
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