Amer Sports, Inc. · NYSE:AS

Amer Sports — Merger or Acquisition (March 2015)

6 slides from Amer Sports's merger presentation, Mar 23, 2015

  1. Slide 1: Amer Sports strengthens Ball Sports through acquisition of Louisville Slugger

    3/23/2015 Amer Sports strengthens Ball Sports through acquisition of Louisville Slugger March 23, 2015 Amer Sports acquires an iconic baseball brand to accelerate profitable growth in Ball Sports • Amer Sports has acquired global brand, sales and innovation rights to a leading baseball brand, Louisv

  2. Slide 2: In line with Amer Sports strategic priorities

    3/23/2015 In line with Amer Sports 5 strategic priorities 1. Clear portfolio roles, integrated company – Ball Sports portfolio role: first restructure, then re-ignite profitable growth. Fully scalable, platform for Go to Market and back-office, operational synergies in manufacturing and warehousing.

  3. Slide 3: Reminder from the Webcast Presentation: Ball Sports turnaround

    3/23/2015 Reminder from the Webcast Presentation: Ball Sports turnaround 1. Re-set the base 2. Confirm choices to re-ignite profitable growth 5 Amer Sports Webcast Presentation Webcast Presentation 1. Re-set the base • ”GM 45” – Exit bleeders: non-core low margin sports, SKUs, sales channels – Compl

  4. Slide 4: Confirm choices to re-ignite profitable growth

    3/23/2015 Webcast Presentation 2. Confirm choices to re-ignite profitable growth 1 2 3 4 Leverage Continue Defend and Extend Accelerate Growth Industry Leadership Improvements Our Leadership in of Baseball / Softball in Tennis in Golf Inflates Why these choices: ~2,800 MEUR market ~1,000 MEUR market

  5. Slide 5: Acquisition expands Ball Sports product portfolio & global category opportunity

    3/23/2015 Acquisition expands Ball Sports product portfolio & global category opportunity • Louisville Slugger adds wood bat offering, complementing Wilson’s composite bat business through DeMarini – Louisville Slugger: #1 manufacturer of wood bats – DeMarini: #1 composite bat in softball, #2 in bas

  6. Slide 6: Opportunity within the global baseball/softball market is significant

    3/23/2015 Opportunity within the global baseball/softball market is significant • The global baseball market is approximately USD 2.2 billion (hardgoods and softgoods), of which USD 1.4 billion is in the US • Baseball and softball have ~20 million active players in the US • Played in over 100 countr

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